The AI Brand Index

De Soi

What AI gets wrong about De Soi

Mixed accuracy

79%Accuracy score
42Flagged claims
6AI engines checked
2026-07-14Captured

What the engines got wrong

Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.

Fabricatedperplexity· 2026-07-14
ranks as the **#2 top-performing brand** out of 129 in the non-alcoholic cocktail category

The record: No verifiable ranking system placing De Soi #2 out of 129 non-alcoholic cocktail brands exists; De Soi is widely reviewed positively (e.g., named a top non-alcoholic aperitif brand by Tasting Table) but no source publishes this specific ranked list or count.

Unverified disagreementperplexity· 2026-07-14
10–12 grams of sugar

The record: De Soi's sugar content varies widely by flavor — Très Rosé has only 6g of sugar per 8oz can, while Golden Hour has 11g and Purple Lune has 12g, so "10–12 grams" is not accurate across the product line.

Wrongperplexity· 2026-07-14
4.1/5-star reputation

The record: No source shows a 4.1/5 rating for De Soi; actual ratings vary widely by platform — 4.6/5 on Total Wine & More, 4.7/5 on De Soi's own Best Sellers Trio product page, 4.0/5 on Tenere Team, 3.1/5 on Knoji, and 2.9/5 on Thingtesting (32-43 reviews) — with no aggregator or retailer reporting a 4.1/5 figure.

Fabricatedperplexity· 2026-07-14
ranking of **#2 out of 129** in its category

The record: No ranking system placing De Soi at #2 out of 129 in any category exists in any available source; De Soi is a Katy Perry–backed non-alcoholic apéritif brand with strong retail growth (e.g., a top-selling SKU in Target's non-alcohol section), but no such numbered category ranking is documented.

Unverified disagreementperplexity· 2026-07-14
projecting store expansion from 7,500 to 12,000
Fabricatedclaude· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Kathy Tu and Kat Odell

The record: De Soi is a non-alcoholic aperitif brand co-founded in 2020/2022 by Katy Perry and master distiller Morgan McLachlan, not Kathy Tu or Kat Odell.

Wrongclaude· 2026-07-14
De Soi is a non-alcoholic beverage brand founded by Kathy Hilton

The record: De Soi was co-founded by Katy Perry and Morgan McLachlan in 2022, not Kathy Hilton.

Fabricatedclaude· 2026-07-14
Paris Hilton's mother

The record: De Soi is a non-alcoholic aperitif brand co-founded by Katy Perry and master distiller Morgan McLachlan in 2022; it has no connection to Paris Hilton or her mother.

Wrongclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Kathy Hilton

The record: De Soi is a non-alcoholic aperitif brand founded by Katy Perry and Morgan McLachlan in 2022, not Kathy Hilton.

Wrongclaude_web· 2026-07-14
Paris Hilton's mother

The record: De Soi is a non-alcoholic aperitif brand co-founded by Katy Perry and Morgan McLachlan in 2022, not by Paris Hilton's mother (Kathy Hilton).

Wrongclaude_web· 2026-07-14
that launched around 2021

The record: De Soi launched on January 6, 2022, not 2021.

Fabricatedclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.

The record: De Soi is a non-alcoholic apéritif brand co-founded in 2022 by Katy Perry and master distiller Morgan McLachlan, not by Miley Cyrus.

Fabricatedclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.

The record: De Soi is a non-alcoholic apéritif brand co-founded by Katy Perry and Morgan McLachlan, launched in January 2022; Miley Cyrus has no involvement with the brand.

Wrongclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.

The record: De Soi was founded in 2022 by Katy Perry and master distiller Morgan McLachlan, not Miley Cyrus.

Wronggrok· 2026-07-14
De Soi** is a direct-to-consumer brand that sells non-alcoholic sparkling aperitifs (e.g., Le Spritz, Champignon Dreams)

The record: De Soi is a direct-to-consumer (and retail) non-alcoholic sparkling apéritif brand co-founded by Katy Perry and Morgan McLachlan, with products including Spritz Italiano, Champignon Dreams, Très Rosé, Golden Hour, and Purple Lune — 'Le Spritz' is not a De Soi product, it is a product from the competing brand Ghia.

Wrongperplexity· 2026-07-14
The brand’s official site lists "Regular prices" starting from **$45.00** for starter packs

The record: De Soi's official site lists starter pack regular prices starting around $82 (16-can Starter Pack Cans) up to $100 (20-can Starter Pack), not $45.00.

Unverifiableperplexity· 2026-07-14
some bundles on sale for **$60.00** (down from $80.00)

The record: Specific sale price/original price not independently corroborated.

