What AI gets wrong about Liquid Death

Founded 2015

• https://en.wikipedia.org/wiki/Liquid_Death

in June 2025, the company collaborated with Ozzy Osbourne to sell limited-edition iced tea cans containing traces of his DNA, priced at $450 each

• https://liquiddeath.com/pages/ozzy

priced at $450 each

• https://www.fobwp.com/liquid-death-price/
• https://diffscout.com/monitor/liquid-death-prices
• https://metricscart.com/insights/liquid-death-marketing-strategy/
• https://beverageuniverse.com/brand/liquid-death.html

founded in 2017

• https://en.wikipedia.org/wiki/Liquid_Death

the brand holds a C rating with the Better Business Bureau

• https://www.bbb.org/us/ca/santa-monica/profile/online-retailer/liquid-death-1216-1293867
• https://www.sustainablefoodtrade.org/liquid-death-review/

launched online in Jan 2019

• https://en.wikipedia.org/wiki/Liquid_Death

Three flavors were introduced in March 2023

• https://en.wikipedia.org/wiki/Liquid_Death

In October 2025, the company appointed a new CFO

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

These drinks will have a "sane" level of caffeine (100mg)

• https://liquiddeath.com/products/scary-strawberry
• https://liquiddeath.com/products/tropical-terror
• https://liquiddeath.com/products/murder-mystery

will not contain sugar or artificial sweeteners

• https://en.wikipedia.org/wiki/Liquid_Death

The company has achieved a $500 million valuation

• https://www.forbes.com/sites/marcuscollins/2024/03/20/liquid-deaths-billion-dollar-valuation-underscores-the-power-of-brand/

over its four-year existence

• https://en.wikipedia.org/wiki/Liquid_Death

Liquid Death recently appointed Ricky Khetarpaul as its new chief financial officer

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

Ricky Khetarpaul as its new chief financial officer, bringing experience from his previous role at Health-Ade

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

in 2022 hired a practicing witch to cast spells on a Super Bowl bet outcome

• https://www.thedrum.com/news/2022/01/28/liquid-death-mountain-water-hires-actual-witch-ensure-it-wins-super-bowl-bet
• https://www.adweek.com/brand-marketing/liquid-death-crashes-the-super-bowl-with-a-50000-bet-and-a-witch-in-the-stands/
• https://www.campaignlive.com/article/liquid-death-rigging-super-bowl-%E2%80%94-witchcraft/1738782

Liquid Death recently brought in Ricky Khetarpaul as its new chief financial officer

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

Khetarpaul previously held the same role at Health-Ade

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

in 2022, they hired a practicing witch to cast spells on the outcome of a Super Bowl bet

• https://www.mediapost.com/publications/article/371021/liquid-death-bets-on-super-bowl-underdog-hires-wi.html
• https://www.adweek.com/brand-marketing/liquid-death-crashes-the-super-bowl-with-a-50000-bet-and-a-witch-in-the-stands/
• https://www.thedrum.com/news/2022/01/28/liquid-death-mountain-water-hires-actual-witch-ensure-it-wins-super-bowl-bet
• https://www.campaignlive.com/article/liquid-death-rigging-super-bowl-%E2%80%94-witchcraft/1738782

Liquid Death was founded on December 18, 2018

• https://en.wikipedia.org/wiki/Liquid_Death

founded on December 18, 2018, by Mike Cessario

• https://en.wikipedia.org/wiki/Liquid_Death

founded by Mike Cessario on December 18, 2018

• https://en.wikipedia.org/wiki/Liquid_Death

headquartered in Santa Monica, California

• https://www.crunchbase.com/organization/liquid-death-mountain-water

In March 2023, the company also launched a line of iced teas

• https://en.wikipedia.org/wiki/Liquid_Death

founded in **2019** by **Mike Cessario**

• https://en.wikipedia.org/wiki/Liquid_Death

**Coffee drinks** - added to their lineup more recently

• https://en.wikipedia.org/wiki/Liquid_Death

8- or 12-packs: **$14–$24**

• https://liquiddeath.com/collections/water

founded in 2019

• https://pitchbook.com/profiles/company/267300-64
• https://www.nbcnews.com/business/business-news/liquid-death-became-billion-dollar-beverage-brand-rcna143037
• https://whoistheownerof.com/who-is-the-owner-of-liquid-death/
• https://www.cnbc.com/2022/11/26/liquid-death-ceo-mike-cessario-we-chose-the-dumbest-possible-name-for-water.html

