De Soi
What AI gets wrong about De Soi
Mixed accuracy
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
A 4-pack of 8 fl oz cans can be found on sale for around $12.99 at retailers like Target
The record: At Target, a 4-pack of De Soi 8 fl oz cans (e.g., Très Rosé) is currently priced at $13.99 (on sale from $14.99 regular), not $12.99.
On Walmart's website, a 6-count variety pack is listed for $18.47
The record: Walmart.com does not list a De Soi 6-count variety pack at $18.47; De Soi products on Walmart.com are sold as single-flavor 4-packs (e.g., Golden Hour 4-pack, 8 fl oz cans, priced around $33.99), with no 6-count variety pack or $18.47 price point found.
Camille Agon founded the company in 2020
The record: De Soi was co-founded by Katy Perry and Morgan McLachlan (who met in early 2020); there is no evidence of a founder named Camille Agon.
the brand launched publicly in early 2021
The record: De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry and Morgan McLachlan, launched publicly on January 10, 2022, not in early 2021.
- https://www.prnewswire.com/news-releases/katy-perry-launches-de-soi-sparkling-ready-to-drink-non-alcoholic-apertifs-to-redefine-celebration-for-the-wellness-mindset-301454746.html
- https://www.forbes.com/sites/jeffconway/2022/08/01/katy-perry--morgan-mclachlan-on-securing-4m-in-de-soi-funding-offer-advice-to-other-female-entrepreneurs/
Agon, a former LVMH executive, serves as both founder and CEO
The record: De Soi was co-founded by Katy Perry and Morgan McLachlan in 2020, with Scout Brisson serving as CEO; no person named Agon or any former LVMH executive is associated with the brand.
it has raised venture funding from investors but is still privately held by Agon and her backers
The record: De Soi is privately held, co-founded by Katy Perry and Morgan McLachlan and led by CEO Scout Brisson, with roughly $13M raised from investors including Willow Growth, CAA, and Cashmere Fund — there is no person named 'Agon' associated with De Soi.
The core lineup consists of three ready-to-drink canned aperitifs (12 oz / 355 ml cans)
The record: De Soi's core lineup of ready-to-drink non-alcoholic aperitifs comes in 8 fl oz (not 12 oz/355 ml) cans, sold in 4-packs.
Champignon Dreams (mushroom-vanilla)
The record: De Soi's Champignon Dreams is a reishi mushroom and passionflower apéritif with grapefruit, strawberry, and earthy flavor notes — not mushroom-vanilla; vanilla is a flavor note in De Soi's separate Purple Lune product.
Purple Lune (lavender-hibiscus)
The record: De Soi's Purple Lune is described as black currant, tart cherry, vanilla, blackberry, and rose petal — not lavender-hibiscus; De Soi's separate Social Spritz line includes a Blackberry Hibiscus flavor, but that's a different product.
A single bottle of **Spritz Italiano** is listed at **$60.00** on their site
The record: De Soi does not sell Spritz Italiano as a single bottle at $60; on drinkdesoi.com it's sold as multi-can packs — a 4-pack is $17 (regular $20) and a 12-pack is $51 (regular $60), i.e. $60 is the original price of the 12-can pack, not a single unit.
launched to the public in 2021
The record: De Soi launched to the public in January 2022, not 2021.
by Morgan McIntyre and Lila Volkas, two friends who met while working in the hospitality industry
The record: De Soi was co-founded by Katy Perry and Morgan McLachlan (an award-winning master distiller), who met in 2020, not by 'Morgan McIntyre and Lila Volkas.'
Morgan McIntyre serves as CEO
The record: De Soi's CEO is Scout Brisson; no person named Morgan McIntyre is associated with the company (co-founder Morgan McLachlan is a similarly named but distinct person).
roughly 20–30 calories per 12 oz can
The record: De Soi cans are 8 fl oz, not 12 oz, and calories per can range from about 35 (Très Rosé) to 50 (Golden Hour) depending on flavor — roughly 20–30 calories only applies to a smaller ~5 fl oz glass serving of the lowest-calorie flavor, not a 12 oz can.
