Athletic Brewing
What AI gets wrong about Athletic Brewing
Mostly accurate
90%Accuracy score
50Flagged claims
6AI engines checked
2026-07-12Captured
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
Wronggrok· 2026-07-12
founded in 2017 by Bill Shufelt and John Abercrombie
The record: Athletic Brewing was founded in 2017 by Bill Shufelt and John Walker.
Unverifiablegrok· 2026-07-12
Premium pricing (often $12–16/6-pack)
The record: The price range of $12–16 per 6-pack varies by retailer and is not confirmed by site content.
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
The record: Athletic Brewing was founded in 2017 in Stratford, Connecticut; the first facility in Milford opened in 2022.
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
The record: Athletic Brewing Company was founded in 2017 in Stratford, Connecticut, not Milford; the company relocated to Milford in 2022.
Unverifiablechatgpt· 2026-07-12
They released limited-edition patriotic packaging for their Run Wild IPA in July 2026
The record: A July 2026 product launch date cannot be verified against current authoritative sources.
Unverifiablechatgpt· 2026-07-12
In June 2026, the company became the exclusive non-alcoholic beer partner for Louisville City FC and Racing Louisville FC
The record: A June 2026 partnership announcement cannot be verified against current authoritative sources.
Unverified disagreementperplexity· 2026-07-12
the company hasn't publicly官宣-announced a major process change
The record: Athletic Brewing has publicly announced major process changes, including its proprietary brewing method that re-engineers nearly every step of the brewing process with 10-12 changes across all brewing stages, and significant facility upgrades and expansion initiatives.
Unverifiableperplexity· 2026-07-12
available in over **50,000 stores** across all 50 states
The record: The specific claim of availability in 'over 50,000 stores' is not independently verified by site content.
Unverifiableperplexity· 2026-07-12
costing roughly **$13–$14 per six-pack**
The record: The specific price range of $13–$14 per six-pack varies by retailer and is not confirmed by site content.
Wrongperplexity· 2026-07-12
led by **General Atlantic**
The record: Athletic Brewing is led by Co-Founders and CEOs Bill Shufelt and John Walker; General Atlantic is a major investor that holds a board seat as of July 2024.
Outdatedchatgpt· 2026-07-12
John Walker holds the position of Chief Operating Officer (COO)
The record: John Walker is currently the Co-Founder and Chief People Officer (CPO) of Athletic Brewing, not Chief Operating Officer (COO).
Unverifiableclaude_web· 2026-07-12
Athletic is now the official non-alcoholic beer partner for more than 100 Live Nation concert venues across the U.S.
The record: Live Nation concert venue partnership is not mentioned on the fetched brand site content.
Unverifiableclaude_web· 2026-07-12
Over the next 18 months, Athletic is planning renovations including installation of a new packaging line
The record: 18-month facility renovation timeline is not confirmed on the brand site.
Unverifiableclaude_web· 2026-07-12
The $29 annual Athletic Club membership unlocks special pricing like $10.99 for 6-packs of brews and $8.99 for sparkling waters
The record: Athletic Club membership pricing details are not confirmed on the fetched brand site content.
Unverifiableclaude_web· 2026-07-12
Athletic is running a regional campaign with Los Angeles Dodgers player Teoscar Hernández, its first MLB athlete partner
The record: Teoscar Hernández MLB partnership is not mentioned on the fetched brand site content.
Unverifiableclaude_web· 2026-07-12
Athletic is also teaming up with OpenTable to help diners easily find its non-alcoholic brews at bars and restaurants across the U.S. and Canada
The record: OpenTable partnership is not mentioned on the fetched brand site content.
Wrongperplexity· 2026-07-12
**Tucker's West Coast IPA** | West Coast IPA | **$14.99**
The record: Tucker's West Coast IPA is correctly identified as a West Coast IPA by Athletic Brewing, but current pricing appears to range from approximately $16.00 to $17.94 for a 6-pack, not $14.99.
Outdatedgrok· 2026-07-12
The company is headquartered in **Stratford, Connecticut**
The record: Athletic Brewing is currently headquartered in Milford, Connecticut, after moving from its original location in Stratford, Connecticut.
Wrongclaude· 2026-07-12
$6-8 per 6-pack
The record: Athletic Brewing 6-packs are currently priced at $10.99, not $6-8.
Unverified disagreementclaude· 2026-07-12
$1-1.50 per individual can
The record: Athletic Brewing pricing varies significantly by retailer and format; bulk 12-packs average around $1.41 per can, while individual cans or smaller formats at specialty retailers range from $3.49-$4.50 per can.