Wrongperplexity· 2026-07-14
A single bottle of **Spritz Italiano** is listed at **$60.00** on their site

The record: De Soi does not sell Spritz Italiano as a single bottle at $60; on drinkdesoi.com it's sold as multi-can packs — a 4-pack is $17 (regular $20) and a 12-pack is $51 (regular $60), i.e. $60 is the original price of the 12-can pack, not a single unit.

Unverified disagreementgemini· 2026-07-14
A 4-pack of 8 fl oz cans can be found on sale for around $12.99 at retailers like Target

The record: At Target, a 4-pack of De Soi 8 fl oz cans (e.g., Très Rosé) is currently priced at $13.99 (on sale from $14.99 regular), not $12.99.

Unverified disagreementgemini· 2026-07-14
On Walmart's website, a 6-count variety pack is listed for $18.47

The record: Walmart.com does not list a De Soi 6-count variety pack at $18.47; De Soi products on Walmart.com are sold as single-flavor 4-packs (e.g., Golden Hour 4-pack, 8 fl oz cans, priced around $33.99), with no 6-count variety pack or $18.47 price point found.

Wrongclaude_web· 2026-07-14
De Soi was founded in **2021**

The record: De Soi was founded/launched in 2022 by Katy Perry and Morgan McLachlan, not 2021.

Wrongclaude_web· 2026-07-14
founded in **2021** by **Katy Perry**

The record: De Soi was founded (and launched) in 2022 by Katy Perry and co-founder Morgan McLachlan, not 2021.

Fabricatedclaude_web· 2026-07-14
along with business partner **Nicolaos Karakostas**

The record: De Soi was co-founded by Katy Perry and Morgan McLachlan; there is no business partner named Nicolaos Karakostas associated with the brand.

Fabricatedclaude_web· 2026-07-14
**CEO**: Nicolaos Karakostas serves as co-founder and leads the company

The record: De Soi was co-founded by Katy Perry and Morgan McLachlan; its CEO is Scout Brisson — no individual named Nicolaos Karakostas is associated with the company.

Fabricatedclaude_web· 2026-07-14
**Spirited** - their flagship non-alcoholic spirit

The record: De Soi has no product called 'Spirited'; its actual non-alcoholic apéritif lineup includes Spritz Italiano, Golden Hour, Purple Lune, St. Moritz Mule, Haute Margarita, Très Rosé, and Champignon Dreams.

Fabricatedgrok· 2026-07-14
Camille Agon founded the company in 2020

The record: De Soi was co-founded by Katy Perry and Morgan McLachlan (who met in early 2020); there is no evidence of a founder named Camille Agon.

Wronggrok· 2026-07-14
the brand launched publicly in early 2021

The record: De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry and Morgan McLachlan, launched publicly on January 10, 2022, not in early 2021.

Fabricatedgrok· 2026-07-14
Agon, a former LVMH executive, serves as both founder and CEO

The record: De Soi was co-founded by Katy Perry and Morgan McLachlan in 2020, with Scout Brisson serving as CEO; no person named Agon or any former LVMH executive is associated with the brand.

Fabricatedgrok· 2026-07-14
it has raised venture funding from investors but is still privately held by Agon and her backers

The record: De Soi is privately held, co-founded by Katy Perry and Morgan McLachlan and led by CEO Scout Brisson, with roughly $13M raised from investors including Willow Growth, CAA, and Cashmere Fund — there is no person named 'Agon' associated with De Soi.

Wronggrok· 2026-07-14
The core lineup consists of three ready-to-drink canned aperitifs (12 oz / 355 ml cans)

The record: De Soi's core lineup of ready-to-drink non-alcoholic aperitifs comes in 8 fl oz (not 12 oz/355 ml) cans, sold in 4-packs.

Wronggrok· 2026-07-14
Champignon Dreams (mushroom-vanilla)

The record: De Soi's Champignon Dreams is a reishi mushroom and passionflower apéritif with grapefruit, strawberry, and earthy flavor notes — not mushroom-vanilla; vanilla is a flavor note in De Soi's separate Purple Lune product.

Wronggrok· 2026-07-14
Purple Lune (lavender-hibiscus)

The record: De Soi's Purple Lune is described as black currant, tart cherry, vanilla, blackberry, and rose petal — not lavender-hibiscus; De Soi's separate Social Spritz line includes a Blackberry Hibiscus flavor, but that's a different product.

Wronggrok· 2026-07-14
launched to the public in 2021

The record: De Soi launched to the public in January 2022, not 2021.

Fabricatedgrok· 2026-07-14
by Morgan McIntyre and Lila Volkas, two friends who met while working in the hospitality industry

The record: De Soi was co-founded by Katy Perry and Morgan McLachlan (an award-winning master distiller), who met in 2020, not by 'Morgan McIntyre and Lila Volkas.'