Golden Hour (mango, passionfruit, turmeric)
The record: De Soi's Golden Hour aperitif is flavored with lemon and bergamot citrus notes balanced by hops, rosemary, and bay leaf — not mango, passionfruit, and turmeric.
Champignon Dreams (earthy mushroom, rosemary, ginger)
The record: De Soi's Champignon Dreams is actually described with notes of summer strawberries, bitter grapefruit, and earth (built around reishi mushroom and passionflower) — not rosemary or ginger.
Le Petit (lemon, lavender, thyme)
The record: De Soi has no product called "Le Petit"; its actual lineup (St. Moritz Mule, Haute Margarita, Spritz Italiano, Très Rosé, Golden Hour, Purple Lune, Champignon Dreams, Social Spritz) contains no lemon/lavender/thyme flavor.
Très Rosé (strawberry, pink peppercorn, rose)
The record: De Soi's Très Rosé is described by the brand as bursting with notes of tart raspberry and earthy rooibos, not strawberry, pink peppercorn, and rose.
ranks as the **#2 top-performing brand** out of 129 in the non-alcoholic cocktail category
The record: No verifiable ranking system placing De Soi #2 out of 129 non-alcoholic cocktail brands exists; De Soi is widely reviewed positively (e.g., named a top non-alcoholic aperitif brand by Tasting Table) but no source publishes this specific ranked list or count.
10–12 grams of sugar
The record: De Soi's sugar content varies widely by flavor — Très Rosé has only 6g of sugar per 8oz can, while Golden Hour has 11g and Purple Lune has 12g, so "10–12 grams" is not accurate across the product line.
- https://www.myfooddiary.com/foods/7727506/de-soi-golden-hour-sparkling-non-alcoholic
- https://www.myfooddiary.com/foods/7727508/de-soi-purple-lune-sparkling-non-alcoholic
- https://thenewbar.com/products/de-soi-tres-rose-4-pack
- https://tools.myfooddata.com/nutrition-facts/2671280/wt1
- https://tools.myfooddata.com/nutrition-facts/2671281/wt1
De Soi is a non-alcoholic spirits brand founded by Kathy Hilton
The record: De Soi is a non-alcoholic aperitif brand founded by Katy Perry and Morgan McLachlan in 2022, not Kathy Hilton.
Paris Hilton's mother
The record: De Soi is a non-alcoholic aperitif brand co-founded by Katy Perry and Morgan McLachlan in 2022, not by Paris Hilton's mother (Kathy Hilton).
that launched around 2021
The record: De Soi launched on January 6, 2022, not 2021.
4.1/5-star reputation
The record: No source shows a 4.1/5 rating for De Soi; actual ratings vary widely by platform — 4.6/5 on Total Wine & More, 4.7/5 on De Soi's own Best Sellers Trio product page, 4.0/5 on Tenere Team, 3.1/5 on Knoji, and 2.9/5 on Thingtesting (32-43 reviews) — with no aggregator or retailer reporting a 4.1/5 figure.
ranking of **#2 out of 129** in its category
The record: No ranking system placing De Soi at #2 out of 129 in any category exists in any available source; De Soi is a Katy Perry–backed non-alcoholic apéritif brand with strong retail growth (e.g., a top-selling SKU in Target's non-alcohol section), but no such numbered category ranking is documented.
projecting store expansion from 7,500 to 12,000
the non-alcoholic aperitif brand co-founded by Katy Perry, Morgan McIntyre, and others
The record: De Soi's co-founders are Katy Perry and master distiller Morgan McLachlan — not "Morgan McIntyre" — and no additional co-founders are documented.
De Soi is a non-alcoholic spirits brand founded by Kathy Tu and Kat Odell
The record: De Soi is a non-alcoholic aperitif brand co-founded in 2020/2022 by Katy Perry and master distiller Morgan McLachlan, not Kathy Tu or Kat Odell.