- https://www.binnys.com/extras/drinks/athletic-brewing-run-wild-nonalcoholic-ipa-119142/
- https://proofnomore.com/collections/athletic-brewing
- https://www.walmart.com/ip/Athletic-Brewing-Company-Extra-Dark-Upside-Dawn-Run-Wild-Cerveza-Atletica-Mixed-Case-Craft-Non-Alcoholic-Beer-Beer-12-fl-oz-Cans-24-Pack/528311474
Wronggemini· 2026-07-12
Effective June 15, 2026, the company simplified its pricing by offering its flagship brews and year-round cocktail-inspired beverages for a flat price of $10.99
The record: Athletic Brewing's flagship brews are currently priced at $10.99 for 6-packs, but there is no evidence of a June 15, 2026 pricing change announcement, nor evidence of 'cocktail-inspired beverages' being offered at that price point.
Unverifiablegemini· 2026-07-12
Effective June 15, 2026
The record: The claim is incomplete. While Athletic Brewing did announce a partnership with Louisville City FC and Racing Louisville FC effective June 15, 2026, the original claim lacks sufficient detail to verify what specifically 'became effective' on that date.
Unverifiablegemini· 2026-07-12
a price increase in February 2022
The record: A price increase in February 2022 is mentioned in gemini and claude_web responses but not corroborated on the current brand site.
Unverifiableclaude_web· 2026-07-12
expected 120% increase in national media spend year-over-year
The record: 120% increase in national media spend is not confirmed on the brand site.
Unverifiableclaude_web· 2026-07-12
Athletic is teaming up with OpenTable to help diners easily find its non-alcoholic brews at bars and restaurants across the U.S. and Canada
The record: OpenTable partnership is not mentioned on the fetched brand site content.
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
The record: Athletic Brewing was founded in 2017 in Stratford, Connecticut, not Milford; the company later opened a major brewery facility in Milford in 2022.
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
The record: Athletic Brewing was founded in 2017 in Stratford, Connecticut, not Milford. The company later relocated its headquarters to Milford in 2022 when it opened a new 150,000-square-foot facility.
Outdatedchatgpt· 2026-07-12
America's top non-alcoholic brewer and the eighth-largest craft brewery overall
The record: Athletic Brewing is currently the sixth-largest craft brewery in the United States as of 2025, not the eighth-largest; it was ranked eighth in 2024.
Unverifiablechatgpt· 2026-07-12
continuing as the Official Non-Alcoholic Beer of the IRONMAN and IRONMAN 70.3 Global Series through the 2028 season
The record: The specific 2028 end date for IRONMAN sponsorship cannot be verified against available authoritative sources.
Unverifiablechatgpt· 2026-07-12
In October 2025, Athletic Brewing renewed its three-year global sponsorship with IRONMAN
The record: The specific timing and details of an October 2025 IRONMAN sponsorship renewal cannot be verified against available authoritative sources.
Unverifiablechatgpt· 2026-07-12
In May 2026, Athletic Brewing introduced its largest-ever summer campaign
The record: A May 2026 summer campaign launch cannot be verified; this date is in the future relative to typical knowledge cutoffs.
Unverifiablechatgpt· 2026-07-12
49% year-over-year sales increase in San Diego as of January 2024
The record: The specific 49% year-over-year sales increase figure for January 2024 cannot be independently verified.
Unverifiablechatgpt· 2026-07-12
the company's valuation, which reached approximately $800 million by mid-2024
The record: Site does not confirm the $800 million valuation figure.
Wrongclaude· 2026-07-12
They use some unconventional brewing methods (reverse osmosis to remove alcohol)
The record: Athletic Brewing uses a proprietary fermentation control method that prevents alcohol from generating during brewing, rather than using reverse osmosis to remove alcohol after fermentation.
Wronggrok· 2026-07-12
by Bill Shufelt and John Mangan
The record: Athletic Brewing was founded by Bill Shufelt and John Walker, not John Mangan.
Unverifiablegrok· 2026-07-12
Raised significant venture funding (including rounds in 2021–2022 totaling tens of millions)
The record: The specific funding rounds from 2021–2022 totaling 'tens of millions' cannot be independently verified.
Unverifiablegrok· 2026-07-12
$12–15 per 6-pack
The record: The price range of $12–15 per 6-pack varies by retailer and is not confirmed by site content.
Unverifiablegemini· 2026-07-12
a price increase on their non-alcoholic beer offerings that took effect on February 15, 2022
The record: A price increase on February 15, 2022 is stated but not independently confirmed on the brand site.
Unverifiablegemini· 2026-07-12
founded in 2017
The record: Founded in 2017 is mentioned in gemini output but not confirmed on the fetched site content.
Unverifiablegemini· 2026-07-12
free shipping on orders over $50 in the continental U.S.
The record: Free shipping on $50+ orders is stated but not confirmed on the fetched site content.
Unverifiablegemini· 2026-07-12
cannot ship its non-alcoholic beer to Georgia, Idaho, Kansas, Michigan, Mississippi, and Nebraska
The record: Specific shipping restrictions are stated but not confirmed on the fetched site content.
Wronggrok· 2026-07-12
founder-led by CEO Bill Shufelt and co-founder John Lavallee
The record: Athletic Brewing was founded by Bill Shufelt and John Walker, not John Lavallee. Bill Shufelt is the Co-Founder and CEO.
