Otterly charts how often AI mentions you, from $29 a month. Fama checks whether those answers are true, keeps your corrections, and writes the fix.
Otterly.AI is an AI-search analytics tool with a low entry price and unlimited seats: every tier includes unlimited team members, prompts are monitored daily across ChatGPT, Google AI Overviews, Perplexity, and Copilot, and you get sentiment, share of voice, citation tracking, and a weekly set of recommendations. What it hands you is a read of how often and how warmly you are mentioned, plus a to-do list. It does not check whether the answers are true: we found no feature in its help center that compares an answer to a record of your facts, and its own use-case page describes a PR team reading the responses for incorrect claims itself. Fama does that reading for you. The free audit puts ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews to the same questions paid customers get, grades every claim against a record of your brand you verified, keeps every correction you confirm, and hands back the FAQ, About, and product copy that puts the wrong answers right. If you need an affordable visibility dashboard the whole team can log into, Otterly is a fair buy. If you need to know what AI is getting wrong about you and have it fixed from your own facts, start with the free Fama audit.
Otterly.AI competes with Fama, the AI-visibility arm of Jinn. The rest of the suite (Ghost, Vermeer, Chart, Silver, Agents) is not part of this comparison.
Updated October 10, 2026
Measures what AI engines tell your buyers, audits it against your verified Brand DNA record, and generates the corrected content. One arm of the Jinn suite; the free audit is the front door.
An AI-search analytics tool for marketing teams and agencies: daily prompt monitoring across ChatGPT, Google AI Overviews, Perplexity, and Copilot with Claude, Google AI Mode, and Gemini as paid add-ons, sentiment and share of voice, AI-search content audits and recommendations, sold from a $29 Lite tier with unlimited seats up to a custom Enterprise tier.
Where the two actually differ
Contextual rows, not checkmarks. Every Otterly cell cites the Otterly page it was verified on, with the date. Every Fama cell quotes the same locked facts the Fama product pages ship.
| Fama (Jinn) | Otterly.AI | |
|---|---|---|
| What it is | AI-visibility measurement, audit, and fix in one loop, grounded in your verified Brand DNA. The full audit is the free front door. | In its own words, an award-winning AI search analytics tool and the content intelligence platform for AI search: it tracks brand and website visibility across AI engines, benchmarks you against competitors, and scores sentiment.[2] |
| Engines and platforms monitored | ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews, on every audit including the free one. The engine list is the same on free and paid. | ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on every tier. Claude, Google AI Mode, and Gemini are extra paid add-ons on top of the Lite, Standard, and Premium tiers.[1] |
| What grounds the read | A verified Brand DNA record: the read and the generated fix both trace to facts you confirmed, not to a style file. | Brand Reports built from live tracking data: mentions, brand coverage, share of voice, and domain citations against your competitor set. There is no record of your facts that the answers are checked against.[2] |
| Factual accuracy checking | Knowledge Check grades each engine field by field against your record, and a confirmed Correction is respected by every future audit and never re-flagged. | Not a feature. Sentiment analysis gives a quantified view of how positively or negatively the engines describe you, which is tone, not truth. Its use-case page frames reputation management as a PR team monitoring ChatGPT responses for incorrect claims and updating web content itself; no feature does that check.[5] |
| What happens to a correction | You confirm a falsehood once and give the real answer. Wrong and Misattributed claims are provable against your verified facts, and the confirmed correction carries into every later audit. | Not a stated feature anywhere in its help center. The fix path it describes is updating your web content; nothing stores a correction you confirm for later runs to respect.[5] |
| Content generation | The audit ends in content: Playbook rewrites plus net-new FAQ, About, and product prose, with the JSON-LD and llms.txt that help engines parse you. | Recommends, doesn’t write: each recommendation names a gap and a concrete action you can take, and the Content Audit scores any page against structured-data and AI-readiness factors with specific improvements. The Lite tier gets 3 recommendations a week.[6] |
| How the score works | Brand IQ is a documented, deterministic 0-5 prominence pass blended into one 0-100 number. No LLM judges another LLM, so a score can be re-derived and explained. | A Brand Visibility Index with share of voice and sentiment, tracked daily per prompt. History starts the day a prompt is added; it does not backfill earlier data.[7] |
| The free front door | The full audit is free with no card, every engine included, and the scored question set is byte-identical on free and paid, so the free number is the real number. | A 7-day free trial with no credit card and 50 search prompts, then the $29 Lite tier. There is no permanently free read.[4] |
| Agent and MCP surface | A 33-tool MCP server over one JSON-RPC endpoint: agents can pull findings, add prompts, trigger audits, and hit a machine-readable cap denial at plan limits. | API and MCP access from the Standard tier, metered at 2,000 requests a month each on Standard and 5,000 on Premium, plus a Data Studio connector.[1] |
| Pricing shape | Free audit first with the full engine roster, then Starter $197, Growth $497, and Agency $2,997 a month. Each Jinn product is priced on its own. | Lite $29, Standard $189, and Premium $489 a month, metered by search prompts (15, 100, and 400), with Enterprise custom from 1,000 prompts, 15% off on annual billing, and multi-country support across 50-plus countries on every tier.[1] |
| Point tool or connected system | One arm of a connected system: the same Brand DNA record that grounds Fama also feeds every other Jinn product. | A standalone analytics tool: tracking, benchmarking, audits, and recommendations all live inside Otterly, on Otterly tracking data.[2] |
Bracketed numbers cite the dated Otterly.AI sources at the foot of this page. Nothing here relies on a review-site or aggregator figure.