Fabricatedgrok· 2026-07-14
Morgan McIntyre serves as CEO

The record: De Soi's CEO is Scout Brisson; no person named Morgan McIntyre is associated with the company (co-founder Morgan McLachlan is a similarly named but distinct person).

Wronggrok· 2026-07-14
roughly 20–30 calories per 12 oz can

The record: De Soi cans are 8 fl oz, not 12 oz, and calories per can range from about 35 (Très Rosé) to 50 (Golden Hour) depending on flavor — roughly 20–30 calories only applies to a smaller ~5 fl oz glass serving of the lowest-calorie flavor, not a 12 oz can.

Wronggrok· 2026-07-14
Golden Hour (mango, passionfruit, turmeric)

The record: De Soi's Golden Hour aperitif is flavored with lemon and bergamot citrus notes balanced by hops, rosemary, and bay leaf — not mango, passionfruit, and turmeric.

Wronggrok· 2026-07-14
Champignon Dreams (earthy mushroom, rosemary, ginger)

The record: De Soi's Champignon Dreams is actually described with notes of summer strawberries, bitter grapefruit, and earth (built around reishi mushroom and passionflower) — not rosemary or ginger.

Fabricatedgrok· 2026-07-14
Le Petit (lemon, lavender, thyme)

The record: De Soi has no product called "Le Petit"; its actual lineup (St. Moritz Mule, Haute Margarita, Spritz Italiano, Très Rosé, Golden Hour, Purple Lune, Champignon Dreams, Social Spritz) contains no lemon/lavender/thyme flavor.

Wronggrok· 2026-07-14
Très Rosé (strawberry, pink peppercorn, rose)

The record: De Soi's Très Rosé is described by the brand as bursting with notes of tart raspberry and earthy rooibos, not strawberry, pink peppercorn, and rose.

Wronggrok· 2026-07-14
the non-alcoholic aperitif brand co-founded by Katy Perry, Morgan McIntyre, and others

The record: De Soi's co-founders are Katy Perry and master distiller Morgan McLachlan — not "Morgan McIntyre" — and no additional co-founders are documented.

Wronggrok· 2026-07-14
co-founded by Katy Perry and Morgan McIntyre

The record: De Soi was co-founded by Katy Perry and Morgan McLachlan (not Morgan McIntyre).

Verbatim appendix

Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.