- https://drinkdesoi.com/pages/about-us
- https://www.forbes.com/sites/mayarichard-craven/2024/01/01/pop-star-and-de-soi-co-founder-katy-perry-says-this-is-how-to-make-a-business-successful/
- https://www.prnewswire.com/news-releases/de-soi---a-line-of-non-alcoholic-aperitifs---founded-by-katy-perry-and-morgan-mclachlan-secures-4m-in-seed-funding-301595331.html
De Soi was founded in **2021**
The record: De Soi was founded/launched in 2022 by Katy Perry and Morgan McLachlan, not 2021.
founded in **2021** by **Katy Perry**
The record: De Soi was founded (and launched) in 2022 by Katy Perry and co-founder Morgan McLachlan, not 2021.
along with business partner **Nicolaos Karakostas**
The record: De Soi was co-founded by Katy Perry and Morgan McLachlan; there is no business partner named Nicolaos Karakostas associated with the brand.
**CEO**: Nicolaos Karakostas serves as co-founder and leads the company
The record: De Soi was co-founded by Katy Perry and Morgan McLachlan; its CEO is Scout Brisson — no individual named Nicolaos Karakostas is associated with the company.
**Spirited** - their flagship non-alcoholic spirit
The record: De Soi has no product called 'Spirited'; its actual non-alcoholic apéritif lineup includes Spritz Italiano, Golden Hour, Purple Lune, St. Moritz Mule, Haute Margarita, Très Rosé, and Champignon Dreams.
co-founded by Katy Perry and Morgan McIntyre
The record: De Soi was co-founded by Katy Perry and Morgan McLachlan (not Morgan McIntyre).
De Soi** is a direct-to-consumer brand that sells non-alcoholic sparkling aperitifs (e.g., Le Spritz, Champignon Dreams)
The record: De Soi is a direct-to-consumer (and retail) non-alcoholic sparkling apéritif brand co-founded by Katy Perry and Morgan McLachlan, with products including Spritz Italiano, Champignon Dreams, Très Rosé, Golden Hour, and Purple Lune — 'Le Spritz' is not a De Soi product, it is a product from the competing brand Ghia.
The brand’s official site lists "Regular prices" starting from **$45.00** for starter packs
The record: De Soi's official site lists starter pack regular prices starting around $82 (16-can Starter Pack Cans) up to $100 (20-can Starter Pack), not $45.00.
some bundles on sale for **$60.00** (down from $80.00)
The record: Specific sale price/original price not independently corroborated.
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
The record: De Soi is a non-alcoholic apéritif brand co-founded in 2022 by Katy Perry and master distiller Morgan McLachlan, not by Miley Cyrus.
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
The record: De Soi is a non-alcoholic apéritif brand co-founded by Katy Perry and Morgan McLachlan, launched in January 2022; Miley Cyrus has no involvement with the brand.
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
The record: De Soi was founded in 2022 by Katy Perry and master distiller Morgan McLachlan, not Miley Cyrus.
- https://drinkdesoi.com/
- https://www.forbes.com/sites/jeffconway/2022/08/01/katy-perry--morgan-mclachlan-on-securing-4m-in-de-soi-funding-offer-advice-to-other-female-entrepreneurs/
- https://www.prnewswire.com/news-releases/katy-perry-launches-de-soi-sparkling-ready-to-drink-non-alcoholic-apertifs-to-redefine-celebration-for-the-wellness-mindset-301454746.html
De Soi is a non-alcoholic beverage brand founded by Kathy Hilton
The record: De Soi was co-founded by Katy Perry and Morgan McLachlan in 2022, not Kathy Hilton.
Paris Hilton's mother
The record: De Soi is a non-alcoholic aperitif brand co-founded by Katy Perry and master distiller Morgan McLachlan in 2022; it has no connection to Paris Hilton or her mother.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
In January 2024, De Soi's products were available in Sprouts Farmers Market stores at $16.99 for a pack of cans.
De Soi has emphasized experiential marketing, notably giving away samples to over 54,000 people in 2025, making sampling its largest marketing expense.
