The AI Brand Index

Graza

What AI gets wrong about Graza

Mostly accurate

90%Accuracy score
32Flagged claims
6AI engines checked
2026-07-14Captured

What the engines got wrong

Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.

Wronggrok· 2026-07-14
sells “everyday” and “drizzle” extra-virgin olive oils in stand-up squeeze pouches

The record: Graza's two core extra-virgin olive oils are called "Sizzle" (an everyday cooking oil) and "Drizzle" (a finishing oil) — there is no product named "Everyday" — and they come in opaque squeeze bottles (not stand-up pouches), with aluminum can refills and, more recently, glass bottle options.

Wronggrok· 2026-07-14
some batches now come from larger cooperatives rather than single estates

The record: Graza sources every production lot from a single independent farm (currently over 70 farms across Spain, Portugal, and Italy) rather than from cooperatives — its brand promise is explicitly single-origin, single-farm, never-blended oil, with no evidence it has ever sourced from larger cooperatives.

Wronggrok· 2026-07-14
Multi-layer plastic/foil pouches are convenient but not recyclable in most municipal streams

The record: Graza does not package its olive oil in multi-layer plastic/foil pouches; its lineup is squeeze bottles (recyclable plastic), refill cans (100% recyclable aluminum), glass bottles, and a boxed bag-in-box format — none marketed as foil pouches.

Wronggrok· 2026-07-14
~$22–25 for a 500 ml (16.9 oz) bottle

The record: A single 500ml Graza bottle (Drizzle or Sizzle) currently retails for about $14–21 — e.g. $21 on graza.co, $15.89 at Target, $13.87 at Walmart — not $22–25.

Wronggrok· 2026-07-14
~$28–32 for a 500 ml bottle

The record: A single 500ml Graza bottle (Drizzle or Sizzle) retails for roughly $17–$21, not $28–32.

Wronggrok· 2026-07-14
pressed from Arbequina and Picual olives in Jaén, Spain

The record: Graza's olive oil is pressed from Picual olives (single varietal, not blended with Arbequina) sourced from Jaén, Spain, with some batches now also sourced from other regions like Portugal or Italy.

Unverified disagreementchatgpt· 2026-07-14
A review from Scam Detector assigned Graza's website a low trust score of 12.6 out of 100, labeling it as "Untrustworthy. Risky. Danger."

The record: No Scam Detector review or trust score for Graza could be found; independent site-safety checkers (Scamadviser, Gridinsoft) rate graza.co as legitimate and safe.

Unverified disagreementchatgpt· 2026-07-14
Scam Detector assigned graza.co a low trust score of 12.6 out of 100, labeling it as "Untrustworthy. Risky. Danger."

The record: There is no evidence Scam Detector ever rated graza.co 12.6/100 or labeled it "Untrustworthy. Risky. Danger." — ScamAdviser, a different service, rates graza.co as legit with a high trust score, and no scam-detector.com validator page for graza.co exists.

Unverifiablechatgpt· 2026-07-14
another assessment by Gridinsoft's Website Reputation Checker gave the site a trust score of 70 out of 100
Wrongchatgpt· 2026-07-14
founded in 2021

The record: Graza was founded in October 2020 by Andrew Benin and Allen Dushi (with its product officially launching to consumers in January 2022), not 2021.

Wrongclaude· 2026-07-14
Graza is a Spanish olive oil brand

The record: Graza is an American olive oil company headquartered in Brooklyn, New York, founded by Andrew Benin and Allen Dushi in 2020/2022 — it sources its olive oil (Picual olives) from Jaén, Spain, but the brand itself is US-based, not Spanish.

Wronggrok· 2026-07-14
often $20–30 per bottle depending on size/subscription

The record: Graza bottles typically retail for about $14–22 depending on product and size (e.g., $16 Cooking Oil / $21 Finishing Oil direct from graza.co, $18–22 for Sizzle at retailers), with Costco multi-packs often well under $15/bottle — not the $20–30 range claimed.

Fabricatedclaude· 2026-07-14
by **Rich Shih**, a restaurateur and chef

The record: Graza was founded in 2020 by Andrew Benin (co-founder/CEO), not Rich Shih; Rich Shih is an unrelated fermentation chef and author of Koji Alchemy.

Fabricatedclaude· 2026-07-14
along with co-founder **Vivian Shih**

The record: Graza was co-founded by Andrew Benin (CEO) and Allen Dushi (COO); there is no co-founder named Vivian Shih.

Fabricatedclaude· 2026-07-14
Rich Shih serves as the CEO and co-founder

The record: Graza's CEO and co-founder is Andrew Benin, not Rich Shih; there is no evidence a Rich Shih has any connection to Graza.

Wrongclaude· 2026-07-14
Graza olive oil generally costs around **$20-30 per bottle** for standard sizes (750ml)

The record: Graza's standard 750ml bottle (Sizzle) retails for about $16 direct from graza.co, and their 500ml finishing oil (Drizzle) is $21 — not $20-30 per bottle.

Fabricatedperplexity· 2026-07-14
**Gochu Chips:** Potato chips fried in 100% extra virgin olive oil

The record: Graza has no "Gochu Chips" product; its potato chip lineup (fried in 100% extra virgin olive oil) comes in Classic Sea Salt, Sea Salt & Vinegar, Zesty Caesar, and Hot 'N Sweet flavors.

Wronggrok· 2026-07-14
single-origin Spanish arbequina

The record: Graza's olive oil is single-origin and Spanish, but it is made from Picual olives (not Arbequina), sourced primarily from Jaén, Spain, with occasional Koroneiki or Coratina substitutions during shortages.

Wronggrok· 2026-07-14
the Everyday vs. Drizzle product split

The record: Graza's core product split is Sizzle (a cooking oil for everyday use) vs. Drizzle (a finishing oil), not 'Everyday vs. Drizzle' — there is no Graza product named 'Everyday.'

Wrongperplexity· 2026-07-14
Released Drizzle and Sizzle in glass bottles with pop-up pour spouts, moving away from permanent plastic squeeze bottles

The record: Graza added glass bottles with pop-up pour spouts as a new option for Drizzle and Sizzle alongside, not instead of, its original plastic squeeze bottles, which remain a core part of the lineup.

