Ploy rewrites pages when AI citations drop. Fama checks what engines say against a record you verified, keeps each correction, and writes the fix.
Ploy is a marketing platform built around your website: its agents write content, run experiments, build and host pages, identify the companies visiting, and, in its AI-citation feature, run daily queries across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, log every citation, and rewrite the section of a page that lost relevance when a citation drops. That is a closed loop, and it is a real one, but it optimizes for citations, and its brand model is read from your live site: a rule-based, no-AI pass over whatever your pages say today, with nothing in the loop checking whether what ChatGPT or Perplexity say about you is true. Fama begins where that loop stops. The free audit asks those five engines plus Grok the questions your buyers ask, checks each answer against Brand DNA you verified, keeps the corrections you confirm, and writes the FAQ, About, and product copy that puts the record straight. If you want one platform to build, host, and keep tuning your website for AI citations, Ploy is a serious choice. If what matters is what AI tells your buyers, and getting it corrected from facts you confirmed, the free Fama audit is the place to start.
Ploy competes with Fama, the AI-visibility arm of Jinn. The rest of the suite (Ghost, Vermeer, Chart, Silver, Agents) is not part of this comparison.
Updated October 10, 2026
Measures what AI engines tell your buyers, audits it against your verified Brand DNA record, and generates the corrected content. One arm of the Jinn suite; the free audit is the front door.
An AI-powered web marketing automation platform: an AI website builder, agents that write content and run experiments, visitor identification, and a feature that tracks where AI engines cite you and rewrites pages when citations drop, sold in credits from a free tier through Starter, Pro, and Enterprise.
Where the two actually differ
Contextual rows, not checkmarks. Every Ploy cell cites the Ploy page it was verified on, with the date. Every Fama cell quotes the same locked facts the Fama product pages ship.
| Fama (Jinn) | Ploy | |
|---|---|---|
| What it is | AI-visibility measurement, audit, and fix in one loop, grounded in your verified Brand DNA. The full audit is the free front door. | In its own words, the marketing platform that turns your website into your company’s growth engine: agents that write content, fix what is broken, and run experiments. Answer-engine optimization is one feature of a website platform.[4] |
| Engines and platforms monitored | ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews, on every audit including the free one. The engine list is the same on free and paid. | Daily queries across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews log every citation. Grok is not on the list.[2] |
| What grounds the read | A verified Brand DNA record: the read and the generated fix both trace to facts you confirmed, not to whatever your site happens to say today. | A slurp of your live website: in Ploy’s words, a best-effort, deterministic, no-AI pass that pulls your brand’s structure, identity, and design tokens. It is a read of what the site says, not a record you verified.[1] |
| Factual accuracy checking | Knowledge Check grades each engine field by field against your record, and a confirmed Correction is respected by every future audit and never re-flagged. | Not a feature. Ploy records the full response, the cited page, where your brand appears, and which competitors appear alongside it. Whether the response is true is not something the loop checks.[2] |
| What happens to a correction | You confirm a falsehood once and give the real answer. Wrong and Misattributed claims are provable against your verified facts, and the confirmed correction carries into every later audit. | The builder learns taste, not facts: every refinement teaches the system what on-brand means for you. There is no stated place to confirm a fact about your brand that later runs must respect.[3] |
| Content generation | The audit ends in content: Playbook rewrites plus net-new FAQ, About, and product prose, with the JSON-LD and llms.txt that help engines parse you. | Writes and ships directly: when citations drop on a page, Ploy rewrites the section that lost relevance and re-indexes within hours, and its agents draft content and build pages on the site it hosts. The trigger is a lost citation, not a wrong answer.[2] |
| Technical AI readiness | The crawl check covers robots.txt, llms.txt, sitemap, structured data, and whether an AI crawler can reach your key pages at all, on every audit. | Ploy audits pages, applies direct-answer formatting and schema, and tracks citations across major AI engines. Because it hosts the page, the formatting lands without a handoff.[2] |
| How the score works | Brand IQ is a documented, deterministic 0-5 prominence pass blended into one 0-100 number. No LLM judges another LLM, so a score can be re-derived and explained. | Citation tracking rather than a published score: daily queries log every citation per page, and drop alerts fire when a page loses them.[2] |
| The free front door | The full audit is free with no card, every engine included, and the scored question set is byte-identical on free and paid, so the free number is the real number. | A free tier with no card at 500 credits a day, capped at 2,000, and the AEO page says the free tier covers your first audit. The credit cost of an AEO query is not published, so how far the free tier reaches is not stated.[1] |
| Agent and MCP surface | A 33-tool MCP server over one JSON-RPC endpoint: agents can pull findings, add prompts, trigger audits, and hit a machine-readable cap denial at plan limits. | Ploy’s own agents do the work inside Ploy: every Ploybook is a step-by-step workflow Ploy runs for you, from research and drafts to design, code, and publish. No public MCP server or API is described on the pages we read.[3] |
| Pricing shape | Free audit first with the full engine roster, then Starter $197, Growth $497, and Agency $2,997 a month. Each Jinn product is priced on its own. | Credits, spent while Ploy is actively building or editing: Free at $0, Starter $50 a month for 4,000 credits and one custom domain, Pro $300 a month for 24,000 credits and five domains, Enterprise custom. Self-serve plans are month to month.[1] |
| Point tool or connected system | One arm of a connected system: the same Brand DNA record that grounds Fama also feeds every other Jinn product. | A website-centered platform: builder, hosting, content agents, visitor identification, and AEO all live inside Ploy, on the site Ploy runs.[5] |
Bracketed numbers cite the dated Ploy sources at the foot of this page. Nothing here relies on a review-site or aggregator figure.