De Soi, co-founded by Katy Perry and Morgan McLachlan
In July 2022, De Soi secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA).
As of January 2026, Scout Brisson serves as the CEO of De Soi.
The name "De Soi" is inspired by the French ethos of "pleasure with restraint," derived from the phrase "maîtrise de soi," which means self-control.
who joined the company pre-launch in 2021 and was appointed CEO the following year
These beverages are crafted with culinary and adaptogenic botanicals and are low in calories and free of refined sugar
A 4-pack of 8 fl oz cans can be found on sale for around $12.99 at retailers like Target
On Walmart's website, a 6-count variety pack is listed for $18.47
a 4-pack of Très Rosé is $13.99
Co-founded by global pop superstar Katy Perry and award-winning master distiller Morgan McLachlan
The company is currently led by Chief Executive Officer Scout Brisson
The inspiration for De Soi came in 2020 when both Perry and McLachlan were pregnant
Headquartered in Los Angeles, California
the company has also secured $4 million in seed funding from investors including Willow Growth and Creative Artists Agency (CAA)
the brand launched in early 2022
The brand offers its products through direct-to-consumer channels as well as in major retailers such as Target, Whole Foods, and Sprouts
Wholesale buyers have rated the brand 4.8 out of 5, noting excellent communication, customer service, and product quality
co-founded in 2022 by singer Katy Perry and master distiller Morgan McLachlan
- https://www.prnewswire.com/news-releases/de-soi---a-line-of-non-alcoholic-aperitifs---founded-by-katy-perry-and-morgan-mclachlan-secures-4m-in-seed-funding-301595331.html
- https://www.forbes.com/sites/jeffconway/2022/08/01/katy-perry--morgan-mclachlan-on-securing-4m-in-de-soi-funding-offer-advice-to-other-female-entrepreneurs/
- https://drinkdesoi.com/pages/about-us
De Soi is a Los Angeles-based company specializing in non-alcoholic apéritifs, co-founded in 2022 by singer Katy Perry and master distiller Morgan McLachlan
who joined the company pre-launch in 2021
Golden Hour:** A bright and zesty flavor with notes of warm citrus, lemongrass, and leafy herbs
Purple Lune:** A rich and delicate flavor with blackberry, vanilla, and rose
Champignon Dreams:** A bittersweet and earthy flavor with strawberry, grapefruit, and earth notes
De Soi's products are available in cans and bottles
St. Moritz Mule:** Inspired by the classic mule cocktail
The current Chief Executive Officer (CEO) of De Soi is Scout Brisson
De Soi is headquartered in Los Angeles, California
De Soi, a brand of non-alcoholic apéritifs, was co-founded by singer Katy Perry and master distiller Morgan McLachlan
De Soi's main products are sparkling non-alcoholic apéritifs that are infused with natural adaptogens
Haute Margarita:** A modern take on the classic margarita
The company is backed by investors, including Willow Growth and Creative Artists Agency (CAA)
officially launched the brand in early 2022
Spritz Italiano:** A bittersweet flavor inspired by the classic Italian spritz
A four-pack of 8oz cans is priced at approximately $25
Camille Agon founded the company in 2020
the brand launched publicly in early 2021
- https://www.prnewswire.com/news-releases/katy-perry-launches-de-soi-sparkling-ready-to-drink-non-alcoholic-apertifs-to-redefine-celebration-for-the-wellness-mindset-301454746.html
- https://www.forbes.com/sites/jeffconway/2022/08/01/katy-perry--morgan-mclachlan-on-securing-4m-in-de-soi-funding-offer-advice-to-other-female-entrepreneurs/
Agon, a former LVMH executive, serves as both founder and CEO
it has raised venture funding from investors but is still privately held by Agon and her backers
The core lineup consists of three ready-to-drink canned aperitifs (12 oz / 355 ml cans)
Golden Hour (citrus-rosemary)
Champignon Dreams (mushroom-vanilla)
Purple Lune (lavender-hibiscus)
single cans are sometimes sold for $7–$8 in bars or specialty shops
The company remains founder-led and is not owned by a larger beverage conglomerate
It is based in Los Angeles, California.