Sentiment is tone; accuracy is a different question
Otterly’s sentiment analysis tells you whether the engines sound positive or negative about you. A flattering answer can still be wrong, and a neutral one can still cost you a sale if it misstates your price. Fama grades every answer against the record you verified and ranks the falsehoods worst-first. This whole page is about which of those two readings you are paying for.
A to-do list, or the fix
Otterly ends at a recommendation: here is the gap, here is an action. Fama starts from what is verifiably true about your brand and writes the corrected FAQ, About, and product prose from that record. Telling you what to fix and handing you the fix are different jobs.
Cheap to start is not the same as free to know
Otterly’s $29 entry is real and the trial needs no card, but the read lives behind a subscription once the week is up. Fama’s full audit is free for as long as you want it, on every engine, with the same scored question set paid customers get. You find out where you stand before anyone asks for a card.
One arm of a connected record
The Brand DNA record Fama audits against is the same record Ghost writes from and Vermeer designs from. Fixing what AI says about you and staying consistent everywhere else are one motion, not two subscriptions.
What it costs, and who gets a seat
The grid names the pricing shape; this is the detail. Every Otterly figure was read off Otterly’s own pricing page and help center on 2026-10-10. Every Fama line quotes the locked Fama pricing facts.
| Fama (Jinn) | Otterly.AI | |
|---|---|---|
| How you pay | A flat monthly price per tier, with the full audit free first: Starter $197, Growth $497, Agency $2,997 a month. The price is the tier, not a count of heads. | Flat monthly tiers: $29 Lite, $189 Standard, $489 Premium, with 15% off on annual billing ($25, $160, and $422 a month). Extra prompts come in blocks of 100 at $99 a month. Enterprise is custom.[1] |
| Seats and team size | Team workspaces, invites, and roles come with the paid tiers, and the published price stays the flat tier. Fama doesn’t publish a per-seat surcharge. | Unlimited team members on every tier, including the $29 Lite. Lite gets one workspace; Standard and up get unlimited workspaces, which is how agencies separate clients. This is a genuine Otterly strength.[1] |
| What each tier gates | Not the engines: the whole roster runs on every tier, including the free audit. Paid tiers add monitoring, custom tracked prompts, team workspaces, and the reporting line. | Prompts are the gate: 15, 100, and 400 across Lite, Standard, and Premium. Claude, Google AI Mode, and Gemini are paid add-ons on Lite, Standard, and Premium, and API, MCP, Agent Analytics, and the Data Studio connector start at Standard. White-label is not offered; the help center points agencies to Looker Studio instead.[8] |
| Cheapest way to a full read | The free audit: every engine, no card, and the scored question set is byte-identical on free and paid, so the free number is the real number. | The 7-day trial with 50 prompts, then $29 a month for 15 prompts on four engines. Claude and Gemini cost extra on top.[4] |
Every Otterly price, seat, and prompt figure here is Otterly’s own published number, checked on 2026-10-10. Its pricing page names Claude, Google AI Mode, and Gemini as paid add-ons without stating the add-on prices in the page text we read, so we leave those unstated rather than guess.
Fama is just the start.
Fama is one arm of Jinn, and every arm reads from the same verified Brand DNA record. The record that grounds this audit is the record Ghost writes from, Vermeer designs from, and Chart strategizes from. You confirm your brand once, and every product you switch on next compounds that same record instead of starting from a blank prompt.
One record, every product
The verified Brand DNA that Fama audits against is the exact record the rest of the suite builds on. Confirm it once and it’s right everywhere, not re-entered per tool.
Each arm sharpens the next
Every correction you confirm and every fact you add deepens the one record, so the next product you turn on starts from everything the last one already learned.
Priced arm by arm
There’s no bundle you have to buy. Each Jinn product is priced on its own, so you start with the free Fama audit and add the next arm when it earns its place.
Where Otterly.AI is genuinely stronger
An honest comparison names where the other side wins. Three places, all verified today on Otterly’s own pages.
A low paid entry price
At $29 a month, or $25 on annual billing, Otterly’s Lite tier is a low-priced monitoring seat, and the trial needs no card. If budget is the first filter, it clears it. Fama’s paid tiers start higher; its free audit, on every engine, costs nothing at all.[1]
Unlimited seats, every tier, plus workspaces
Every Otterly tier includes unlimited team members, and Standard and above add unlimited workspaces, so an agency can give every account manager and every client a login without per-seat math. Fama does not charge per seat either, and its free audit needs no seat at all to show you where you stand.[1]
A Gartner nod and a large installed base
Otterly’s home page carries recognition as a Cool Vendor in the 2025 Gartner Cool Vendors for AI in Marketing and says it is used by 30,000-plus marketing professionals. That is real market validation for a visibility analytics tool, and if a vendor shortlist needs an analyst citation, Otterly has one. Fama spends its depth on a different question: not how many teams track mentions, but whether the answer your buyer just read is true.[3]
The questions that decide it
- Is Fama a replacement for Otterly, or something different?
