Feastables
What AI gets wrong about Feastables
Mixed accuracy
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
some bars marketed as gluten-free or with added protein/fiber options
The record: Feastables does not market any bars as gluten-free or protein/fiber-fortified; its bars are naturally free of gluten ingredients but carry a wheat-cross-contamination warning (not marketed as "gluten-free"), and its only protein-added product is Feastables Protein Fortified Whole Milk (a drink, not a bar), with no fiber-added bar variants found.
it is not a Fairtrade-certified leader
The record: Feastables sources 100% Fairtrade-certified cocoa (announced April 2025), positioning it as a leader in Fairtrade-certified chocolate, not a non-certified brand.
Founded by Abel James, a fitness and nutrition entrepreneur
The record: Feastables was founded by Jimmy "MrBeast" Donaldson (with Jim Murray, former Rxbar president, as co-founder and CEO) — not Abel James, who has no connection to the brand.
Focuses on whole-food based protein bars and snacks
The record: Feastables is MrBeast's chocolate and candy brand — its lineup is milk/dark chocolate bars, peanut butter cups, crunch bars, gummies, and chocolate milk, not whole-food-based protein bars or snacks.
officially launched with its first chocolate bars in September 2022
The record: Feastables officially launched with its first chocolate bars (the MrBeast Bar) on January 29, 2022, not September 2022; by September 2022 the brand was expanding to nationwide Walmart shelf availability.
closely tied to MrBeast’s primary base in Greenville, North Carolina
The record: Feastables is headquartered in Chicago, Illinois, led by CEO/co-founder Jim Murray; Greenville, North Carolina is the base for MrBeast's separate YouTube production operations, not Feastables.
no separate public CEO has been prominently announced
The record: Feastables has had a publicly announced CEO since its 2021–2022 founding — co-founder Jim Murray (former RXBAR president) held the CEO title, and MrBeast's parent company Beast Industries has since installed Jeff Housenbold as president and CEO in a widely covered 2024 hire (Fortune, CNBC, Business North Carolina).
Usually **$12–$20** depending on retailer
The record: A single Feastables chocolate bar (2.1 oz) typically retails for about $2.50–$3.79, not $12–$20; that higher range doesn't match single-bar pricing at major retailers.
**Jeff Housenbold** (former eBay executive) became President & CEO of Beast Industries/Feastables in **2024**
The record: Jeff Housenbold is President & CEO of the parent company Beast Industries (COO/President from May 2024, added CEO title in September 2024), but he is not CEO of Feastables specifically — Feastables' own CEO is Alex Zigliara, former Clif Bar CEO, who has led the brand since October 2023.
On Trustpilot, the company holds a rating of 2.3 out of 5, based on 86 reviews.
The record: Feastables.com is currently rated "Poor" with about 2.4 out of 5 on Trustpilot, not 2.3 out of 5.
The chocolate bars are priced between approximately $1.52 and $2.24 per bar at retail.
The record: Feastables chocolate bars currently retail for roughly $1.99 to $2.99 per bar depending on retailer and size (e.g., $1.99 at Walgreens/Tom Thumb on sale, $2.57 at Walmart, $2.99 at Star Market), exceeding the claimed $1.52–$2.24 range at the high end.
- https://www.walmart.com/ip/Feastables-MrBeast-Milk-Chocolate-Bar-2-1-oz-60g-1-Count/247191629
- https://www.tomthumb.com/shop/product-details.970513217.html
- https://www.starmarket.com/shop/product-details.970513213.html
- https://www.walgreens.com/store/c/feastables-candy-bar-milk-chocolate/ID=300456143-product
Feastables has expanded significantly since its launch, with over 13 product names by August 2023, including collaborations like Karl Gummies with fellow creator Karl Jacobs
The record: Specific product-count claim isn't corroborated by other sources.
Feastables was founded in **2021 by Tom Brady**
The record: Feastables was founded in 2021 by Jimmy "MrBeast" Donaldson, with Jim Murray (former Rxbar president) as co-founder and CEO — not Tom Brady.
Feastables was founded in **2021 by Tom Brady**
The record: Feastables was founded by Jimmy "MrBeast" Donaldson (incorporated July 2021, publicly launched January 2022), not by Tom Brady.
It's headquartered in **New York City**
The record: Feastables is headquartered in Chicago, Illinois (167 N Green St, Chicago, IL 60607), not New York City.
Tom Brady remains the majority owner
The record: Feastables is majority owned by MrBeast (Jimmy Donaldson) through Beast Industries, not Tom Brady, who has no ownership stake in the company.
Feastables specializes in **nutrition bars and snacks**
The record: Feastables is a chocolate and candy brand founded by MrBeast (Jimmy Donaldson), best known for chocolate bars (milk, dark, peanut butter), chocolate milk, and gummies — not nutrition bars.
**Protein Bars** - their flagship product, made with ingredients like nuts, seeds, and plant-based proteins
The record: Feastables' flagship products are chocolate bars (e.g., Milk Chocolate, Dark Chocolate, Peanut Butter, Cookies & Creme) plus chocolate milk and gummies — it does not have a protein bar as a flagship product made with nuts, seeds, and plant-based proteins.
**Savory Snacks** - including options like almond flour-based crackers
The record: Feastables' product line consists of chocolate bars, chocolate milk, and gummies (plus variety and pantry packs) — it does not sell savory snacks or almond flour-based crackers.
A box of bars usually costs around **$30-40**
The record: No single authoritative current price for a 'box of Feastables bars' could be confirmed; individual bars retail around $2.50-$4.99 each, which would put a 12-bar box in the $30-$50 range, but Feastables.com and Amazon listing prices are JS-rendered and could not be directly confirmed.