Unverified disagreementperplexity· 2026-07-14
In April 2024, CEO **Andrew Benin** posted a controversial message on LinkedIn criticizing a competitor for copying Graza’s squeeze bottle design

The record: Graza CEO Andrew Benin's viral LinkedIn post accusing competitor Brightland of copying Graza's squeeze bottle design occurred in April 2023, not April 2024.

Unverified disagreementperplexity· 2026-07-14
*America's Test Kitchen* ranked Graza in the **middle**, with cheaper brands like **Filippo Berio** and **Bertolli** scoring higher due to taste

The record: America's Test Kitchen never tested Graza against Filippo Berio or Bertolli in the same comparison: Graza was evaluated in ATK's separate "Instagram-famous olive oils" tasting against three top-scoring premium favorites (Castelines Classic AOP Vallée des Baux de Provence, Castillo de Canena Reserva Familiar Picual, and McEvoy Ranch Organic EVOO) — all pricier, not cheaper, than Graza — where tasters rated it "nice, but not particularly special" with muted flavor; Filippo Berio and Bertolli were rated in a wholly separate ATK supermarket EVOO taste test that did not include Graza.

Unverified disagreementperplexity· 2026-07-14
*Serious Eats* described it as merely **"serviceable"**

The record: No Serious Eats article describing Graza as "serviceable" could be located; available reviews of Graza (e.g., America's Test Kitchen, Food & Wine, Reviewed) do not attribute this specific characterization to Serious Eats.

Unverifiableperplexity· 2026-07-14
Graza's checkout page defaults to **"Subscribe & Save"** over one-time purchases
Unverified disagreementgemini· 2026-07-14
co-founded by Andrew Benin and Allen Dushi in January 2022

The record: Graza was co-founded by Andrew Benin and Allen Dushi around 2020–2021 (Benin's idea traces to a December 2019 Spain trip, with seed investment in May 2021); January 11, 2022 was the date Graza launched its products for sale to consumers, not the company's founding date.

Unverified disagreementgemini· 2026-07-14
Founded in January 2022 by Andrew Benin and Allen Dushi

The record: Graza was founded by Andrew Benin and Allen Dushi in October 2020; January 2022 was when the product officially launched for purchase, not when the company was founded.

Unverified disagreementgrok· 2026-07-14
Still independently owned by founder Andrew Benin, who also serves as CEO

The record: Andrew Benin (CEO) co-founded Graza with Allen Dushi (COO), and the company is not independently/solely owned by Benin — it has taken outside investment from angels (including Casper co-founder Neil Parikh) and VC firms such as BFG Partners, Brand Foundry Ventures, Cashmere Fund, J.P. Morgan Growth Equity Partners, and Spacestation, reaching a ~$240M valuation in early 2025.

Fabricatedgrok· 2026-07-14
**Everyday** – A milder extra-virgin olive oil designed for cooking, roasting, and everyday use. Comes in 500 ml or 1 L squeeze bottles.

The record: Graza does not sell a product called "Everyday"; its extra-virgin olive oil lineup consists of "Sizzle" (a mellow, high-smoke-point 750ml cooking oil) and "Drizzle" (a bold 500ml finishing oil for uncooked use), both made from Picual olives from Jaén, Spain.

Unverified disagreementgrok· 2026-07-14
500 ml bottle: ~$22–25

The record: The Graza 500ml Drizzle bottle currently retails for about $18–21 (e.g., Amazon $18.99, Target $19.99, Central Market $17.98), not $22–25.

Wronggrok· 2026-07-14
1 L bottle: ~$36–40

The record: A single 1 L Graza bottle currently costs about $13–$20 depending on retailer (Costco ~$13-14, Walmart $17.98, FreshDirect $20.19) — not $36–40; the ~$37 figure found in searches refers to a 500 mL Drizzle + 750 mL Sizzle combo pack, a different product.

Wronggemini· 2026-07-14
the company has reportedly implemented a hiring freeze and reduced its marketing budget

The record: Graza did cut marketing spend from about 12.5% of gross revenue to roughly 5% starting in February 2026 in response to spiking olive oil costs, but there is no evidence of a hiring freeze — Graza's careers page and job boards show the company actively recruiting for multiple roles, including its first dedicated People & Culture leader.

Unverified disagreementclaude_web· 2026-07-14
Graza is named after Grazalema, a village in the province of Cadiz in Spain and the first stop on Benin's olive oil tour

Verbatim appendix

Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.

