Kin Euphorics
What AI gets wrong about Kin Euphorics
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
Brooklyn, New York.
The record: Kin Euphorics is now headquartered in Austin, Texas, not Brooklyn, New York; the company was originally founded in New York in 2017 before relocating.
- https://www.linkedin.com/company/kin-euphorics
- https://pitchbook.com/profiles/company/228336-31
- https://leadiq.com/c/kin-euphorics/5bfc5ba71f00005831d1fa5b
- https://www.facebook.com/KinEuphorics/
- https://vitruvi.com/blogs/bodies/jen-batchelor-cofounder-kin-euphorics
- https://www.bbb.org/us/ny/brooklyn/profile/beverage/kin-euphorics-0121-87141004
**Kin High Rhode** (bitters & soda, ~8 oz can) – flagship product; ~$5.50–$6.50 per can or $22–$26 for a 4-pack.
The record: Kin High Rhode is not an 8 oz can — it's a 500mL (16.9 fl oz) non-alcoholic aperitif/spirit bottle, priced around $39 per bottle on Kin's own site (other retailers list it near $54); the 8 oz can format at ~$5–6/can (4-packs ~$20-26) describes Kin's other line (e.g. Kin Spritz), not High Rhode.
New York-based functional beverage company founded in 2019
The record: Kin Euphorics is a New York-based functional beverage company founded in 2017 by Jen Batchelor and Matthew Cauble, not 2019.
New York-based functional beverage company founded in 2019
The record: Kin Euphorics is a New York-based functional beverage company founded in 2017 by Jen Batchelor and Matthew Cauble, not 2019.
founded in **2017** by **Jen Birkby and NomicFoundry**
The record: Kin Euphorics was founded (incorporated 2017, products launched 2018) by Jen Batchelor and Matthew Cauble, not by "Jen Birkby and NomicFoundry."
with Birkby as the primary founder/visionary
The record: Kin Euphorics was founded by Jen Batchelor (Founder & CEO), with Matthew Cauble and later Bella Hadid as co-founders; no one named Birkby is associated with the company.
**Jen Birkby** serves as CEO
The record: Kin Euphorics' CEO is Jen Batchelor (co-founder), not Jen Birkby — no person by that name is associated with the company.
**Kin Euphorics** (original product) - a sparkling drink with adaptogens and nootropics
The record: Kin Euphorics' original product was High Rhode (2018), a non-carbonated adaptogen-and-nootropic spirit concentrate meant to be mixed with sparkling water or tonic — not a sparkling drink itself; the sparkling, ready-to-drink product (Kin Spritz) came later.
**Spritz** - cocktail-style mixers
The record: Kin Spritz is a standalone ready-to-drink non-alcoholic sparkling beverage (ginger, bitters, citrus) infused with adaptogens and nootropics — it's sold as a complete drink in 4-packs of cans, not marketed as a cocktail mixer.
at retailers like Target, a 4-pack of 8 fl oz cans of Kin Euphorics is priced at $13.99, on sale from a regular price of $14.99
The record: Target currently prices Kin Euphorics 4-packs (8 fl oz cans) at roughly $19.99–$22, not $13.99 on sale from $14.99.
The company also launched a "Kith of Kin" funding round, allowing community members to become shareholders.
The record: Kin Euphorics does run a Regulation Crowdfunding (Reg CF) equity campaign at invest.kineuphorics.com letting the public buy common stock at a ~$59M valuation, but no round or program named "Kith of Kin" appears in any company or investment-platform source.
average rating of 3.82 out of 5 from 17 reviews
The record: No source could be found confirming a rating of 3.82/5 from 17 reviews; known aggregate ratings for Kin Euphorics vary by platform (Trustpilot ~2.7/5, Thingtesting ~3.5-3.6/5 with 220+ reviews, Facebook 3.7/5), none matching this specific figure.
A 4-pack of Kin's canned drinks typically retails for around **$13.99 to $14.99**.
The record: A 4-pack of Kin Euphorics canned drinks typically retails for about $18-$22 (the brand's own site lists Kin Spritz 4-packs at $22), not $13.99-$14.99; only one outlier retailer (Walmart, ~$13.77) is near that range.