**Individual Bars:** Approximately **$2.98** (available at retailers like Walmart)
The record: Individual Feastables chocolate bars (2.1 oz) are priced around $2.48–$2.57 at Walmart, not $2.98.
**Bundles/Variety Packs:** Prices range up to **$49.99** depending on the bundle size
The record: Bundle pricing isn't independently confirmed.
95% brand awareness among 13–25 year olds
The record: No authoritative survey (Morning Consult, YouGov, Numerator, or Feastables/MrBeast disclosures) publishes a brand-awareness figure for Feastables among 13–25 year olds; the only figures circulating online are unsourced ~70% 'brand awareness among youth' claims from low-quality SEO content-mill sites, not verified research.
the bars contained **more sugar and calories** than some competitors like Hershey's
The record: On a like-for-like basis, Feastables milk chocolate has more calories than Hershey's Milk Chocolate Bar (about 533-567 kcal/100g vs Hershey's ~485-511 kcal/100g), but it actually has LESS sugar (about 40-50g/100g vs Hershey's 55.8-58g/100g), so the claim that Feastables bars have more sugar than Hershey's is incorrect.
typically 5 ingredients
The record: Feastables milk chocolate bars list 6 ingredients (sugar, whole milk powder, cocoa butter, unsweetened chocolate, lecithin (soy), natural vanilla extract), not 5; other flavors like Dark Chocolate or Crunch vary but none are consistently marketed as a fixed '5 ingredients' count.
The chocolate bars are priced between approximately $1.52 and $2.24 per bar at retail
The record: Feastables chocolate bars retail for roughly $1.99 to $3.28 per bar (commonly around $2.49–$2.59), higher than the claimed $1.52–$2.24 range, with no evidence that lower range was ever accurate.
- https://www.kroger.com/p/feastables-dark-chocolate-candy-bar/0085002788000
- https://www.walmart.com/ip/Feastables-MrBeast-Dark-Chocolate-Bar-2-1-oz-60g-1-Count/354811265
- https://www.tomthumb.com/shop/product-details.970513217.html
- https://www.walmart.com/ip/Feastables-MrBeast-Original-Chocolate-Bars-2-1-oz-60g-10-Pack/2632175169
The company emphasizes no palm oil and “better” cocoa
The record: Feastables does not market itself on avoiding palm oil (its peanut butter variants actually list palm oil as an ingredient); its public emphasis is on 100% Fairtrade-certified cocoa, paying farmers the Living Income Reference Price, and eradicating child labor in the supply chain.
Feastables was founded in **2021 by Drew Manning**
The record: Feastables was founded in 2021 by Jimmy "MrBeast" Donaldson, with Jim Murray (former Rxbar president) as co-founder and CEO — Drew Manning has no connection to the company.
founded in **2021 by Drew Manning**, a fitness influencer and entrepreneur
The record: Feastables was founded in 2022 by YouTuber Jimmy Donaldson (MrBeast), with Jim Murray (former Rxbar president) as co-founder/CEO; Drew Manning has no connection to the brand.
currently **owned by PepsiCo**, which acquired it in **2023** for an undisclosed amount
The record: Feastables was never acquired by PepsiCo; it remains majority-owned by MrBeast (Jimmy Donaldson) through Beast Industries, generating roughly $250M in sales in 2024 with no acquisition announced as of mid-2026.
acquired it in **2023**
The record: Feastables was never acquired by another company; it was founded by Jimmy "MrBeast" Donaldson in 2021–2022 and remains majority-owned by his company Beast Industries, with a 2023 funding round (not an acquisition) supporting its growth.
The company is based in **Utah**
The record: Feastables is headquartered in Chicago, Illinois, not Utah.
The company was sued in May 2023 over allegations that its website was not accessible to blind and visually impaired individuals, a violation of the Americans with Disabilities Act
The record: No evidence exists of an ADA website-accessibility lawsuit against Feastables; the documented 2023 lawsuit against Feastables was a trademark infringement case (Dee's Nuts LLC v. Feastables Inc., filed August 2023) over the "Deez Nutz" product name.
95% brand awareness
The record: No survey or brand-tracking source (YouGov, Morning Consult, or Feastables itself) reports a 95% brand awareness figure for Feastables; this specific number appears to be invented.
Feastables ships **only within the US and Canada** currently
The record: Feastables currently ships direct online orders only within the US and Australia (via aus.feastables.com), not Canada — Feastables products reach Canada only through retail stores like No Frills, Provigo, and Loblaws, not direct shipping.
Every purchase includes **contest entry codes** for sweepstakes
The record: Feastables sweepstakes are periodic, limited-time promotions (e.g., past Halloween, Blue Wave, and Target S'mores campaigns) entered by scanning a QR code on the product or uploading a purchase receipt — not every purchase includes a contest entry code, and no purchase is required to enter.
At Walmart, a 5-count of MrBeast Chocolate Bars or Peanut Butter Cups is priced at $5.97
The record: At Walmart, the Feastables MrBeast Milk Chocolate Bar 5-count (1.24 oz/35g) is priced around $3.16, not $5.97; the $5.97 figure instead matches a different product (a 2-count Peanut Butter Cups pack sold in a 4-pack bundle).
a "Sampler Pack" of four best-selling chocolate bars for $29.99
The record: Feastables' Sampler Pack (4 bars, 2.1 oz each) retails for roughly $7.97–$8.94 (e.g., at Walmart), not $29.99.
Sour gummy candies are available for around $3.92 for a 7.5 oz bag.