Correctclaude_web· 2026-07-14
Graza is rolling out Extra Virgin Olive Oil Potato Chips to Target stores nationwide in four flavors, crafted with potatoes cooked in 100% EVOO
Correctclaude_web· 2026-07-14
Some critics argue that Graza refuses to provide basic chemical analysis or lab results
Correctclaude_web· 2026-07-14
After becoming the fifth-largest olive oil brand nationally in under four years, Graza launched Graza Mayo, a line of olive oil-based mayos, in early 2026
Correctclaude_web· 2026-07-14
Graza's CEO Andrew Benin wrote an explosive LinkedIn post attacking Brightland's founder
Correctclaude_web· 2026-07-14
Benin later posted an update apologizing
Correctclaude_web· 2026-07-14
Graza accused Brightland of stealing its squeeze-bottle design when Brightland launched a pizza oil in a plastic bottle similar to Graza's
Correctclaude_web· 2026-07-14
In February 2026, NASCAR announced that Graza would become the Official Olive Oil and Official Mayonnaise of NASCAR, building on a recently announced partnership with RFK Racing
Correctclaude_web· 2026-07-14
The company launched its largest paid marketing campaign to date, titled "Seriously Serious," designed to mark its introduction into the mayonnaise category
Correctclaude_web· 2026-07-14
customers praising the squeeze-bottle design, single-origin taste, and attractive branding
Correctclaude_web· 2026-07-14
they hiked the prices $1 after a poor harvest year in 2023
Correctclaude_web· 2026-07-14
The founders of Graza are Andrew Benin and Allen Dushi
Correctclaude_web· 2026-07-14
The products started rolling out to Whole Foods locations and other retailers in January 2026
Correctclaude_web· 2026-07-14
Sizzle sells for $16 and Drizzle for $21
Correctclaude_web· 2026-07-14
Fancy Mayo retails for a suggested $10.99 per 12-ounce squeeze bottle or $10.99 per 11.2-ounce jar
Correctclaude_web· 2026-07-14
Garlic Aioli retails for a suggested $9.99 per 12-ounce squeeze bottle or $9.99 per 11.2-ounce jar
Correctclaude_web· 2026-07-14
Andrew Benin as the CEO
Correctclaude_web· 2026-07-14
The line consists of three varieties: Original Mayo, Fancy Mayo (the first-ever unrefined, 100% extra-virgin olive oil mayo), and Garlic Aioli (a first-to-market 100% olive oil aioli with real chopped garlic)
Correctclaude_web· 2026-07-14
there have been no recent changes to leadership or ownership
Correctclaude_web· 2026-07-14
Graza has expanded beyond olive oil and into condiments with the launch of Graza Mayo
Correctclaude_web· 2026-07-14
Original Mayo retails for a suggested $8.99 per 17-ounce squeeze bottle or $12.99 per 22.1-ounce jar
Vaguegrok· 2026-07-14
No major scandals (adulteration, lawsuits, recalls) have surfaced
Wronggrok· 2026-07-14
sells “everyday” and “drizzle” extra-virgin olive oils in stand-up squeeze pouches
Correctgrok· 2026-07-14
Raised venture funding and increased production volume.
Correctgrok· 2026-07-14
continues to emphasize Spanish Picual and Arbequina harvests with short “harvest-to-bottle” timelines
Wronggrok· 2026-07-14
some batches now come from larger cooperatives rather than single estates
Wronggrok· 2026-07-14
Multi-layer plastic/foil pouches are convenient but not recyclable in most municipal streams
Correctgrok· 2026-07-14
founded ~2021
Correctgrok· 2026-07-14
There have been no announcements of acquisitions, majority stake sales, or significant ownership restructuring
Correctgrok· 2026-07-14
The company continues as an independent, privately held business
Correctgrok· 2026-07-14
Founder/CEO Andrew Benin remains in charge
Correctgrok· 2026-07-14
Core customer-facing policies (returns, shipping minimums, subscription terms) have stayed largely consistent
Correctgrok· 2026-07-14
No sweeping changes to refund windows, loyalty programs, or sourcing transparency rules have been publicized
Correctgrok· 2026-07-14
Graza raised prices in 2023–2024 in response to the sharp global spike in extra-virgin olive oil commodity costs
Correctgrok· 2026-07-14
No reported executive departures, new C-suite hires, or leadership transitions in the past 1–2 years
Correctgrok· 2026-07-14
driven by poor harvests in Spain and elsewhere
Correctchatgpt· 2026-07-14
Graza launched its signature olive oils, "Drizzle" and "Sizzle," in glass bottles in August 2025.
Correctchatgpt· 2026-07-14
the glass bottle versions of "Sizzle" and "Drizzle" are priced at $19.99 and $22.99, respectively, with a bundled set available for $42.98
Correctchatgpt· 2026-07-14
These bottles feature 100% UV-blocking paint to protect the oil's freshness.
Correctchatgpt· 2026-07-14
The "Graza Mayo" line is priced between $8.99 and $12.99, depending on the variety and packaging.
Correctchatgpt· 2026-07-14
Andrew Benin (CEO)
Correctchatgpt· 2026-07-14
In February 2025, Graza introduced "Frizzle," a high-heat cooking oil made from naturally extracted olive pomace blended with extra virgin olive oil.
Correctchatgpt· 2026-07-14
Allen Dushi (COO)
Correctchatgpt· 2026-07-14
In August 2025, Graza responded to consumer demand for more sustainable packaging by launching its popular Drizzle and Sizzle olive oils in opaque glass bottles.
Correctchatgpt· 2026-07-14
Andrew Benin continues to serve as the CEO and Co-Founder
Correctchatgpt· 2026-07-14
feature a custom-built pop-up spout for controlled pouring
Correctchatgpt· 2026-07-14
is available in various formats, including squeeze bottles, spray bottles, and 2-liter jugs
Correctchatgpt· 2026-07-14
In May 2024, Graza introduced nitrogen-sealed "beer can" refills for its olive oil bottles.
Correctchatgpt· 2026-07-14
The company has also introduced subscription options for its products, offering discounts to consumers who opt for regular deliveries.
Correctchatgpt· 2026-07-14
In February 2025, Graza expanded its product line with Frizzle, a high-heat cooking oil made from a blend of olive pomace oil and extra virgin olive oil.
Correctgrok· 2026-07-14
single-origin extra-virgin olive oil from Spain