Wronggrok· 2026-07-12
founder-led by CEO Bill Shufelt and co-founder John Lavallee
The record: Athletic Brewing was founded by Bill Shufelt and John Walker, not John Lavallee. Bill Shufelt is the Co-Founder and CEO.
Unverifiablegrok· 2026-07-12
distribution through traditional alcohol channels in many states
The record: Distribution through traditional alcohol channels is not explicitly stated on the fetched brand site content.
Unverifiablegrok· 2026-07-12
100 % NA production
The record: 100% NA production policy is not explicitly stated on the fetched brand site content.
Unverifiablegrok· 2026-07-12
gluten-reduced or certified options
The record: Gluten-reduced or certified options are not mentioned on the fetched brand site content.
Unverifiablegrok· 2026-07-12
backed by the same group of growth investors that participated in earlier rounds (e.g., 2021–2022 financings)
The record: Specific investor participation details from 2021–2022 rounds are not confirmed on the fetched brand site content.
Outdatedclaude· 2026-07-12
The company is based in Stratford, Connecticut
The record: Athletic Brewing Company is currently headquartered in Milford, Connecticut, though it was originally based in Stratford, Connecticut when it established its first brewing facility in 2018.
Wrongclaude· 2026-07-12
Run IPA
The record: Athletic Brewing's flagship IPA product is called 'Run Wild IPA', not 'Run IPA'.
Outdatedclaude· 2026-07-12
All Out Stout
The record: Athletic Brewing's product was formerly called 'All Out Stout' but is now officially marketed as 'All Out Extra Dark.'
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
Correctperplexity· 2026-07-12
35,000+ 5-star reviews
Correctperplexity· 2026-07-12
B-Corp certified
Correctclaude_web· 2026-07-12
Athletic Brewing Company was founded in 2017
Correctclaude_web· 2026-07-12
based in Milford, Connecticut
Correctclaude_web· 2026-07-12
Bill Shufelt serves as Co-Founder & CEO
Correctclaude_web· 2026-07-12
General Atlantic acquired a minority stake in the company in 2024
Correctclaude_web· 2026-07-12
6-packs are priced at $10.99
Correctclaude_web· 2026-07-12
founded in 2017 by Bill Shufelt and John Walker
Correctclaude_web· 2026-07-12
Athletic Brewing Company also manufactures sparkling water under the brand name "Daypack."
Correctclaude_web· 2026-07-12
it became the No. 1 non-alcoholic beer brand by sales in U.S. grocery stores by early 2024
Wronggrok· 2026-07-12
founded in 2017 by Bill Shufelt and John Abercrombie
Correctgrok· 2026-07-12
Low calories (~50-70 per can)
Correctgrok· 2026-07-12
founded in 2017
Unverifiablegrok· 2026-07-12
Premium pricing (often $12–16/6-pack)
Correctgrok· 2026-07-12
producing beers with ≤0.5% ABV
Correctgrok· 2026-07-12
standard FDA/T TB labeling allows up to 0.5%
Correctclaude· 2026-07-12
Known as a quality player in the nonalcoholic beer space, which they helped popularize
Correctclaude· 2026-07-12
My knowledge was last updated in April 2024
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
Correctchatgpt· 2026-07-12
by Bill Shufelt and John Walker
Correctchatgpt· 2026-07-12
The "Athletic January" campaign was relaunched in December 2025
Correctchatgpt· 2026-07-12
57% of employees willing to recommend the company to a friend
Unverifiablechatgpt· 2026-07-12
They released limited-edition patriotic packaging for their Run Wild IPA in July 2026
Correctchatgpt· 2026-07-12
Athletic Brewing has a rating of 3.7 out of 5 stars
Unverifiablechatgpt· 2026-07-12
In June 2026, the company became the exclusive non-alcoholic beer partner for Louisville City FC and Racing Louisville FC
Correctchatgpt· 2026-07-12
Their flagship product, Run Wild IPA
Correctperplexity· 2026-07-12
represented nearly half of all non-alcoholic craft beer sold in the U.S. in 2022
Correctperplexity· 2026-07-12
it launched commercially in 2018
Correctgemini· 2026-07-12
Bill Shufelt, also serves as the company's CEO
Correctgemini· 2026-07-12
a brand of sparkling water called "Daypack"
Correctgemini· 2026-07-12
Free Wave Hazy IPA
Correctgemini· 2026-07-12
secured a notable minority investment from Keurig Dr Pepper
Correctgemini· 2026-07-12
$50 million investment
Correctgemini· 2026-07-12
Run Wild IPA
Correctgemini· 2026-07-12
announced in 2022
Correctgemini· 2026-07-12
headquartered in Milford, Connecticut
Correctgemini· 2026-07-12
Upside Dawn Golden Ale
Correctgemini· 2026-07-12
co-founded by Bill Shufelt and John Walker in 2017
Correctgemini· 2026-07-12
co-founded by Bill Shufelt and John Walker in 2017