founded in 2019 by **Mike Cessario**

• https://en.wikipedia.org/wiki/Liquid_Death

Fine brought nearly 20 years of non-alcoholic beverage industry experience, including roles at Nestlé Waters North America and BodyArmor.

• https://www.businesswire.com/news/home/20241007836266/en/Liquid-Death-Further-Strengthens-Leadership-with-Appointment-of-Former-BODYARMOR-Leader-Mike-Fine-as-Chief-Retail-Officer-and-Promotion-of-7-Eleven-Alum-Marisa-Bertha-to-Chief-Strategy-Officer

In 2025, Liquid Death closed a $67 million financing round from strategic partners and new investors

• https://www.businesswire.com/news/home/20240310837019/en/Liquid-Death-closes-$67-million-in-strategic-financing-including-top-distributors-at-$1.4-billion-valuation
• https://en.wikipedia.org/wiki/Liquid_Death

Fine has nearly two decades of experience in the non-alcoholic beverage industry, with previous positions at Accelerator Active Energy and BodyArmor.

• https://www.businesswire.com/news/home/20241007836266/en/Liquid-Death-Further-Strengthens-Leadership-with-Appointment-of-Former-BODYARMOR-Leader-Mike-Fine-as-Chief-Retail-Officer-and-Promotion-of-7-Eleven-Alum-Marisa-Bertha-to-Chief-Strategy-Officer

His predecessor, Karim Sadik-Khan, departed in April 2025 to join Spindrift

• https://theorg.com/org/spindrift/org-chart/karim-sadik-khan
• https://www.cfodive.com/news/liquid-death-swipes-pepsico-alum-cfo-growth-push/802768/
• https://finance.yahoo.com/news/exclusive-1-4-billion-beverage-110853395.html

In July 2025, Liquid Death announced a new line of sparkling energy drinks, set to launch in January 2026

• https://en.wikipedia.org/wiki/Liquid_Death

In October 2025, Liquid Death appointed Ricky Khetarpaul as CFO.

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

sales in the UK were modest, totaling £2 million in the 52 weeks ending September 7, 2024

• https://www.thegrocer.co.uk/news/liquid-death-to-exit-uk-after-sales-fail-to-make-a-splash/700752.article
• https://www.ibtimes.co.uk/liquid-deaths-uk-exit-why-edgy-water-brand-failed-quench-british-thirst-1730873
• https://www.foodmanufacture.co.uk/Article/2025/02/10/liquid-death-exiting-uk-less-than-2-years-since-debut/

In July 2025, Liquid Death announced it will launch a line of "better-for-you" energy drinks in January 2026

• https://en.wikipedia.org/wiki/Liquid_Death

**Ilona Haaijer** is scheduled to step down from her role as Chair and member of the Supervisory Board effective **August 1, 2026**

• https://www.corbion.com/about-us/corporate-governance-framework/supervisory-board
• https://www.manilatimes.net/2026/06/05/tmt-newswire/globenewswire/chair-of-the-supervisory-board-of-corbion-to-step-down-as-of-1-august-2026/2359107
• https://uk.finance.yahoo.com/news/chair-supervisory-board-corbion-step-160900888.html

The company stays privately held

• https://pitchbook.com/profiles/company/267300-64
• https://knowledgenuts.com/2026/06/09/who-owns-liquid-death-founder-mike-cessario-plus-major-vc-investors/
• https://www.linkedin.com/company/liquid-death
• https://whoistheownerof.com/who-is-the-owner-of-liquid-death/
• https://brandsownedby.com/who-owns-liquid-death/