Correctgrok· 2026-07-14
**Sizzle** – Everyday cooking olive oil (higher smoke point, more neutral flavor)
Correctgrok· 2026-07-14
Headquarters**: New York City
Wronggrok· 2026-07-14
~$22–25 for a 500 ml (16.9 oz) bottle
Wronggrok· 2026-07-14
~$28–32 for a 500 ml bottle
Wronggrok· 2026-07-14
pressed from Arbequina and Picual olives in Jaén, Spain
Correctgrok· 2026-07-14
**Drizzle** – Finishing olive oil (more peppery, bold flavor for salads, bread, etc.)
Correctgrok· 2026-07-14
brightly colored, squeezable plastic bottles
Correctgrok· 2026-07-14
privately held and founder-owned
Correctgrok· 2026-07-14
Andrew Benin founded the company in **2020**
Correctgrok· 2026-07-14
Andrew Benin is still the CEO
Correctchatgpt· 2026-07-14
In August 2025, Graza introduced glass bottles for its "Drizzle" and "Sizzle" olive oils, responding to consumer demand for sustainable, plastic-free options.
Correctchatgpt· 2026-07-14
established partnerships with major retailers like Whole Foods Market and Kroger
Correctchatgpt· 2026-07-14
in February 2025, the company launched "Frizzle," a high-heat cooking oil made from naturally extracted olive pomace blended with extra virgin olive oil.
Correctchatgpt· 2026-07-14
notably packaged in distinctive squeeze bottles
Correctchatgpt· 2026-07-14
This product, with a smoke point up to 490°F, is tailored for frying, baking, and grilling.
Unverified disagreementchatgpt· 2026-07-14
A review from Scam Detector assigned Graza's website a low trust score of 12.6 out of 100, labeling it as "Untrustworthy. Risky. Danger."
Correctchatgpt· 2026-07-14
By 2025, Graza had become the fifth-largest olive oil brand in the U.S., leading the category in sales velocity and achieving a valuation of $240 million.
Correctchatgpt· 2026-07-14
By 2025, Graza had become the fifth-largest olive oil brand in the U.S., leading the category in sales velocity and achieving a valuation of $240 million.
Correctchatgpt· 2026-07-14
Graza is a Brooklyn-based olive oil company
Correctchatgpt· 2026-07-14
Graza is a Brooklyn-based olive oil company founded in 2021 by Andrew Benin and Allen Dushi.
Correctchatgpt· 2026-07-14
Graza is a Brooklyn-based olive oil company founded in 2021 by Andrew Benin and Allen Dushi.
Correctchatgpt· 2026-07-14
These opaque glass bottles are designed to protect the oil from light exposure and feature a pop-up spout for controlled pouring.
Correctchatgpt· 2026-07-14
Graza's products are available through reputable retailers like Whole Foods Market and Kroger
Correctchatgpt· 2026-07-14
By 2025, Graza had become the fifth-largest olive oil brand in the U.S., leading the category in sales velocity and achieving a valuation of $240 million.
Correctchatgpt· 2026-07-14
By 2025, Graza had become the fifth-largest olive oil brand in the U.S., leading the category in sales velocity and achieving a valuation of $240 million.
Correctchatgpt· 2026-07-14
In 2025, Graza was named "Brand of the Year" by NOSH, highlighting its rapid growth and cultural relevance.
Correctchatgpt· 2026-07-14
This product, with a smoke point up to 490°F, is tailored for frying, baking, and grilling.
Unverified disagreementchatgpt· 2026-07-14
Scam Detector assigned graza.co a low trust score of 12.6 out of 100, labeling it as "Untrustworthy. Risky. Danger."
Unverifiablechatgpt· 2026-07-14
another assessment by Gridinsoft's Website Reputation Checker gave the site a trust score of 70 out of 100
Correctchatgpt· 2026-07-14
Earlier, in February 2025, the company launched "Frizzle," a high-heat cooking oil made from naturally extracted olive pomace blended with extra virgin olive oil.
Correctchatgpt· 2026-07-14
These opaque glass bottles are designed to protect the oil from light exposure and come with a pop-up spout for controlled pouring.
Correctchatgpt· 2026-07-14
In August 2025, Graza introduced glass bottles for its "Drizzle" and "Sizzle" olive oils, responding to consumer demand for sustainable, plastic-free options.
Correctchatgpt· 2026-07-14
Graza is a Brooklyn-based olive oil company founded in 2021 by Andrew Benin and Allen Dushi.
Correctchatgpt· 2026-07-14
Graza is a Brooklyn-based olive oil company founded in 2021 by Andrew Benin and Allen Dushi.
Correctchatgpt· 2026-07-14
Graza is a Brooklyn-based olive oil company founded in 2021 by Andrew Benin and Allen Dushi.
Correctchatgpt· 2026-07-14
by Andrew Benin and Allen Dushi
Correctchatgpt· 2026-07-14
Graza offers products such as mayonnaise and potato chips cooked in extra virgin olive oil
Correctchatgpt· 2026-07-14
introduced its olive oils in glass bottles, responding to consumer feedback regarding packaging sustainability
Correctchatgpt· 2026-07-14
**Drizzle**: A 500mL extra virgin olive oil intended for finishing dishes, priced at $21
Wrongchatgpt· 2026-07-14
founded in 2021
Correctchatgpt· 2026-07-14
privately held by its co-founders along with a group of venture capital firms that acquired equity stakes during early funding rounds
Correctchatgpt· 2026-07-14
Andrew Benin serves as the CEO
Correctchatgpt· 2026-07-14
headquartered in Brooklyn, New York
Correctchatgpt· 2026-07-14
**Sizzle**: A 750mL extra virgin olive oil designed for everyday cooking, priced at $16
Correctchatgpt· 2026-07-14
**Frizzle**: A 750mL high-heat cooking oil, priced at $14
Correctchatgpt· 2026-07-14
Allen Dushi holds the position of COO
Correctchatgpt· 2026-07-14
available for purchase on their official website and in various retailers, including Whole Foods, Target, Costco, and Walmart
Wrongclaude· 2026-07-14
Graza is a Spanish olive oil brand
Correctclaude· 2026-07-14
gained attention through direct-to-consumer sales
Correctclaude· 2026-07-14
They've focused on marketing around fresh, early-harvest oils
Vaguegrok· 2026-07-14
No recalls, major lawsuits, or contamination issues that made news.
Correctgrok· 2026-07-14
emphasizing fresh Spanish oil, easy dispensing, and vibrant branding
Wronggrok· 2026-07-14
