Celsius
What AI gets wrong about Celsius
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
a 4-pack is around $17.98
The record: 4-pack pricing cannot be confirmed against the provided brand site content.
a company was later founded in 2004 by Molly Kate Roberts, Lucy Kate Gaunt, Caroline Rueff, Irina Lorenzi, and Steve Haley
The record: Multiple sources conflict on the 2004 founders: Wikipedia lists Molly Kate Roberts, Lucy Kate Gaunt, Caroline Rueff, Irina Lorenzi, and Steve Haley; however, most other sources consistently cite Steve Haley, Janica Lane, and John Fieldly as primary founders, with some also noting Greg Horn and Irina Lorenzi.
~1.7 million users
The record: Engines report ~1.7M users affected; no authoritative source in site content confirms or denies this figure.
~$4.7B in assets
The record: Engines report ~$4.7B in assets; no authoritative source in site content confirms or denies this figure.
often 10–20% APY on deposits
The record: Engines report APY rates of 10–20%; no authoritative source in site content confirms or denies this range.
Most users recovered only a fraction (often 30–70% depending on claim type and asset prices at distribution)
The record: Engines report recovery rates of 30–70%; no authoritative source in site content confirms or denies this range.
The stock currently trades around **$58.37**
The record: As of July 11, 2026, Celsius (CELH) stock is trading around $30-$31 per share, not $58.37.
consensus target of **$64.63**
The record: Current analyst consensus price targets for Celsius Holdings (CELH) range from $56.91 to $62.25 depending on source and analyst count, not $64.63.
Alani Nutrition
The record: Engines refer to Alani Nutrition as a subsidiary investigated by Texas AG, but site content does not confirm or deny this relationship.
the company materially oversold inventory to its distributor, PepsiCo
The record: Engines report oversale of inventory to PepsiCo, but site content does not confirm or deny this allegation.
70% of employees at Celsius Inc. say it is a great place to work
The record: Engines report 70% employee satisfaction at Celsius Inc., but site content does not confirm or deny this metric.
In June 2026, Texas Attorney General Ken Paxton launched an investigation into Celsius Holdings and its subsidiary, Alani Nutrition
The record: Engines report Texas AG investigation launched in June 2026, but site content does not confirm or deny this investigation.
Glassdoor reviews show a **3.3/5** rating based on 96 reviews
The record: Celsius Holdings has a 3.2 out of 5 rating based on approximately 93-94 reviews on Glassdoor, not 3.3 out of 5 based on 96 reviews.
ranked **#36** on the Best Manufacturing companies to work for in Florida
The record: Engines report #36 ranking on Florida's Best Manufacturing Companies list, but site content does not confirm or deny this ranking.
Alani Nu is a female-focused brand founded in 2018
The record: Engines report Alani Nu founded in 2018 as female-focused brand, but site content does not confirm or deny this.
**70%** of Celsius Inc employees say it is a great place to work
The record: Engines report 70% employee satisfaction, but site content does not confirm or deny this metric.
The judgment was **upheld on appeal in December 2024**
The record: Engines report appeal judgment upheld in December 2024, but site content does not confirm or deny this appeal outcome.
In March 2025, **Eric Hanson** was appointed as President and Chief Operating Officer, effective March 24, 2025
The record: Engines report Eric Hanson appointment as President/COO effective March 24, 2025, but site content does not confirm or deny.
combined brands now hold a record **16.2% market share**
The record: Engines report combined 16.2% market share after Alani Nu acquisition, but site content does not confirm or deny this metric.
over **$1.3 billion in revenue**
The record: Engines report $1.3B+ revenue, but site content does not provide this specific figure.
As of August 2024, Celsius held an **11% market share** of the $19 billion energy drink industry
The record: Engines report 11% market share as of August 2024, but site content does not provide this specific metric.
The deal closed in April 2025
The record: Engines report deal closure in April 2025, but site content does not confirm or deny this date.
settled out of court in February 2023
The record: Engines report out-of-court settlement in February 2023, but site content does not confirm or deny this settlement.
A Florida court ruled in his favor, awarding him **$82.6 million** in January 2023
The record: Engines report Flo Rida awarded $82.6M in January 2023, but site content does not confirm or deny this lawsuit or judgment.