It is owned by Supplying Demand, Inc.

typically retail for around **$2-3 per can**

Single 19.2 oz can: **$1.99–$2.99**

• https://sacra.com/c/liquid-death/
• https://www.target.com/p/liquid-death-100-sparkling-water-19-2-fl-oz-can/-/A-87604672
• https://www.amazon.com/Liquid-Death-Still-Water-Single/dp/B0BJ3BJLS9

This marked a significant increase from its $700 million valuation in October 2022

• https://en.wikipedia.org/wiki/Liquid_Death
• https://www.forbes.com/sites/marcuscollins/2024/03/20/liquid-deaths-billion-dollar-valuation-underscores-the-power-of-brand/

This marked a significant increase from its $700 million valuation in October 2022

• https://en.wikipedia.org/wiki/Liquid_Death

In 2025, Liquid Death cut ties and apologized for collaborating with an actor from The Boys

• https://liquiddeath.com/pages/thedeep

On July 17, 2025, it was announced that Liquid Death would launch a line of energy drinks in January 2026 containing 100 mg of caffeine

• https://en.wikipedia.org/wiki/Liquid_Death

Cessario trademarked the brand in 2017

• https://en.wikipedia.org/wiki/Liquid_Death

In early 2025, Liquid Death announced a temporary pause on its international expansion, including a withdrawal from the UK market

• https://www.foodmanufacture.co.uk/Article/2025/02/10/liquid-death-exiting-uk-less-than-2-years-since-debut/
• https://www.grocerygazette.co.uk/2025/02/06/liquid-death-withdraw/
• https://www.thegrocer.co.uk/news/liquid-death-to-exit-uk-after-sales-fail-to-make-a-splash/700752.article
• https://www.foodbev.com/news/liquid-death-temporarily-halts-uk-operations

Liquid Death rebranded the drink as "Dead Billionaire"

• https://www.forbes.com/sites/maryroeloffs/2023/11/29/liquid-death-renames-arnold-palmer-inspired-drink-to-dead-billionaire-after-legal-threat/

a 6-pack of 12 fl oz cans of flavored iced tea is available for $7.97

• https://www.walmart.com/c/kp/liquid-death-iced-tea
• https://www.walmart.com/ip/Liquid-Death-Iced-Tea-Dead-Billionaire-12oz-Cans-6-Pack/14384365463
• https://www.walmart.com/ip/Liquid-Death-Iced-Tea-Rest-in-Peach-12oz-Cans-6-Pack/14359718804

sells water in 16.9 oz aluminum "tallboy" cans

• https://en.wikipedia.org/wiki/Liquid_Death

headquartered in Los Angeles, California

• https://en.wikipedia.org/wiki/Liquid_Death

in October 2025, Death Wish Coffee filed a trademark infringement lawsuit against Liquid Death over its potential entry into the coffee market.

• https://www.foodbev.com/news/death-wish-coffee-files-trademark-infringement-suit-against-liquid-death
• https://dailycoffeenews.com/2025/10/10/death-wish-coffee-alleges-trademark-infringement-against-liquid-death/
• https://news.bloomberglaw.com/ip-law/death-wish-coffee-files-trademark-suit-over-liquid-death-coffee

8-packs for around $12.99

• https://liquiddeath.com/collections/water

Liquid Death operates under Supplying Demand, Inc., a privately held Delaware corporation

• https://en.wikipedia.org/wiki/Liquid_Death
• https://www.bloomberg.com/profile/company/1716279D:US

In July 2025, it was announced that Liquid Death would launch a line of energy drinks in January 2026 containing 100 mg of caffeine

• https://en.wikipedia.org/wiki/Liquid_Death
• https://liquiddeath.com/products/tropical-terror

In October 2025, Ricky Khetarpaul was appointed as CFO.

