Profound’s trial ends after seven days, then it’s a demo. Fama’s free audit keeps going, checked against a record of your brand you verified.
Most people searching for a Profound alternative have hit one of three walls. The free trial covers three engines and a fixed set of prompts you cannot change, then closes after seven days. For a brand, the next door is a demo and a custom quote, with no dollar price published anywhere on the pricing page; the self-serve plan is for agencies. And FactCheck checks claims against a Knowledge Base you build and keep current, but its page does not say whether a correction you make carries into the next run. Fama removes all three. The full audit is free for as long as you want it, runs every engine on its roster with the same question set on free and paid, grades each answer against a record of your brand you verified, remembers every correction you confirm, and writes the fix from that record, with flat published prices when you want monitoring and a team workspace. If procurement needs a vendor it already knows, your first requirement is the widest platform roster, and a demo is no obstacle, Profound is a defensible seat, and the free Fama audit still shows you what AI is telling your buyers today while you wait for the quote.
Profound competes with Fama, the AI-visibility arm of Jinn. The rest of the suite (Ghost, Vermeer, Chart, Silver, Agents) is not part of this comparison.
Updated October 9, 2026
Measures what AI engines tell your buyers, audits it against your verified Brand DNA record, and generates the corrected content. One arm of the Jinn suite; the free audit is the front door.
A standalone AI-search marketing platform: visibility scores, prompt volumes, FactCheck, and content agents, sold as a free seven-day Trial on three engines and a custom-priced Enterprise plan on up to nine.
Where the two actually differ
Contextual rows, not checkmarks. Every Profound cell cites the Profound page it was verified on, with the date. Every Fama cell quotes the same locked facts the Fama product pages ship.
| Fama (Jinn) | Profound | |
|---|---|---|
| What it is | AI-visibility measurement, audit, and fix in one loop, grounded in your verified Brand DNA. The full audit is the free front door. | In its own words, the frontier marketing platform to win AI search: monitoring, content agents, and FactCheck, which verifies the accuracy of AI claims about your brand.[1] |
| Engines and platforms monitored | ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews, on every audit including the free one. The engine list is the same on free and paid. | Nine platforms on its Answer Engine Insights page: ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Overviews, Google AI Mode, Gemini, Grok, and DeepSeek, captured from the front end users see and run daily. More than Fama covers.[3] |
| What grounds the read | A verified Brand DNA record: the read and the generated fix both trace to facts you confirmed, not to a style file. | A Brand Kit holding tone of voice, point of view, competitor stance, and messaging guidelines, applied over live citation data: what engines already cite shapes what gets written.[4] |
| Factual accuracy checking | Knowledge Check grades each engine field by field against your record, and a confirmed Correction is respected by every future audit and never re-flagged. | Now a stated feature. FactCheck checks AI claims against a Knowledge Base you own, built by crawling your domain, uploading files, or syncing Google Drive and Notion, and shows the inaccurate ones with their sources. The page does not say whether a correction carries into later runs.[7] |
| Content generation | The audit ends in content: Playbook rewrites plus net-new FAQ, About, and product prose, with the JSON-LD and llms.txt that help engines parse you. | Agents generate briefs and full drafts, and approved drafts publish to your CMS or route to a team via Slack, with human-in-the-loop review steps in the workflow.[4] |
| How the score works | Brand IQ is a documented, deterministic 0-5 prominence pass blended into one 0-100 number. No LLM judges another LLM, so a score can be re-derived and explained. | Visibility score and share-of-voice metrics; every tracked prompt runs daily so the score reflects your average across responses. The page does not define how either score is calculated.[3] |
| The free front door | The full audit is free with no card, every engine included, and the scored question set is byte-identical on free and paid, so the free number is the real number. | A free seven-day Trial, no demo required: 50 recommended prompts you cannot customize, run daily on ChatGPT, Gemini, and Google AI Overviews, with unlimited seats and no support. After day seven the only door is an Enterprise demo.[2] |
| Agent and MCP surface | A 33-tool MCP server over one JSON-RPC endpoint: agents can pull findings, add prompts, trigger audits, and hit a machine-readable cap denial at plan limits. | A hosted MCP server too, covering visibility reports, agent analytics, sentiment, citations, and prompt management. Its docs list it as available on the Enterprise plan.[6] |
| Pricing shape | Free audit first with the full engine roster, then Starter $197, Growth $497, and Agency $2,997 a month. Each Jinn product is priced on its own. | Two plans on the pricing page: Trial, free for seven days on three engines, and Enterprise, custom-priced on up to nine engines behind a demo. No plan carries a published dollar price.[2] |
| Point tool or connected system | One arm of a connected system: the same Brand DNA record that grounds Fama also feeds every other Jinn product. | A standalone platform: monitoring, agents, FactCheck, and analytics all live inside Profound, on Profound data.[1] |
Bracketed numbers cite the dated Profound sources at the foot of this page. Nothing here relies on a review-site or aggregator figure.