**three quarters of year-over-year revenue declines** as of early 2025
The record: Engines report three quarters of YoY revenue declines as of early 2025, but site content does not confirm or deny this specific metric.
As of July 11, 2026, its stock is trading at $30.60 per share
The record: Stock price data is real-time; cannot verify a future date's specific price.
In June 2026, the Texas Attorney General initiated an investigation into Celsius's marketing practices
The record: Engines report Texas AG investigation in June 2026, but site content does not confirm or deny this investigation.
In early 2025, Celsius faced a securities fraud class action lawsuit
The record: Engines report class-action lawsuit alleging channel stuffing to PepsiCo in early 2025, but site content does not confirm or deny this.
The company agreed to pay a $3 million civil fine to settle these charges.
The record: Engines report $3 million SEC fine, but site content does not confirm or deny this settlement.
In February 2025, Celsius announced the acquisition of Alani Nu, a competing energy drink brand.
The record: Engines report Alani Nu acquisition in February 2025, but site content does not confirm or deny this transaction.
in January 2025, the U.S. Securities and Exchange Commission (SEC) charged Celsius with improper accounting practices related to stock-based compensation expenses in 2021
The record: Engines report SEC charges in January 2025 for improper accounting practices, but site content does not confirm or deny.
with a market capitalization of approximately $7.95 billion
The record: Market cap is derivative; cannot verify a future date's value.
Celsius has transitioned from a privately owned lending platform to a new bitcoin mining company called Ionic Digital, Inc.
The record: Celsius Network was a cryptocurrency lending platform (now bankrupt and winding down); Ionic Digital is a bitcoin mining/AI infrastructure company formed from Celsius Network's mining assets in 2024; and Celsius Holdings is an unrelated publicly traded beverage company operating energy drink brands.
Boca Raton, Florida (moved there shortly after founding and has remained the corporate HQ)
The record: Celsius Holdings was founded in April 2004 in Boca Raton, Florida as Elite FX, Inc., where it has remained headquartered since inception.
As of July 11, 2026, its stock is trading at $30.60 per share
The record: Stock price data is real-time; no way to verify a specific price on a future date (July 11, 2026) from current sources.
In June 2026, the Texas Attorney General initiated an investigation into Celsius's marketing practices
The record: Engines report Texas Attorney General investigation in June 2026 into marketing practices, but site content does not confirm or deny this investigation.
in January 2025, the U.S. Securities and Exchange Commission (SEC) charged Celsius with improper accounting practices related to stock-based compensation expenses in 2021.
The record: Engines report SEC charges in January 2025 for improper accounting practices, but site content does not confirm or deny this charge.
The company agreed to pay a $3 million civil fine
The record: Engines report a $3 million SEC fine settlement, but site content does not confirm or deny this amount or settlement.
market capitalization of approximately $7.95 billion
The record: Market capitalization is derived from stock price and shares outstanding; cannot verify a future date's value.
In early 2025, Celsius faced a securities fraud class-action lawsuit
The record: Engines report a securities fraud class-action lawsuit filed in early 2025 alleging channel stuffing, but site content does not confirm or deny this lawsuit.
Delray Beach, Florida
The record: Celsius Holdings is headquartered in Boca Raton, Florida, not Delray Beach, Florida.
founded in **2004** by Glendale, California-based entrepreneur **Jack Owoc**
The record: Celsius was founded in April 2004 by Steve Haley and a team that included Janica Lane and John Fieldly in Boca Raton (or Delray Beach), Florida—not by Jack Owoc. Jack Owoc founded Bang Energy, a different energy drink company.
The company is based in **Miami, Florida**
The record: Celsius Holdings is headquartered in Boca Raton, Florida, not Miami, Florida.
- https://www.cbinsights.com/company/celsius-holdings
- https://www.globaldata.com/company-profile/celsius-holdings-inc/
- https://leadiq.com/c/celsius/5a1d9d362300005a008d11ae
- https://www.dnb.com/business-directory/company-profiles.celsius_holdings_inc.d5f56d037c23272c0615fe83b1f791fd.html
- https://stockanalysis.com/stocks/celh/company/
- https://tracxn.com/d/companies/celsius-holdings/__t8zXbHp9U3T-4ZBfy7GnIY5ZXWwKmk5kv-9ENj0XJ3c
- https://finance.yahoo.com/quote/CELH/profile/
- https://pitchbook.com/profiles/company/42061-06
The company has reported significant revenue growth, with a 138% increase in the first quarter of 2026
The record: Engines report 138% revenue growth in Q1 2026, but site content does not confirm or deny this figure.
upheld on appeal in Dec 2024
The record: Engines report Flo Rida judgment upheld on appeal in December 2024, but site content does not confirm or deny this appeal outcome.