Kin Euphorics, founded in 2017 by Jen Batchelor and supermodel Bella Hadid
The record: Kin Euphorics was founded in 2017 by Jen Batchelor (with Matthew Cauble, co-founder of Soylent); Bella Hadid joined as co-founder and business partner in 2021, not at the company's 2017 founding.
reviews on Influenster are more favorable, with an average rating of 3.82 out of 5 from 17 reviews
Brooklyn, New York (New York City metro area).
The record: Kin Euphorics was founded in Brooklyn, NY in 2017, but the company is now headquartered in Austin, Texas (815-A Brazos Street #182, Austin, TX 78701), per its 2025 SEC Form C filing and current LinkedIn/Facebook listings.
**High Rhode** (euphoric/social) – typically $22–28 for a 4-pack of 8 oz bottles or ~$6–7 per can.
The record: High Rhode is sold by Kin Euphorics as a single 500mL/750mL bottle (12 servings) for about $38.99–$39, not as a 4-pack of 8 oz cans; the $22–28 4-pack of 8 oz cans described is actually Kin Euphorics' separate product, Kin Spritz.
**Dream Light** (rest/relaxation) – similar pricing, $22–28 / 4-pack.
The record: Kin Euphorics Dream Light is sold as a single 500ml (16.9 fl oz) bottle at a suggested retail price of $39, not as a $22–28 4-pack.
founded in 2018 by **Jen Burch** and **Noël Sumner**
The record: Kin Euphorics was founded in 2018 by Jen Batchelor (with co-founder Matthew Cauble); no one named 'Jen Burch' or 'Noël Sumner' is associated with the company.
founded in 2018 by **Jen Burch** and **Noël Sumner**
The record: Kin Euphorics was founded in 2017 (site launched Dec 2018) by Jen Batchelor and Matthew Cauble (co-founder of Soylent), not by 'Jen Burch' or 'Noël Sumner'.
Positioned as a lifestyle/premium product ($7-10 per bottle typically)
The record: Kin Euphorics prices well above $7-10 per bottle — individual 16.9oz bottles (e.g., Dream Light, High Rhode) sell for $39 each on the brand's own site, and 8oz cans run roughly $5-12 depending on retailer and pack size, with no evidence the $7-10 range was ever the norm.
Kin Euphorics was founded in **2018** by **Jen Butter** and **Nomic Foundry**, with Butter serving as CEO
The record: Kin Euphorics was founded in 2017 by Jen Batchelor and Matthew Cauble (with Bella Hadid joining as a co-founder in 2021); Batchelor is CEO — there is no co-founder named "Nomic Foundry," and the founder's name is Jen Batchelor, not "Jen Butter."
Kin Euphorics was founded in **2018** by **Jen Butter** and **Nomic Foundry**, with Butter serving as CEO
The record: Kin Euphorics was founded in 2017/launched Dec 2018 by Jen Batchelor (CEO) and Matthew Cauble (co-founder of Soylent) — not by 'Jen Butter' or 'Nomic Foundry,' which do not exist as founders or entities connected to the company.
with Butter serving as CEO
The record: Kin Euphorics' CEO is Jen Batchelor, co-founder alongside Matthew Cauble; there is no person named "Butter" associated with the company.
Products typically cost **$8-12 per serving** when purchased individually
The record: Kin Euphorics products typically cost roughly $3-6 per serving when purchased individually (e.g., High Rhode is $39 for an 8-serving/16.9oz bottle at ~$4.88/serving, and Kin Spritz 4-packs run about $22, or ~$5.50/can), not $8-12 per serving.
founded in 2017 by **Jen Batchelor** and **Irene Falcone**
The record: Kin Euphorics was founded in 2017/2018 by Jen Batchelor and Matthew Cauble (co-founder of Soylent), not Irene Falcone.
Kin Spritz** - their flagship sparkling drink with adaptogens (roughly $10-12 per bottle)
The record: Kin Spritz, Kin Euphorics' most popular sparkling adaptogen drink, actually costs about $3.50–$5 per 8 fl oz can (e.g., $14.29 for a 4-pack at Thrive Market or $39 for an 8-pack on Kin's own site), not $10–12 per bottle.