Correctclaude_web· 2026-07-14
The company is based in **Los Angeles, California**
Correctchatgpt· 2026-07-14
This funding facilitated expansion into key wholesale accounts like Foxtrot, Erewhon, Boisson, and Total Wine
Correctchatgpt· 2026-07-14
Wholesale buyers have rated the brand 4.8 out of 5, noting excellent communication, customer service, and product quality
Correctperplexity· 2026-07-14
overall customer rating of **4.1 out of 5 stars** based on 59 reviews
Fabricatedperplexity· 2026-07-14
ranks as the **#2 top-performing brand** out of 129 in the non-alcoholic cocktail category
Correctperplexity· 2026-07-14
In 2024, wholesale and retail channels surpassed direct-to-consumer sales for the company
Unverified disagreementperplexity· 2026-07-14
10–12 grams of sugar
Wrongperplexity· 2026-07-14
4.1/5-star reputation
Fabricatedperplexity· 2026-07-14
ranking of **#2 out of 129** in its category
Correctperplexity· 2026-07-14
its alcohol-free status actually makes distribution easier by avoiding strict alcohol regulations
Unverified disagreementperplexity· 2026-07-14
projecting store expansion from 7,500 to 12,000
Correctperplexity· 2026-07-14
award-winning master distiller **Morgan McLachlan**
Correctperplexity· 2026-07-14
Three original flavors: **Golden Hour, Champignon Dreams, Purple Lune**
Correctperplexity· 2026-07-14
11–50 employees, privately held, founded in **2022** in Los Angeles, CA
Correctgemini· 2026-07-14
CEO Scout Brisson
Correctgemini· 2026-07-14
a new line of "Social Spritz" beverages aimed at daytime consumption
Correctgemini· 2026-07-14
De Soi has garnered a mixed reception from consumers
Correctgemini· 2026-07-14
Champignon Dreams, Très Rosé, and Golden Hour
Correctgemini· 2026-07-14
In May 2025, De Soi launched a new "Haute Margarita" flavor
Correctgemini· 2026-07-14
CEO Scout Brisson, who was named on Forbes' 2025 '30 Under 30' list
Fabricatedclaude· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Kathy Tu and Kat Odell
Correctclaude· 2026-07-14
It markets itself as premium/luxury in the non-alc space
Correctclaude· 2026-07-14
De Soi positions itself at the premium end
Wrongclaude· 2026-07-14
De Soi is a non-alcoholic beverage brand founded by Kathy Hilton
Fabricatedclaude· 2026-07-14
Paris Hilton's mother
Correctclaude· 2026-07-14
that launched around 2022
Correctclaude· 2026-07-14
cocktail-style drinks
Correctclaude· 2026-07-14
it's positioned as a premium product
Wrongclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Kathy Hilton
Wrongclaude_web· 2026-07-14
Paris Hilton's mother
Wrongclaude_web· 2026-07-14
that launched around 2021
Correctclaude_web· 2026-07-14
Available through select retailers and online
Fabricatedclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
Fabricatedclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
Wrongclaude_web· 2026-07-14
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
Correctgrok· 2026-07-14
It launched in the U.S. around 2021–2022
Correctgrok· 2026-07-14
Typical DTC moves: subscription model, limited-time bundles, influencer/celebrity seeding common in the NA space.
Wronggrok· 2026-07-14
De Soi** is a direct-to-consumer brand that sells non-alcoholic sparkling aperitifs (e.g., Le Spritz, Champignon Dreams)
Correctgrok· 2026-07-14
positioned as functional drinks with adaptogens and nootropics
Correctgrok· 2026-07-14
It launched around 2021–2022
Correctgrok· 2026-07-14
It is stocked in some retail outlets and has received press in food/beverage and wellness outlets.
Correctgrok· 2026-07-14
competing with brands like Ghia, Recess, or Spiritless
Correctchatgpt· 2026-07-14
Available in 12-can packs priced at $51.00 (discounted from $60.00).
Correctchatgpt· 2026-07-14
Offered in 12-can packs for $51.00 (discounted from $60.00).
Correctchatgpt· 2026-07-14
Priced at $60.00 for a 12-can pack.
Correctchatgpt· 2026-07-14
Available in 12-can packs for $60.00.
Correctchatgpt· 2026-07-14
Offered in 12-can packs at $63.75 (discounted from $75.00).
Correctchatgpt· 2026-07-14
a 12-pack of Spritz Italiano is priced at $51.00
Correctgemini· 2026-07-14
This investment, announced in October 2024
Correctchatgpt· 2026-07-14
typically priced between $51.00 and $60.00
Correctperplexity· 2026-07-14
headquartered in **Los Angeles, California** (specifically at 927 South Santa Fe Avenue)
Correctperplexity· 2026-07-14
using ingredients like reishi mushroom and ashwagandha for stress-soothing effects
Correctperplexity· 2026-07-14
**Bottles (if available):** Approximately **$25.00** each
Wrongperplexity· 2026-07-14
The brand’s official site lists "Regular prices" starting from **$45.00** for starter packs
Correctperplexity· 2026-07-14