Feb 2023
The record: Engines report settlement in February 2023, but site content does not confirm or deny this date.
In February/March 2025, Celsius announced and completed a **$1.8 billion acquisition** of Alani Nutrition
The record: Engines report $1.8B Alani Nu acquisition in February/March 2025, but site content does not mention this acquisition.
settled out of court
The record: Engines report out-of-court settlement of preservatives class-action suit, but site content does not confirm or deny this settlement.
In 2025, Celsius signed agreements to distribute in **Luxembourg and Belgium**
The record: Engines report distribution agreements in Luxembourg and Belgium in 2025, but site content does not confirm or deny these.
Eric Hanson was appointed **President and COO** in March 2025
The record: Engines report Eric Hanson appointed President and COO in March 2025, but site content does not confirm or deny this appointment.
The company's market capitalization is approximately $7.9 billion
The record: Market capitalization data as of July 2026 cannot be verified against the provided brand site content.
stock price of $30.60 as of July 11, 2026
The record: Stock price data as of July 2026 cannot be verified against the provided brand site content.
the U.S. rights to Rockstar Energy from PepsiCo in 2026
The record: Celsius acquired the U.S. and Canada rights to Rockstar Energy from PepsiCo on August 28, 2025, not in 2026.
my knowledge was last updated in April 2024
The record: The provided claim is a meta-statement about the AI engine's knowledge cutoff date, not a factual claim about the Celsius brand that can be verified through web search.
Each 12-oz can contains 200 mg of caffeine
The record: Engines report 200 mg caffeine per 12-oz can; site content does not provide specific caffeine content amounts.
Celsius disclosed an US$85 million liability tied to ongoing litigation
The record: Engines report $85M litigation liability disclosure, but site content does not confirm or deny this figure.
reported Q1 2026 results with record revenue
The record: Engines report record revenue in Q1 2026, but site content does not confirm or deny this figure.
has acquired the Alani Nu and Rockstar Energy brands
The record: Engines report acquisitions of Alani Nu and Rockstar Energy, but site content does not mention these acquisitions.
A preservative class action settlement totaled $7.8 million
The record: Engines report $7.8M preservative class-action settlement, but site content does not confirm or deny this amount.
individual claimants receiving $1 per can purchased since January 2015
The record: Engines report $1 per-can settlement amount, but site content does not confirm or deny this specific settlement term.
Celsius has captured roughly 20 percent of the U.S. energy drink market
The record: Engines report roughly 20% market share; other engines report 11% as of August 2024; no site confirmation. Estimates vary by source and methodology.
the DeSantis estate still controls an estimated 15-20%
The record: As of February 2026 SEC filings, the Estate of Carl DeSantis directly holds approximately 0.5% of Celsius, with DeSantis family entities collectively holding approximately 5-8%, substantially lower than the 15-20% estimate which reflects holdings from earlier periods before secondary offerings and diversification sales.
nearly **$10 billion** valuation
The record: Company valuation figure cannot be confirmed against the provided brand site content.
$300 million in sales (2021) to $1.3 billion in revenue (2023)
The record: Historical revenue figures cannot be confirmed against the provided brand site content.
a shortfall of $100 million to $120 million in PepsiCo orders
The record: Engines report $100–120M PepsiCo order shortfall, but site content does not confirm or deny this figure.
distribution partnerships with PepsiCo
The record: Engines report distribution partnership with PepsiCo, but site content does not confirm or deny this partnership.
holding approximately a 10% share of the U.S. energy drink category
The record: Engines report ~10% market share; conflicting with other engine reports of 11% or 20%; site content does not confirm any specific share.
May 28, 2024, when Celsius shares fell nearly 13 percent
The record: Engines report stock decline on May 28, 2024, but site content does not confirm or deny this specific date or amount.
reaching over $1.36 billion in revenue in 2024
The record: Engines report $1.36B revenue in 2024, but site content does not confirm or deny this figure.
took over in 2022
The record: PepsiCo acquired an 8.5% minority stake in Celsius Holdings in August 2022 as part of a distribution agreement, but did not take over or acquire the company.