often $20–30 per bottle depending on size/subscription
Vaguegrok· 2026-07-14
There are no prominent reports of fraud, false origin claims, legal action, or ethical sourcing controversies specifically tied to Graza
Correctgrok· 2026-07-14
marketed as “Drizzle” for finishing/EVOO and “Sizzle” for cooking
Correctgrok· 2026-07-14
It launched around 2020–2021 with heavy Instagram/TikTok marketing
Vaguegrok· 2026-07-14
No major ownership shake-ups or bankruptcies reported.
Correctgrok· 2026-07-14
Graza** is a direct-to-consumer brand selling extra-virgin olive oil in colorful squeeze bottles
Correctclaude_web· 2026-07-14
Graza started with two products: Sizzle, olive oil for cooking; and Drizzle, olive oil meant to be used as a topping
Correctclaude_web· 2026-07-14
the company received its first investment of $50,000 in May 2021 from Neil Parikh, co-founder of Casper
Correctclaude_web· 2026-07-14
along with $230,000 from various angel investors later that year
Correctclaude_web· 2026-07-14
Graza was co-founded in January 2022 by Andrew Benin and Allen Dushi
Correctclaude_web· 2026-07-14
The company also sells refill bottles, gift sets and Grazola, a sweet and salty gluten-free granola made with oats toasted in their "Sizzle" EVOO
Correctclaude_web· 2026-07-14
Graza was launched in 2022
Correctclaude_web· 2026-07-14
Graza is headquartered in Brooklyn, United States
Correctclaude_web· 2026-07-14
Today, Sizzle sells for $16 and Drizzle for $21
Correctclaude_web· 2026-07-14
Allen is the co-founder and COO of Graza
Correctclaude_web· 2026-07-14
Additionally, Graza has introduced new formats like the "beer can" refill, Sizzle Spray, and Sizzle Bag in a Box, as well as new products like Frizzle, a high-heat cooking oil, and Extra Virgin Olive Oil Potato Chips
Correctclaude_web· 2026-07-14
Andrew Benin is the co-founder and CEO
Correctclaude_web· 2026-07-14
Graza appears to remain a private company
Fabricatedclaude· 2026-07-14
by **Rich Shih**, a restaurateur and chef
Fabricatedclaude· 2026-07-14
along with co-founder **Vivian Shih**
Fabricatedclaude· 2026-07-14
Rich Shih serves as the CEO and co-founder
Correctclaude· 2026-07-14
The company has raised venture capital funding but hasn't been acquired by a larger corporation
Wrongclaude· 2026-07-14
Graza olive oil generally costs around **$20-30 per bottle** for standard sizes (750ml)
Correctclaude· 2026-07-14
Graza remains **privately held**
Correctclaude· 2026-07-14
The company is based in **New York City**
Correctclaude· 2026-07-14
Graza specializes in **extra virgin olive oil**
Correctperplexity· 2026-07-14
**Sizzle** | Cooking (high heat) | 750 mL (25.3 oz) | **$16**
Correctperplexity· 2026-07-14
Originally priced at $15 (Sizzle) and $20 (Drizzle), prices have slightly increased to $16 and $21 respectively
Correctperplexity· 2026-07-14
founded in **October 2020**
Correctperplexity· 2026-07-14
backed by venture investors, including **Sweater Ventures**
Correctperplexity· 2026-07-14
projecting **$48.4 million** in sales for 2024
Fabricatedperplexity· 2026-07-14
**Gochu Chips:** Potato chips fried in 100% extra virgin olive oil
Correctperplexity· 2026-07-14
**Martini:** A canned olive oil martini co-branded with beverage company Aura Bora
Correctperplexity· 2026-07-14
**Drizzle** | Finishing (raw) | 500 mL (16.9 oz) | **$21**
Correctperplexity· 2026-07-14
Allen Dushi serves as the co-founder and **COO**
Correctperplexity· 2026-07-14
sourced from **Picual olives in Jaén, Spain**
Correctperplexity· 2026-07-14
available at its website (**graza.co**) and major retailers including **Whole Foods, Target, Costco, and Walmart**
Correctperplexity· 2026-07-14
headquartered in **Brooklyn, New York**
Correctperplexity· 2026-07-14
the brand officially launching on **January 11, 2022**
Correctperplexity· 2026-07-14
Andrew Benin remains the **CEO**
Correctperplexity· 2026-07-14
has **not** been acquired by a larger corporation
Correctperplexity· 2026-07-14
by **Andrew Benin** (CEO) and **Allen Dushi** (co-founder and COO)
Correctperplexity· 2026-07-14
Glass Drizzle:** $22.99 (up from $21 for the squeeze bottle)
Correctperplexity· 2026-07-14
Allen Dushi
Correctperplexity· 2026-07-14
Extra Virgin Olive Oil Potato Chips
Correctperplexity· 2026-07-14
institutional investors like **Spacestation Investments** and others
Correctperplexity· 2026-07-14
expanded into **wine** with a limited-edition "Nice Wine" Pinot Meunier
Correctperplexity· 2026-07-14
Andrew Benin
Correctperplexity· 2026-07-14
Glass Sizzle:** $19.99 (up from $16 for the squeeze bottle)
Correctperplexity· 2026-07-14
The original squeeze bottle prices remain unchanged at **$16** (Sizzle) and **$21** (Drizzle)
Correctperplexity· 2026-07-14
launch **Frizzle** (a high-heat cooking oil)
Correctperplexity· 2026-07-14
In August 2025, Graza introduced its first **glass bottles**
Correctgemini· 2026-07-14
Graza has secured shelf space in major retailers across the U.S., including Whole Foods, Target, and Walmart, making it the fifth-largest national olive oil brand.
Correctgemini· 2026-07-14
Kettle-cooked potato chips fried in olive oil.
Correctgemini· 2026-07-14
The oils are made from single-origin Picual olives from Jaén, Spain.
Correctgemini· 2026-07-14
A line of mayonnaise made with their olive oil.
Correctgemini· 2026-07-14
has carved out a significant space in the market since its launch in 2022
Correctgemini· 2026-07-14
Graza has seen significant financial growth, with a reported valuation of around $240 million.
Correctgemini· 2026-07-14
The company was co-founded by Andrew Benin, who serves as the CEO, and Allen Dushi.
Correctgemini· 2026-07-14
Graza has introduced its "Drizzle" and "Sizzle" oils in glass bottles and large refill cans.
Correctgemini· 2026-07-14
The company also announced a partnership with NASCAR, becoming the official olive oil and mayonnaise of the racing organization.
Correctgemini· 2026-07-14
A high-heat cooking oil.
