Both audit what AI says about your brand and generate fixes. Fama grounds every read and fix in a record you verify, on the free audit; AthenaHQ meters the work in credits.
AthenaHQ is a broad AI-engine-optimization toolkit: it monitors your brand across eight or more engines, flags hallucinations, and runs content agents that draft and publish optimizations, sold on credits where one credit is one AI response, from a $295 Starter with a credit-capped free tier below it. Fama runs six engines on every audit, including a genuinely free one whose scored question set is byte-identical to paid, then checks what the engines say against a record of your brand that you confirm, and generates the fix from that same record. Where AthenaHQ knowledge base and claim review sit on its Enterprise tier, Fama grounding is in the free audit. If you want the widest toolkit with revenue-attribution integrations and will manage a credit budget, AthenaHQ is deep. To see exactly what AI tells your buyers, grounded in facts you verified, with no card and no credit meter, start with the free Fama audit.
AthenaHQ competes with Fama, the AI-visibility arm of Jinn. The rest of the suite (Ghost, Vermeer, Chart, Silver, Agents) is not part of this comparison.
Measures what AI engines tell your buyers, audits it against your verified Brand DNA record, and generates the corrected content. One arm of the Jinn suite; the free audit is the front door.
A broad AI-engine-optimization platform: monitoring, brand-integrity checks, and autonomous content agents across eight-plus engines, sold on a credit meter from a $295 Starter with a credit-capped free tier.
Where the two actually differ
Contextual rows, not checkmarks. AthenaHQ overlaps more than most, so several rows name where it matches. Every AthenaHQ cell cites the page it was verified on, with the date. Every Fama cell quotes the same locked facts the Fama product pages ship.
| Fama (Jinn) | AthenaHQ | |
|---|---|---|
| What it is | AI-visibility measurement, audit, and fix in one loop, grounded in your verified Brand DNA. The full audit is the free front door. | In its own words, the complete toolkit for AI Engine Optimization specialists: monitor, act, and win on AI search from one platform.[1] |
| Engines and platforms monitored | All six engines on every audit, including the free one. The engine list is the same on free and paid. | Nine models on its paid Starter, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, and Grok, with more on request; its free tier covers five.[2] |
| What grounds the read | A verified Brand DNA record: the read and the generated fix both trace to facts you confirmed, not to a style file. | A knowledge base and claim review that grounds accuracy work, available on its Enterprise tier; the self-serve tiers run on live citation and prompt data.[2] |
| Factual accuracy checking | Knowledge Check grades each engine field by field against your record, and a confirmed Correction is respected by every future audit and never re-flagged. | AthenaHQ checks accuracy too: Brand Integrity and its Oracle discrepancy engine flag AI hallucinations about your brand, with the knowledge base and claim review on the Enterprise tier.[1] |
| Content generation | The audit ends in content: Playbook rewrites plus net-new FAQ, About, and product prose, with the JSON-LD and llms.txt that help engines parse you. | Content agents draft on-brand optimizations and publish to Shopify, Webflow, and other CMSs; its ACE agent runs multi-step optimization workflows.[3] |
| How the score works | Brand IQ is a documented, deterministic 0-5 prominence pass blended into one 0-100 number. No LLM judges another LLM, so a score can be re-derived and explained. | Visibility and citation metrics tracked across engines; the work is metered in credits, one credit per AI response, so the depth of a read scales with spend.[2] |
| The free front door | The full audit is free with no card, all six engines included, and the scored question set is byte-identical on free and paid, so the free number is the real number. | A free Essential tier and a free audit exist, but the free tier is capped at a one-time $25 of credit across five engines; the full nine-engine read is the $295 Starter.[2] |
| Agent and MCP surface | A 33-tool MCP server over one JSON-RPC endpoint: agents can pull findings, add prompts, trigger audits, and hit a machine-readable cap denial at plan limits. | Ask Athena is an agentic copilot inside the platform and content agents run autonomously; AthenaHQ does not publish an MCP server.[1] |
| Pricing shape | Free audit first with all six engines, then Starter $197, Growth $497, and Agency $2,997 a month. Each Jinn product is priced on its own. | Credit-based: a free Essential tier with a one-time $25 credit, then Starter at $295 a month with a $300 monthly credit allowance, and custom Enterprise; one credit is one AI response.[2] |
| Point tool or connected system | One arm of a connected system: the same Brand DNA record that grounds Fama also feeds every other Jinn product. | A standalone platform: monitoring, content agents, and attribution all live inside AthenaHQ, on AthenaHQ data.[1] |
Bracketed numbers cite the dated AthenaHQ sources at the foot of this page. Nothing here relies on a review-site or aggregator figure.
Grounded in a record you verify, from the free audit up
AthenaHQ checks accuracy too, but its knowledge base and claim review sit on the Enterprise tier. Fama grounds both the read and the generated fix in a brand record you confirm, from the free audit onward. Same idea, different reach: the grounding is the entry point, not the top of the ladder.
One arm of a connected record
The Brand DNA record Fama audits against is the same record Ghost writes from and Vermeer designs from. Fixing what AI says about you and staying consistent everywhere else are one motion, not two subscriptions.
A number you can re-derive, at a price you can predict
Brand IQ is a documented rules pass a pinned test protects, and Fama tiers are flat, so the score and the bill are both knowable in advance. AthenaHQ meters in credits, where one credit is one AI response, so the read and the invoice both move with your engine mix.
