How it works

Not a scheduler with an AI button.

Ghost listens to your market, drafts in your actual voice, checks its own work before anything goes out, and keeps a receipt for every step. This page is that mechanism, in plain English, with the honest edges left in. Everything below grounds in the same verified brand record as every Jinn product: how the record works.

Start the 14-day trial

One rule governs this page: every mechanism described here is verified against the code that runs it. Where a check is deterministic, the copy says so instead of implying an AI is grading its own work.

At a glance
What it listens to

Four sources - RSS, Reddit, Hacker News, and X - scanned on a standing daily pipeline and scored against your brand before anything drafts. More coming.

How it writes

From your voice record: a two-pass read that separates what you write about from how you write it, so the first draft already sounds like you rather than parroting your topics.

What it checks

Every post passes your voice checks before it publishes. Longform additionally clears a deterministic citability floor and a fact-check that reads every source you cite.

What it keeps

A receipt for every draft: where it came from, what you approved, and what actually published, linked in a tamper-evident chain you can replay.

The loop

Read you, draft, check, publish.

Four stages, and every one of them is yours to inspect. Ghost never writes from a blank prompt: your record rides in first, and nothing leaves without your yes.

  1. Read youYour worn brand record rides into the prompt first: 346 signals - cadence, convictions, and the words you would never use - assembled fresh for every draft, not a cached preamble.
  2. DraftGhost writes against that record, not against the internet average. Your cadence, your convictions, your banned list. The first draft already sounds like you.
  3. CheckEvery post passes your voice checks before it can publish, and longform clears more (below). A draft that fails a check waits for a fix; it never slips into the queue unchecked.
  4. PublishYou approve, and Ghost posts end to end across all four platforms: X, LinkedIn, Bluesky, and Facebook, on the cadence you set.

Performance reporting is X-only today, and this page will not pretend otherwise.

Listening

It listens before it writes.

Most of the work is knowing what is worth saying today. Ghost runs a standing daily pass over four named sources and scores every signal against your brand before a single draft exists.

  • Four sources, namedRSS, Reddit, Hacker News, and X. Those four exactly, with more coming, so you always know where a signal came from instead of trusting a vague "everywhere" claim.
  • Scored against youEach signal is scored for relevance to your brand, and only what clears the bar becomes a draft. The market is loud; the queue stays on-topic.
  • Standing, dailyThis is a daily pipeline, not a button you remember to press. You wake up to the opening worth taking, already read for you overnight.
Voice

Voice is measured, not vibes.

Generic AI reads your old posts and parrots your subjects. Ghost does the opposite in two passes. The first pass pulls out what your samples are ABOUT - your topics, facts, and stories - and sets them aside. The second pass studies HOW you write, with that topic list held out as an exclusion so the model learns your style instead of echoing your last campaign.

Nothing in your voice record is invented. Facts only earn a place if they appear verbatim in your own samples; anything whose evidence quote is not there is dropped, deterministically, before the record is built. Your voice is learned from you, not manufactured to sound plausible.

And it is testable. The same voice on new topics should read as one person, while two different voices on the same topic should read as two. That convergence-and-divergence check is a real test in the codebase, not a claim on a slide.

Start the 14-day trial
The checks

The checks are code, not another AI.

Before anything reaches your queue it clears a spine of checks. The ones that matter most are deterministic: structural math that runs the same way every time and cannot be sweet-talked by a well-phrased draft.

Voice, on every postEvery post - short or long - is scored against your voice record before it can publish. Miss your voice and it does not go out.
Citability, on longformLongform additionally clears a deterministic citability floor: a structural score for the shape answer engines actually quote - self-contained section openers, a takeaways block, a real FAQ. No LLM grades it. Short posts are not held to this bar, and the page will not pretend they are.
Sources, actually fetchedWhen longform cites a statistic, Ghost fetches that source through an SSRF guard and checks - deterministically - that the stat is really on the page. A citation the source cannot back is flagged, one at a time, without failing the rest.
Compliance fails closedWherever you have compliance switched on, a check that cannot complete blocks the draft. A thrown check is never quietly treated as a pass. The safe default is to hold, never to ship.
Receipts

Every draft keeps its receipts.

Every draft carries a typed origin the moment it is created: written by hand, promoted from an idea, pulled from listening, atomized from a source, or drafted overnight. It is stamped in code at the point of creation, not guessed after the fact, so you always know where a post came from.

From there, every state change is written to an append-only trail, and each approve or publish freezes a snapshot of exactly what was on screen - the content and the compliance verdict that was showing when you pressed the button. Months later you can still answer "what did we approve, and what actually went out?" without taking anyone's word for it.

And the trail is tamper-evident. Each row is chained to the one before it with a sha256 hash, so altering an old record breaks the chain and a verifier catches it. This is the kind of paper trail a regulated brand needs, and the reason nobody - including us - can quietly rewrite what happened.

Honest machinery

Built so you stay in control, and so it cannot make things up.

Nothing publishes without your yesGhost drafts, checks, and queues. It does not post on its own. Nothing goes out until you approve it, every single time.
Disclosure-first, alwaysGhost publishes a list of what it will not do: no astroturf, no fake accounts, no engagement it would not disclose. The refusal is written down, not left to good intentions.
It will not invent your factsHand it a long post or a YouTube talk and Ghost pulls the distinct angles worth writing - then a deterministic gate drops any statistic or quote the source does not actually contain, and refuses a source too thin to work from.
The record underneathEvery draft grounds in the same verified brand record that powers every Jinn product: 346 signals structured from your own site and evidence. Ghost reads the record. It does not invent one.
The substrate

Ghost sits on the record.

The brand record and the shared methods are documented once and linked here rather than re-explained. Even the small stuff is computed, not guessed: when Ghost says Thursday looks open, it counted your week.

How the record worksWhat the record containsThe research programThe study methodology
Questions

The questions people ask.

Does Ghost post anything without my approval?
Never. Ghost drafts and queues; nothing publishes until you approve it. Every post clears your voice checks first, plus the compliance pass wherever you have compliance switched on.
Which platforms does it publish to?
X, LinkedIn, Bluesky, and Facebook, end to end. Performance reporting is X-only today, and the page says so rather than implying more.
What actually gets checked before something goes out?
Every post passes your voice checks. Longform additionally clears a deterministic citability floor and a fact-check that fetches every source you cite and looks for the stat. Compliance fails closed: a check that cannot complete holds the draft, it never waves it through.
Where do the drafts come from?
From what Ghost hears - RSS, Reddit, Hacker News, and X, scored against your brand daily - and from sources you hand it: paste a post or a YouTube link and it pulls the distinct angles worth writing. Every draft carries a typed origin, so you always know its source.

Wake up to your first draft.

Start the 14-day trial: your voice record, your first morning briefs, and drafts waiting for your yes. Card-first, cancel anytime.

Start the 14-day trial