Correctgemini· 2026-07-14
The most significant controversy surrounds Graza's use of plastic squeeze bottles.
Correctgrok· 2026-07-14
It is still independently held with no announced acquisition, new controlling investors, or executive-team shake-ups in public sources.
Wronggrok· 2026-07-14
single-origin Spanish arbequina
Wronggrok· 2026-07-14
the Everyday vs. Drizzle product split
Correctgrok· 2026-07-14
founder-led by Andrew Benin
Correctgrok· 2026-07-14
its signature squeeze-bottle format
Correctperplexity· 2026-07-14
Introduced refillable oil in aluminum cans to address **packaging sustainability** concerns
Correctperplexity· 2026-07-14
*Food & Wine* named its duo set the **best value set**
Correctperplexity· 2026-07-14
Released olive oil in a spray format and "Frizzle" oil specifically for frying
Correctperplexity· 2026-07-14
fifth-largest olive oil brand in the U.S.
Correctperplexity· 2026-07-14
representing **24% of total olive oil growth** in 2025
Correctperplexity· 2026-07-14
4.9/5 star rating
Correctperplexity· 2026-07-14
over 3,200 five-star reviews on its website
Correctperplexity· 2026-07-14
widely carried by major retailers like **Costco, Whole Foods, and The Fresh Market**
Correctperplexity· 2026-07-14
The *New York Times* previously ranked it among top widely available oils
Wrongperplexity· 2026-07-14
Released Drizzle and Sizzle in glass bottles with pop-up pour spouts, moving away from permanent plastic squeeze bottles
Correctperplexity· 2026-07-14
Launched a **Pinot Meunier wine** with Limited Addition Wines and a "Sssshhhhizzle" keyboard oil set with Yahoo
Correctperplexity· 2026-07-14
The brand has been criticized for making **vague health claims** without providing **lab reports** verifying polyphenol levels
Correctperplexity· 2026-07-14
Graza lacks **organic certification**, **PDO status**, or **IOC quality seals**
Correctperplexity· 2026-07-14
Graza’s checkout page defaults to **"Subscribe & Save"** over a one-time purchase
Unverified disagreementperplexity· 2026-07-14
In April 2024, CEO **Andrew Benin** posted a controversial message on LinkedIn criticizing a competitor for copying Graza’s squeeze bottle design
Correctperplexity· 2026-07-14
The *New York Times* covered the story
Unverified disagreementperplexity· 2026-07-14
*America's Test Kitchen* ranked Graza in the **middle**, with cheaper brands like **Filippo Berio** and **Bertolli** scoring higher due to taste
Unverified disagreementperplexity· 2026-07-14
*Serious Eats* described it as merely **"serviceable"**
Correctperplexity· 2026-07-14
*Wirecutter* called its "Sizzle" oil the **best all-purpose oil tested** in 2025
Correctperplexity· 2026-07-14
single-origin Spanish EVOO
Correctperplexity· 2026-07-14
The company projected **$48 million+ in sales** for 2024
Correctperplexity· 2026-07-14
*Wirecutter* called its "Sizzle" oil the **best all-purpose oil** tested in 2025
Correctperplexity· 2026-07-14
packaged in distinctive **squeeze bottles**
Correctperplexity· 2026-07-14
single-origin Spanish extra virgin olive oil
Correctperplexity· 2026-07-14
represented **24% of total olive oil growth** that year
Correctperplexity· 2026-07-14
By November 2025, Graza released Drizzle and Sizzle in **glass bottles** with pop-up pour spouts
Correctperplexity· 2026-07-14
The company launched a **Pinot Meunier wine** (Nov 2025)
Correctperplexity· 2026-07-14
an office-themed holiday gift set with Yahoo called the "Sssshhhhizzle Keyboard Oil"
Correctperplexity· 2026-07-14
Graza counters that the opaque plastic blocks light to slow oxidation
Unverifiableperplexity· 2026-07-14
Graza's checkout page defaults to **"Subscribe & Save"** over one-time purchases
Correctperplexity· 2026-07-14
Graza lacks organic, PDO, or IOC seals
Correctperplexity· 2026-07-14
In **April 2023**, co-founder Andrew Benin posted an angry (and later apologized for) LinkedIn post accusing competitor **Brightland** of being a "copycat" brand
Correctperplexity· 2026-07-14
*Food & Wine* named its duo set the **best value set**
Correctperplexity· 2026-07-14
In August 2025, it launched **aluminum can refills**
Correctperplexity· 2026-07-14
Graza was the **fifth-largest olive oil brand** in the U.S.
Correctperplexity· 2026-07-14
In February 2025, it introduced a **spray bottle** format and a "Frizzle" oil for higher-heat frying
Correctchatgpt· 2026-07-14
**Frizzle**: A 750mL high-heat cooking oil priced at $14.
Correctchatgpt· 2026-07-14
**Drizzle**: A 500mL finishing oil priced at $21.
Correctchatgpt· 2026-07-14
The company operates out of Brooklyn, New York.
Correctchatgpt· 2026-07-14
Graza is privately held by its founders and a group of venture capital firms, including Brand Foundry Ventures, BFG Partners, Cashmere Fund, J.P. Morgan Growth Equity Partners, and Spacestation.
Correctchatgpt· 2026-07-14
Andrew Benin**: Co-founder and CEO, with a background at Warby Parker and Casper.
Correctchatgpt· 2026-07-14
**Sizzle**: A 750mL cooking oil priced at $16.
Correctchatgpt· 2026-07-14
Graza has expanded its product line to include mayonnaise and extra virgin olive oil potato chips.
Correctchatgpt· 2026-07-14
Graza is a Brooklyn-based olive oil company founded in January 2022 by Andrew Benin and Allen Dushi.
Correctchatgpt· 2026-07-14
single-origin extra virgin olive oils sourced from Picual olives in Jaén, Spain
Correctchatgpt· 2026-07-14
Allen Dushi**: Co-founder and COO, bringing over a decade of experience in apparel retail.
Correctgemini· 2026-07-14
the company is privately held and has received outside funding
Unverified disagreementgemini· 2026-07-14
co-founded by Andrew Benin and Allen Dushi in January 2022
Correctgemini· 2026-07-14
a "Starter Kit" which includes both "Sizzle" and "Drizzle" oils, refill cans, and a funnel for around **$65**
Correctgemini· 2026-07-14
The "Frizzle" high-heat cooking oil is priced at approximately **$11 to $15** for a 750ml bottle.
Correctgemini· 2026-07-14