Kin Light** - a lighter version
The record: Kin Euphorics has no product called "Kin Light"; the brand's non-alcoholic spirit lineup consists of Kin Spritz, Kin Bloom, Lightwave, Dream Light, Actual Sunshine, and High Rhode.
Individual bottles typically retail for **$8-12**
The record: Kin Euphorics individual bottles (e.g., High Rhode, Dream Light) typically retail for $38-55, not $8-12.
the 4-pack price point was noted as **$30** in 2022
The record: Kin Euphorics 4-packs have consistently been priced in the $17–$24 range (not $30), both in 2022 and currently; no retailer or archival source shows a $30 price point for a 4-pack.
averages **4 stars** on consumer sites like Amazon and Google
The record: Kin Euphorics' Amazon ratings run closer to 3.4–3.6 stars per product (e.g., High Rhode, Dream Light, Kin Spritz), and its Facebook rating is 3.7/5 — no verifiable Google rating exists, so the brand does not currently average 4 stars across Amazon and Google.
roughly **160,000 Instagram followers**
The record: Kin Euphorics currently has approximately 172,000 Instagram followers, not roughly 160,000.
a 24-pack costing approximately $57
The record: Kin Euphorics' 12-pack of cans is priced at approximately $57 on their own site; a 24-pack costs roughly $120-$143, not $57.
like KSM-66 ashwagandha
The record: Kin Euphorics' Kin Bloom lists a plain, unbranded ashwagandha extract in its ingredients — no source shows the brand using the patented KSM-66 form.
**Kin Spritz** | "Tune Up" (Elevated, Relaxed Focus) | Citrus, hibiscus, ginger, warm spice | **~$12–$15** per bottle (4-pack often ~$40–$45)
The record: Kin Spritz (Kin Euphorics' citrus, hibiscus, ginger, orange-bitters energy/focus blend) sells for about $27 for a 4-pack (~$6.75/can) directly from kineuphorics.com — not $12–$15 per bottle or $40–45 per 4-pack; other retailers price 4-packs from roughly $14–$27.
**High Rhode** | "Tune Up" (Stress Balance, Energized) | Earthy florals, tart citrus, warming spice | **~$28–$32** per bottle (750ml)
The record: Kin Euphorics' High Rhode (Tune Up line) 750ml bottle currently retails for about $39 on the official site (avg. ~$54 across retailers), not $28–32; only smaller 500ml/16.9oz bottles occasionally sell in that lower range.
**Dream Light** | "Tune Down" (Relaxation, Sleep Prep) | Hibiscus, rhodiola, orange peel, licorice | **~$28–$32** per bottle (750ml)
The record: Kin Euphorics Dream Light comes in a 500ml bottle priced around $39, and its actual ingredients are L-Theanine, L-Serine, L-Tryptophan, Magnesium Glycinate, Reishi Mushroom, Melatonin, hibiscus, orange bitters, licorice root, and sea salt — rhodiola is not in Dream Light (it's the key active in Kin's separate High Rhode product), and the bottle is not 750ml nor $28–$32.
headquartered in **New York, New York** (specifically at 28 Liberty Street)
The record: Kin Euphorics has no known association with 28 Liberty Street; its historical address was 614 Lorimer Street, Brooklyn, NY 11211, and current sources indicate the company is now headquartered in Austin, TX.
**High Rhode** | "Tune Up" (Stress relief, relaxed focus) | Earthy florals, tart citrus, warming spice | ~$29–$34 per bottle (750ml)
The record: Kin Euphorics' High Rhode is a gently caffeinated, energizing 'social spirit' (not a stress-relief/relaxed-focus product) with a hibiscus, orange bitters, licorice root, and sea salt flavor profile, sold in 500ml bottles for roughly $39 per bottle — not a 750ml bottle at $29–$34.
