One studio. Every shot your brand needs.

Briefing is a conversation, not a form. Tell Vermeer what you're launching and what it needs to feel like; it turns that into the shoot plan — Quick Shot for one frame, a Campaign for the full set.

Every brand carries a Visual Style config: medium, grade, finish, lens, time, lighting, mood. Vermeer seeds it from your Brand DNA record, and every slot stays yours — confirm the seed, override it, or clear it. An empty slot means clean photoreal, never a hidden default.

Axis one is deterministic: a pixel-contrast check that measures whether the copy is actually legible. Axis two is a vision judge: was the product distorted, does text sit over a face or the product. Both run on every composite and surface their findings for your review — advisory by design, so a human always signs off. And a Quick Shot you don't love re-rolls as a fresh frame from the same brief: a new shot, never a mutation of the one you reviewed. Product shoots carry one more guard: arm accuracy lock and every frame is scored against your real product photos; a miss re-rolls automatically, best frame wins.

A corpus of reference ads — ingested, ranked, auto-tagged, de-duplicated — that Vermeer draws creative structure from. It's where the Ad formats come from: proven shapes, never someone else’s brand.

Every shoot you run stays in the Shoot Library. Finished ad sets export as a downloadable package — including a Pinterest-format bulk-upload CSV with the schedule spread and column mapping done. You run the upload; there's no live Pinterest push, and we say so.

A Character Capsule is a recurring human your brand keeps: cast once, consistent across every shot and every campaign. The same Casting concept is designed to carry into Silver for video — one cast, still and moving.