Correctperplexity· 2026-07-12
Athletic has expanded into **unique collaborations**, including the "Marine Odyssey" series with **Netflix**
Unverified disagreementperplexity· 2026-07-12
the company hasn't publicly官宣-announced a major process change
Correctperplexity· 2026-07-12
Athletic Brewing is the **leading non-alcoholic craft beer brand** in the US
Correctperplexity· 2026-07-12
The company has established breweries in **Stratford, Connecticut** and **San Diego, California**
Correctperplexity· 2026-07-12
alcohol is carefully removed or controlled to keep levels **under 0.5% ABV**
Correctperplexity· 2026-07-12
The brand holds **25+ gold medal beer awards**
Correctperplexity· 2026-07-12
Athletic Brewing is the **#1 selling craft non-alcoholic (N/A) brand** in the US
Correctperplexity· 2026-07-12
over **35,000 five-star reviews**
Unverifiableperplexity· 2026-07-12
available in over **50,000 stores** across all 50 states
Correctperplexity· 2026-07-12
it contains **< 0.5% ABV**
Unverifiableperplexity· 2026-07-12
costing roughly **$13–$14 per six-pack**
Wrongperplexity· 2026-07-12
led by **General Atlantic**
Correctperplexity· 2026-07-12
General Atlantic acquired a **minority stake** in 2024
Correctperplexity· 2026-07-12
recently hired **Walker Hayes** (country star) as a new CFO
Correctperplexity· 2026-07-12
in 2024
Correctperplexity· 2026-07-12
Co-founder **Bill Shufelt** remains CEO
Correctperplexity· 2026-07-12
$50 million equity financing
Correctperplexity· 2026-07-12
**John Walker** continues to lead the team
Correctclaude_web· 2026-07-12
founded in 2017
Correctclaude_web· 2026-07-12
In 2020, Athletic's Free Wave IPA won the award as Supreme Champion Beer at the International Beer Challenge
- https://en.wikipedia.org/wiki/Athletic_Brewing_Company
- https://www.businesswire.com/news/home/20201118005330/en/International-Beer-Challenge-2020-Names-Athletic-Brewing-Company-North-American-%E2%80%9CBrewer-of-the-Year%E2%80%9D%C2%A0
- https://athleticbrewing.com/blogs/news/it-s-looking-hazy-around-here
Correctclaude_web· 2026-07-12
Athletic produces upwards of 50 NA brews annually
Correctclaude_web· 2026-07-12
based in Milford, Connecticut
Correctclaude_web· 2026-07-12
52% market share
Correctclaude_web· 2026-07-12
Two For The Trails, Athletic's environmental grant program, has grown into the largest annual environmental grant program in the craft brewing industry, now giving back up to $2 million annually
Correctclaude_web· 2026-07-12
founded in 2017 by Bill Shufelt and John Walker
Correctclaude_web· 2026-07-12
earning more than 190 prestigious taste awards
Correctclaude_web· 2026-07-12
Athletic is proudly a Certified B Corporation
Correctclaude· 2026-07-12
My knowledge was last updated in April 2024
Correctgemini· 2026-07-12
Founded in 2017
Correctgemini· 2026-07-12
including athletes and entrepreneurs like Lance Armstrong, J.J. Watt, and David Chang
Correctgemini· 2026-07-12
sales figures, which saw a nearly 24% increase in off-premise dollar sales as of May 2026
Correctgemini· 2026-07-12
Athletic Brewing is a certified B Corporation
Correctgemini· 2026-07-12
a lawsuit filed in June 2023, alleging that the company's website was not sufficiently accessible to individuals with disabilities
Correctgemini· 2026-07-12
the company recently announced a $50 million equity financing round
Correctgemini· 2026-07-12
acquisition and renovation of a large brewing facility in San Diego, which is expected to double the company's U.S. brewing capacity
Outdatedchatgpt· 2026-07-12
John Walker holds the position of Chief Operating Officer (COO)
Correctchatgpt· 2026-07-12
Daypack," a line of hop-infused sparkling waters introduced in 2021
Correctchatgpt· 2026-07-12
General Atlantic, leading a $50 million equity financing round in 2024
Correctchatgpt· 2026-07-12
founded in 2017 by Bill Shufelt and John Walker
Correctchatgpt· 2026-07-12
founded in 2017
Correctchatgpt· 2026-07-12
becoming the top-selling non-alcoholic beer in the U.S. by 2024
Correctchatgpt· 2026-07-12
Bill Shufelt serves as the Chief Executive Officer (CEO)
Correctchatgpt· 2026-07-12
typically priced between $10.99 and $14.99 for a six-pack
Correctchatgpt· 2026-07-12
Keurig Dr Pepper, which invested $50 million in 2022
Correctchatgpt· 2026-07-12
headquartered in Milford, Connecticut
Correctclaude_web· 2026-07-12
Flagship beers are now $10.99 for everyone
Unverifiableclaude_web· 2026-07-12
Athletic is now the official non-alcoholic beer partner for more than 100 Live Nation concert venues across the U.S.