**$60.00** for specific flavor bundles (e.g., Spritz Italiano, Très Rosé)
Unverifiableperplexity· 2026-07-14
some bundles on sale for **$60.00** (down from $80.00)
Correctperplexity· 2026-07-14
made with **natural adaptogens** (such as reishi mushroom and ashwagandha)
Correctperplexity· 2026-07-14
De Soi is headquartered in **Los Angeles, California** (specifically at 927 South Santa Fe Avenue)
Wrongperplexity· 2026-07-14
A single bottle of **Spritz Italiano** is listed at **$60.00** on their site
Correctperplexity· 2026-07-14
**Golden Hour** and **Purple Lune** are typically **$25 per bottle** or **$25 for 4 cans**
Correctgemini· 2026-07-14
who joined the company pre-launch in 2021
Correctgemini· 2026-07-14
Golden Hour:** A bright and zesty flavor with notes of warm citrus, lemongrass, and leafy herbs
Correctgemini· 2026-07-14
Purple Lune:** A rich and delicate flavor with blackberry, vanilla, and rose
Correctgemini· 2026-07-14
Champignon Dreams:** A bittersweet and earthy flavor with strawberry, grapefruit, and earth notes
Correctgemini· 2026-07-14
De Soi's products are available in cans and bottles
Correctgemini· 2026-07-14
The name "De Soi" is inspired by the French ethos of "pleasure with restraint," derived from the phrase "maîtrise de soi," which means self-control.
Correctgemini· 2026-07-14
who joined the company pre-launch in 2021 and was appointed CEO the following year
Correctgemini· 2026-07-14
These beverages are crafted with culinary and adaptogenic botanicals and are low in calories and free of refined sugar
Unverified disagreementgemini· 2026-07-14
A 4-pack of 8 fl oz cans can be found on sale for around $12.99 at retailers like Target
Unverified disagreementgemini· 2026-07-14
On Walmart's website, a 6-count variety pack is listed for $18.47
Correctgemini· 2026-07-14
a 4-pack of Très Rosé is $13.99
Wrongclaude_web· 2026-07-14
De Soi was founded in **2021**
Wrongclaude_web· 2026-07-14
founded in **2021** by **Katy Perry**
Fabricatedclaude_web· 2026-07-14
along with business partner **Nicolaos Karakostas**
Fabricatedclaude_web· 2026-07-14
**CEO**: Nicolaos Karakostas serves as co-founder and leads the company
Fabricatedclaude_web· 2026-07-14
**Spirited** - their flagship non-alcoholic spirit
Correctclaude_web· 2026-07-14
**Spritz** - ready-to-drink bottles
Fabricatedgrok· 2026-07-14
Camille Agon founded the company in 2020
Correctperplexity· 2026-07-14
**4-can bundle:** Approximately **$25.00**
Wronggrok· 2026-07-14
the brand launched publicly in early 2021
Fabricatedgrok· 2026-07-14
Agon, a former LVMH executive, serves as both founder and CEO
Fabricatedgrok· 2026-07-14
it has raised venture funding from investors but is still privately held by Agon and her backers
Wronggrok· 2026-07-14
The core lineup consists of three ready-to-drink canned aperitifs (12 oz / 355 ml cans)
Correctgrok· 2026-07-14
Golden Hour (citrus-rosemary)
Wronggrok· 2026-07-14
Champignon Dreams (mushroom-vanilla)
Wronggrok· 2026-07-14
Purple Lune (lavender-hibiscus)
Correctgrok· 2026-07-14
single cans are sometimes sold for $7–$8 in bars or specialty shops
Wronggrok· 2026-07-14
launched to the public in 2021
Fabricatedgrok· 2026-07-14
by Morgan McIntyre and Lila Volkas, two friends who met while working in the hospitality industry
Correctgrok· 2026-07-14
The company remains founder-owned
Fabricatedgrok· 2026-07-14
Morgan McIntyre serves as CEO
Wronggrok· 2026-07-14
roughly 20–30 calories per 12 oz can
Wronggrok· 2026-07-14
Golden Hour (mango, passionfruit, turmeric)
Correctperplexity· 2026-07-14
Perry and McLachlan met in early 2020 while both were pregnant and unable to drink alcohol
Wronggrok· 2026-07-14
Champignon Dreams (earthy mushroom, rosemary, ginger)
Fabricatedgrok· 2026-07-14
Le Petit (lemon, lavender, thyme)
Wronggrok· 2026-07-14
Très Rosé (strawberry, pink peppercorn, rose)
Correctgrok· 2026-07-14
$25–$30 per 4-pack
Correctchatgpt· 2026-07-14
In January 2024, De Soi's products were available in Sprouts Farmers Market stores at $16.99 for a pack of cans.
Correctchatgpt· 2026-07-14
De Soi has emphasized experiential marketing, notably giving away samples to over 54,000 people in 2025, making sampling its largest marketing expense.
Correctchatgpt· 2026-07-14
In January 2024, De Soi's products were available at Sprouts Farmers Market stores, with 4-packs of cans priced at $16.99.
Correctchatgpt· 2026-07-14
De Soi has implemented an extensive sampling program, distributing products to over 54,000 people in 2025, which became its largest marketing expense.
Wronggrok· 2026-07-14
the non-alcoholic aperitif brand co-founded by Katy Perry, Morgan McIntyre, and others
Correctgrok· 2026-07-14
canned aperitifs like Champignon Dreams, Purple Lune