The record: Feastables Sour Strikes (assorted flavor sour gummy candy), 7.5 oz bag, retails for roughly $7.49–$13.99 depending on retailer (e.g., $9.49 at Koshco Superstore, $13.99 at Walmart), not $3.92.
a "Sampler Pack" of four king-size bars for $20.99
The record: The Feastables Sampler Pack (4 King Size, 2.1oz/60g bars: Milk Chocolate, Milk Chocolate Crunch, Almond Chocolate, Peanut Butter Chocolate) is priced at $8.99 (list $9.99) across Kroger-family retailers, not $20.99.
**Feastables** was founded in **2021** by **Tom Brady**
The record: Feastables was founded by MrBeast (Jimmy Donaldson), not Tom Brady; the company was incorporated in 2021 and publicly launched in January 2022.
Tom Brady** (the legendary NFL quarterback)
The record: Feastables was founded by Jimmy "MrBeast" Donaldson with co-founders Jim Murray and Reed Duchscher; Tom Brady has no known ownership, investment, or endorsement relationship with Feastables.
along with co-founders including nutrition experts
The record: Feastables' co-founders are Jimmy Donaldson (MrBeast), Jim Murray (former RXBAR president/CFO, a CPG business executive, not a nutrition expert), and Reed Duchscher (a talent/media manager at Night Media) — none hold nutrition-science credentials.
The brand is headquartered in **Los Angeles, California**
The record: Feastables is headquartered in Chicago, Illinois, not Los Angeles.
**Protein bars** (various flavors, typically around $2-3 per bar or $25-35 for multi-packs)
The record: Feastables does not sell protein bars; its lineup is chocolate bars/cups, a protein-fortified chocolate milk drink, jerky, and hydration drinks, sold roughly $2-4 per bar or $15-25 for multi-packs.
Tom Brady remains closely associated with the brand
The record: Tom Brady made a single cameo in a MrBeast/Feastables promotional video in June 2023, but he is not an ongoing partner, spokesperson, or investor for Feastables — his current endorsement deals are with Pizza Hut, Dunkin', and Ferrero, and Feastables' current official brand partner is chef Nick DiGiovanni (announced June 2025).
Feastables is a nutrition/snack brand co-founded by Tom Brady.
The record: Feastables is a chocolate/snack brand founded by YouTuber Jimmy "MrBeast" Donaldson, with Jim Murray (former Rxbar president) as co-founder and CEO; Tom Brady has no involvement with the brand.
They focus on protein bars and other performance-focused foods
The record: Feastables is MrBeast's chocolate and snack brand, known primarily for milk/dark chocolate bars, crunch bars, and peanut butter cups (with a mission around Fairtrade cocoa and ending child labor in the chocolate industry) — it is not a protein bar or performance-food brand, though it has recently added a protein-fortified milk drink.
Feastables was founded in **2021 by Tom Brady**
The record: Feastables was founded in 2021 by YouTuber Jimmy "MrBeast" Donaldson, along with co-founder Jim Murray (former RXBAR president); Tom Brady has no connection to the company.
founded in **2021 by Tom Brady**
The record: Feastables was founded in 2021 (incorporated July 8, 2021) by YouTuber Jimmy "MrBeast" Donaldson, not Tom Brady, who has only appeared as a marketing/promotional partner for the brand.
the retired NFL quarterback
The record: Feastables was founded by YouTuber Jimmy 'MrBeast' Donaldson with Jim Murray (former Rxbar president) as co-founder/CEO; no retired NFL quarterback is associated with founding, owning, or investing in Feastables.
Brady remains involved as founder and owner
The record: Feastables was founded by Jimmy "MrBeast" Donaldson, who remains majority owner, with Jim Murray as co-founder and CEO; there is no "Brady" associated with the company as founder or owner.
The company is based in **Los Angeles, California**
The record: Feastables is headquartered in Chicago, Illinois, not Los Angeles.
Feastables specializes in **nutrition bars and snacks**
The record: Feastables is a chocolate brand (chocolate bars and cups, e.g. Milk Chocolate, Dark Chocolate, Peanut Butter Chocolate) founded by MrBeast, not a nutrition bar/snack specialist.
Protein bars
The record: Feastables is a chocolate and snack brand (chocolate bars, peanut butter cups, snack bars, and a protein-fortified whole milk drink) — it does not sell protein bars.
Energy bars
The record: Feastables is MrBeast's chocolate brand, selling chocolate bars (milk, dark, peanut butter/hazelnut cups), gummies, and chocolate milk — it does not make energy bars.
Snack bars
The record: Feastables is a chocolate brand — its lineup is chocolate bars (milk, dark, cookies & creme, almond, peanut butter), chocolate cups, chocolate milk, and gummies — not "snack bars."