Chris Ferraro (interim CEO/CFO at points)
The record: Chris Ferraro was interim CEO and CFO of Celsius Network (a cryptocurrency lending platform), not Celsius Holdings (the beverage brand). Celsius Holdings' CEO is John Fieldly.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
August 2025 when PepsiCo increased its stake to approximately 11% with an additional $585 million investment
publicly traded company on the Nasdaq stock exchange under the ticker symbol CELH
PepsiCo, which invested $550 million in 2022 for an 8.5% stake
A 12-pack of 12 fl oz cans can cost approximately $17.98 to $27.99
John Fieldly, who has held the CEO position since April 2018
a 4-pack is around $17.98
in Delray Beach, Florida
headquartered in Boca Raton, Florida
founded in 2004 by Steve and Janice Haley
created by Greg Horn in 2003
A single 12 fl oz can typically retails for around $2.39 to $3.99
founded in 2004
July 2022 Chapter 11 bankruptcy filing
later faced SEC/CFTC charges and criminal proceedings
- https://www.cftc.gov/PressRoom/PressReleases/8749-23
- https://www.sec.gov/newsroom/press-releases/2023-133
- https://www.justice.gov/usao-sdny/pr/founder-celsius-sentenced-12-years-fraud-and-market-manipulation
- https://www.ftc.gov/news-events/news/press-releases/2023/07/ftc-reaches-settlement-crypto-platform-celsius-network-charges-former-executives-duping-consumers
Celsius emerged from bankruptcy in January 2024
individual Celsius energy drinks typically sell for around $1.97-$2.25 per 12 oz can
The Celsius beverage concept and trademark was created by Greg Horn in 2003
has led the company since April 2018
the company was founded in April 2004 as Elite FX, Inc.
headquartered in Boca Raton, Florida
PepsiCo invested $550 million in Celsius Holdings, an 8.5% minority stake
John Fieldly is the Chief Executive Officer (CEO) and Chairman of the Board
Multi-packs are commonly priced at approximately $24.99 for a 12-pack of 12 oz cans
a company was later founded in 2004 by Molly Kate Roberts, Lucy Kate Gaunt, Caroline Rueff, Irina Lorenzi, and Steve Haley
a company was later founded in 2004 by Molly Kate Roberts, Lucy Kate Gaunt, Caroline Rueff, Irina Lorenzi, and Steve Haley
Celsius was founded in 2004 by husband and wife duo Steve and Janice Haley
The Celsius beverage concept and trademark was created by Greg Horn in 2003
Carl DeSantis holds the largest individual stake at 41.87% of company shares
As of 2025, the company is led by John Fieldly, who serves as Chairman and Chief Executive Officer
Celsius Live Fit Sparkling Energy Drinks (12 drinks, 12 fl oz each) are priced at $24.99
headquartered in Boca Raton, Florida
PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius
July 2022
Filed for Chapter 11 bankruptcy
~1.7 million users
June 2022
~$4.7B in assets
Celsius Network
often 10–20% APY on deposits
a crypto lending/borrowing platform
Launched as a crypto alternative to traditional finance
Most users recovered only a fraction (often 30–70% depending on claim type and asset prices at distribution)
Celsius paused all withdrawals, swaps, and transfers
The stock currently trades around **$58.37**
consensus target of **$64.63**
**Rishi Daing** was appointed **Chief Marketing Officer** effective September 8, 2025
**Eric Hanson** was appointed **President and Chief Operating Officer** in March 2025
Israel Kontorovsky and Michael Del Pozzo, who resigned immediately
Celsius acquired **Alani Nu** for $1.8 billion in February 2025
Celsius acquired **Alani Nu** for $1.8 billion in February 2025
Celsius implemented a **37% price increase** in the prior quarter (likely 2025)
In February 2026, Celsius appointed **Christy Jacoby** (CFO of PepsiCo North America) and **John Short** (SVP of Strategic Partnerships at PepsiCo) to its board
**Rockstar Energy** in 2024
Celsius Network, a cryptocurrency lender that filed for bankruptcy
Celsius Holdings, Inc. (CELH), the beverage company
Alani Nutrition
the company materially oversold inventory to its distributor, PepsiCo
70% of employees at Celsius Inc. say it is a great place to work
In June 2026, Texas Attorney General Ken Paxton launched an investigation into Celsius Holdings and its subsidiary, Alani Nutrition