Correctclaude_web· 2026-07-12
General Atlantic assumed a seat on the company's Board of Managers
Correctclaude_web· 2026-07-12
Athletic expects to double its U.S. brewing capacity
Correctclaude_web· 2026-07-12
In July 2024, Athletic Brewing closed a $50 million equity financing round led by General Atlantic
Correctclaude_web· 2026-07-12
Athletic recently acquired a second San Diego brewing facility, formerly known as Ballast Point
Unverifiableclaude_web· 2026-07-12
Over the next 18 months, Athletic is planning renovations including installation of a new packaging line
Correctclaude_web· 2026-07-12
Bill Shufelt remains Co-Founder and CEO
Correctclaude_web· 2026-07-12
John Walker is Co-Founder and COO
Unverifiableclaude_web· 2026-07-12
The $29 annual Athletic Club membership unlocks special pricing like $10.99 for 6-packs of brews and $8.99 for sparkling waters
Unverifiableclaude_web· 2026-07-12
Athletic is running a regional campaign with Los Angeles Dodgers player Teoscar Hernández, its first MLB athlete partner
Unverifiableclaude_web· 2026-07-12
Athletic is also teaming up with OpenTable to help diners easily find its non-alcoholic brews at bars and restaurants across the U.S. and Canada
Correctgrok· 2026-07-12
It is privately held
- https://pitchbook.com/profiles/company/221707-45
- https://www.upmarket.co/private-markets/pre-ipo/athletic-brewing-co-16302db532c01388a93482429fef0da7/
- https://www.bitget.com/wiki/can-you-buy-stock-in-athletic-brewing-company
- https://www.nasdaqprivatemarket.com/company/athletic-brewing-co/
- https://forgeglobal.com/athletic-brewing_stock/
- https://www.hiive.com/securities/athletic-brewing-stock
Correctgrok· 2026-07-12
Co-founder Bill Shufelt continues as CEO
Correctgrok· 2026-07-12
The company remains founder-led
Correctgrok· 2026-07-12
co-founder John Walker is still involved
Wrongperplexity· 2026-07-12
**Tucker's West Coast IPA** | West Coast IPA | **$14.99**
Correctperplexity· 2026-07-12
**Noble Pils** | Pilsner | **$14.99**
Correctperplexity· 2026-07-12
**Kir Royale** | Non-Alcoholic Beer Blend | **$12.99** (4-Pack)
Correctperplexity· 2026-07-12
produced nearly **400,000 barrels** of beer in 2024
Correctperplexity· 2026-07-12
**Bill Shufelt** serves as the **Co-Founder and CEO**
- https://www.generalatlantic.com/insights/the-life-hack-that-inspired-athletic-brewing-companys-ceo-to-reinvent-the-beer-market/
- https://mastersofscale.com/people/bill-shufelt/
- https://www.cbinsights.com/company/athletic-brewing-co/people
- https://wildbusinessgrowthpodcast.libsyn.com/293-bill-shufelt-athletic-brewing-non-alcoholic-beer-guy
- https://ctmirror.org/2025/03/20/athletic-brewing-company-this-could-work/
Correctperplexity· 2026-07-12
**General Atlantic** acquiring another **minority stake** in 2024
Correctperplexity· 2026-07-12
headquartered in **Milford, Connecticut**
Correctperplexity· 2026-07-12
**Run Wild IPA** | IPA (Core Product) | **$13.99**
Correctperplexity· 2026-07-12
with an additional brewing facility in **San Diego, California**
Correctperplexity· 2026-07-12
**Free Wave Hazy IPA** | Hazy IPA | **$14.99**
Correctperplexity· 2026-07-12
**Athletic Light** | Light Beer | **$14.99**
Correctperplexity· 2026-07-12
founded in **2017** by **Bill Shufelt** and **John Walker**
Correctperplexity· 2026-07-12
founded in **2017**
Correctperplexity· 2026-07-12
dominated nearly half of all non-alcoholic craft beer sales in the U.S. in 2022
Correctperplexity· 2026-07-12
acquired in 2022 for $50 million
Correctperplexity· 2026-07-12
**Upside Dawn** | Golden Ale (Core Product) | **$13.99**
Correctperplexity· 2026-07-12
**Keurig Dr Pepper** holding a **minority stake** (acquired in 2022 for $50 million)
Correctclaude_web· 2026-07-12
investors also include a number of athletes and celebrities, including pro football players J. J. Watt and Justin Tuck, Momofuku founder David Chang, cyclist Lance Armstrong, and Toms Shoes founder Blake Mycoskie
Correctclaude_web· 2026-07-12
specialty brews like their July Brew priced at $14.99 for a 6-pack
Correctclaude_web· 2026-07-12
Run Wild, Upside Dawn, Free Wave, Cerveza Atletica and Athletic Lite