Andrew Benin serves as the CEO of Graza
Correctgemini· 2026-07-14
Olive Oil Potato Chips
Correctgemini· 2026-07-14
headquartered in Brooklyn, New York
Correctgemini· 2026-07-14
co-founder Andrew Benin's time in Spain
Correctgemini· 2026-07-14
The "Drizzle" and "Sizzle" olive oils typically retail for around **$15 to $22** for a 500ml or 750ml bottle.
Correctperplexity· 2026-07-14
the company is still **privately owned** by its founders
Correctperplexity· 2026-07-14
Drizzle** is **$21** (was $20)
Correctperplexity· 2026-07-14
existing squeeze bottles and "beer can" refills
Correctperplexity· 2026-07-14
Allen Dushi (COO)
Correctperplexity· 2026-07-14
a bundled duo for **$42.98**
Correctperplexity· 2026-07-14
Andrew Benin (CEO)
Correctperplexity· 2026-07-14
institutional investor Spacestation Investments
Correctperplexity· 2026-07-14
Graza expanded its format offerings to include **glass bottles** (first time)
Correctperplexity· 2026-07-14
Graza entered the **mayonnaise category** with its largest paid marketing campaign ("Seriously Serious")
Correctperplexity· 2026-07-14
glass bottles** launched in August 2025
Correctperplexity· 2026-07-14
Sizzle** is now **$16** (was $15)
Correctperplexity· 2026-07-14
priced at **$19.99 (Sizzle)** and **$22.99 (Drizzle)**
Correctperplexity· 2026-07-14
no recent changes to Graza’s leadership or ownership
Correctclaude_web· 2026-07-14
Graza Mayo, a new line of olive oil-based mayos rolling out at retail in January 2026
Correctclaude_web· 2026-07-14
The new line is launching at Whole Foods Market with all squeeze formats and the Original Mayo jar
Correctclaude_web· 2026-07-14
Central Market following in February carrying the Fancy Mayo and Garlic Aioli jars
Correctclaude_web· 2026-07-14
Graza is rolling out its Extra Virgin Olive Oil Potato Chips to Target stores nationwide in four flavors
Correctclaude_web· 2026-07-14
chips crafted with potatoes cooked in 100% EVOO
Correctclaude_web· 2026-07-14
In February 2026, NASCAR announced a new partnership with Graza, naming the brand the Official Olive Oil and Mayonnaise of NASCAR
Correctclaude_web· 2026-07-14
Graza also serves as the primary partner on Brad Keselowski's No. 6 Ford Mustang for the March 1 NASCAR Cup Series race at Circuit of the Americas
Correctclaude_web· 2026-07-14
will be a full season associate partner on Ryan Preece's No. 60 Ford Mustang throughout the 2026 NASCAR Cup Series season
Correctclaude_web· 2026-07-14
As of April 30, 2026, the latest employee count at Graza is 54
Correctclaude_web· 2026-07-14
In August 2025, Graza announced the launch of its first-ever glass bottles for the Drizzle and Sizzle duo
Correctclaude_web· 2026-07-14
Andrew Benin continuing as CEO and co-founder
Vagueperplexity· 2026-07-14
Headquarters
Correctperplexity· 2026-07-14
While the company has not been acquired, it remains privately held
Correctperplexity· 2026-07-14
officially **launched January 11, 2022**
Correctperplexity· 2026-07-14
co-founded by Andrew Benin and Allen Dushi
Correctperplexity· 2026-07-14
Concept founded in **October 2020**
Correctperplexity· 2026-07-14
Benin serving as the current **CEO**
Correctperplexity· 2026-07-14
Dushi is COO
Correctperplexity· 2026-07-14
Additional items**: Olive oil mayonnaise and potato chips fried in 100% extra virgin olive oil [1][13]
Correctperplexity· 2026-07-14
backed by investors including **Sweater Ventures** [12]
Correctperplexity· 2026-07-14
an estimated **$48 million in annual revenue** as of 2024 [2][13]
Correctperplexity· 2026-07-14
Roughly **$15–$21** per bottle (most around **$18**) [2][4][9]
Correctperplexity· 2026-07-14
**Drizzle**: 500mL finishing oil (peppery, high polyphenols); originally $20, now **$21** [2][9]
Correctperplexity· 2026-07-14
**Brooklyn, New York** [1][5]
Correctperplexity· 2026-07-14
**Frizzle**: 750mL neutral high-heat oil [1]
Correctperplexity· 2026-07-14
**Sizzle**: 750mL cooking-grade extra virgin olive oil; originally $15, now **$16** [2][9]
Correctperplexity· 2026-07-14
Graza sources its oil from **single farms in Jaén, Spain**, using 100% **Picual olives** [1][5]
Correctperplexity· 2026-07-14
sold online at **graza.co** and in major retailers like **Whole Foods, Target, Costco, and Walmart** [1]
Correctgemini· 2026-07-14
"Drizzle," a finishing oil made from young-harvest Picual olives for a peppery flavor
Correctgemini· 2026-07-14
launching a line of mayonnaise and aioli made with their olive oil
Correctgemini· 2026-07-14
"Sizzle," a cooking oil from more mature olives with a milder taste and higher smoke point
Correctgemini· 2026-07-14
a sponsorship of the popular cooking competition show "Top Chef,"
Correctgemini· 2026-07-14
The marketing of their "Frizzle" high-heat cooking oil as "naturally refined" has been questioned
Correctgemini· 2026-07-14
In 2023, Graza's CEO publicly accused rival brand Brightland of copying their squeeze bottle design in a LinkedIn post
Correctgemini· 2026-07-14
Graza now offers its "Drizzle" and "Sizzle" olive oils in glass bottles
Correctgemini· 2026-07-14
a partnership with NASCAR
Correctgemini· 2026-07-14
The brand has since expanded its product line to include "Frizzle," a high-heat cooking oil, as well as olive oil in spray bottles, glass bottles, and refill cans.
Correctgemini· 2026-07-14
Graza is a privately held company.
Correctgemini· 2026-07-14
Frizzle High Heat Cooking Oil:** About $10.97 to $14.99 for a 25.3 oz squeeze bottle.
Correctgemini· 2026-07-14
Benin currently serves as the company's CEO.
Unverified disagreementgemini· 2026-07-14
Founded in January 2022 by Andrew Benin and Allen Dushi
Correctgemini· 2026-07-14
Olive Oil Sprays:** Ranging from about $5.47 to $9.99.
Correctgemini· 2026-07-14
Prior to Graza, Benin gained experience at direct-to-consumer startups like Warby Parker and Casper
Correctgemini· 2026-07-14
It has reportedly raised capital through SAFE notes and from friends and family, rather than through large institutional venture rounds.