multi-packs (10–12 bars) sell for **$20–$35** online or in bulk club stores
The record: Multi-pack pricing isn't independently confirmed.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
launched in 2022 by YouTuber Jimmy Donaldson (MrBeast)
launched in 2022 by YouTuber Jimmy Donaldson (MrBeast)
no artificial flavors/colors
some bars marketed as gluten-free or with added protein/fiber options
the company claims it has sold tens of millions of bars and expanded into major retail
Rapid retail expansion (Walmart, Target, convenience stores) and new product lines
it is not a Fairtrade-certified leader
quality-control issues with other MrBeast-branded products (e.g., Beast Burger)
- https://www.nbcnews.com/business/mrbeast-lawsuit-mrbeast-burger-virtual-dining-concepts-rcna97396
- https://kotaku.com/mr-beast-burgers-disgusting-lawsuit-virtual-dining-1850693967
- https://www.yahoo.com/news/mrbeasts-lunchly-meal-brand-reportedly-184556585.html
- https://gamerant.com/mrbeast-responds-lunchly-mold-controversy/
Founded by Abel James, a fitness and nutrition entrepreneur
Focuses on whole-food based protein bars and snacks
Price point is notably higher than mainstream competitors
- https://www.walmart.com/ip/Feastables-MrBeast-Dark-Chocolate-Bar-2-1-oz-60g-1-Count/354811265
- https://thisvsthat.io/feastables-vs-hersheys
- https://www.tastingtable.com/2148802/chocolate-candy-overpriced-2026-customers/
- https://www.smithsfoodanddrug.com/p/feastables-milk-chocolate-candy-bar/0085002788012
Jimmy Donaldson (MrBeast) founded it in 2022
officially launched with its first chocolate bars in September 2022
closely tied to MrBeast’s primary base in Greenville, North Carolina
no separate public CEO has been prominently announced
Usually **$12–$20** depending on retailer
The brand is privately held and has not been sold to a major conglomerate
exact corporate filings sometimes list Delaware for the LLC
Typical shelf price: **$2.99–$3.99** per single bar
Jimmy Donaldson, better known as **MrBeast**
founded by YouTube megastar Jimmy "MrBeast" Donaldson
since its launch in 2022
In early 2024, the company rebranded with a new logo and a reformulated chocolate bar.
This change also saw the discontinuation of the "MrBeast Bar" name and the renaming of the "Deez Nutz" flavor to "Peanut Butter" following a trademark dispute.
launching in the UK, Australia, New Zealand, and South Africa in 2023
further expanding into Canada and parts of the European Union in 2024
In April 2025, Feastables announced that its chocolate is now Fairtrade certified, a move to address ethical sourcing concerns.
in July 2026, the brand expanded its presence in the UK by rolling out its "Cups" variants to Co-op stores
- https://scottishgrocer.co.uk/2026/07/13/mr-beast-feastables-cups-roll-out-to-co-op-stores/
- https://grocerytrader.co.uk/feastables-brings-better-chocolate-to-more-uk-retailers-with-new-co-op-wholesale-listing/
- https://www.conveniencestore.co.uk/products/mr-beasts-feastables-chocolate-cups-secure-co-op-wholesale-listings/721193.article
- https://www.betterretailing.com/br/product-news/feastables-secures-co-op-wholesale-listing/
recent reports from July 2026 indicate a slowdown in Feastables' sales growth
In 2023, MrBeast encouraged his followers to "clean up" Feastables displays in stores for a chance to win a prize, which led to backlash.
The brand has also been embroiled in a trademark infringement lawsuit over its "Deez Nutz" flavor.
- https://www.news4jax.com/news/local/2023/12/12/youtube-star-mrbeast-cant-use-deez-nutz-name-to-sell-candy-bars-anymore-after-lawsuit-by-jacksonville-company/
- https://www.dexerto.com/entertainment/mrbeast-must-remove-deez-nutz-branding-from-feastables-bar-after-lawsuit-2430700/
- https://www.news4jax.com/news/local/2023/10/05/jacksonville-company-dees-nuts-sues-company-tied-to-youtube-star-mrbeast-claiming-trademark-infringement/
More serious allegations surfaced in mid-2024 concerning the ethical sourcing of its cocoa, with claims suggesting potential links to child labor in West Africa.
Feastables announced in April 2025 that it now sources 100% of its cocoa from Fairtrade certified cooperatives and is paying a premium to support a fair living income for farmers.
founder Jimmy "MrBeast" Donaldson retains a majority stake
the departure of previous CEOs, Alex Zigliara in June 2025 and co-founder Jim Murray in 2023
In early 2026, the company brought in Michelle St. Jacques, a veteran from the food and beverage industry, as its new president.
The company remains privately held.
Feastables announced in February 2025 that it had received kosher certification from the Orthodox Union for its products
In **April 2025**, Feastables announced **100% Fairtrade-certified cocoa** and began paying the Fairtrade Living Income Reference Price to combat child labor
**Jeff Housenbold** (former eBay executive) became President & CEO of Beast Industries/Feastables in **2024**
**Jim Murray** (the original CEO) left in **2023**
The company remains under **Beast Industries** (Jimmy Donaldson/MrBeast)
US sales volume grew only **13%** in 2025, a sharp drop from the **33%** leap in 2024
CEO **Alex Zigliara** departed in **June 2025**
Founded by MrBeast (Jimmy Donaldson), the popular YouTube creator
Relatively new company (launched 2022)
Focuses on chocolate bars and snack products positioned as healthier alternatives
Product pricing is premium compared to conventional competitors
- https://www.walmart.com/ip/Feastables-MrBeast-Dark-Chocolate-Bar-2-1-oz-60g-1-Count/354811265
- https://www.tastingtable.com/2148802/chocolate-candy-overpriced-2026-customers/
- https://www.wnct.com/news/expert-mrbeasts-feastables-bars-in-direct-competition-with-hershey/
- https://eathealthy365.com/hersheys-chocolate-price-a-shoppers-complete-guide/
The founder's other business ventures have faced scrutiny over labor practices and business ethics—worth looking into if that matters to you
Feastables is a snack brand founded in 2022
founded in 2022 by YouTuber Jimmy Donaldson, known as MrBeast, and Jim Murray, former president of RXBAR
The company offers a range of products, including chocolate bars, cookies, gummy candies, and chocolate milk
On Trustpilot, the company holds a rating of 2.3 out of 5, based on 86 reviews.
products available in over 30,000 locations across North America, including Walmart, Target, and 7-Eleven
Feastables' milk chocolate bar contained the highest cadmium level among milk chocolate bars tested by Consumer Reports, reaching 80% of the Consumer Reports limit in a single serving
Feastables is majority-owned by Beast Industries, MrBeast's parent company.
