Fama · Live
AI is already describing your brand. Badly.
Fama reads what 6 AI engines tell your buyers, scores it, and hands you the fix - grounded in your Brand DNA.
The category
SEO for the AI-search era.
Buyers are asking AI engines the questions they used to type into a search bar, and taking the answer the engine gives back. Ranking on a page of links still matters, but a new layer now sits on top of it: being the brand the engine describes correctly, and cites. That layer is what Fama owns - your visibility inside the answer itself.
What it replaces
- Ranking on a page of ten blue linksBeing the answer the engine cites
- Keywords, backlinks, meta tagsFacts an engine can quote and trust
- A dashboard that reports where you rankA read that catches what is wrong and fixes it
See it live, on brands you already know: the AI Brand Index what the engines actually say about famous brands, scored and dated.
See what the engines say about a brand you know.
We audited Liquid Death across the engines on 2026-07-09. Four returned something false or stale. Pick one and read it, word for word.
- 10/10 famous brands had a false or stale AI claim
- 31 flat-wrong or invented, of 126 checked
- captured 2026-07-09
Fama audits 6 engines in every live audit. The example below is drawn from our public research snapshot, captured and dated, not a live audit.
See what they say about you - free, 30 seconds“founded in 2015 by Mike Cessario”
Claude (no web) · 2026-07-09
Founded 2017 (trademark filed July 2017, incorporated Dec 2018); first sales January 2019.
Claims false or stale, of those checked. Captured 2026-07-09.
Brand IQ is the Domain Authority of AI visibility.
One number, 0 to 100, for how the AI engines describe you. Your real buyer questions go to six AI engines. A rules-based reader - not another AI’s opinion - scores how prominently you show up in each answer, 0 to 5. Those blend into one 0-100 Brand IQ.
- 0Not mentioned at all
- 1Only in a citation list at the bottom
- 2Named in passing, mid-answer
- 3Named as a real option in the body
- 4Named in the engine's first sentence
- 5Named first AND called a "top pick" or "best"
One engine returned false or stale claims 89% of the time; another, 11%. Ask only one and you are reading noise. Brand IQ reads all of them, so the number means something.
Drag the line. Watch the record correct itself.
On the left, what an engine told buyers about OpenAI on 2026-07-09. On the right, the record Fama publishes so the next answer is right. Same question, two truths.
Real captured answer, web-verified. Fama does not argue with the engine - it publishes the fact the engine should have read.
Altman is still CEO - he gave a live interview the same day this was captured. Oct 2025 was a PBC restructuring; Brockman is co-founder and President.
The one number no one can buy.
Confirming a correction can never move your score
Brand IQ is a pure function of how prominently engines mention you. A pinned test runs the score with and without your confirmed Corrections and asserts a byte-identical number. The two questions - how loudly AI talks about you, and whether it gets the facts right - stay structurally separate.
Free and paid score the identical query set
The exact questions that feed your Brand IQ are byte-identical across every plan tier. Paid tiers only add separate, unscored coverage questions. Upgrading never changes what your historical score line means - the free number is the real number.
Deterministic scoring - reproducible, no LLM judge
Prominence is a plain rules pass over where your name lands in the text and a fixed emphasis-word list. No AI grades another AI. That makes the number reproducible and explainable - "a 4 because you were named in the first sentence" - never a black box.
Confirm every correction in the stream. The Brand IQ number does not move - a pinned test proves it. Accuracy and prominence are measured separately, on purpose.
The free number is the front door. Here is the house.
Five live surfaces behind your Brand IQ. Open any one.
Monitoring & alertsLiveScheduled re-audits, a weekly digest, and the trend line moving.
What it doesAutomated weekly or daily re-audits once you switch monitoring on
Trends, Alerts, and the weekly digest fill in after the first monitored run
Monitoring is off by default on a fresh account - an honest empty state, not fake always-on tracking.