In February 2025, Celsius announced plans to acquire **Alani Nutrition LLC** (Alani Nu) for **$1.8 billion** in cash and stock
Glassdoor reviews show a **3.3/5** rating based on 96 reviews
ranked **#36** on the Best Manufacturing companies to work for in Florida
Alani Nu is a female-focused brand founded in 2018
**70%** of Celsius Inc employees say it is a great place to work
The judgment was **upheld on appeal in December 2024**
In March 2025, **Eric Hanson** was appointed as President and Chief Operating Officer, effective March 24, 2025
combined brands now hold a record **16.2% market share**
over **$1.3 billion in revenue**
As of August 2024, Celsius held an **11% market share** of the $19 billion energy drink industry
The deal closed in April 2025
settled out of court in February 2023
A Florida court ruled in his favor, awarding him **$82.6 million** in January 2023
backed by **six university studies** published in peer-reviewed journals
**three quarters of year-over-year revenue declines** as of early 2025
As of July 11, 2026, its stock is trading at $30.60 per share
In June 2026, the Texas Attorney General initiated an investigation into Celsius's marketing practices
In early 2025, Celsius faced a securities fraud class action lawsuit
The company agreed to pay a $3 million civil fine to settle these charges.
In May 2025, its founder, Alex Mashinsky, was sentenced to 12 years in prison for fraud.
In February 2025, Celsius announced the acquisition of Alani Nu, a competing energy drink brand.
in January 2025, the U.S. Securities and Exchange Commission (SEC) charged Celsius with improper accounting practices related to stock-based compensation expenses in 2021
Celsius Network filed for bankruptcy in July 2022
Celsius Holdings, Inc. (NASDAQ: CELH) is a fitness beverage company known for its energy drinks.
with a market capitalization of approximately $7.95 billion
Chapter 11 bankruptcy filing in July 2022
co-founder and CEO Alex Mashinsky resigned in September 2022
He was succeeded by Chris Ferraro, the company's former Chief Financial Officer, who was appointed as interim CEO and Chief Restructuring Officer
Celsius has transitioned from a privately owned lending platform to a new bitcoin mining company called Ionic Digital, Inc.
this new entity is owned by the former creditors of Celsius, who received equity in the new company as part of the bankruptcy settlement
The company emerged from bankruptcy on January 31, 2024
- https://celsius.network/
- https://x.com/CelsiusNetwork/status/1752848707639488818?lang=en
- https://www.whitecase.com/news/press-release/white-case-leads-celsius-creditors-committee-successful-chapter-11-exit-and
- https://celsiusdistribution.stretto.com/support/solutions/articles/153000147019-celsius-network-dissolution-and-distribution
began distributing over $3 billion in cryptocurrency and fiat to its creditors
The company's mobile and web applications were shut down on February 29, 2024
Celsius has ceased its lending and borrowing operations
the Federal Trade Commission (FTC) reached a settlement with Celsius that permanently bans the company from handling consumers' assets
brand commercially launched in 2005
Boca Raton, Florida (moved there shortly after founding and has remained the corporate HQ)
incorporated in Nevada as Celsius, Inc.
PepsiCo (which took a ~7–8 % stake and became the exclusive U.S. distributor in 2022)
first cans were filled in South Florida
As of July 11, 2026, its stock is trading at $30.60 per share
In June 2026, the Texas Attorney General initiated an investigation into Celsius's marketing practices
in January 2025, the U.S. Securities and Exchange Commission (SEC) charged Celsius with improper accounting practices related to stock-based compensation expenses in 2021.
Celsius Network filed for bankruptcy in July 2022
The company agreed to pay a $3 million civil fine
Celsius Holdings, Inc. (NASDAQ: CELH) is a fitness beverage company known for its energy drinks.
market capitalization of approximately $7.95 billion
In May 2025, its founder, Alex Mashinsky, was sentenced to 12 years in prison for fraud.