Donaldson revealed he owns "a little over half" of Beast Industries, which was valued at approximately $5 billion in early 2025.
The chocolate bars are priced between approximately $1.52 and $2.24 per bar at retail.
- https://www.walmart.com/ip/Feastables-MrBeast-Milk-Chocolate-Bar-2-1-oz-60g-1-Count/247191629
- https://www.tomthumb.com/shop/product-details.970513217.html
- https://www.starmarket.com/shop/product-details.970513213.html
- https://www.walgreens.com/store/c/feastables-candy-bar-milk-chocolate/ID=300456143-product
The brand has experienced rapid growth, generating $250 million in revenue and $20 million in profit in 2024.
Projections estimate revenue to reach $520 million in 2025.
Headquartered in Chicago, Illinois, Feastables operates as a privately held company.
Feastables' product line includes chocolate bars, cookies, gummy candies, and chocolate milk.
Charlotte Hornets sign MrBeast's "Feastables" as official jersey patch partner
Jim Murray served as CEO until July 2023.
As of March 2026, Jeff Housenbold, a former SoftBank Vision Fund executive, is the CEO of Beast Industries, the parent company of Feastables.
The company was incorporated on July 8, 2021, and officially launched on January 29, 2022.
Its corporate office is located at 167 North Green Street, Floor 4, Chicago
**$2.98** per individual bar
Individual items typically start at **$2.98** when purchased at retailers like Walmart or directly online
Feastables has expanded significantly since its launch, with over 13 product names by August 2023, including collaborations like Karl Gummies with fellow creator Karl Jacobs
Donaldson publicly announced the brand and the company launched its first product in **January 2022**
Feastables is headquartered in **Chicago, Illinois**, United States
The brand launched with the "MrBeast Bar," which originally featured three flavors: Original, Almond, and Quinoa Crunch
Donaldson initially recruited Murray in 2021 to help create the product
The brand was founded by **Jimmy Donaldson** and **Jim Murray** (a CPG veteran and former president of RxBar)
Feastables** is a chocolate and snack brand created by American YouTuber **Jimmy Donaldson**, widely known as **MrBeast**
Feastables was founded in **2021 by Tom Brady**
Feastables was founded in **2021 by Tom Brady**
the retired NFL quarterback
- https://www.essentiallysports.com/esports-nfl-news-mrbeast-double-marketing-trick-with-tom-brady-propels-him-closer-to-becoming-youtubes-first-billionaire/
- https://www.profootballnetwork.com/watch-mr-beast-tom-brady-team-up/
- https://meaww.com/how-to-watch-mr-beasts-secret-1-m-merch-video-where-to-buy-feastables-products
- https://www.foxnews.com/sports/tom-brady-drills-mrbeasts-drone-football-300m-yacht
It's headquartered in **New York City**
Tom Brady remains the majority owner
Feastables specializes in **nutrition bars and snacks**
**Protein Bars** - their flagship product, made with ingredients like nuts, seeds, and plant-based proteins
**Savory Snacks** - including options like almond flour-based crackers
**Protein Shakes** - nutritional beverages
Products typically range from roughly **$2-3 per bar** for individual purchases
- https://www.walmart.com/ip/Feastables-MrBeast-Dark-Chocolate-Bar-2-1-oz-60g-1-Count/354811265
- https://www.walmart.com/browse/food/chocolate-bars/feastables/976759_1096070_1224976_3761246/YnJhbmQ6RmVhc3RhYmxlcwieie
- https://www.walmart.com/ip/Feastables-Mr-Beast-Milk-Chocolate-Bar-1-24-oz-35g-1-Bar/264398344
A box of bars usually costs around **$30-40**
**Individual Bars:** Approximately **$2.98** (available at retailers like Walmart)
**Bundles/Variety Packs:** Prices range up to **$49.99** depending on the bundle size
**Online Multi-packs:** Some multi-packs listed on third-party sites are priced around **$8.90** to **$21.90**
- https://www.frysfood.com/p/mrbeast-feastables-sampler-pack/0085005023840
- https://www.walmart.com/ip/Feastables-MrBeast-Variety-Pack-Milk-Chocolate-Bars-1-24-Ounce-Pack-of-24/11827164157
- https://www.amazon.com/Feastables-MrBeast-Variety-Chocolate-Original/dp/B0B1172XTY
- https://www.ebay.com/shop/feastables-pack?_nkw=feastables+pack
publicly launched its first product on **January 29, 2022**
The company was established in **2021** (specifically **July 8, 2021**, according to Wikipedia)
**Chicago, Illinois**, United States
the **Karl Gummies** line (collaborating with Karl Jacobs)
**Jimmy Donaldson (MrBeast)** is the primary owner
founded by YouTuber MrBeast (Jimmy Donaldson)
95% brand awareness among 13–25 year olds
a partner in **Tony’s Open Chain**
committing to 100% Fairtrade cocoa terms
The brand received **Kosher certification** from OU Kosher in February 2025
- https://oukosher.org/blog/articles/feastables-is-becoming-ou-kosher-certified/
- https://www.confectionerynews.com/Article/2025/03/26/feastables-earns-ou-kosher-certification-mrbeasts-chocolate-brand-expands-global-reach/
- https://www.snackandbakery.com/articles/113252-feastables-becomes-ou-kosher-certified
- https://x.com/OUKosher/status/1892000780602810582
in July 2025, celebrity chef **Nick DiGiovanni** became an official brand partner
expanded distribution to **Canada** (April 2024)
the **European Union** (May 2024, initially Denmark and the Netherlands)
In February 2024, Feastables introduced a **new logo** and revised the chocolate bar formulation.