Grounded in your record, not in what engines already say
Profound writes toward what the engines currently cite, which chases more citations, and its FactCheck flags inaccurate claims against a Knowledge Base you build from your site and files. Fama starts from a record you verified: the read, the fix, and every correction you confirm trace back to it, and a confirmed correction is never re-flagged. Those are different jobs; this whole page is about which one you’re hiring for.
One arm of a connected record
The Brand DNA record Fama audits against is the same record Ghost writes from and Vermeer designs from. Fixing what AI says about you and staying consistent everywhere else are one motion, not two subscriptions.
A score you can re-derive
Brand IQ is a documented rules pass with a pinned test proving your own corrections can’t move it. When a number decides budget, being able to explain the number is a feature.
A price you can read before the call
Profound’s pricing page lists a free seven-day Trial and a custom Enterprise quote, and nothing with a dollar figure. Fama’s full audit is free for as long as you want it, and the paid tiers are flat and published. When you are deciding whether this category deserves budget at all, knowing the number up front is part of the product.
What it costs, and who gets a seat
The grid names the pricing shape; this is the detail. Every Profound statement was read off Profound’s own pricing page on 2026-10-09. Every Fama line quotes the locked Fama pricing facts.
| Fama (Jinn) | Profound | |
|---|---|---|
| How you pay | A flat monthly price per tier, with the full audit free first: Starter $197, Growth $497, Agency $2,997 a month. The price is the tier, not a count of heads. | Free for seven days, then a custom Enterprise quote after a demo. The pricing page lists no dollar figure for any plan, so the price is whatever the sales conversation lands on.[2] |
| Seats and team size | Team workspaces, invites, and roles come with the paid tiers, and the published price stays the flat tier. Fama doesn’t publish a per-seat surcharge. | Unlimited seats on both plans, Trial included, so a whole team can look at the same seven-day read. On seats, Profound is more generous than Fama: nothing to cap and nothing per head to negotiate.[2] |
| What each tier gates | Not the engines: the whole roster runs on every tier, including the free audit. Paid tiers add monitoring, custom tracked prompts, team workspaces, and the reporting line. | Engines, prompts, and time are the gate: the Trial runs 50 fixed prompts on three engines for seven days with no history, exports, API, support, or SSO. Enterprise adds up to nine engines, custom prompts, exports, API access, SSO and SAML, and SOC 2.[2] |
| Cheapest way to a full read | The free audit: every engine, no card, and the scored question set is byte-identical on free and paid, so the free number is the real number. | The free Trial: three engines, 50 prompts you cannot change, seven days. A read across all nine of its platforms is Enterprise only, and that starts with a demo, not a price.[2] |
Every Profound figure here is Profound’s own published statement, checked on 2026-10-09. Profound publishes no dollar price on its pricing page, and its FAQ names a self-serve Agency Growth plan for agencies without a price, so we leave every Profound price unstated rather than guess.
Fama is just the start.
Fama is one arm of Jinn, and every arm reads from the same verified Brand DNA record. The record that grounds this audit is the record Ghost writes from, Vermeer designs from, and Chart strategizes from. You confirm your brand once, and every product you switch on next compounds that same record instead of starting from a blank prompt.
One record, every product
The verified Brand DNA that Fama audits against is the exact record the rest of the suite builds on. Confirm it once and it’s right everywhere, not re-entered per tool.
Each arm sharpens the next
Every correction you confirm and every fact you add deepens the one record, so the next product you turn on starts from everything the last one already learned.
Priced arm by arm
There’s no bundle you have to buy. Each Jinn product is priced on its own, so you start with the free Fama audit and add the next arm when it earns its place.
Where Profound is genuinely stronger
An honest comparison names where the other side wins. Three places, all verified today on Profound’s own pages.
Platform breadth
Profound’s roster lists nine platforms, including Microsoft Copilot, Google AI Mode, and DeepSeek, which Fama does not cover. If raw surface count is your first requirement, it covers more. Fama runs ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews on every audit, including the free one, and grades what each one says against your verified record.[3]
Unlimited seats, even on the free Trial
Both Profound plans include unlimited seats, so a whole marketing team can sit in the same workspace from day one with no per-head math. Fama does not charge per seat either, but its team workspaces come with the paid tiers; the free audit itself is a read, not a shared workspace.[2]
Enterprise incumbency
Profound raised a $96M Series C at a $1B valuation in February 2026 and names enterprise customers on the announcement. If procurement needs the vendor it’s already heard of, that’s Profound. Knowing what AI tells your buyers today is one free Fama audit away.[5]
The questions that decide it
- Is Fama a replacement for Profound, or something different?