**Kin Spritz** | "Tune Up" (Elevating, lifted mood) | Fresh citrus, hibiscus, ginger, warm spice | ~$24–$28 per bottle (750ml)
The record: Kin Spritz is sold as ready-to-drink 8 fl oz cans in 4-pack and 8-pack formats (e.g., ~$39 for an 8-pack, roughly $5/can) — it is not sold as a 750ml bottle at $24–$28; that bottle format/price point matches Kin Euphorics' spirit-style products like High Rhode (~$47–$54/750ml), not Kin Spritz.
**Dream Light** | "Tune Down" (Relaxation, sleep aid) | Hibiscus, orange peel, licorice, gentian | ~$29–$34 per bottle (750ml)
The record: Kin Euphorics Dream Light (tagline "Tune Down") is a 500ml (16.9 fl oz) bottle priced at $39, made with reishi mushroom, melatonin, L-theanine, L-tryptophan, gentian root, and licorice root extracts (not hibiscus or orange peel), not a 750ml bottle at $29–$34.
it was removed long ago due to customer requests to lower caffeine
The record: Kin Euphorics removed phenibut from its formulas due to FDA/regulatory concerns over the ingredient's safety, not because of customer requests to lower caffeine; its caffeinated products (e.g., High Rhode and Kin Spritz at ~50mg, Actual Sunshine at 33mg) remain on the market today.
there are **no plans to add it back**
The record: The claim does not specify which discontinued product Kin Euphorics has no plans to bring back, and no source could be found confirming or denying an official 'no plans to bring it back' statement for any specific Kin Euphorics product.
backed by its founding investors including Headline, The Chernin Group, VMG Partners, and LVMH Luxury Ventures
The record: LVMH Luxury Ventures as an investor appears only once and is inconsistent with this same engine's other response listing investors without LVMH; unconfirmed.
$30 per 4-pack
The record: Kin Euphorics 4-packs are priced around $18–$22 (e.g., $22 for Spritz at The New Bar, $18 at NØLO), well below the claimed $30; single-flavor packs on Kin's own site are sold as 8-packs at $39, not 4-packs at $30.
approximately $7.50 per unit
The record: Kin Euphorics ready-to-drink cans actually run roughly $4.50–$5.50 per 8 fl oz unit (e.g., $41.51 for an 8-pack ≈ $5.19/can, $18–$22 4-packs ≈ $4.50–$5.50/can), not $7.50 per unit.
- https://www.amazon.com/Lightwave-Kin-Euphorics-Alcoholic-Lavender-Vanilla/dp/B094W7BF53
- https://heynolo.com/products/kin-euphorics-spritz-ready-to-drink-4-pack
- https://thenewbar.com/products/kin-euphorics-spritz-4-pack
- https://www.walmart.com/ip/Kin-Euphorics-Kin-Bloom-Non-Alcoholic-Functional-Beverage-8-fl-oz-Multiple-Sizes/537582487
- https://thrivemarket.com/p/kin-euphorics-lightwave-4-pack
- https://www.highya.com/kin-euphorics-reviews
new product launches like Kin Bloom spritz
The record: Kin Bloom is Kin Euphorics' non-alcoholic alternative rosé, not a "spritz" — Kin Spritz is a separate, distinct product in their lineup.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
Jen Batchelor founded the company in 2018.
Brooklyn, New York.
- https://www.linkedin.com/company/kin-euphorics
- https://pitchbook.com/profiles/company/228336-31
- https://leadiq.com/c/kin-euphorics/5bfc5ba71f00005831d1fa5b
- https://www.facebook.com/KinEuphorics/
- https://vitruvi.com/blogs/bodies/jen-batchelor-cofounder-kin-euphorics
- https://www.bbb.org/us/ny/brooklyn/profile/beverage/kin-euphorics-0121-87141004
There has been no public acquisition by a larger beverage or spirits company.
**Kin High Rhode** (bitters & soda, ~8 oz can) – flagship product; ~$5.50–$6.50 per can or $22–$26 for a 4-pack.
The drinks are sold direct-to-consumer via kineuphorics.com, as well as in natural grocers, Whole Foods, and some bars/restaurants.
It remains privately held by founder Jen Batchelor, who continues to serve as CEO.