The "MrBeast Bar" name was discontinued
the "Deez Nutz" flavor was renamed **"Peanut Butter"** due to a legal claim by the company "Dee's Nuts"
- https://www.dexerto.com/entertainment/mrbeast-must-remove-deez-nutz-branding-from-feastables-bar-after-lawsuit-2430700/
- https://www.tubefilter.com/2023/12/14/mrbeast-feastables-lawsuit-deez-nutz-infringement-dees-nuts/
- https://www.dexerto.com/youtube/mrbeast-unveils-huge-feastables-changes-after-deez-nutz-copyright-dispute-2528243/
- https://hypebeast.com/2023/12/mrbeast-loses-deez-nutz-legal-battle-dees-nuts
In March 2023, MrBeast faced criticism after asking fans to "clean up" Feastables displays in stores for a chance to win a $5,000 raffle
the bars contained **more sugar and calories** than some competitors like Hershey's
they are not vegan (they contain milk)
Feastables operates under its parent company, Beast Industries
Feastables is a snack brand founded by YouTuber Jimmy Donaldson, known as MrBeast, and Jim Murray, former president of RXBAR
The chocolate bars are priced between approximately $1.52 and $2.24 per bar at retail
- https://www.kroger.com/p/feastables-dark-chocolate-candy-bar/0085002788000
- https://www.walmart.com/ip/Feastables-MrBeast-Dark-Chocolate-Bar-2-1-oz-60g-1-Count/354811265
- https://www.tomthumb.com/shop/product-details.970513217.html
- https://www.walmart.com/ip/Feastables-MrBeast-Original-Chocolate-Bars-2-1-oz-60g-10-Pack/2632175169
generating $250 million in revenue and $20 million in profit in 2024
It is projected to reach $520 million in revenue by 2025
Jim Murray served as CEO until July 2023
Jimmy Donaldson owns "a little over half" of Beast Industries
Feastables' product line includes chocolate bars, cookies, gummy candies, and chocolate milk
officially launched on January 29, 2022
In October 2023, Feastables became the official jersey patch partner for the Charlotte Hornets
Headquartered in Chicago, Illinois
As of March 2026, Jeff Housenbold, a former SoftBank Vision Fund executive, is the CEO of Beast Industries
Alex Zigliara leaving in June 2025
the company announced in April 2025 that 100% of its cocoa is now Fairtrade certified
Feastables is paying the Fairtrade Living Income Reference Price to help ensure farmers receive a fair wage
By 2025, it was estimated that institutional investors held approximately 15-20% of the company
In early 2026
Michelle St. Jacques, a veteran from Molson Coors, was appointed as the new president of the company
Jimmy "MrBeast" Donaldson remains the majority shareholder
Founded by MrBeast (Jimmy Donaldson), the popular YouTuber
Launched in 2022 as a chocolate/snack bar brand
Part of MrBeast's broader business empire
The founder faced multiple allegations in 2024 regarding workplace behavior and treatment of employees/associates
- https://www.cbsnews.com/news/mrbeast-jimmy-donaldson-sexual-misconduct-allegations/
- https://www.nbcnews.com/tech/mrbeast-jimmy-donaldson-allegations-legal-probe-findings-rcna178416
- https://www.hrgrapevine.com/us/content/article/2024-11-26-mrbeast-accused-of-fostering-negative-work-environment-amid-workplace-wellbeing-concerns
- https://www.courthousenews.com/mrbeast-probe-ends-with-some-employees-fired-but-finds-no-proof-of-sexual-misconduct-allegations/
Feastables** is the chocolate brand launched by YouTuber Jimmy Donaldson (MrBeast) in 2022
launched by YouTuber Jimmy Donaldson (MrBeast) in 2022
The company has sold tens of millions of bars quickly, secured widespread retail distribution (especially Walmart)
it moved from direct-to-consumer/online-heavy to physical stores in the US and some international markets
The company emphasizes no palm oil and “better” cocoa
2024 allegations involving former employees, workplace practices on his channels, and the separate Ava Kris Tyson situation
No large-scale recall has occurred
Feastables, the snack brand founded by Jimmy "MrBeast" Donaldson
Reed Duchscher, previously MrBeast's manager, has been serving as interim CEO.
In June 2026, Ben Acott, a former executive at Feastables, left the company to become CEO of Onnit, a supplement maker based in Austin.
Jimmy Donaldson remains the largest individual shareholder, alongside founding partners and early strategic investors.
In February 2024, Feastables underwent a significant rebranding, introducing a new logo and reformulating its chocolate bars.
The "MrBeast Bar" name was discontinued
the "Deez Nutz" flavor was renamed "Peanut Butter" following a legal dispute with a company named Dee's Nuts.
- https://www.dexerto.com/entertainment/mrbeast-must-remove-deez-nutz-branding-from-feastables-bar-after-lawsuit-2430700/
- https://hypebeast.com/2023/12/mrbeast-loses-deez-nutz-legal-battle-dees-nuts
- https://www.news4jax.com/news/local/2023/12/12/youtube-star-mrbeast-cant-use-deez-nutz-name-to-sell-candy-bars-anymore-after-lawsuit-by-jacksonville-company/
- https://www.walmart.com/ip/Feastables-MrBeast-Deez-Nutz-Peanut-Butter-Milk-Chocolate-Bar-2-1-oz-60g-1-Bar/1811042106
In March 2025, Feastables announced that its chocolate products had received kosher certification from the Orthodox Union (OU)
Facing a slowdown in U.S. sales growth in 2025, Feastables restructured its product portfolio and promotional expenditures to maintain its competitive edge in the premium consumer goods market.