De Soi is a non-alcoholic functional beverage brand focused on aperitif-style drinks made with botanicals, adaptogens (such as ashwagandha and lion’s mane), and nootropics to promote calm or focus without alcohol.
made with **natural adaptogens** (such as reishi mushroom and ashwagandha)
De Soi is headquartered in **Los Angeles, California** (specifically at 927 South Santa Fe Avenue)
A single bottle of **Spritz Italiano** is listed at **$60.00** on their site
**Golden Hour** and **Purple Lune** are typically **$25 per bottle** or **$25 for 4 cans**
Perry and McLachlan met in early 2020 while both were pregnant and unable to drink alcohol
co-founded** by global pop superstar **Katy Perry** and award-winning master distiller **Morgan McLachlan**
The products are available nationwide at retailers such as **Target, Sprouts, Publix, and Total Wine**
De Soi** is a Los Angeles-based brand of **sparkling non-alcoholic apéritifs**
The current CEO is **Scout Brisson**
**Cans (8oz):** Sold in bundles of 4 for approximately **$25** (about **$6.25 per can**) at retailers like Target and Sprouts
recently secured a **$4 million seed funding round** in 2022 led by **Willow Growth Partners**, with participation from **Creative Artists Agency (CAA)**
in **2022** (specifically launched in early 2022)
by Morgan McIntyre and Lila Volkas, two friends who met while working in the hospitality industry
The company remains founder-owned
Morgan McIntyre serves as CEO
Golden Hour (mango, passionfruit, turmeric)
Champignon Dreams (earthy mushroom, rosemary, ginger)
Le Petit (lemon, lavender, thyme)
Très Rosé (strawberry, pink peppercorn, rose)
$25–$30 per 4-pack
Headquarters: Los Angeles, California
It has raised venture funding but has not been acquired
overall customer rating of **4.1 out of 5 stars** based on 59 reviews
ranks as the **#2 top-performing brand** out of 129 in the non-alcoholic cocktail category
In 2024, wholesale and retail channels surpassed direct-to-consumer sales for the company
10–12 grams of sugar
- https://www.myfooddiary.com/foods/7727506/de-soi-golden-hour-sparkling-non-alcoholic
- https://www.myfooddiary.com/foods/7727508/de-soi-purple-lune-sparkling-non-alcoholic
- https://thenewbar.com/products/de-soi-tres-rose-4-pack
- https://tools.myfooddata.com/nutrition-facts/2671280/wt1
- https://tools.myfooddata.com/nutrition-facts/2671281/wt1
vegan, gluten-free
expanding into **mass retailers** like **Target, Whole Foods, and Sprouts**
raised a **$4 million seed round** in 2022 led by Willow Growth Partners, with participation from **Creative Artists Agency (CAA)**
co-founded by **Katy Perry** and master distiller **Morgan McLachlan**
Scout Brisson** remains the CEO, continuing in the role she assumed in 2022 after joining pre-launch in 2021
She was recently recognized on the Forbes 30 Under 30 list for 2025
shifting from a direct-to-consumer model to **mass retail and wholesale distribution** (e.g., Target, Whole Foods, Southern Glazer’s partnership)
existing investors like Willow Growth Partners and Creative Artists Agency (CAA)
Co-founders **Katy Perry** (global pop superstar) and **Morgan McLachlan** (Master Distiller) remain the primary owners
a 12-pack of Spritz Italiano is priced at $51.00
typically priced between $51.00 and $60.00
In July 2022, it secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA).
As of December 2025, Scout Brisson serves as the Chief Executive Officer (CEO).
The company is headquartered in Los Angeles, California, United States.
De Soi was co-founded in 2022 by global pop superstar Katy Perry and award-winning master distiller Morgan McLachlan.