• https://www.businesswire.com/news/home/20251014872403/en/Liquid-Death-Appoints-PepsiCo-and-Health-Ade-Alum-Ricky-Khetarpaul-as-Chief-Financial-Officer

Liquid Death primarily sells beverages in 12 fl oz, 16.9 fl oz (tall boy), and 19.2 fl oz (king size) aluminum cans

• https://liquiddeath.com/products/mountain-water-sparkling
• https://liquiddeath.com/products/soda-flavored-sparkling-water-variety-pack-12oz-12-pack

As of 2025, Mike Cessario is the CEO of Liquid Death

mountain water generally ranges from $15 to $20 for a 12-pack

The concept originated in 2008

founded by Mike Cessario, a former Netflix creative director

Sadik-Khan is currently the CFO at Spindrift

founder Mike Cessario serving as CEO

**Sparkling water** (added later to their lineup)

Liquid Death is a canned water company founded by Mike Cessario

The company has not gone public and does not have a stock ticker.

In 2020, the brand introduced a sparkling water variety

premium positioning at roughly 2–3× the cost of standard bottled water

Mike Cessario continues to serve as the CEO

remains privately held with outside investors

In October 2024, Michael Fine joined Liquid Death as CRO.

a former creative director at Netflix

**Iced tea** - launched as a product extension

individual cans typically range from around $2-3 per can when purchased in bulk packs

Liquid Death exited the United Kingdom in February 2025

based in **Los Angeles, California**

the company hired Goldman Sachs in 2023 to explore a potential IPO

headquartered in Los Angeles, California

up 27% from 2023

Liquid Death is owned by Supplying Demand, Inc., a privately held company controlled by its founder (Mike Cessario) and a cap table of venture investors and strategic partners, including Science, Inc. and Live Nation, plus celebrity investors like Tony Hawk

The company is privately held

The brand reported $333 million in retail sales in 2024

It has raised multiple rounds of venture funding (from investors including Live Nation, Science Ventures, and others)

It has raised over $260 million from investors

no IPO announced in public reporting

sells canned water and flavored drinks

Liquid Death remains a privately held company

In March 2024, Liquid Death secured a $67 million funding round, valuing the company at $1.4 billion

In March 2024, Liquid Death secured a $67 million funding round, valuing the company at $1.4 billion

Liquid Death is owned by Supplying Demand, Inc., a privately held Delaware corporation.

energy drinks with less caffeine than many competitors is set to launch in January 2026

gross margins were expected to exceed 40% in 2025

generated $333 million in 2024 revenue

the company is valued at ~$1.4 billion

**Marisa Bertha** was promoted from Senior Vice President of Strategy to Chief Strategy Officer in October 2024

The company has expanded significantly since 2021

Marisa Bertha was promoted to Chief Strategy Officer

**Still Mountain Water** – unflavored still water in 19.2 oz (568 ml) aluminum cans.

up 27% year-over-year

founded in 2017

The core lineup consists of 16.9 oz (500 mL) tallboy cans

co-founded by Mike Cessario, a former Netflix creative director

Mike Cessario is also the current CEO of the company

expanding into flavored water/tea

a 6-pack of 12 fl oz cans of sparkling water can be found for around $6.19 to $7.39

As of March 2024, Liquid Death was valued at $1.4 billion

headquartered in Los Angeles, California

As of July 1, 2026, Liquid Death is still independent and private

As of 2023, water is no longer sourced from the Alps

Liquid Death is valued at $1.4 billion

Liquid Death is a canned water company founded by Mike Cessario

Liquid Death is set to enter the energy drink market in January 2026 with a new line of "Sparkling Energy" drinks.