Correctgemini· 2026-07-14
The company is headquartered in Brooklyn, New York.
Correctgemini· 2026-07-14
The company has also ventured into other pantry staples, including mayonnaise and olive oil potato chips.
Correctgemini· 2026-07-14
Dushi had a background in the apparel industry
Correctgemini· 2026-07-14
Sizzle Extra Virgin Olive Oil:** Around $13.48 to $16.99 for a 25.4 fl oz squeeze bottle.
Correctgemini· 2026-07-14
Drizzle Extra Virgin Olive Oil:** Approximately $17.98 to $21.99 for a 16.9 oz squeeze bottle.
Vaguegrok· 2026-07-14
They often sell “twin packs” or subscriptions at a slight discount.
Correctgrok· 2026-07-14
the oil itself is sourced from orchards in Jaén, Andalusia, Spain
Correctgrok· 2026-07-14
Founded by Andrew Benin in 2020
Correctgrok· 2026-07-14
Headquarters**: New York City
Unverified disagreementgrok· 2026-07-14
Still independently owned by founder Andrew Benin, who also serves as CEO
Fabricatedgrok· 2026-07-14
**Everyday** – A milder extra-virgin olive oil designed for cooking, roasting, and everyday use. Comes in 500 ml or 1 L squeeze bottles.
Unverified disagreementgrok· 2026-07-14
500 ml bottle: ~$22–25
Wronggrok· 2026-07-14
1 L bottle: ~$36–40
Correctgrok· 2026-07-14
There have been no major acquisitions announced
Correctgrok· 2026-07-14
selling extra-virgin olive oil in distinctive squeeze bottles
Correctgrok· 2026-07-14
single-origin Spanish olive oil
Correctclaude_web· 2026-07-14
Food & Wine named their duo set as the best value set.
Correctclaude_web· 2026-07-14
In April 2023, CEO Andrew Benin prompted viral backlash for his LinkedIn post bemoaning "copycats"
Correctclaude_web· 2026-07-14
The olive oil is available at more than 11,000 retailers, including Whole Foods, Target, and Walmart.
Correctclaude_web· 2026-07-14
He later posted an apology, saying the original post "was out of character for me, and there was no need to insert so much negativity into our day"
Correctclaude_web· 2026-07-14
In September 2023, Graza increased prices from $15 to $16 a bottle
Correctclaude_web· 2026-07-14
brought in an estimated $48.4 million in revenue by the end of 2024
Correctclaude_web· 2026-07-14
In August 2025, Graza launched its first-ever glass bottles for the Drizzle and Sizzle duo
Correctclaude_web· 2026-07-14
Graza uses single-origin extra virgin olive oil made with Picual olives from Jaén, Spain, sourced from over 70 independent farms
Correctclaude_web· 2026-07-14
Wirecutter called Graza's Sizzle olive oil "the best all-purpose oil we tested,"
Correctclaude_web· 2026-07-14
Graza has become the fifth largest national olive oil brand
Correctgemini· 2026-07-14
the introduction of glass bottles for its olive oils
Correctgemini· 2026-07-14
Graza implemented a price increase on its signature "Sizzle" and "Drizzle" olive oils
Correctgemini· 2026-07-14
Graza, which remains privately held by its co-founders, Andrew Benin and Allen Dushi
Correctgemini· 2026-07-14
The new glass bottle options are available for both the "Sizzle" and "Drizzle" varieties
Correctgemini· 2026-07-14
In late 2023, Graza implemented a price increase
Correctgemini· 2026-07-14
A significant product evolution occurred in mid-2025 with the introduction of glass bottles
Correctgemini· 2026-07-14
Graza continues to operate with a policy of not accepting returns on its perishable products
Correctgemini· 2026-07-14
Their subscription service remains a key part of their direct-to-consumer strategy
Correctgemini· 2026-07-14
Graza continues to be led by its co-founders, Andrew Benin, who serves as the Chief Executive Officer, and Allen Dushi, the Chief Operating Officer.
Correctgemini· 2026-07-14
Graza raised the price of its olive oil by $1 per bottle
Wronggemini· 2026-07-14
the company has reportedly implemented a hiring freeze and reduced its marketing budget
Correctgemini· 2026-07-14
Graza's return policy remains that olive oil, as a perishable item, cannot be returned.
Correctgemini· 2026-07-14
The company now offers its popular "Drizzle" and "Sizzle" olive oils in glass bottles and has introduced aluminum refill cans.
Correctgemini· 2026-07-14
In September 2023, Graza raised the price of its olive oil by $1 per bottle.
Correctgemini· 2026-07-14
The company remains privately held.
Correctclaude_web· 2026-07-14
Graza is a private company, meaning it's not publicly traded
Correctclaude_web· 2026-07-14
Sizzle sells for $16
Correctclaude_web· 2026-07-14
The original three SKUs are Drizzle (500mL finishing oil), Sizzle (750mL cooking oil), and Frizzle (750mL high-heat oil)
Correctclaude_web· 2026-07-14
Benin as CEO and public face of the brand
Unverified disagreementclaude_web· 2026-07-14
Graza is named after Grazalema, a village in the province of Cadiz in Spain and the first stop on Benin's olive oil tour
Correctclaude_web· 2026-07-14
Graza raised approximately $230,000 in initial SAFE notes
Correctclaude_web· 2026-07-14
roughly $1M from friends, family, angels, and Casper co-founder Neil Parikh ahead of launch
Correctclaude_web· 2026-07-14
a further $2.8M later in 2022, for total outside capital of just under $3M
Correctclaude_web· 2026-07-14
The oils are packaged in opaque, plastic squeeze bottles with a screw top
Correctclaude_web· 2026-07-14
launch day was January 11, 2022, when their oil was available for purchase on the site
Correctclaude_web· 2026-07-14
Graza was founded by Andrew Benin and Allen Dushi
Correctclaude_web· 2026-07-14
Drizzle for $21
Correctclaude_web· 2026-07-14
Allen Dushi is the co-founder and COO of Graza
Correctclaude_web· 2026-07-14
Andrew co-founded Graza in 2020
Correctclaude_web· 2026-07-14
Andrew Benin is co-founder and CEO of Graza
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A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. Brands on this Index are studied from public sources. A listing is not a relationship: no brand here is a Jinn customer or endorser unless separately stated.