CorrectionsLiveConfirm the real answer once; the engines get the corrected content.
What it doesFalsehoods ranked worst-first by reach times damage - you confirm or dismiss each
A confirmed correction is respected by every future audit, grade, and generated asset, and never re-flagged
PlaybookLiveA page-level rewrite plan built from the gaps.
What it doesGated rewrite blocks for existing pages, voice- and compliance-checked before you see them
Net-new FAQ, About, and product prose plus JSON-LD and llms.txt so engines parse you right
Traffic & RevenueLiveGA4 and Search Console attribution, tied to the score.
What it doesA real Google OAuth connector with AES-256-GCM encrypted token storage
Turns AI-visibility movement into traffic and revenue you can put on a board slide
The self-serve connector is built but switched off pending Google’s own OAuth-app verification - not live to promise today.
MCP surfaceLiveYour agents read your visibility data. 33 tools, 6 scopes.
What it doesA 33-tool MCP server over one JSON-RPC endpoint: list brands, pull findings, add prompts, trigger an audit, mint a share link
A machine-readable cap-denial shape, so an agent at a plan limit routes itself to an upgrade instead of failing silently
Three questions, then your number.
What do I get free?
The full audit: your Brand IQ across all six engines, the specific claims each engine gets wrong, and the content to fix them - grounded in your verified Brand DNA. No card.
How is the score computed?
Deterministic prominence - a rules-based reader scores where your name lands in each of the six engines’ answers, 0 to 5, blended into one 0-100 number. The scored question set is identical free or paid.
Can competitors game it?
No. Brand IQ is a pure function of citation prominence, pinned by a test to be byte-identical with or without your confirmed Corrections. There is no lever to buy - it measures what the engines actually say.
The state of AI search, measured.
We asked six AI engines two buyer questions about ten famous brands, then fact-checked every load-bearing claim against live sources. Published verbatim and dated.
- 10/10famous brands where AI told customers something false or stale
- 31flat-wrong or invented claims, of 126 checked
- 23outdated claims - true once, not anymore
- $1.30total API cost to capture all 120 answers
| Engine | Claims checked | False or stale | Error rate |
|---|---|---|---|
| Claude (no web) | 19 | 17 | 89% |
| Grok | 20 | 15 | 75% |
| Perplexity | 20 | 14 | 70% |
| ChatGPT (search) | 32 | 4 | 13% |
| Gemini 2.5 Pro | 17 | 2 | 12% |
| Claude (web) | 18 | 2 | 11% |
Fama engine adapters, one sample per engine per question, captured 2026-07-09; 120 answers, $1.30 total API cost. Every claim web-verified against primary sources. We publish what the models said - verbatim and dated - never our characterization.
What the audit actually catches.
Four real answers, four famous brands, one day. This is what a Fama audit puts in front of you, verbatim.
Captured 2026-07-09. Fact-checked against primary sources.
- Fabricated
“AG1 was founded in 2010 by Chris Palmer and Dan Bilzerian as "Athletic Greens."”
AG1Claude (no web) · 2026-07-09 - Fabricated
“founded in 2004 by Gatorade co-founder John Wakeman and entrepreneur Jack Owoc”
CelsiusClaude (no web) · 2026-07-09 - Wrong
“In December 2023, the airline experienced a significant operational failure, leading to nearly 17,000 flight cancellations and stranding over 2 million travelers.”
Southwest AirlinesChatGPT (search) · 2026-07-09 - Wrong
“Brand X is not a commercial brand but a British jazz fusion band formed in London in 1974”
XPerplexity · 2026-07-09
Runs on the Jinn Brain.
Every Jinn product starts from your Brand DNA - your voice, visuals, products, and customers, extracted from what you’ve actually made.
Learn once. Apply everywhere.
That’s why Fama can say an engine is wrong - not just that you weren’t mentioned.
Jinn is its own first customer
Find out what AI says about you.
Jinn