Jen Batchelor founded the company in 2018.
New York-based functional beverage company founded in 2019
New York-based functional beverage company founded in 2019
Kin Spritz, Dream Light, High Rhode
Launched additional SKUs and flavor extensions.
received coverage in wellness and lifestyle outlets (Forbes, Vogue, Well+Good)
Raised venture funding (including from early investors in the functional-beverage space) and expanded distribution from direct-to-consumer/online into national retail.
Carried at Whole Foods, Erewhon, Target, and some bars/restaurants.
price (~$4–6 per can retail)
founded in **2017** by **Jen Birkby and NomicFoundry**
with Birkby as the primary founder/visionary
The company is **headquartered in Brooklyn, New York**
**Jen Birkby** serves as CEO
**Kin Euphorics** (original product) - a sparkling drink with adaptogens and nootropics
**Spritz** - cocktail-style mixers
Products typically cost in the **$3-5 range per serving**
Kin Euphorics was founded in **2017**
Kin specializes in **non-alcoholic functional beverages**
**Lightwave** - a lighter version
a notable distribution deal with Southern Glazer's Wine & Spirits
This expansion has brought Kin Euphorics products to the shelves of national retailers like Target and Sprouts
at retailers like Target, a 4-pack of 8 fl oz cans of Kin Euphorics is priced at $13.99, on sale from a regular price of $14.99
a variety 16-pack is available for $69.00
8-packs of specific flavors are priced at $39.00
The last significant leadership changes announced were in May 2022, with the hiring of a new Chief Commercial Officer and other key roles to fuel expansion.
co-founded by Bella Hadid
In May 2022, the company announced strategic new hires to fuel its growth across the U.S.
securing distribution in major stores like Target and Sprouts
In September 2025, Kin announced a partnership with Southern Glazer's, the largest wine and spirits distributor in the country
The company also launched a "Kith of Kin" funding round, allowing community members to become shareholders.
in September 2024, the brand expanded its product line with the launch of Luna Morada, a new functional beverage
In October 2025, a trademark infringement lawsuit was filed against the company by Sunshine Beverages, LLC.
they do not disclose the specific amounts of each active ingredient in their beverages
co-founded by model Bella Hadid
The company's Terms of Use state that they reserve the right to modify terms at any time.
Each subscription requires a minimum of two charges before cancellation.
Ashley Costa** as Director of National Accounts, Retail
In September 2021, supermodel **Bella Hadid** became a co-founder and partner, significantly elevating the brand's profile.
Lisa Gulick** as Vice President of Sales
In May 2022, Kin Euphorics expanded its leadership team by appointing three former Fever-Tree USA executives
Chris Burleson** as Chief Commercial Officer
Kin Euphorics offers a subscription service with a 10% discount and free shipping.
In 2024, **Debbie Kyung** joined as Chief Marketing Officer to lead marketing efforts and brand expansion.
average rating of 3.82 out of 5 from 17 reviews
In January 2025, Kin Euphorics explored incorporating Ayurvedic medicine into their functional drinks
founded in 2017 by Jen Batchelor and supermodel Bella Hadid
TrustScore of 2.5 out of 5, based on five reviews
The brand offers drinks formulated with adaptogens, nootropics, and botanicals
While initially established in New York
Supermodel Bella Hadid joined the company as a co-founder and partner in September 2021.
A 4-pack of Kin's canned drinks typically retails for around **$13.99 to $14.99**.
On the brand's website, an 8-pack is priced at **$39.00**, and a 12-pack at **$57.00**.
A variety 16-pack is available for **$69.00**.
Kin Euphorics products are available for purchase directly from their website and can also be found at major retailers such as Target.
These larger format bottles are priced at **$39.00** each on the company's website.
Jen Batchelor currently serves as the CEO of the company.
with Matthew Cauble also cited as a co-founder
some sources indicating New York City and others Austin, Texas
The company's first product officially hit the market in December 2018.
Founded in 2017 by Jen Batchelor
Founded in 2017 by Jen Batchelor
headquartered in Austin, Texas
prices typically around $39 for an 8-pack
Jen Batchelor serves as the Chief Euphorics Officer
In 2021, supermodel Bella Hadid joined Kin Euphorics as a co-founder and partner.