The brand now distributes in **6,000–7,500+ retail doors**, including Target, Whole Foods, Sprouts, and Total Wine
- https://www.bevnet.com/pr/2025/03/04/de-soi-announces-largest-expansion-yet-scaling-nationwide-with-southern-glazers-wine--spirits
- https://www.winebusiness.com/news/article/299137
- https://www.target.com/s/de+soi
- https://www.bevnet.com/news/2024/de-soi-launches-in-select-whole-foods-market-stores-regionally/
De Soi has become the **fastest-growing non-alcoholic cocktail brand in mass retail**, with revenue up **300%** and distribution growing nearly **500% year-over-year**
- https://thedailypour.com/no-low-alcohol/how-a-katy-perry-backed-aperitif-brand-conquered-the-market/
- https://www.entrepreneur.com/living/embrace-a-healthier-summer-with-these-non-alcoholic/476364
- https://www.bevnet.com/pr/2025/03/04/de-soi-announces-largest-expansion-yet-scaling-nationwide-with-southern-glazers-wine--spirits
co-founders **Katy Perry** and **Morgan McLachlan**
is projected to reach **~8,000 stores** by the end of 2025
De Soi secured a **national distribution agreement with Southern Glazer’s Wine & Spirits**
ownership remaining with the original founders and their investor group (including Willow Growth Partners and Creative Artists Agency)
De Soi has transitioned from a primarily **direct-to-consumer brand** to one dominated by **wholesale and mass retail**, with retail/wholesale surpassing DTC in sales percentage in **2024**
De Soi is a non-alcoholic spirits brand founded by Kathy Hilton
Paris Hilton's mother
that launched around 2021
Available through select retailers and online
This funding facilitated expansion into key wholesale accounts like Foxtrot, Erewhon, Boisson, and Total Wine
specializing in non-alcoholic sparkling apéritifs infused with adaptogens and botanicals
De Soi is a Los Angeles-based company
In July 2022, the company secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA)
Co-founded in 2022 by pop star Katy Perry and master distiller Morgan McLachlan
Co-founded in 2022 by pop star Katy Perry and master distiller Morgan McLachlan
By March 2025, De Soi announced a major distribution partnership with Southern Glazer’s Wine & Spirits, expanding into 28 new markets nationwide
Available in 12-can packs priced at $51.00 (discounted from $60.00).
Offered in 12-can packs for $51.00 (discounted from $60.00).
Priced at $60.00 for a 12-can pack.
Available in 12-can packs for $60.00.
Offered in 12-can packs at $63.75 (discounted from $75.00).
As of December 2025, Scout Brisson serves as the Chief Executive Officer (CEO).
The company is headquartered in Los Angeles, California, United States.
In July 2022, it secured $4 million in seed funding led by Willow Growth, with participation from Creative Artists Agency (CAA).
De Soi was co-founded in 2022 by global pop superstar Katy Perry and award-winning master distiller Morgan McLachlan.
De Soi is a privately held company.
its alcohol-free status actually makes distribution easier by avoiding strict alcohol regulations
projecting store expansion from 7,500 to 12,000
Three original flavors: **Golden Hour, Champignon Dreams, Purple Lune**
11–50 employees, privately held, founded in **2022** in Los Angeles, CA
secured a **national distribution deal with Southern Glazer's**
plus new flavors like **Haute Margarita** and **St. Moritz Mule**
**Shifted from direct-to-consumer to mass retail** in 2024
De Soi is a well-regarded non-alcoholic apéritif brand co-founded by **Katy Perry** and master distiller **Morgan McLachlan**
now sold at **Target, Whole Foods, and Sprouts**
Raised **$4M seed round** led by Willow Growth Partners, with CAA participation
uses **adaptogens** (not alcohol) for relaxation
the non-alcoholic aperitif brand co-founded by Katy Perry, Morgan McIntyre, and others
canned aperitifs like Champignon Dreams, Purple Lune
standard retail ranges ($20–$25 per 4-pack or equivalent)
No notable policy shifts around ingredients, distribution, marketing, or operations have surfaced publicly.
No CEO, founder, or ownership transitions have been reported in credible sources.