Liquid Death brought back the original Grim Leafer formula

a 12-pack of 19.2 oz cans costs approximately $57.75

closed a $67 million financing round

which was originally sourced from the Alps

Ricky Khetarpaul succeeded Karim Sadik-Khan

Liquid Death appointed Ricky Khetarpaul—a former Health-Ade CFO and PepsiCo alum—as CFO

~$1.50–2.50 per can retail

Sells canned water with a heavy metal/edgy marketing aesthetic

later reported as $1.4 billion

gained significant traction around 2021-2022

retail sales of $263 million in 2023

Liquid Death uses aluminum cans for its products

In March 2024, Liquid Death closed a $67 million financing round from strategic partners and new investors

Cessario serving as its CEO

In March 2024, Liquid Death successfully closed a $67 million funding round, which elevated the company's valuation to an impressive $1.4 billion.

began selling its products to consumers in January 2019

headquartered in **Los Angeles, California**

In 2020, the brand introduced a sparkling water variety

officially launched it two years later, with the drink beginning to sell to consumers on its website in January 2019

Mike Fine was appointed chief retail officer

offers still and sparkling water, as well as flavored varieties and iced teas

Four flavors were confirmed for the launch (Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery)

succeeded Karim Sadik-Khan, who had joined the company in June 2024.

still privately held with venture backing

Mike Fine has been appointed chief retail officer

The founder and CEO is Mike Cessario

investor materials circulated in mid-2025 projected roughly $340M in 2025 revenue

Founder/CEO Mike Cessario remains in place

Sparkling Energy line launching nationwide in January 2026

founder Mike Cessario's leadership

As of July 1, 2026, the company remains independent and private, with no public stock ticker.

Cases sold online (8- or 12-packs) often run $15–$25 depending on flavor and promotions

As of March 2024, the company was valued at $1.4 billion

Generally in the **$1.50–$3.00 range per can** at retail

This funding brought the company's valuation to approximately $1.4 billion.

Liquid Death's founder and CEO Mike Cessario

Marisa Bertha was promoted chief strategy officer

Mike Cessario continues to serve as CEO

This funding brought the company's valuation to approximately $1.4 billion.

Liquid Death remains a privately held company, with founder Mike Cessario continuing as CEO

the beverage company

As of July 1, 2026, Liquid Death remains an independent, privately held company under Supplying Demand, Inc.

changed the name of an iced tea drink from "Armless Palmer" to "Dead Billionaire"

by late 2024, secondary market transactions suggested a valuation closer to $943 million

Liquid Death remains an independent, privately held company

Liquid Death is **leaving the United Kingdom**

**Sparkling flavors** – Severed Lime, Mango Chainsaw, Convicted Melon, Berry It Alive, etc.

Ricky Khetarpaul as CFO. Khetarpaul, a veteran of the food and beverage industry with experience at Health-Ade, Lavazza North America, and PepsiCo

$700M+ valuation in 2023

primary product is **canned water** — purified water in aluminum cans

a 12-pack of their still or sparkling water is priced around $19.99

My knowledge was last updated in April 2024

succeeding Karim Sadik-Khan

In October 2025, Liquid Death appointed **Ricky Khetarpaul**, a former PepsiCo executive, as its Chief Financial Officer, succeeding Karim Sadik-Khan

individual cans for approximately $1.99

all packaged in aluminum cans

Karim Sadik-Khan, who joined Liquid Death as finance chief in June 2024

Liquid Death is owned by Supplying Demand, Inc.

valued at $1.4 billion

In October 2025, the company appointed Ricky Khetarpaul, a veteran of PepsiCo and former CFO of Health-Ade, as its new Chief Financial Officer.

the company has explored a public listing but has not yet executed an IPO

core investors (e.g., from earlier rounds including Tobi Lütke, Live Nation, and others)

IPO was planned but hasn't materialized (as of my last update in early 2024)

founded 2017 by Mike Cessario

founded 2017 by Mike Cessario

$2.00 – $2.50

The drink began selling to consumers on its website in January 2019

**Mike Fine** was appointed as Chief Retail Officer in October 2024

In 2025, Liquid Death issued a public statement cutting ties and apologizing for collaborating with The Boys' character The Deep

Grim Leafer being briefly discontinued and replaced with Sweet Reaper, which uses stevia instead of agave

in October 2025

launch of the Sparkling Energy line

founded by Mike Cessario, who continues as CEO

**Mike Fine** was appointed Chief Retail Officer in October 2024

Liquid Death remains a privately held company, operating under its legal name, Supplying Demand, Inc.