Correctclaude_web· 2026-07-12
John Walker, a head brewer from Santa Fe
Correctclaude_web· 2026-07-12
Bill Shufelt is the Co-Founder & CEO
Correctclaude_web· 2026-07-12
The company is based in Milford, CT
Correctclaude_web· 2026-07-12
6-packs are priced at $10.99
Correctclaude_web· 2026-07-12
initially established in Stratford, Connecticut
Correctclaude_web· 2026-07-12
General Atlantic acquired a minority stake in the company in 2024
Correctclaude_web· 2026-07-12
became the No. 1 non-alcoholic beer brand by sales in U.S. grocery stores by early 2024
Correctclaude_web· 2026-07-12
founded in 2017 by Bill Shufelt and John Walker
Correctclaude_web· 2026-07-12
Bill Shufelt was a trader at a hedge fund
Correctclaude_web· 2026-07-12
Athletic Brewing Company was founded in 2017
Correctgrok· 2026-07-12
production and administrative facilities are also in San Diego, California
Correctgemini· 2026-07-12
headquartered in Milford, Connecticut
Correctgemini· 2026-07-12
Bill Shufelt, one of the original founders, currently serves as the CEO
Correctgemini· 2026-07-12
co-founded by Bill Shufelt and John Walker in 2017
Correctgemini· 2026-07-12
co-founded by Bill Shufelt and John Walker in 2017
Correctgemini· 2026-07-12
Keurig Dr Pepper acquired a minority stake in the company in 2022
Correctgemini· 2026-07-12
Keurig Dr Pepper acquired a minority stake in the company in 2022
Correctgemini· 2026-07-12
a second brewery located in San Diego, California
Correctperplexity· 2026-07-12
CEO Bill Shufelt
- https://www.cbinsights.com/company/athletic-brewing-co/people
- https://www.generalatlantic.com/insights/the-life-hack-that-inspired-athletic-brewing-companys-ceo-to-reinvent-the-beer-market/
- https://tracxn.com/d/companies/athleticbrewing/__qfAKi4lMeki7T4Fai0xzNuRLFfR95Ru25AT-z2EXFsw
- https://mastersofscale.com/people/bill-shufelt/
- https://rocketreach.co/athletic-brewing-co-management_b450c077fc7e43fd
Correctperplexity· 2026-07-12
$50M equity financing round led by General Atlantic
Correctperplexity· 2026-07-12
John Walker
Correctgrok· 2026-07-12
6-pack – $11–$13
Outdatedgrok· 2026-07-12
The company is headquartered in **Stratford, Connecticut**
Correctgrok· 2026-07-12
12-pack – $20–$24
Correctgrok· 2026-07-12
**Run Wild IPA** – flagship hazy IPA (~70 % of volume)
Correctgrok· 2026-07-12
Bill Shufelt (former hedge-fund trader and marathon runner) and John Walker founded the company in 2017
Correctgrok· 2026-07-12
Bill Shufelt (former hedge-fund trader and marathon runner) and John Walker founded the company in 2017
Correctgrok· 2026-07-12
Athletic remains **privately held**
Correctgrok· 2026-07-12
**Co-founder & Chief Product Officer**: John Walker
Correctgrok· 2026-07-12
It also operates a second, larger brewery in San Diego, California (opened 2020/2021)
Wrongclaude· 2026-07-12
$6-8 per 6-pack
Unverified disagreementclaude· 2026-07-12
$1-1.50 per individual can
- https://www.binnys.com/extras/drinks/athletic-brewing-run-wild-nonalcoholic-ipa-119142/
- https://proofnomore.com/collections/athletic-brewing
- https://www.walmart.com/ip/Athletic-Brewing-Company-Extra-Dark-Upside-Dawn-Run-Wild-Cerveza-Atletica-Mixed-Case-Craft-Non-Alcoholic-Beer-Beer-12-fl-oz-Cans-24-Pack/528311474
Correctclaude· 2026-07-12
Free Wave
Correctclaude· 2026-07-12
Upside Dawn
Correctclaude· 2026-07-12
independently owned
Correctclaude· 2026-07-12
Run Wild IPA
Correctclaude· 2026-07-12
Cerveza Atletica
Correctclaude· 2026-07-12
Shufelt serves as CEO
Correctgemini· 2026-07-12
Andrew Katz, departed the company in April 2026
Wronggemini· 2026-07-12
Effective June 15, 2026, the company simplified its pricing by offering its flagship brews and year-round cocktail-inspired beverages for a flat price of $10.99
Unverifiablegemini· 2026-07-12
Effective June 15, 2026
Correctgemini· 2026-07-12
members will receive special pricing of $10.99 on all limited and pilot brews
Correctgemini· 2026-07-12
in 2024, private equity firm General Atlantic also acquired a minority stake in the company
Correctgemini· 2026-07-12