Correctgrok· 2026-07-14
standard retail ranges ($20–$25 per 4-pack or equivalent)
Wronggrok· 2026-07-14
co-founded by Katy Perry and Morgan McIntyre
Correctperplexity· 2026-07-14
The brand now distributes in **6,000–7,500+ retail doors**, including Target, Whole Foods, Sprouts, and Total Wine
Correctperplexity· 2026-07-14
De Soi has become the **fastest-growing non-alcoholic cocktail brand in mass retail**, with revenue up **300%** and distribution growing nearly **500% year-over-year**
Correctperplexity· 2026-07-14
Scout Brisson** remains the CEO, continuing in the role she assumed in 2022 after joining pre-launch in 2021
Correctperplexity· 2026-07-14
She was recently recognized on the Forbes 30 Under 30 list for 2025
Correctgemini· 2026-07-14
De Soi has secured an investment from The Cashmere Fund, a venture capital fund
Correctgemini· 2026-07-14
significantly broadens the brand's availability in bars, restaurants, hotels, and retail stores across 28 new markets
Correctgemini· 2026-07-14
De Soi announced the launch of a new line of "Social Spritz" beverages in March 2026
Correctgemini· 2026-07-14
a subscription model that offers a 15% discount on orders
Correctgemini· 2026-07-14
all sales are final for health and safety reasons
Correctgemini· 2026-07-14
dramatically increase De Soi's availability in bars, restaurants, hotels, and retailers across 28 new markets nationwide
Correctgemini· 2026-07-14
De Soi secured an investment from The Cashmere Fund in October 2024
Correctgemini· 2026-07-14
The brand continues to offer a subscription model with a 15% discount and free shipping on orders over $60
Correctgemini· 2026-07-14
De Soi's return policy states that all sales are final for health and safety reasons
Correctgemini· 2026-07-14
their subscription policy allows customers to swap, skip, or cancel their orders at any time
Correctgemini· 2026-07-14
De Soi launched a new line of adaptogen-infused beverages called "Social Spritz" in March 2026
Correctgemini· 2026-07-14
targeting daytime consumption with a lighter flavor profile
Correctgemini· 2026-07-14
Co-founded by global pop superstar Katy Perry and award-winning master distiller Morgan McLachlan
Correctperplexity· 2026-07-14
shifting from a direct-to-consumer model to **mass retail and wholesale distribution** (e.g., Target, Whole Foods, Southern Glazer’s partnership)
Correctgemini· 2026-07-14
The two met in 2020
Correctperplexity· 2026-07-14
currently **led by CEO Scout Brisson**
Correctchatgpt· 2026-07-14
specializing in non-alcoholic sparkling apéritifs infused with adaptogens and botanicals
Correctperplexity· 2026-07-14
vegan, gluten-free
Correctgemini· 2026-07-14
products now available in major retailers such as Target, Whole Foods, and Sprouts
Correctgemini· 2026-07-14
St. Moritz Mule:** Inspired by the classic mule cocktail
Correctchatgpt· 2026-07-14
co-founded in 2022 by singer Katy Perry and master distiller Morgan McLachlan
Correctgemini· 2026-07-14
co-founded by pop star Katy Perry and master distiller Morgan McLachlan
Correctchatgpt· 2026-07-14
De Soi is a Los Angeles-based company
Correctperplexity· 2026-07-14
De Soi** is a Los Angeles-based brand of **sparkling non-alcoholic apéritifs**
Correctperplexity· 2026-07-14
alcohol-free (0% ABV) beverage
Correctperplexity· 2026-07-14
secured a **national distribution deal with Southern Glazer's**
Correctperplexity· 2026-07-14
raised **$4 million in seed funding** in 2022
Correctgemini· 2026-07-14
The current Chief Executive Officer (CEO) of De Soi is Scout Brisson
Correctgemini· 2026-07-14
co-founders Katy Perry and Morgan McLachlan and CEO Scout Brisson
Correctgemini· 2026-07-14
This follows a $4 million seed funding round in July 2022
Correctgemini· 2026-07-14
master distiller Morgan McLachlan
Correctperplexity· 2026-07-14
existing investors like Willow Growth Partners and Creative Artists Agency (CAA)
Correctchatgpt· 2026-07-14
De Soi, co-founded by Katy Perry and Morgan McLachlan
Correctperplexity· 2026-07-14
plus new flavors like **Haute Margarita** and **St. Moritz Mule**
Correctchatgpt· 2026-07-14
In July 2022, the company secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA)
Correctchatgpt· 2026-07-14
De Soi is a Los Angeles-based company specializing in non-alcoholic apéritifs, co-founded in 2022 by singer Katy Perry and master distiller Morgan McLachlan
Correctperplexity· 2026-07-14
CEO Scout Brisson
Correctperplexity· 2026-07-14
**Shifted from direct-to-consumer to mass retail** in 2024
Vaguegemini· 2026-07-14
As a private company, De Soi is not required to publicly disclose details about
Correctgemini· 2026-07-14
CEO Scout Brisson
Correctgemini· 2026-07-14
the non-alcoholic apéritif brand co-founded by singer Katy Perry