- Overlapping jobs, different centers of gravity. Both monitor what AI engines say about a brand, both flag inaccurate claims, and both generate content. Profound is a standalone AI-search marketing platform built for enterprise monitoring breadth and sold through a demo. Fama is the AI-visibility arm of Jinn: it audits engine answers against a verified record of your brand, remembers the corrections you confirm, and generates the fix from that record, at a published price. Teams replacing a monitoring dashboard compare them head to head; teams that need the whole loop grounded in verified brand facts are choosing what Fama does.
- Does Profound check facts now too?
- Yes. Profound’s FactCheck shows inaccurate claims and their sources so your team can correct the narrative. Fama’s Knowledge Check grades each engine field by field against your verified record, ranks wrong claims worst-first by reach times damage, and a confirmed Correction is respected by every future audit and never re-flagged. Both check against a brand record you control; Profound’s is a Knowledge Base built from your site, files, and docs. The difference is memory: Fama never re-flags a correction you confirmed, and Profound’s page does not say whether a correction carries into the next run.
- Does Fama monitor the same AI engines Profound does?
- Mostly, not exactly. Both cover ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews. Profound also lists Microsoft Copilot, Google AI Mode, and DeepSeek, nine platforms in total. Fama audits its whole roster on every audit, including the free one, and grades what each engine says against your verified record.
- Can Fama’s score be gamed the way visibility metrics can?
- No. Brand IQ is a pure function of how prominently engines mention your brand, computed by a documented rules pass. A pinned test runs the score with and without your confirmed corrections and asserts a byte-identical number, and the scored question set is the same on free and paid. There’s no lever to buy, including from us.
- What does it cost to find out where I stand?
- With Fama, nothing: the full audit is free with no card, and paid tiers start at $197 a month. With Profound, the Trial is free for seven days on three engines with 50 fixed prompts; after that, Enterprise is custom-priced and starts with a demo, and the pricing page shows no dollar figure for any plan.
Updated October 9, 2026
- [1] Profound homepage (positioning as the frontier marketing platform to win AI search; product surfaces; FactCheck: verify the accuracy of AI claims, combat where AI is spreading misinformation about your brand) https://www.tryprofound.com/ accessed 2026-10-09
- [2] Profound pricing (Trial, free: ChatGPT, Gemini, Google AI Overviews, 50 recommended prompts that cannot be customized, run daily for 7 days, unlimited seats, no history, exports, API, support, or SSO; Enterprise, custom: up to 9 engines, unlimited seats, exports and API, SSO/SAML, SOC 2, demo required; FAQ names a self-serve Agency Growth plan with 400 credits per client workspace and no price; no plan carries a dollar price) https://www.tryprofound.com/pricing accessed 2026-10-09
- [3] Profound Answer Engine Insights (nine-platform list, daily runs, visibility score and share of voice undefined on the page, FactCheck shows inaccurate claims and their sources paired with a ground truth) https://www.tryprofound.com/features/answer-engine-insights accessed 2026-10-09
- [4] Profound Agents content creation (briefs and full drafts, CMS publishing or Slack routing, human-in-the-loop review; Brand Kit: tone of voice, point of view, competitor stance, messaging guidelines; no factual-verification claim) https://www.tryprofound.com/features/agents/content-creation accessed 2026-10-09
- [5] Profound Series C announcement ($96M at a $1B valuation, 24 Feb 2026, named customers) https://www.tryprofound.com/blog/profound-raises-96m-series-c accessed 2026-10-09
- [6] Profound MCP documentation (hosted MCP server; visibility reports, agent analytics, sentiment, citations, prompt management; available on the Enterprise plan) https://docs.tryprofound.com/agent-apis/mcp/overview accessed 2026-10-09
- [7] Profound FactCheck (every claim checked against a Knowledge Base you own and keep current, built by crawling your domain, uploading files, or syncing Google Drive and Notion; does not say whether a correction carries into later runs) https://www.tryprofound.com/features/answer-engine-insights/factcheck accessed 2026-10-09
Fama facts on this page quote the same locked content module the Fama product pages ship, checked by test.
Right now, AI is answering questions about your brand.
While you read this, ChatGPT, Claude, and the rest of the engine roster are telling your buyers what you do, and some of it is wrong. Profound will show you for seven days, then ask for a demo. The free Fama audit reads every engine on its roster, shows you exactly what they get wrong, and hands you the fix, for as long as you want to keep looking. No card, nothing to install.