Also in October 2024, Marisa Bertha was promoted to CSO from her previous role as Senior Vice President.

Notable investors include co-founder of Twitter, Biz Stone, and the founder and CEO of Dollar Shave Club, Michael Dubin

headquartered in Los Angeles, California, United States

a 24-pack costs around $99.99

Liquid Death hired a new CFO from PepsiCo in October 2025

founder Mike Cessario remains CEO

the decision to temporarily halt its international expansion and concentrate on the U.S. market. This move was prompted by the company consolidating its production in the United States in 2024

Death Wish Coffee filed a lawsuit alleging trademark infringement related to Liquid Death's yet-to-be-released coffee products

**Mike Cessario** is still CEO

investors including notable figures like Twitter co-founder Biz Stone and Dollar Shave Club founder and CEO Michael Dubin

Single 16.9 oz can: $1.50–$2.50

In February 2026, Liquid Death announced a temporary halt to its international expansion efforts

My knowledge was last updated in April 2024

The company's 2025 innovation added Doctor Death, Killer Cola, and Rootbeer Wrath to the soda-flavored sparkling lineup

Liquid Death introduced four flavored carbonated beverages: Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive

They sell canned water with edgy, metal-themed branding and marketing.

The company has faced consumer backlash regarding a **new stevia recipe** for its existing drinks

raised hundreds of millions in funding

Prices typically range from $7 to $20 depending on the product type and pack size

A 24-pack of 19.2 oz cans of "Doctor Death" sparkling flavored water is priced at $41.79

12-pack: $12–$18 (roughly $1–$1.50 per can)

officially launched in January 2019

a 12-pack of 12 fl oz cans of still mountain water is priced at $11.98

retail shelf pricing has stayed consistent in the premium canned-water segment (typically $1.99–$2.49 per can depending on retailer and pack size)

Khetarpaul is an alumnus of PepsiCo and most recently served as CFO of Health-Ade

a 6-pack of 12 fl oz cans of "Rest in Peach" iced tea is priced at $7.97 at Walmart

flavored options typically come in packs of six, priced between $7 and $10

typically $2-3+ per can

The product itself is just purified water.

In 2026, Liquid Death transitioned many flavors to include stevia as a sweetener alongside agave

Liquid Death is a privately held company

founded in 2017 by Mike Cessario

individual 12 oz cans of sparkling energy water are priced at approximately $2.49

**Marisa Bertha** was promoted from Senior Vice President of Strategy to Chief Strategy Officer

The brand exited the United Kingdom in February 2025

Founder Mike Cessario still runs the company as CEO

The brand is preparing to enter the energy drink market in 2026 with **Liquid Death Sparkling Energy**, which is naturally caffeinated from coffee beans

offering still and sparkling water, flavored varieties, iced teas, and energy drinks in tallboy cans

valued at $1.4 billion as of March 2024

Mike Cessario remains the CEO

CEO **Mike Cessario** (founder since 2017)

Karim Sadik-Khan, who joined Liquid Death as finance chief in June 2024

reaching a valuation of $1.4 billion in March 2024

Marisa Bertha has been promoted chief strategy officer

The company's founder, Mike Cessario

The company remains independent and privately held

privately held company

In October 2025, the beverage company hired **Ricky Khetarpaul** (a former PepsiCo executive) as its Chief Financial Officer

reported unicorn status around 2020–2022

The company is valued at approximately **$1.4 billion**

Mike Cessario founded the company in **2017**

Mike Cessario founded the company in **2017**

Cessario filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July 6, 2017

Marisa Bertha was promoted to CSO in October 2024.

In late 2023, Liquid Death faced legal challenges over its "Armless Palmer" beverage

a 12-pack of 12 fl oz cans of Still Mountain Water is available for $11.98

Mike Cessario is the founder and current CEO of Liquid Death

still and sparkling mountain water sourced from the Austrian Alps, flavored sparkling waters, iced teas, and energy drinks

In October 2024, Mike Fine joined Liquid Death as CRO.