Correctchatgpt· 2026-07-14
As of December 2025, Scout Brisson serves as the Chief Executive Officer (CEO).
Correctgemini· 2026-07-14
now available in major stores such as Target, Whole Foods, and Sprouts
Correctgemini· 2026-07-14
co-founded by Katy Perry
Correctperplexity· 2026-07-14
co-founders **Katy Perry** and **Morgan McLachlan**
Correctperplexity· 2026-07-14
co-founded** by global pop superstar **Katy Perry** and award-winning master distiller **Morgan McLachlan**
Correctchatgpt· 2026-07-14
As of January 2026, Scout Brisson serves as the CEO of De Soi.
Correctperplexity· 2026-07-14
De Soi is a well-regarded non-alcoholic apéritif brand co-founded by **Katy Perry** and master distiller **Morgan McLachlan**
Correctgrok· 2026-07-14
retail expansion (e.g., Target, Whole Foods, direct-to-consumer)
Correctgemini· 2026-07-14
The company is currently led by Chief Executive Officer Scout Brisson
Correctperplexity· 2026-07-14
**Purple Lune**
Correctchatgpt· 2026-07-14
In July 2022, De Soi secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA).
Correctgemini· 2026-07-14
The inspiration for De Soi came in 2020 when both Perry and McLachlan were pregnant
Correctperplexity· 2026-07-14
founded in **early 2022** by pop star **Katy Perry**
Correctchatgpt· 2026-07-14
The company secured $4 million in seed funding in July 2022, led by Willow Growth, with participation from Creative Artists Agency (CAA).
Correctperplexity· 2026-07-14
The products are available nationwide at retailers such as **Target, Sprouts, Publix, and Total Wine**
Correctperplexity· 2026-07-14
now sold at **Target, Whole Foods, and Sprouts**
Correctgrok· 2026-07-14
Continued retail expansion into some Whole Foods, Target, and specialty shops in certain regions.
Correctgemini· 2026-07-14
De Soi is headquartered in Los Angeles, California
Vaguegrok· 2026-07-14
No notable policy shifts around ingredients, distribution, marketing, or operations have surfaced publicly.
Correctperplexity· 2026-07-14
expanding into **mass retailers** like **Target, Whole Foods, and Sprouts**
Correctgemini· 2026-07-14
The company's growth is backed by a $4 million seed funding round secured in 2022
Correctgrok· 2026-07-14
they use botanicals, some with natural caffeine or adaptogens depending on the SKU
Correctgemini· 2026-07-14
De Soi has partnered with Southern Glazer's Wine & Spirits, one of the largest beverage distributors in North America
Correctchatgpt· 2026-07-14
The company is headquartered in Los Angeles, California, United States.
Correctperplexity· 2026-07-14
made with natural adaptogens and culinary botanicals
Correctchatgpt· 2026-07-14
As of January 2026, Scout Brisson serves as the CEO of De Soi.
Correctgemini· 2026-07-14
A recent national distribution deal with Southern Glazer's Wine & Spirits
Correctgrok· 2026-07-14
De Soi** is a non-alcoholic aperitif brand (sparkling botanical drinks positioned as sophisticated, low- or no-sugar alternatives to cocktails)
Correctgemini· 2026-07-14
a national distribution agreement with Southern Glazer's Wine & Spirits, announced in March 2025
Correctperplexity· 2026-07-14
raised a **$4 million seed round** in 2022 led by Willow Growth Partners, with participation from **Creative Artists Agency (CAA)**
Correctperplexity· 2026-07-14
**Champignon Dreams** (earlier core product)
Correctgrok· 2026-07-14
The company remains founder-led and is not owned by a larger beverage conglomerate
Correctgemini· 2026-07-14
De Soi, a brand of non-alcoholic apéritifs, was co-founded by singer Katy Perry and master distiller Morgan McLachlan
Correctperplexity· 2026-07-14
De Soi** is a Los Angeles-based brand of **sparkling non-alcoholic apéritifs**
Correctperplexity· 2026-07-14
The current CEO is **Scout Brisson**
Correctperplexity· 2026-07-14
is projected to reach **~8,000 stores** by the end of 2025
Correctgrok· 2026-07-14
non-alcoholic aperitif brand
Correctperplexity· 2026-07-14
founded in **early 2022**
Correctgrok· 2026-07-14
Headquarters: Los Angeles, California
Correctgrok· 2026-07-14
It is based in Los Angeles, California.
Correctperplexity· 2026-07-14
**Haute Margarita** (spicy)
Correctperplexity· 2026-07-14
Co-founders **Katy Perry** (global pop superstar) and **Morgan McLachlan** (Master Distiller) remain the primary owners
Correctchatgpt· 2026-07-14
In July 2022, it secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA).
Correctgemini· 2026-07-14
can now be found in major retailers such as Target, Whole Foods, and Sprouts
Correctperplexity· 2026-07-14
**Cans (8oz):** Sold in bundles of 4 for approximately **$25** (about **$6.25 per can**) at retailers like Target and Sprouts
Correctgemini· 2026-07-14