In early 2025, Celsius faced a securities fraud class-action lawsuit
Delray Beach, Florida
$550 million investment in 2022
270mg caffeine
200mg caffeine
appointed CEO in 2018
10 calories
became CFO in 2012
founded in **2004** by Glendale, California-based entrepreneur **Jack Owoc**
The company is based in **Miami, Florida**
- https://www.cbinsights.com/company/celsius-holdings
- https://www.globaldata.com/company-profile/celsius-holdings-inc/
- https://leadiq.com/c/celsius/5a1d9d362300005a008d11ae
- https://www.dnb.com/business-directory/company-profiles.celsius_holdings_inc.d5f56d037c23272c0615fe83b1f791fd.html
- https://stockanalysis.com/stocks/celh/company/
- https://tracxn.com/d/companies/celsius-holdings/__t8zXbHp9U3T-4ZBfy7GnIY5ZXWwKmk5kv-9ENj0XJ3c
- https://finance.yahoo.com/quote/CELH/profile/
- https://pitchbook.com/profiles/company/42061-06
Typically **$2-3 per 12 oz can** in retail stores
- https://www.iheartpublix.com/2026/07/celsius-energy-drinks-as-low-as-1-43-at-publix-2/
- https://www.shaws.com/shop/product-details.960442113.html
- https://www.freshdirect.com/supergro/bev/sc/gro_bever_energy/p/gro_pid_4016995
- https://www.costco.com/celsius-sparkling-energy-drink,-variety-pack,-12-fl-oz,-18-count.product.4000051531.html
**CEO**: **John Fieldly** (as of recent years)
Celsius was founded in **2004**
Celsius is a publicly traded company on the NASDAQ (ticker: CELH)
around 10 calories per serving
It grew to ~$8–12 billion in customer deposits at its peak
**July 2022**: Filed for Chapter 11 bankruptcy
**June 2022**: Celsius paused all withdrawals, swaps, and transfers
Celsius emerged from bankruptcy in early 2024 under court supervision
Alex Mashinsky stepped down as CEO shortly afterward
Celsius Network** was a prominent crypto lending platform (2018–2022)
allowing the company to buy back up to $300 million of its outstanding common stock.
They were succeeded by Chrysso (Christy) Jacoby, Senior Vice President and Chief Financial Officer of PepsiCo North America Operations, and John Short, Senior Vice President of Strategic Partnerships & Franchise at PepsiCo.
On the same date, Tony Guilfoyle transitioned from Chief Commercial Officer to Chief Customer Officer.
In November 2025, the Board authorized a share repurchase program, allowing the company to buy back up to $300 million of its outstanding common stock.
In August 2025, Celsius Holdings and PepsiCo strengthened their long-term strategic partnership.
Celsius acquiring the Rockstar Energy brand from PepsiCo.
On February 10, 2026, Israel Kontorovsky and Michael Del Pozzo resigned from the Board.
the ability to withdraw deposits at any time and the existence of a $750 million insurance policy
The U.S. Securities and Exchange Commission (SEC) charged Celsius Network and its former CEO, Alex Mashinsky, with fraud
The company has reported significant revenue growth, with a 138% increase in the first quarter of 2026
The company officially emerged from bankruptcy on January 31, 2024
Celsius Network filed for Chapter 11 bankruptcy on July 13, 2022
Celsius shut down its mobile and web applications on February 29, 2024
Celsius has transformed into a Bitcoin mining company named Ionic Digital
upheld on appeal in Dec 2024
Feb 2023
In February/March 2025, Celsius announced and completed a **$1.8 billion acquisition** of Alani Nutrition
settled out of court
In 2025, Celsius signed agreements to distribute in **Luxembourg and Belgium**
Eric Hanson was appointed **President and COO** in March 2025
(~$2–$3 per single can retail; 12-packs often $20–$30).
(~$1–$2 per packet or $15–$25 for boxes of 14).
PepsiCo holds a significant distribution partnership and equity stake (reported ~8-10% range in recent filings).
John Fieldly (since 2018; he also serves as President and Chairman).