- Overlapping jobs, different centers of gravity. Both read what AI engines say about a brand. Otterly is an AI-search analytics tool optimized for affordable daily tracking, sentiment, and competitor benchmarking across markets. Fama is the AI-visibility arm of Jinn: it audits engine answers against a verified record of your brand, keeps your corrections, and generates the fix from that record. Teams replacing a monitoring dashboard compare them head to head; teams that need the answer checked for accuracy are choosing what Fama does.
- Does Otterly check whether AI answers about my brand are accurate?
- No. It scores sentiment, which is how positively or negatively the engines describe you, and tracks mentions and citations. Its own use-case page describes reputation management as a team reading ChatGPT responses for incorrect claims and updating web content. Fama does that check for you, against a record you verified, and keeps every correction you confirm.
- Does Fama monitor the same AI engines Otterly does?
- A similar roster, gated differently. Otterly tracks ChatGPT, Google AI Overviews, Perplexity, and Copilot on every tier, with Claude, Google AI Mode, and Gemini as paid add-ons. Fama runs ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews on every audit, including the free one, and grades what each engine says against your verified record.
- Can Fama’s score be gamed the way visibility metrics can?
- No. Brand IQ is a pure function of how prominently engines mention your brand, computed by a documented rules pass. A pinned test runs the score with and without your confirmed corrections and asserts a byte-identical number, and the scored question set is the same on free and paid. There’s no lever to buy, including from us.
- What does it cost to find out where I stand?
- With Fama, nothing: the full audit is free with no card, and paid tiers start at $197 a month. With Otterly, entry is a 7-day trial with 50 prompts and no card, then $29 a month for Lite with 15 prompts; Standard is $189 and Premium is $489 a month, with Claude and Gemini as add-ons.
Updated October 10, 2026
- [1] Otterly.AI pricing (Lite $29 / 15 prompts / 1 workspace / 3 recommendations a week, Standard $189 / 100 prompts / unlimited workspaces / API and MCP access / Agent Analytics / 2,000 API and MCP requests, Premium $489 / 400 prompts / 5,000 requests, Enterprise custom from 1,000 prompts; annual billing 15% off at $25 / $160 / $422; tracking of 4 AI search engines ChatGPT, Google AI Overviews, Perplexity, MS Copilot with Claude, Google AI Mode, Gemini as extra add-ons; unlimited team members on every tier; daily tracking; add 100 extra search prompts at $99; multi-country support 50+; Data Studio connector) https://otterly.ai/pricing accessed 2026-10-10
- [2] Otterly.AI llms.txt (positioning: award-winning AI search analytics tool and the content intelligence platform for AI search; Brand Reports tracking brand mentions, brand coverage, share of voice, and domain citations; Brand Sentiment Analysis; Brand Visibility Index; Content Audit against structured-data and AI-readiness factors; Crawlability Checker; Agent Analytics in closed beta) https://otterly.ai/llms.txt accessed 2026-10-10
- [3] Otterly.AI homepage (recognized as a Cool Vendor in the 2025 Gartner Cool Vendors for AI in Marketing; used by 30,000+ marketing professionals worldwide) https://otterly.ai/ accessed 2026-10-10
- [4] Otterly.AI help center, free trial (7 day free trial, no credit card required; 50 search prompts, 1,000 API calls, 1,000 MCP calls) https://help.otterly.ai/free-trial accessed 2026-10-10
- [5] Otterly.AI help center, best use cases (Brand Reputation Management: detect inaccurate or negative mentions; a PR team monitors ChatGPT responses for incorrect claims and updates their web content) and sentiment analysis (a quantified view of how positively or negatively AI search engines describe your brand) https://help.otterly.ai/best-use-cases-for-otterlyai accessed 2026-10-10
- [6] Otterly.AI help center, AI recommendations (each recommendation names the gap and a Suggestion: a concrete action you can take to address it) https://help.otterly.ai/ai-recommendations accessed 2026-10-10
- [7] Otterly.AI help center, historical data (tracking starts when a prompt is added; it does not collect or display historical data from before) and search prompt monitoring (prompts are automatically monitored daily across all AI search engines in your account) https://help.otterly.ai/historical-data accessed 2026-10-10
- [8] Otterly.AI help center, white-label (OtterlyAI does not currently offer a native white-label option; the Looker Studio connector is the recommended alternative, available on Standard, Premium, and Enterprise) https://help.otterly.ai/white-label accessed 2026-10-10
Fama facts on this page quote the same locked content module the Fama product pages ship, checked by test.
Right now, AI is answering questions about your brand.
While you read this, ChatGPT, Claude, and the rest of the engine roster are telling your buyers what you do, and some of it is wrong. Otterly will chart how often you come up and how it sounds. The free Fama audit reads every one of them, checks the answers against the record you verified, shows you exactly what they get wrong, and hands you the fix. No card, nothing to install.