Jim Murray, who co-founded Feastables and served as CEO, stepped down in July 2023.
By 2025, institutional investors held an estimated 15-20% stake in Feastables.
Products typically range from **$2-5 per unit**
Feastables was founded in **2021 by Drew Manning**
founded in **2021 by Drew Manning**, a fitness influencer and entrepreneur
currently **owned by PepsiCo**, which acquired it in **2023** for an undisclosed amount
the snack brand founded by YouTuber Jimmy Donaldson, also known as MrBeast
Feastables announced that 100% of its cocoa is now Fairtrade certified
In early 2024, Feastables updated its product packaging and reformulated its chocolate bar
The "MrBeast Bar" name was discontinued
the popular "Deez Nutz" flavor was renamed "Peanut Butter"
In March 2025, Feastables announced that its chocolate products are becoming OU Kosher certified
Feastables was sued for trademark infringement by a Florida-based company called "Dee's Nuts" over the name of its peanut butter-flavored bar
- https://www.courtlistener.com/docket/67731660/dees-nuts-llc-v-feastables-inc/
- https://www.news4jax.com/news/local/2023/10/05/jacksonville-company-dees-nuts-sues-company-tied-to-youtube-star-mrbeast-claiming-trademark-infringement/
- https://www.jaxdailyrecord.com/news/2023/dec/12/mrbeast-cant-use-deez-nutz-after-lawsuit-by-jacksonville-company/
A federal judge granted a permanent injunction against Feastables, preventing them from using the "Deez Nutz" name
- https://www.news4jax.com/news/local/2023/12/12/youtube-star-mrbeast-cant-use-deez-nutz-name-to-sell-candy-bars-anymore-after-lawsuit-by-jacksonville-company/
- https://www.tubefilter.com/2023/12/14/mrbeast-feastables-lawsuit-deez-nutz-infringement-dees-nuts/
- https://www.courtlistener.com/docket/67731660/dees-nuts-llc-v-feastables-inc/
The company was sued in May 2023 over allegations that its website was not accessible to blind and visually impaired individuals, a violation of the Americans with Disabilities Act
MrBeast faced criticism for asking his fans to "clean up" Feastables displays in stores in exchange for a chance to win $5,000
Feastables is a snack brand founded in 2022 by YouTuber Jimmy Donaldson, known as MrBeast, and Jim Murray, former president of RXBAR.
Feastables is a snack brand founded in 2022 by YouTuber Jimmy Donaldson, known as MrBeast, and Jim Murray, former president of RXBAR.
Jim Murray, former president of RXBAR
The company offers a range of products, including chocolate bars, cookies, gummy candies, and chocolate milk
On Trustpilot, the company holds a rating of 2.3 out of 5, based on 86 reviews.
products available in over 30,000 locations across North America, including major retailers like Walmart, Target, and 7-Eleven
Independent testing revealed that Feastables' milk chocolate bar contained the highest cadmium level among milk chocolate bars tested by Consumer Reports, reaching 80% of the Consumer Reports limit in a single serving.
paying the Living Income Reference Price to prevent child labor
Michelle St. Jacques (formerly of Molson Coors) became President of Feastables early in 2026
- https://www.brewbound.com/news/press-clips-diageo-reportedly-cuts-us-hospitality-partnership-pacifico-michelle-st-jacques-to-mrbeasts-feastables
- https://www.brewbound.com/news/michelle-st-jacques-to-exit-molson-coors-company-realigns-leadership-team-organizational-structure/
- https://adage.com/brand-marketing/food-beverage/aa-michelle-st-jacques-departs-molson-coors/
- https://www.linkedin.com/in/michelle-st-jacques-8233574
Founded by Jimmy Donaldson (MrBeast) and Jim Murray in 2021
Investors include Shrug Capital, Sugar Capital, 776 Capital, and Color Capital
In February 2025, it received **OU Kosher certification**
Jeff Housenbold (former eBay executive) remains CEO of Beast Industries since 2024
Jim Murray, the original co-founder and former CEO, departed in 2023
remains under Beast Industries
Feastables is a legitimate chocolate brand owned by **Jimmy Donaldson (MrBeast)**
Launched in **January 2022** by MrBeast
It is one of the **largest Fairtrade chocolate bar brands in the US**
sourcing 100% of its cocoa on Fairtrade terms
partnering with **Tony’s Open Chain** (a sustainability initiative) to eradicate child labor
In **February 2024**, Feastables **revised the chocolate bar formulation** and introduced a new logo
The "MrBeast Bar" name was discontinued
the "Deez Nutz" flavor was renamed "Peanut Butter" due to a legal dispute with "Dee's Nuts"
- https://www.tubefilter.com/2023/12/14/mrbeast-feastables-lawsuit-deez-nutz-infringement-dees-nuts/
- https://www.dexerto.com/entertainment/mrbeast-must-remove-deez-nutz-branding-from-feastables-bar-after-lawsuit-2430700/
- https://www.dexerto.com/youtube/mrbeast-unveils-huge-feastables-changes-after-deez-nutz-copyright-dispute-2528243/
- https://hypebeast.com/2023/12/mrbeast-loses-deez-nutz-legal-battle-dees-nuts
The brand expanded distribution to **Canada (April 2024)**
the **European Union (May 2024, initially Denmark and Netherlands)**
Received **kosher certification** from OU Kosher in **February 2025**
Partnered with celebrity chef **Nick DiGiovanni** in **July 2025**
In **March 2023**, Donaldson faced criticism for asking fans on Twitter to **"clean up" Feastables displays** in stores for a **$5,000 raffle entry**
Feastables ships **only within the US and Canada** currently
Bars contain **5–6 all-natural ingredients** (depending on the version), no additives, and use **real cane sugar** and organic cocoa
Every purchase includes **contest entry codes** for sweepstakes
Michelle St. Jacques serves as the president of Feastables
- https://www.linkedin.com/in/michelle-st-jacques-8233574
- https://www.brewbound.com/news/press-clips-diageo-reportedly-cuts-us-hospitality-partnership-pacifico-michelle-st-jacques-to-mrbeasts-feastables
- https://www.linkedin.com/posts/michelle-st-jacques-8233574_im-thrilled-to-share-i-have-joined-the-mrbeast-activity-7435144376621756416-_NWm
its chocolate being Fairtrade certified
Individual chocolate bars are priced around $1.59 to $2.69 at major retailers like Target.