(~$2.50–$3.50 per can).
went public via a reverse merger in 2009 (NASDAQ: CELH).
listed on the NASDAQ under the ticker symbol CELH
a 12-pack of 12 fl oz cans typically ranges from $20 to $25
The company's market capitalization is approximately $7.9 billion
headquartered at 2381 NW Executive Center Drive, Boca Raton, Florida 33431
individual cans are often priced between $2 and $3
As of July 2026, John Fieldly serves as the Chief Executive Officer (CEO) and Chairman of Celsius Holdings
Founded in 2004
stock price of $30.60 as of July 11, 2026
acquiring Alani Nu in 2025
the U.S. rights to Rockstar Energy from PepsiCo in 2026
Founded in 2004 by Steve Haley
Founded in 2004 by Steve Haley
publicly traded company on the NASDAQ under the ticker symbol CELH
headquartered in Boca Raton, Florida
individual cans are typically priced between $2 to $3
The company's CEO is John Fieldly, who also serves as Chairman
the largest individual shareholder was Carl DeSantis
John Fieldly, who serves as the Chairman and Chief Executive Officer
was conceptualized by Greg Horn in 2003
officially founded in 2004 by a team including Steve Haley
PepsiCo made a substantial investment in 2022, acquiring a noteworthy stake in the company
Headquartered in Boca Raton, Florida
the company is publicly traded on the Nasdaq stock exchange
my knowledge was last updated in April 2024
Each 12-oz can contains 200 mg of caffeine
Celsius disclosed an US$85 million liability tied to ongoing litigation
reported Q1 2026 results with record revenue
has acquired the Alani Nu and Rockstar Energy brands
A preservative class action settlement totaled $7.8 million
individual claimants receiving $1 per can purchased since January 2015
Celsius has captured roughly 20 percent of the U.S. energy drink market
In February 2026, Tony Guilfoyle was named Chief Customer Officer, stepping down from his position as Chief Commercial Officer.
Kyle Watson to Chief Brand Officer
- https://ir.celsiusholdingsinc.com/news/news-details/2025/Celsius-Holdings-Names-Chief-Marketing-Officer-and-Announces-Marketing-Leadership-Appointments/default.aspx
- https://www.marketingdive.com/news/how-celsius-is-building-brands-not-just-beverages-as-growth-surges/814406/
- https://www.linkedin.com/in/kwa/
JoBeth Fink to Chief Creative Officer
institutional ownership now exceeding approximately 60% of the float
the DeSantis estate still controls an estimated 15-20%
U.S. sales rising only around 6%
In 2025, the board authorized a multi-hundred-million-dollar share buyback
following its acquisitions of Alani Nu and Rockstar Energy
Chrysso Jacoby and John Short were appointed as directors in February 2026.
first joined as CFO in 2012 and was named CEO in 2018
- https://www.beveragedaily.com/Article/2024/03/28/The-secrets-to-success-Energy-drink-Celsius-on-building-a-better-for-you-lifestyle-brand/
- https://matrixbcg.com/blogs/brief-history/celsius
- https://fortune.com/2024/07/15/celsius-ceo-john-fieldly-secrets-to-success/
- https://fortune.com/2024/07/23/celsius-cfo-turned-ceo-driving-record-growth-energy-drink/
currently headquartered in **Boca Raton, Florida** (specifically at 2381 NW Executive Center Drive)
current CEO is **John Fieldly**
a $550 million investment in 2022
**PepsiCo** holds a significant minority stake of approximately **8.5%** (acquired via a $550 million investment in 2022)
nearly **$10 billion** valuation
publicly traded on the NASDAQ under the ticker symbol **CELH**
$300 million in sales (2021) to $1.3 billion in revenue (2023)
in Delray Beach, Florida
shut down its mobile and web apps on February 29, 2024
a shortfall of $100 million to $120 million in PepsiCo orders
Celsius filed for Chapter 11 bankruptcy on July 13, 2022
Celsius shares fell nearly 13 percent following Nielsen data indicating a slowdown in sales growth, followed by a sharp 11% decline on September 4, 2024
- https://www.prnewswire.com/news-releases/analyst-downgrade-fuels-further-decline-for-celsius-celh-shares-amid-sales-concerns-and-investor-lawsuit-hagens-berman-302343470.html
- https://www.prnewswire.com/news-releases/celh-investor-alert-celsius-holdings-inc-investors-with-substantial-losses-have-opportunity-to-lead-securities-class-action-lawsuit-302338994.html
exited bankruptcy on January 31, 2024
distribution partnerships with PepsiCo
Alex Mashinsky pleaded guilty in December 2024 to two counts of fraud
holding approximately a 10% share of the U.S. energy drink category
May 28, 2024, when Celsius shares fell nearly 13 percent
agreed to forfeit $48 million in gains
reaching over $1.36 billion in revenue in 2024
sentenced to 12 years in prison in May 2025
Celsius is reportedly readying to discontinue about 14 energy drink flavors come 2026
Alani Nu integration completed, approximately $50 million of synergies captured
Rockstar integration on track for completion in the first half of 2026
John Fieldly has been the Chairman, Chief Executive Officer, and President of the company since 2021
John Short currently serves as PepsiCo's Senior Vice President of Strategic Partnerships & Franchise
shareholders re-elected him on May 28, 2026, to serve until the 2027 annual meeting
On February 10, 2026, Israel Kontorvsky and Michael Del Pozzo resigned from the Board
Tony Guilfoyle was named Chief Customer Officer on February 10, 2026
PepsiCo is Celsius's majority stakeholder
the Board appointed Chrysso (Christy) Jacoby and John Short as directors to fill the vacancies
In August 2025, PepsiCo increased its stake in Celsius Holdings to approximately 11% by acquiring $585 million in newly issued convertible preferred stock.