Being cited is not the same as being right
Ploy’s loop watches citations and rewrites the page that lost one. A page can be cited constantly while the engine quoting it misstates your price, your founders, or what you sell. Fama grades every answer against the record you verified and ranks the falsehoods worst-first. This whole page is about which of those two signals you are optimizing.
A slurped site, or a verified record
Ploy builds its brand model by reading your live website, and it says so plainly: a deterministic pass over structure, identity, and design tokens. If the site is out of date, the model is too. Fama grounds every read and every fix in Brand DNA you confirmed, and every correction you make is kept and respected by the next audit.
Your site, or every site
Ploy fixes the pages it hosts. Much of what AI engines believe about you comes from elsewhere: directories, reviews, old press, a competitor’s comparison table. Fama reads what the engines actually say, wherever they learned it, and gives you the prose, JSON-LD, and llms.txt to change their minds.
One arm of a connected record
The Brand DNA record Fama audits against is the same record Ghost writes from and Vermeer designs from. Fixing what AI says about you and staying consistent everywhere else are one motion, not two subscriptions.
What it costs, and who gets a seat
The grid names the pricing shape; this is the detail. Every Ploy figure was read off Ploy’s own pricing page on 2026-10-10. Every Fama line quotes the locked Fama pricing facts.
| Fama (Jinn) | Ploy | |
|---|---|---|
| How you pay | A flat monthly price per tier, with the full audit free first: Starter $197, Growth $497, Agency $2,997 a month. The price is the tier, not a count of heads. | Credits: Free at $0 with 500 credits a day (2,000 max), Starter $50 a month for 4,000 credits, Pro $300 a month for 24,000 credits, Enterprise custom. Credits are spent while Ploy is actively building or editing, an idle workspace uses minimal credits, and self-serve plans are month to month.[1] |
| Seats and team size | Team workspaces, invites, and roles come with the paid tiers, and the published price stays the flat tier. Fama doesn’t publish a per-seat surcharge. | No seat counts are published on the pricing page. Tiers are gated by credits and custom domains (one on Starter, five on Pro) rather than by people.[1] |
| What each tier gates | Not the engines: the whole roster runs on every tier, including the free audit. Paid tiers add monitoring, custom tracked prompts, team workspaces, and the reporting line. | Credits and domains first; integrations next. Pro adds HubSpot and Attio, Enterprise adds Salesforce, SOC 2 Type II, and a no-training-on-your-data commitment, though the pricing page also says Ploy does not use customer data to train AI models on any plan.[1] |
| Cheapest way to a full read | The free audit: every engine, no card, and the scored question set is byte-identical on free and paid, so the free number is the real number. | The free tier, which Ploy says covers your first audit. How many AEO queries 500 credits a day buys is not published, so the depth of that first read is not stated.[2] |
Every Ploy price and credit figure here is Ploy’s own published number, checked on 2026-10-10. Ploy does not publish seat counts or the credit cost of an AEO query, so this page states neither rather than guess.
Fama is just the start.
Fama is one arm of Jinn, and every arm reads from the same verified Brand DNA record. The record that grounds this audit is the record Ghost writes from, Vermeer designs from, and Chart strategizes from. You confirm your brand once, and every product you switch on next compounds that same record instead of starting from a blank prompt.
One record, every product
The verified Brand DNA that Fama audits against is the exact record the rest of the suite builds on. Confirm it once and it’s right everywhere, not re-entered per tool.
Each arm sharpens the next
Every correction you confirm and every fact you add deepens the one record, so the next product you turn on starts from everything the last one already learned.
Priced arm by arm
There’s no bundle you have to buy. Each Jinn product is priced on its own, so you start with the free Fama audit and add the next arm when it earns its place.
Where Ploy is genuinely stronger
An honest comparison names where the other side wins. Three places, all verified today on Ploy’s own pages.