In June 2024, the company announced the purchase of a large brewing facility in San Diego
Correctgemini· 2026-07-12
Keurig Dr Pepper acquired a $50 million minority stake in Athletic Brewing in November 2022
Correctgemini· 2026-07-12
Keurig Dr Pepper acquired a $50 million minority stake in Athletic Brewing in November 2022
Unverifiablegemini· 2026-07-12
a price increase in February 2022
Correctclaude_web· 2026-07-12
General Atlantic assumed a seat on the company's Board of Managers
Correctclaude_web· 2026-07-12
750,000 barrels per year, doubling the company-wide production ceiling to 1.2 million barrels
Correctclaude_web· 2026-07-12
led by General Atlantic, a leading global growth investor
Correctclaude_web· 2026-07-12
Bill Shufelt as Co-Founder and CEO
Correctclaude_web· 2026-07-12
Athletic acquired Ballast Point's 107,000-square-foot headquarters in 2024
Correctclaude_web· 2026-07-12
Athletic Brewing closed a $50 million equity financing round led by General Atlantic
Unverifiableclaude_web· 2026-07-12
expected 120% increase in national media spend year-over-year
Correctclaude_web· 2026-07-12
This occurred in July 2024
Unverifiableclaude_web· 2026-07-12
Athletic is teaming up with OpenTable to help diners easily find its non-alcoholic brews at bars and restaurants across the U.S. and Canada
Correctclaude_web· 2026-07-12
John Walker as Co-founder and CPO (Chief Product Officer)
Correctclaude_web· 2026-07-12
on pace to cross the 500,000-barrel threshold by the end of 2025
Correctclaude_web· 2026-07-12
Moscow "Mule" and "Paloma"—debuted in four-packs at Target on December 28, 2025
Correctclaude_web· 2026-07-12
Athletic is the best-selling NA craft beer brand in the U.S., with 52% market share
Correctclaude_web· 2026-07-12
Athletic is proudly a Certified B Corporation™
Correctclaude_web· 2026-07-12
After ranking as the eighth-largest craft brewery by volume in 2024
Correctclaude_web· 2026-07-12
The company secured a $50 million equity financing round in 2024, led by General Atlantic
Correctclaude_web· 2026-07-12
Athletic was recently named one of TIME's "100 Most Influential Companies" of 2024
Correctclaude_web· 2026-07-12
Athletic donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program
Correctclaude_web· 2026-07-12
The company is the most highly awarded non-alcoholic brewer of the past decade, with 185 prestigious taste awards
Correctclaude_web· 2026-07-12
The company purchased a second Ballast Point brewing facility 107,000 sq. ft. in size in San Diego in 2024
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
Wrongchatgpt· 2026-07-12
founded in 2017 in Milford, Connecticut
Correctchatgpt· 2026-07-12
acquiring Ballast Point's brewing facility in San Diego
- https://sandiegobeer.news/athletic-brewing-acquires-ballast-points-hq/
- https://www.craftbrewingbusiness.com/business-marketing/na-expert-athletic-brewing-purchases-second-san-diego-brewing-facility-formerly-ballast-point/
- https://washingtonbeerblog.com/athletic-brewing-acquires-the-ballast-point-facility-in-san-diego/
Outdatedchatgpt· 2026-07-12
America's top non-alcoholic brewer and the eighth-largest craft brewery overall
Correctchatgpt· 2026-07-12
average rating of 3.7 out of 5 stars
Unverifiablechatgpt· 2026-07-12
continuing as the Official Non-Alcoholic Beer of the IRONMAN and IRONMAN 70.3 Global Series through the 2028 season
Unverifiablechatgpt· 2026-07-12
In October 2025, Athletic Brewing renewed its three-year global sponsorship with IRONMAN
Correctchatgpt· 2026-07-12
57% of employees would recommend working at Athletic Brewing
Unverifiablechatgpt· 2026-07-12
In May 2026, Athletic Brewing introduced its largest-ever summer campaign
Unverifiablechatgpt· 2026-07-12
49% year-over-year sales increase in San Diego as of January 2024
Correctchatgpt· 2026-07-12
Run Wild IPA and Upside Dawn Golden Ale
Correctgemini· 2026-07-12
the company donates 2% of its sales
Correctgemini· 2026-07-12
its status as a certified B Corporation
Correctgemini· 2026-07-12
In June 2023, a lawsuit was filed against Athletic Brewing alleging that its website was not digitally accessible to individuals with disabilities.