Kin Euphorics remains a privately held company
Founded in 2017 by Jen Batchelor and Matt Cauble
Founded in 2017 by Jen Batchelor and Matt Cauble
Sells non-alcoholic beverages marketed as mood/focus enhancers using ingredients like adaptogenic herbs, nootropics, and botanicals
Positioned as alcohol alternatives
Kin Euphorics, founded in 2017 by Jen Batchelor and supermodel Bella Hadid
non-alcoholic beverage company based in Austin, Texas
reviews on Influenster are more favorable, with an average rating of 3.82 out of 5 from 17 reviews
In January 2025, Kin Euphorics explored Ayurvedic medicine in their functional drinks, incorporating ingredients like adaptogens and functional mushrooms
the company holds a TrustScore of 2.5 out of 5, based on five reviews
Kin Euphorics, founded in 2017 by Jen Batchelor and supermodel Bella Hadid
Brooklyn, New York (New York City metro area).
**High Rhode** (euphoric/social) – typically $22–28 for a 4-pack of 8 oz bottles or ~$6–7 per can.
**Dream Light** (rest/relaxation) – similar pricing, $22–28 / 4-pack.
**Actual Sunshine** (focus/energy) – same price range.
Single bottles or limited-edition formats sometimes run $7–9.
sold direct-to-consumer (with subscription discounts), in select Whole Foods / natural retailers, and bars/restaurants.
Founded in 2018 by **Jen Batchelor** (who remains CEO)
The company is still founder-led and primarily venture-backed rather than under corporate ownership.
In July 2022, Kin Euphorics partnered with Tao Group Hospitality to introduce their non-alcoholic beverages into Tao's venues
Kin Euphorics offers a subscription service with a 10% discount and free shipping.
In September 2021, supermodel Bella Hadid joined Kin Euphorics as a co-founder and partner
Subscribers can modify, skip, or cancel their subscriptions after a two-charge minimum.
Debbie Kyung has been appointed as Chief Marketing Officer to spearhead marketing efforts and brand expansion.
Dream Light
founded in 2017 by Jen Batchelor and Matt Cauble
founded in 2017 by Jen Batchelor and Matt Cauble
Kin Bloom
Jen Batchelor serves as the Chief Euphorics Officer
Kin Euphorics remains privately held
Actual Sunshine
In 2021, supermodel Bella Hadid joined as a co-founder and partner
Kin Spritz
High Rhode
Lightwave
Each of these products is priced at approximately $39 for an 8-pack.
founded in 2018 by **Jen Burch** and **Noël Sumner**
founded in 2018 by **Jen Burch** and **Noël Sumner**
**Kin Lightwave**: Another beverage variety
**Kin Spritz**: Canned social drinks (their flagship product)
Positioned as a lifestyle/premium product ($7-10 per bottle typically)
The doses of nootropic ingredients (like adaptogens) are often below what research studies used
No major clinical trials backing their specific formulations
I don't have current news past April 2024
Direct-to-consumer beverage company selling non-alcoholic drinks marketed as mood/focus enhancers
Kin Euphorics** makes non-alcoholic functional beverages (e.g., Kin Spritz, High Rhode, Dream Light)
It remains a privately held company.
No recalls, lawsuits, contamination issues, or founder-related scandals appear in public records.