In August 2025, PepsiCo increased its stake in Celsius Holdings to approximately 11% by acquiring $585 million in newly issued convertible preferred stock.
They were replaced by Chrysso (Christy) Jacoby, Senior Vice President and Chief Financial Officer for PepsiCo North America Operations, and John Short, Senior Vice President of Strategic Partnerships & Franchise at PepsiCo.
On February 10, 2026, Israel Kontorovsky and Michael Del Pozzo resigned from the Board of Directors.
Alani Nu brand was integrated into PepsiCo's distribution system in the U.S. and Canada
Celsius Holdings acquired the Rockstar Energy brand in the U.S. and Canada from PepsiCo, while PepsiCo retained ownership of Rockstar Energy internationally.
took over in 2022
Celsius traded on NASDAQ under ticker CELH
There were significant leadership and management changes following the collapse
its largest deal since founding in 2004
freezing customer withdrawals
Under regulatory scrutiny (SEC/CFTC actions)
Filed for bankruptcy in July 2022
Emerged from bankruptcy in December 2023
after freezing customer withdrawals
Celsius filed for Chapter 11 bankruptcy in July 2022
It lent out customer crypto deposits to risky borrowers
July 2022 bankruptcy filing
Founder and former CEO **Alex Mashinsky** resigned in September 2022
was later charged with fraud and market manipulation by the DOJ and SEC
- https://www.sec.gov/newsroom/press-releases/2023-133
- https://www.justice.gov/usao-sdny/pr/celsius-founder-and-former-chief-revenue-officer-charged-connection-multibillion
- https://www.justice.gov/usao-sdny/pr/celsius-founder-and-former-ceo-alexander-mashinsky-pleads-guilty-multi-billion-dollar
- https://www.justice.gov/usao-sdny/pr/founder-celsius-sentenced-12-years-fraud-and-market-manipulation
Chris Ferraro (interim CEO/CFO at points)
All customer withdrawals, lending, and interest payments were frozen in 2022
case 22-10964 in Southern District of New York
cryptocurrency lender Celsius Network has experienced a seismic shift in its leadership, ownership, and operational structure following its Chapter 11 bankruptcy filing in July 2022
froze customer withdrawals in June 2022
resignation of co-founder and CEO Alex Mashinsky in September 2022
which received court approval in November 2023
Celsius has begun distributing over $3 billion in cryptocurrency and fiat to its creditors
a new Bitcoin mining company called Ionic Digital, Inc. has been created from Celsius's mining operations
- https://www.datacenterdynamics.com/en/news/crypto-firm-ionic-digital-looks-to-go-public/
- https://startupfortune.com/ionic-digital-takes-celsius-networks-ruins-to-nasdaq-at-a-2-billion-valuation/
- https://www.coindesk.com/business/2024/02/01/celsius-bitcoin-mining-assets-to-restart-as-new-unit-prepares-to-go-public
Ionic Digital's mining operations will be managed by Hut 8 Corp
The company's mobile and web apps were shut down on February 29, 2024
a fourth distribution announced in January 2026
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. Brands on this Index are studied from public sources. A listing is not a relationship: no brand here is a Jinn customer or endorser unless separately stated.