What it costs, and who gets a seat
The grid names the pricing shape; this is the detail. Every AthenaHQ figure was read off its plans and integrations pages on 2026-07-14. Every Fama line quotes the locked Fama pricing facts.
| Fama (Jinn) | AthenaHQ | |
|---|---|---|
| How you pay | A flat monthly price per tier, with the full audit free first: Starter $197, Growth $497, Agency $2,997 a month. The price is the tier, not a count of heads. | Credit-metered: Starter is $295 a month with a $300 monthly credit allowance, one credit per AI response, so a heavy engine mix burns the allowance faster.[2] |
| Seats and team size | Team workspaces, invites, and roles come with the paid tiers, and the published price stays the flat tier. Fama does not publish a per-seat surcharge. | Unlimited members on every tier, including the free one; role-based access control is reserved for the Enterprise tier.[2] |
| What each tier gates | Not the engines: all six run on every tier, including the free audit. Paid tiers add monitoring, custom tracked prompts, team workspaces, and the reporting line. | Credits and engine depth are the gate: the free tier caps at a one-time $25 credit and five engines, Starter opens nine models and a monthly credit allowance, and the knowledge base, Oracle, and SSO are Enterprise.[2] |
| Cheapest way to a full read | The free audit: all six engines, no card, and the scored question set is byte-identical on free and paid, so the free number is the real number. | The free Essential tier gives a limited read on a one-time $25 credit across five engines; the full nine-engine picture is the $295 Starter.[2] |
Every AthenaHQ figure here is AthenaHQ own published number, read on its plans and integrations pages on 2026-07-14. AthenaHQ prices in credits, one credit per AI response, so real monthly cost depends on your engine mix; where a figure was not published we leave it unstated.
Fama is just the start.
Fama is one arm of Jinn, and every arm reads from the same verified Brand DNA record. The record that grounds this audit is the record Ghost writes from, Vermeer designs from, and Chart strategizes from. You confirm your brand once, and every product you switch on next compounds that same record instead of starting from a blank prompt.
One record, every product
The verified Brand DNA that Fama audits against is the exact record the rest of the suite builds on. Confirm it once and it is right everywhere, not re-entered per tool.
Each arm sharpens the next
Every correction you confirm and every fact you add deepens the one record, so the next product you turn on starts from everything the last one already learned.
Priced arm by arm
There is no bundle you have to buy. Each Jinn product is priced on its own, so you start with the free Fama audit and add the next arm when it earns its place.
Where AthenaHQ is genuinely stronger
An honest comparison names where the other side wins. Two places, both verified today on AthenaHQ own pages.
Revenue attribution and commerce publishing
AthenaHQ native GA4, Search Console, Shopify, and Webflow integrations tie AI visibility to real traffic and revenue and publish optimized content straight to your store or CMS. Fama own analytics connector is built but switched off pending Google verification, so this is a place AthenaHQ ships today and Fama does not. Fama connector lands when Google clears it; meanwhile the free audit shows what the engines say now.[3]
Platform breadth and a standing free tier
AthenaHQ runs nine models on its paid Starter and five on a free tier, more surfaces than Fama six. If raw platform count and an always-on free tier are the first requirements, it covers more. Fama runs its six on every audit, including a free one whose scored set is byte-identical to paid, and grades each against your verified record.[2]
The questions that decide it
- Is Fama a replacement for AthenaHQ, or something different?
- Overlapping jobs, different centers of gravity. Both check accuracy and both generate content. AthenaHQ is a broad AI-engine-optimization toolkit with revenue-attribution integrations, metered in credits. Fama is the AI-visibility arm of Jinn: it audits engine answers against a record you verify and generates the fix from it, with a genuinely free six-engine audit and flat pricing. Teams wanting the widest toolkit compare them head to head; teams that want the grounding in the entry product and a predictable bill are choosing what Fama does.
- Does Fama check facts the way AthenaHQ does?
- Both check accuracy, and this page is honest that AthenaHQ does. AthenaHQ flags hallucinations and, on its Enterprise tier, runs a knowledge base and claim review. Fama grades each engine field by field against a record you confirm, from the free audit up, and a confirmed correction is respected by every future audit and never re-flagged.
- Can Fama score be gamed the way visibility metrics can?
- No. Brand IQ is a pure function of how prominently engines mention you, computed by a documented rules pass. A pinned test runs the score with and without your confirmed corrections and asserts a byte-identical number, and the scored question set is the same on free and paid. There is no lever to buy, including from us.
- What does it cost to find out where I stand?
- With Fama, nothing: the full audit is free with no card, all six engines, and paid tiers start at $197 a month flat. AthenaHQ has a free Essential tier capped at a one-time $25 credit across five engines, and a $295 Starter metered in credits, where one credit is one AI response.
- [1] AthenaHQ homepage (positioning, monitoring, Brand Integrity and Oracle, content agents, Ask Athena, free audit) https://athenahq.ai/ accessed 2026-07-14
- [2] AthenaHQ plans and pricing (Essential free with a one-time $25 credit and five engines, Starter $295 a month with a $300 monthly credit allowance and nine models, Enterprise custom with knowledge base, Oracle, and SSO; credit-based, one credit per AI response; unlimited members) https://athenahq.ai/pricing accessed 2026-07-14
- [3] AthenaHQ integrations (GA4, Google Search Console, Shopify, Webflow and other CMSs; revenue attribution and content publishing; ACE content agent) https://docs.athenahq.ai/integrations accessed 2026-07-14
Fama facts on this page quote the same locked content module the Fama product pages ship, checked by test.
Right now, AI is answering questions about you.
While you read this, ChatGPT, Claude, and four more engines are telling your buyers what you do, and some of it is wrong. AthenaHQ can track and fix that too, on a credit meter that starts at $295 a month. The free Fama audit reads all six engines, grounds every finding in facts you verified, shows you exactly what they get wrong, and hands you the fix. No card, no credits to budget.