De Soi is a non-alcoholic spirits brand founded by Kathy Tu and Kat Odell
- https://drinkdesoi.com/pages/about-us
- https://www.forbes.com/sites/mayarichard-craven/2024/01/01/pop-star-and-de-soi-co-founder-katy-perry-says-this-is-how-to-make-a-business-successful/
- https://www.prnewswire.com/news-releases/de-soi---a-line-of-non-alcoholic-aperitifs---founded-by-katy-perry-and-morgan-mclachlan-secures-4m-in-seed-funding-301595331.html
It markets itself as premium/luxury in the non-alc space
This investment, announced in October 2024
De Soi has secured an investment from The Cashmere Fund, a venture capital fund
significantly broadens the brand's availability in bars, restaurants, hotels, and retail stores across 28 new markets
De Soi announced the launch of a new line of "Social Spritz" beverages in March 2026
a subscription model that offers a 15% discount on orders
all sales are final for health and safety reasons
products now available in major retailers such as Target, Whole Foods, and Sprouts
This follows a $4 million seed funding round in July 2022
- https://www.prnewswire.com/news-releases/de-soi---a-line-of-non-alcoholic-aperitifs---founded-by-katy-perry-and-morgan-mclachlan-secures-4m-in-seed-funding-301595331.html
- https://www.bloomberg.com/news/articles/2022-07-28/katy-perry-de-soi-drinks-raises-4-million-for-booming-mocktail-market
- https://www.forbes.com/sites/jeffconway/2022/08/01/katy-perry--morgan-mclachlan-on-securing-4m-in-de-soi-funding-offer-advice-to-other-female-entrepreneurs/
As a private company, De Soi is not required to publicly disclose details about
CEO Scout Brisson
co-founded by Katy Perry
a national distribution agreement with Southern Glazer's Wine & Spirits, announced in March 2025
co-founders Katy Perry and Morgan McLachlan
The company projected to be in an estimated 8,000 stores by the end of the year
The company is based in **Los Angeles, California**
De Soi was founded in **2021**
founded in **2021** by **Katy Perry**
along with business partner **Nicolaos Karakostas**
**CEO**: Nicolaos Karakostas serves as co-founder and leads the company
**Spirited** - their flagship non-alcoholic spirit
**Spritz** - ready-to-drink bottles
co-founded by Katy Perry and Morgan McIntyre
retail expansion (e.g., Target, Whole Foods, direct-to-consumer)
non-alcoholic aperitif brand
De Soi** is a direct-to-consumer brand that sells non-alcoholic sparkling aperitifs (e.g., Le Spritz, Champignon Dreams)
positioned as functional drinks with adaptogens and nootropics
It launched around 2021–2022
It is stocked in some retail outlets and has received press in food/beverage and wellness outlets.
competing with brands like Ghia, Recess, or Spiritless
In January 2024, De Soi's products were available at Sprouts Farmers Market stores, with 4-packs of cans priced at $16.99.
De Soi has implemented an extensive sampling program, distributing products to over 54,000 people in 2025, which became its largest marketing expense.
As of January 2026, Scout Brisson serves as the CEO of De Soi.
The company secured $4 million in seed funding in July 2022, led by Willow Growth, with participation from Creative Artists Agency (CAA).