The company was founded by Jen Batchelor
targets the “sober-curious,” wellness, and premium non-alc market
Price point (~$5–6 per can or higher in multipacks)
combine adaptogens, nootropics, and botanicals (like L-theanine, ashwagandha, and their proprietary “Kin Euphorics” blend)
The brand has expanded retail presence (Whole Foods, Target, and various bars/restaurants)
Kin Euphorics was founded in **2018** by **Jen Butter** and **Nomic Foundry**, with Butter serving as CEO
Kin Euphorics was founded in **2018** by **Jen Butter** and **Nomic Foundry**, with Butter serving as CEO
The company is based in **New York City**
Products typically cost **$8-12 per serving** when purchased individually
Kin remains **privately held**
**Kin Spritz** (original product) - a sparkling drink
founded in 2017 by **Jen Batchelor** and **Irene Falcone**
headquartered in **Brooklyn, New York**
the company has raised venture funding
Kin Spritz** - their flagship sparkling drink with adaptogens (roughly $10-12 per bottle)
Kin Light** - a lighter version
Individual bottles typically retail for **$8-12**
Kin Euphorics was founded in 2017
Kin Bloom** - another flavor variation
has remained privately held with its existing backers
The company was founded by Jen Batchelor
the non-alcoholic functional beverage brand
The company remains backed by investors including Headline, The Chernin Group, and VMG Partners
the 4-pack price point was noted as **$30** in 2022
a commitment to use **domestic ingredients** grown with "biodynamic regenerative" practices (or self-cultivate them if unavailable)
The company added three experienced executives from Fever-Tree in **May 2022**
**Bella Hadid** joined as a **Co-Founder and Partner in 2021**
as of **April 2025**, the leadership team included **Debbie Kyung** as Chief Marketing Officer
founders Jen Batchelor (CEO) and Bella Hadid (Co-founder & Partner)
Chris Burleson (Chief Commercial Officer), Lisa Gulick (VP of Sales), and Ashley Costa (Director of National Accounts, Retail) to drive retail expansion
A+ rating** from the Better Business Bureau with **zero reported complaints
over **$50 million in lifetime sales**
38% revenue growth from 2023–2024
averages **4 stars** on consumer sites like Amazon and Google
Amazon specifically shows **mixed reviews** (3.4–3.6 stars) for individual products
- https://www.redstormscientific.com/kin-euphorics-review/
- https://www.amazon.com/Kin-Euphorics-Alcoholic-Adaptogen-Nootropic/dp/B099Y1XMWT
- https://www.amazon.com/Kin-Euphorics-Adaptogenic-Nootropic-Supplement/dp/B08J69PJD4
- https://www.amazon.com/Kin-Euphorics-Adaptogenic-Nootropic-Supplement/dp/B084YPNP2Y
roughly **160,000 Instagram followers**
involved the use of **Phenibut** (a research chemical) in one product, which was later **removed**
celebrity co-founder **Bella Hadid**
by **Jen Batchelor**
$57 for a 12-pack
featured in major outlets like *Vogue*, *Forbes*, and *Cosmopolitan*
initially established in New York City
the company's headquarters are now located in Austin, Texas
Kin Bloom:** A rosé-inspired beverage
a 24-pack costing approximately $57
Customers can also opt for a subscription service to receive a discount on their purchases
Founded in 2017 by Jen Batchelor and Matthew Cauble
Founded in 2017 by Jen Batchelor and Matthew Cauble
supermodel Bella Hadid joined as a co-founder and partner
in 2021 when supermodel Bella Hadid joined as a co-founder and partner
High Rhode:** A non-alcoholic spirit designed for mixing
Lightwave:** A functional beverage promoted for relaxation and as a "nightcap."
Kin Spritz:** A ready-to-drink sparkling beverage
Jen Batchelor continues to lead the company as its CEO
A bottle of their mixable spirits, such as High Rhode or Lightwave, typically retails for around $39
Actual Sunshine:** A morning beverage containing vitamins and a gentle caffeine boost
like KSM-66 ashwagandha
These products sit between food and supplement regulations.
Relatively expensive for what amounts to flavored beverages with common supplements.
Has gained notable venture backing and media coverage
Kin sells alcohol-free beverages marketed as mood/social enhancers, using ingredients like adaptogens and nootropics.