It owns the page, so the fix lands itself
Ploy builds and hosts your pages, so when it applies direct-answer formatting and schema or rewrites a section that lost a citation, the change is live without a ticket to engineering. If your website team is the bottleneck, that closed loop is worth a lot. Fama hands you the corrected content and the structured data; publishing it is your call, on whatever stack you run.[2]
A whole marketing platform, not one job
Ploybooks run research, drafts, design, code, and publish end to end, the builder reads your site into one brand model and ships pages from it, and Ploy identifies the companies visiting your site. If you want one platform running the website, Ploy is built for that. Fama does one job, finding and fixing what AI gets wrong about you, and does it against a record you verified.[3]
A free tier that stays free
Ploy’s Free plan costs nothing, needs no card, and refills 500 credits every day, so a small team can keep using the platform without ever paying. Fama’s free audit is also permanently free, with every engine and the same scored question set as paid, but it is an audit, not a hosting plan.[1]
The questions that decide it
- Is Fama a replacement for Ploy, or something different?
- Different centers of gravity with one overlapping feature. Ploy is a website platform: builder, hosting, content agents, visitor identification, and an answer-engine-optimization loop that rewrites pages when citations drop. Fama is the AI-visibility arm of Jinn: it audits what six engines say about your brand against a verified record, keeps your corrections, and generates the fix. Teams buying a website platform are choosing Ploy against other platforms; teams that need the AI answers checked for accuracy are choosing what Fama does.
- Does Ploy check whether AI answers about my brand are accurate?
- No. Its AEO feature records the full response, the cited page, where your brand appears, and which competitors appear alongside it, and it rewrites a page when citations drop. Nothing on its pages describes checking a response against a record of your facts. Fama does that check, against Brand DNA you verified, and keeps every correction you confirm.
- Does Fama monitor the same AI engines Ploy does?
- Ploy runs daily queries across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Fama runs those five plus Grok on every audit, including the free one, and grades what each engine says against your verified record rather than logging where you were cited.
- Can Fama’s score be gamed the way visibility metrics can?
- No. Brand IQ is a pure function of how prominently engines mention your brand, computed by a documented rules pass. A pinned test runs the score with and without your confirmed corrections and asserts a byte-identical number, and the scored question set is the same on free and paid. There’s no lever to buy, including from us.
- What does it cost to find out where I stand?
- With Fama, nothing: the full audit is free with no card, and paid tiers start at $197 a month. With Ploy, the Free tier costs nothing and covers your first audit, with 500 credits a day; paid plans are Starter at $50 and Pro at $300 a month, and the credit cost of an AEO query is not published.
Updated October 10, 2026
- [1] Ploy pricing (Free $0, no credit card, 500 credits a day with a 2,000 maximum; Starter $50 a month, 4,000 credits, 1 custom domain; Pro $300 a month, 24,000 credits, 5 custom domains, HubSpot and Attio; Enterprise custom with Salesforce, SOC 2 Type II, and no training on your data; credits spent while Ploy is actively building or editing, an idle workspace uses minimal credits; Ploy does not use customer data to train AI models; self-serve plans are month to month; the slurp described as a best-effort, deterministic, no-AI pass over structure, identity, and design tokens) https://ploy.ai/pricing accessed 2026-10-10
- [2] Ploy, Answer Engine Optimization feature page (audits pages, applies direct-answer formatting and schema, and tracks citations across major AI engines; daily queries across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews log every citation; when citations drop on a page, Ploy rewrites the section that lost relevance and re-indexes within hours; records the full response, the cited page, where your brand appears, and which competitors appear alongside it; drop alerts; free tier covers your first audit; Agencies marked coming soon) https://ploy.ai/features/answer-engine-optimization accessed 2026-10-10
- [3] Ploy, AI Website Builder feature page (slurps your site, reading in your voice, design system, imagery, and components as one model; every refinement teaches the system what on-brand means for you; every Ploybook is a step-by-step workflow Ploy runs for you across research, drafts, design, code, and publish) https://ploy.ai/features/ai-website-builder accessed 2026-10-10
- [4] Ploy homepage (the marketing platform that turns your website into your company’s growth engine; its agents write content, fix what is broken, and run experiments automatically) https://ploy.ai/ accessed 2026-10-10
- [5] Ploy llms.txt (AI-powered web marketing automation platform; identify companies visiting your site) https://ploy.ai/llms.txt accessed 2026-10-10
Fama facts on this page quote the same locked content module the Fama product pages ship, checked by test.
Right now, AI is answering questions about your brand.
While you read this, ChatGPT, Claude, and the rest of the engine roster are telling your buyers what you do, and some of it is wrong. Ploy will keep your pages tuned for citations. The free Fama audit reads every engine, checks the answers against the record you verified, shows you exactly what they get wrong, and hands you the fix. No card, nothing to install.