De Soi, the non-alcoholic apéritif brand co-founded by Katy Perry and Morgan McLachlan
award-winning master distiller **Morgan McLachlan**
headquartered in **Los Angeles, California** (specifically at 927 South Santa Fe Avenue)
using ingredients like reishi mushroom and ashwagandha for stress-soothing effects
**Bottles (if available):** Approximately **$25.00** each
The brand’s official site lists "Regular prices" starting from **$45.00** for starter packs
**$60.00** for specific flavor bundles (e.g., Spritz Italiano, Très Rosé)
some bundles on sale for **$60.00** (down from $80.00)
**4-can bundle:** Approximately **$25.00**
currently **led by CEO Scout Brisson**
De Soi** is a Los Angeles-based brand of **sparkling non-alcoholic apéritifs**
raised **$4 million in seed funding** in 2022
- https://www.prnewswire.com/news-releases/de-soi---a-line-of-non-alcoholic-aperitifs---founded-by-katy-perry-and-morgan-mclachlan-secures-4m-in-seed-funding-301595331.html
- https://www.forbes.com/sites/jeffconway/2022/08/01/katy-perry--morgan-mclachlan-on-securing-4m-in-de-soi-funding-offer-advice-to-other-female-entrepreneurs/
**Purple Lune**
founded in **early 2022** by pop star **Katy Perry**
made with natural adaptogens and culinary botanicals
**Champignon Dreams** (earlier core product)
founded in **early 2022**
**Haute Margarita** (spicy)
**St. Moritz Mule**
**Spritz Italiano** (Aperol Spritz-style)
with participation from **Creative Artists Agency (CAA)**
**Golden Hour**
led by **Willow Growth Partners**
Prices vary slightly by retailer (e.g., Target, Sprouts, Total Wine)
**Très Rosé**
De Soi is a **private company**
De Soi has garnered a mixed reception from consumers
Champignon Dreams, Très Rosé, and Golden Hour
In May 2025, De Soi launched a new "Haute Margarita" flavor
CEO Scout Brisson, who was named on Forbes' 2025 '30 Under 30' list
co-founded by pop star Katy Perry and master distiller Morgan McLachlan
now available in major stores such as Target, Whole Foods, and Sprouts
A recent national distribution deal with Southern Glazer's Wine & Spirits
CEO Scout Brisson
a new line of "Social Spritz" beverages aimed at daytime consumption
the non-alcoholic apéritif brand co-founded by singer Katy Perry
The company's growth is backed by a $4 million seed funding round secured in 2022
De Soi has partnered with Southern Glazer's Wine & Spirits, one of the largest beverage distributors in North America
can now be found in major retailers such as Target, Whole Foods, and Sprouts
It recently launched "Haute Margarita," a riff on the spicy margarita
dramatically increase De Soi's availability in bars, restaurants, hotels, and retailers across 28 new markets nationwide
De Soi secured an investment from The Cashmere Fund in October 2024
The brand continues to offer a subscription model with a 15% discount and free shipping on orders over $60
De Soi's return policy states that all sales are final for health and safety reasons
their subscription policy allows customers to swap, skip, or cancel their orders at any time
De Soi launched a new line of adaptogen-infused beverages called "Social Spritz" in March 2026
targeting daytime consumption with a lighter flavor profile
co-founders Katy Perry and Morgan McLachlan and CEO Scout Brisson
a major distribution agreement with Southern Glazer's Wine & Spirits, announced in March 2025
the non-alcoholic apéritif brand co-founded by entertainer Katy Perry
Typical DTC moves: subscription model, limited-time bundles, influencer/celebrity seeding common in the NA space.
Continued retail expansion into some Whole Foods, Target, and specialty shops in certain regions.
they use botanicals, some with natural caffeine or adaptogens depending on the SKU
De Soi** is a non-alcoholic aperitif brand (sparkling botanical drinks positioned as sophisticated, low- or no-sugar alternatives to cocktails)
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
De Soi is a non-alcoholic spirits brand founded by Miley Cyrus in 2022, focused on low-calorie, plant-based cocktail mixers.
- https://drinkdesoi.com/
- https://www.forbes.com/sites/jeffconway/2022/08/01/katy-perry--morgan-mclachlan-on-securing-4m-in-de-soi-funding-offer-advice-to-other-female-entrepreneurs/
- https://www.prnewswire.com/news-releases/katy-perry-launches-de-soi-sparkling-ready-to-drink-non-alcoholic-apertifs-to-redefine-celebration-for-the-wellness-mindset-301454746.html
De Soi is a non-alcoholic beverage brand founded by Kathy Hilton
Paris Hilton's mother
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. Brands on this Index are studied from public sources. A listing is not a relationship: no brand here is a Jinn customer or endorser unless separately stated.