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Example record · not a customer
How it works
Jinn learned your brand first.
Every Jinn product starts from the same place: a working model of your brand, extracted from what you have actually made. This page shows the mechanism.
01 It learns
Jinn reads your site, your products, and what you have published, and assembles 346 brand signals into one working record - inspectable, field by field.
Open the groups. Every signal is a real, named thing Jinn extracted - none of it is a prompt.
Example record · not a customer
The schema underneath
What Jinn goes looking for when it reads a brand: six field groups, 346 brand signals, every one a named field.
Identity42
Palette28
Voice71
Evidence96
Audience54
Competitors55
What the machine sees
A raw slice of the record above - the field values Jinn extracted, as the pipeline reads them.
EXAMPLE · PALEO PRO DNA · NOT A CUSTOMER
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02 It wears
The same brief, run twice. The generic run is what any model writes by default. The branded run was written from the record above - the orb re-authors it in front of you.
Which signal produced which output
Nothing here is a style filter. Each line of the branded run traces to a named signal in the record.
EXAMPLE · PALEO PRO DNA · NOT A CUSTOMER
03 It works
A product running on the worn brand. This is a Ghost draft composing in the voice the record defines - banned words enforced, not suggested.
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Never saysproprietary blendguilt-free
The pipeline behind the draft
Nothing here is a filter on top of a generic draft. The record runs end to end.
01 record
The worn record rides in: 346 brand signals assembled into the prompt.
02 compose
The draft is written against cadence, convictions, and the banned list.
03 checks
Every post passes voice checks before it publishes.
04 publish
End to end, all four platforms.
Analytics is X-only today.
The same record feeds every hand: written posts, on-brand ads, visibility audits, strategy with receipts.
Models & infrastructure
Every job in the suite is routed to the class of model it needs. The table that decides is one file, kept current as vendors ship new families - you do not have to figure it out, keep up, or experiment. It just works.
The routing table
Five workloads, each with its own rule. Overrides are allowed, but logged with a reason.
When a vendor ships a new model family, the swap is one table entry - shipped to every product at once.
One gateway, every call
Every model call in the suite passes through a single gateway. What that buys:
Go deeper
Five standing references, each its own page. Every claim above traces back to one of these.
Why this matters now
The old game was ranking on a page of blue links. The new one is being the answer an AI engine cites when a buyer asks. That traffic is still a sliver of the total, but it converts far harder than a search click, and it is concentrated in a handful of engines. The brand the engines describe correctly wins the citation. Everything above is how Jinn earns it.
What the industry is seeing
Third-party industry figures, not Jinn measurements. Volume, conversion, and share estimates from independent 2025-2026 analyses (Lantern, Pixis, Search Engine Land), compiled in our channel-evidence research. Directional, and every number carries the range shown.
Every Jinn product starts from your Brand DNA: your voice, visuals, products, and customers, extracted from what you have actually made. Learn once. Apply everywhere.
Jinn