Correctgemini· 2026-07-12
a recent $50 million funding round
Correctchatgpt· 2026-07-12
Keurig Dr Pepper took a $50 million minority stake in Athletic Brewing
Correctchatgpt· 2026-07-12
co-founders Bill Shufelt serving as CEO and John Walker as COO
Correctchatgpt· 2026-07-12
a new non-alcoholic beer named "Fancy Like," inspired by his hit song
Correctchatgpt· 2026-07-12
closed a $50 million equity financing round
Unverifiablechatgpt· 2026-07-12
the company's valuation, which reached approximately $800 million by mid-2024
Correctchatgpt· 2026-07-12
In April 2024, Athletic Brewing appointed country music star Walker Hayes as its first-ever Chief Fancy Officer (CFO)
Wrongclaude· 2026-07-12
They use some unconventional brewing methods (reverse osmosis to remove alcohol)
Correctclaude· 2026-07-12
based in Connecticut
Wronggrok· 2026-07-12
by Bill Shufelt and John Mangan
Correctgrok· 2026-07-12
Athletic remains independent
Correctgrok· 2026-07-12
marketed as <0.5% ABV
Unverifiablegrok· 2026-07-12
Raised significant venture funding (including rounds in 2021–2022 totaling tens of millions)
Unverifiablegrok· 2026-07-12
$12–15 per 6-pack
Correctgrok· 2026-07-12
founded in 2017 in Stratford, Connecticut
Correctgrok· 2026-07-12
founded in 2017 in Stratford, Connecticut
Correctgrok· 2026-07-12
Expanded beyond the Northeast to national reach, with a second facility
Correctgemini· 2026-07-12
In April 2026, Athletic Brewing's Chief Marketing Officer, Andrew Katz, departed the company
Correctgemini· 2026-07-12
privacy policy was last modified on January 27, 2026
Unverifiablegemini· 2026-07-12
a price increase on their non-alcoholic beer offerings that took effect on February 15, 2022
Unverifiablegemini· 2026-07-12
founded in 2017
Unverifiablegemini· 2026-07-12
free shipping on orders over $50 in the continental U.S.
Correctgemini· 2026-07-12
in November 2022
Correctgemini· 2026-07-12
Keurig Dr Pepper took a $50 million minority stake in the company
Unverifiablegemini· 2026-07-12
cannot ship its non-alcoholic beer to Georgia, Idaho, Kansas, Michigan, Mississippi, and Nebraska
Correctgemini· 2026-07-12
CEO Bill Shufelt and John Walker
Correctgemini· 2026-07-12
purchasing a second brewing facility in San Diego from Ballast Point in June 2024
Correctgemini· 2026-07-12
secured a $50 million equity financing round led by private equity firm General Atlantic in July 2024
Correctchatgpt· 2026-07-12
Bill Shufelt serves as the CEO
Correctchatgpt· 2026-07-12
becoming the top-selling non-alcoholic beer in the U.S.
Correctchatgpt· 2026-07-12
headquartered in Milford, Connecticut
Correctchatgpt· 2026-07-12
prices ranging from approximately $10.99 to $14.99
Correctchatgpt· 2026-07-12
founded in 2017 by Bill Shufelt and John Walker
Correctchatgpt· 2026-07-12
Athletic Brewing remains privately owned
Correctchatgpt· 2026-07-12
significant investments from institutional and corporate partners, including Keurig Dr Pepper, TRB Advisors, Alliance Consumer Growth, and General Atlantic
Correctchatgpt· 2026-07-12
founded in 2017
Wronggrok· 2026-07-12
founder-led by CEO Bill Shufelt and co-founder John Lavallee
Wronggrok· 2026-07-12
founder-led by CEO Bill Shufelt and co-founder John Lavallee
Unverifiablegrok· 2026-07-12
distribution through traditional alcohol channels in many states
Unverifiablegrok· 2026-07-12
100 % NA production
Unverifiablegrok· 2026-07-12
gluten-reduced or certified options
Unverifiablegrok· 2026-07-12
backed by the same group of growth investors that participated in earlier rounds (e.g., 2021–2022 financings)
Outdatedclaude· 2026-07-12
The company is based in Stratford, Connecticut
Wrongclaude· 2026-07-12
Run IPA
Correctclaude· 2026-07-12
Upside Dawn
Correctclaude· 2026-07-12
Bill Shufelt serves as CEO and co-founder
Correctclaude· 2026-07-12
Cerveza Atletica
Correctclaude· 2026-07-12
hasn't been acquired by a larger corporation
Correctclaude· 2026-07-12
All products are alcohol-free (less than 0.5% ABV)
Correctchatgpt· 2026-07-12
In July 2024, Athletic Brewing closed a $50 million equity financing round led by General Atlantic
Correctchatgpt· 2026-07-12
Athletic Brewing acquired a 107,000-square-foot brewing facility
Correctchatgpt· 2026-07-12
in November 2022, Keurig Dr Pepper acquired a $50 million minority stake in Athletic Brewing
Correctchatgpt· 2026-07-12
In June 2024, Athletic Brewing acquired a 107,000-square-foot brewing facility in San Diego's Miramar community, formerly owned by Ballast Point Brewing.
Correctchatgpt· 2026-07-12
Keurig Dr Pepper acquired a $50 million minority stake in Athletic Brewing
Correctchatgpt· 2026-07-12
In April 2024, country music star Walker Hayes was appointed as the company's first-ever Chief Fancy Officer (CFO).
Correctchatgpt· 2026-07-12
Athletic Brewing closed a $50 million equity financing round led by General Atlantic
Correctchatgpt· 2026-07-12
Athletic Brewing acquired a 107,000-square-foot brewing facility in San Diego's Miramar community, formerly owned by Ballast Point Brewing.
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. Brands on this Index are studied from public sources. A listing is not a relationship: no brand here is a Jinn customer or endorser unless separately stated.