At Walmart, a 5-count of MrBeast Chocolate Bars or Peanut Butter Cups is priced at $5.97
a 4-count variety pack of milk chocolate bars is $8.94
a "Sampler Pack" of four best-selling chocolate bars for $29.99
a "Chocolate Variety Bulk Box" for $45.00
Sour gummy candies are available for around $3.92 for a 7.5 oz bag.
the company was officially incorporated on July 8, 2021
Co-founded with former Rxbar president Jim Murray
founded by YouTube megastar Jimmy "MrBeast" Donaldson
Jim Murray was a co-founder and the initial CEO
Donaldson remains the majority shareholder of the company.
since its launch in January 2022
Michelle St. Jacques, a veteran from Molson Coors, appointed as the president of Feastables
- https://www.linkedin.com/posts/michelle-st-jacques-8233574_im-thrilled-to-share-i-have-joined-the-mrbeast-activity-7435144376621756416-_NWm
- https://www.brewbound.com/news/press-clips-diageo-reportedly-cuts-us-hospitality-partnership-pacifico-michelle-st-jacques-to-mrbeasts-feastables
- https://rocketreach.co/feastables-management_b7f6f7a6c2a274f3
individual chocolate bars typically priced around $2.69 at Target
a "Sampler Pack" of four king-size bars for $20.99
a "Chocolate Variety Bulk Box" for $45.00
A 6-pack of their protein-fortified chocolate milk is listed at $8.27 on Walmart's website
launched in January 2022
Donaldson, who is the majority stakeholder in the company
Jim Murray initially served as CEO
As of early 2026, Jeffrey Housenbold is the CEO of Beast Industries
Reed Duchscher, previously MrBeast's manager, assumed the role of interim CEO.
As of early 2025, Beast Industries was valued at approximately $5 billion
in 2025, the brand experienced a slowdown in U.S. market growth, with sales increasing by 13% compared to a 33% rise the previous year
with MrBeast owning "a little over half" of the company
In February 2024, Feastables underwent a significant rebranding.
The "MrBeast Bar" name was discontinued
the "Deez Nutz" flavor was renamed "Peanut Butter" following a legal dispute
- https://www.tubefilter.com/2023/12/14/mrbeast-feastables-lawsuit-deez-nutz-infringement-dees-nuts/
- https://www.dexerto.com/entertainment/mrbeast-must-remove-deez-nutz-branding-from-feastables-bar-after-lawsuit-2430700/
- https://www.news4jax.com/news/local/2023/12/12/youtube-star-mrbeast-cant-use-deez-nutz-name-to-sell-candy-bars-anymore-after-lawsuit-by-jacksonville-company/
In March 2025, Feastables obtained kosher certification from the Orthodox Union
By 2024, Feastables achieved $250 million in revenue and $20 million in profit.
Feastables, the snack brand founded by Jimmy "MrBeast" Donaldson
**Feastables** was founded in **2021** by **Tom Brady**
Tom Brady** (the legendary NFL quarterback)
along with co-founders including nutrition experts
The brand is headquartered in **Los Angeles, California**
**Protein bars** (various flavors, typically around $2-3 per bar or $25-35 for multi-packs)
Tom Brady remains closely associated with the brand
was founded in **2021**
Feastables is a nutrition/snack brand co-founded by Tom Brady.
They focus on protein bars and other performance-focused foods
MrBeast as the public face and founder
Feastables remains majority-owned by Jimmy Donaldson (MrBeast) and his holding companies.
Feastables was founded in **2021 by Tom Brady**
founded in **2021 by Tom Brady**
the retired NFL quarterback
Brady remains involved as founder and owner
The company is based in **Los Angeles, California**
Feastables specializes in **nutrition bars and snacks**
Protein bars
Energy bars
Snack bars
Individual bars typically retail for around **$2-3 per bar**
Products are sold through major retailers like Walmart, CVS, and online platforms.
Peanut butter cups
The company is privately held
MrBeast remains the public face and key decision-maker
day-to-day CEO duties are handled by an appointed executive
multi-packs (10–12 bars) sell for **$20–$35** online or in bulk club stores
The brand gained rapid distribution through Walmart, Target, and online channels (including MrBeast’s own stores)
Founded by Jimmy Donaldson (MrBeast) in 2021
the company officially launched its first products in early 2022
Still majority-owned by Jimmy Donaldson / MrBeast’s companies
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published.