co-founders Katy Perry and Morgan McLachlan
Correctgemini· 2026-07-14
De Soi's main products are sparkling non-alcoholic apéritifs that are infused with natural adaptogens
Correctperplexity· 2026-07-14
Raised **$4M seed round** led by Willow Growth Partners, with CAA participation
Correctgemini· 2026-07-14
a major distribution agreement with Southern Glazer's Wine & Spirits, announced in March 2025
Correctgemini· 2026-07-14
the non-alcoholic apéritif brand co-founded by entertainer Katy Perry
Correctperplexity· 2026-07-14
**St. Moritz Mule**
Correctperplexity· 2026-07-14
De Soi secured a **national distribution agreement with Southern Glazer’s Wine & Spirits**
Correctgemini· 2026-07-14
It recently launched "Haute Margarita," a riff on the spicy margarita
Correctgemini· 2026-07-14
Headquartered in Los Angeles, California
Correctchatgpt· 2026-07-14
Co-founded in 2022 by pop star Katy Perry and master distiller Morgan McLachlan
Correctchatgpt· 2026-07-14
Co-founded in 2022 by pop star Katy Perry and master distiller Morgan McLachlan
Correctgemini· 2026-07-14
Haute Margarita:** A modern take on the classic margarita
Correctgrok· 2026-07-14
It has raised venture funding but has not been acquired
Correctgemini· 2026-07-14
The company is backed by investors, including Willow Growth and Creative Artists Agency (CAA)
Correctperplexity· 2026-07-14
ownership remaining with the original founders and their investor group (including Willow Growth Partners and Creative Artists Agency)
Correctgemini· 2026-07-14
officially launched the brand in early 2022
Correctchatgpt· 2026-07-14
As of December 2025, Scout Brisson serves as the Chief Executive Officer (CEO).
Correctgemini· 2026-07-14
Spritz Italiano:** A bittersweet flavor inspired by the classic Italian spritz
Correctperplexity· 2026-07-14
recently secured a **$4 million seed funding round** in 2022 led by **Willow Growth Partners**, with participation from **Creative Artists Agency (CAA)**
Correctperplexity· 2026-07-14
**Spritz Italiano** (Aperol Spritz-style)
Correctgemini· 2026-07-14
The company projected to be in an estimated 8,000 stores by the end of the year
Correctperplexity· 2026-07-14
with participation from **Creative Artists Agency (CAA)**
Correctperplexity· 2026-07-14
**Golden Hour**
Correctchatgpt· 2026-07-14
By March 2025, De Soi announced a major distribution partnership with Southern Glazer’s Wine & Spirits, expanding into 28 new markets nationwide
Correctgemini· 2026-07-14
the company has also secured $4 million in seed funding from investors including Willow Growth and Creative Artists Agency (CAA)
Correctchatgpt· 2026-07-14
In July 2022, it secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA).
Correctchatgpt· 2026-07-14
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry and Morgan McLachlan
Correctperplexity· 2026-07-14
led by **Willow Growth Partners**
Correctperplexity· 2026-07-14
Prices vary slightly by retailer (e.g., Target, Sprouts, Total Wine)
Correctperplexity· 2026-07-14
in **2022** (specifically launched in early 2022)
Correctperplexity· 2026-07-14
**Très Rosé**
Correctperplexity· 2026-07-14
De Soi has transitioned from a primarily **direct-to-consumer brand** to one dominated by **wholesale and mass retail**, with retail/wholesale surpassing DTC in sales percentage in **2024**
Vaguegrok· 2026-07-14
No CEO, founder, or ownership transitions have been reported in credible sources.
Correctperplexity· 2026-07-14
uses **adaptogens** (not alcohol) for relaxation
Correctgrok· 2026-07-14
De Soi is a non-alcoholic functional beverage brand focused on aperitif-style drinks made with botanicals, adaptogens (such as ashwagandha and lion’s mane), and nootropics to promote calm or focus without alcohol.
Correctchatgpt· 2026-07-14
De Soi was co-founded in 2022 by global pop superstar Katy Perry and award-winning master distiller Morgan McLachlan.
Correctgemini· 2026-07-14
the brand launched in early 2022
Correctperplexity· 2026-07-14
De Soi is a **private company**
Correctchatgpt· 2026-07-14
The company is headquartered in Los Angeles, California, United States.
Correctperplexity· 2026-07-14
co-founded by **Katy Perry** and master distiller **Morgan McLachlan**
Correctgemini· 2026-07-14
The brand offers its products through direct-to-consumer channels as well as in major retailers such as Target, Whole Foods, and Sprouts
Correctgemini· 2026-07-14
A four-pack of 8oz cans is priced at approximately $25
Correctchatgpt· 2026-07-14
De Soi is a privately held company.
Correctchatgpt· 2026-07-14
De Soi was co-founded in 2022 by global pop superstar Katy Perry and award-winning master distiller Morgan McLachlan.
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