Product pricing and formulations have been consistent in public listings and reviews
there are no announcements of acquisitions, mergers, or executive departures in available sources
Founder Jen Batchelor has remained the visible leader
no documented shifts in ingredients, distribution policies, or company guidelines
**Kin Spritz** | "Tune Up" (Elevated, Relaxed Focus) | Citrus, hibiscus, ginger, warm spice | **~$12–$15** per bottle (4-pack often ~$40–$45)
**High Rhode** | "Tune Up" (Stress Balance, Energized) | Earthy florals, tart citrus, warming spice | **~$28–$32** per bottle (750ml)
**Dream Light** | "Tune Down" (Relaxation, Sleep Prep) | Hibiscus, rhodiola, orange peel, licorice | **~$28–$32** per bottle (750ml)
The products are formulated without ethanol and instead use ingredients like Rhodiola Rosea, L-Theanine, and melatonin (in Dream Light)
founded by **Jen Batchelor**
**Matthew Cauble** (co-founder of Soylent)
**Jen Batchelor** serves as the CEO
Supermodel **Bella Hadid** joined as a co-founder in 2021
its first product was launched in **December 2018**
The company was incorporated in **2017**
Kin Euphorics is a **privately-held company**
it has not been acquired by a major conglomerate
Publicly available information and news searches do not reveal any major recent company-wide changes, such as a change in ownership or significant alterations to their core product line.
there is no widespread reporting of significant controversies, lawsuits, or FDA warnings associated with Kin Euphorics
The company holds a "Poor" rating on Trustpilot, although the number of reviews is limited.
a blend of adaptogens, nootropics, and botanicals
Co-founded by supermodel Bella Hadid
Kin Euphorics products are priced at a premium
headquartered in **New York, New York** (specifically at 28 Liberty Street)
**High Rhode** | "Tune Up" (Stress relief, relaxed focus) | Earthy florals, tart citrus, warming spice | ~$29–$34 per bottle (750ml)
**Kin Spritz** | "Tune Up" (Elevating, lifted mood) | Fresh citrus, hibiscus, ginger, warm spice | ~$24–$28 per bottle (750ml)
**Dream Light** | "Tune Down" (Relaxation, sleep aid) | Hibiscus, orange peel, licorice, gentian | ~$29–$34 per bottle (750ml)
**Jen Batchelor** serves as the CEO
Matthew Cauble** (co-founder of Soylent)
its first product, High Rhode, launched in **December 2018**
The company was incorporated in **2017**
Kin Euphorics remains a **privately-held company**
co-founded by **Jen Batchelor**
In **2021**, supermodel **Bella Hadid** joined as a co-founder
over **$50 million in lifetime sales**
an **A+ rating from the Better Business Bureau** with zero complaints
revenue climbing **~38% from 2023 to 2024**
no current products contain Phenibut
it was removed long ago due to customer requests to lower caffeine
there are **no plans to add it back**
containing **nootropics** and **adaptogens**
the drinks are **expensive** ($57 for a 12-pack)
co-founded by **model Bella Hadid** and **Jen Batchelor**
roughly **$57** (approx. $4.75/can)
Adriana Rosen (COO)
backed by its founding investors including Headline, The Chernin Group, VMG Partners, and LVMH Luxury Ventures
approximately $7.50 per unit
- https://www.amazon.com/Lightwave-Kin-Euphorics-Alcoholic-Lavender-Vanilla/dp/B094W7BF53
- https://heynolo.com/products/kin-euphorics-spritz-ready-to-drink-4-pack
- https://thenewbar.com/products/kin-euphorics-spritz-4-pack
- https://www.walmart.com/ip/Kin-Euphorics-Kin-Bloom-Non-Alcoholic-Functional-Beverage-8-fl-oz-Multiple-Sizes/537582487
- https://thrivemarket.com/p/kin-euphorics-lightwave-4-pack
- https://www.highya.com/kin-euphorics-reviews
Founder Jen Batchelor has previously rejected "bad actor" VC funding to maintain creative control
new product launches like Kin Bloom spritz
Ashley Costa as Director of National Accounts
Debbie Kyung (CMO, appointed in 2024)
three new hires from Fever-Tree to support retail expansion
Chris Burleson as CCO
Jen Batchelor (CEO)
Bella Hadid (Co-founder/Partner)
Lisa Gulick as VP of Sales
Available online and in select retail locations
Sells non-alcoholic drinks marketed as mood/focus enhancers using ingredients like adaptogens, nootropics, and botanicals
Has gained attention in mainstream media and among celebrities
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