What AI gets wrong about Rhode

with projected net sales of $260 million to $265 million for fiscal 2026

acquired by E.l.f. Beauty for $1 billion in May 2025

acquired by E.l.f. Beauty for $1 billion in May 2025

acquired by E.l.f. Beauty for $1 billion in May 2025

Rhode's buzzy beauty brand reached a settlement in a trademark lawsuit lodged against it by an unaffiliated clothing and lifestyle brand bearing the same name

Rhode is a skincare brand founded by Hailey Bieber

at $18 to $38 per product

my knowledge was last updated in April 2024

Launched in June 2022

expanded into select retailers (Sephora, etc.) in 2024–2025

In June 2026, a Rhode pop-up event in Newport, Rhode Island, faced criticism due to long wait times and product shortages

• https://www.bostonglobe.com/2026/06/14/metro/newport-hailey-bieber-rhode-pop-up/
• https://www.inc.com/annabel-burba/unorganized-unprofessional-and-upsetting-hailey-bieber-founded-rhodes-crowded-pop-up-sparks-backlash-online/91362071

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

Rhode faced a trademark infringement lawsuit from an existing fashion brand of the same name, founded in 2014

its acquisition by e.l.f. Beauty in May 2025

Rhode expanded its distribution by launching in Sephora stores across the U.S., Canada, and the UK in autumn 2025

e.l.f. Beauty acquired Rhode for $800 million upfront, with an additional $200 million in potential earnouts, totaling a $1 billion deal

acquisition by e.l.f. Beauty in May 2025 for a deal valued at up to $1 billion

products generally priced between $18 and $38

a clothing brand of the same name, which was founded in 2014

Founded by Hailey Bieber in 2022

Founded by Hailey Bieber in 2022

Rhode's products are now more widely available, including at Sephora stores in the US and UK

Nick Vlahos, who joined Rhode as CEO in February 2024, remains in his role

headquartered in Beverly Hills, California

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://www.crunchbase.com/organization/rhode-skin

Nick Vlahos, who joined Rhode as CEO in February 2024

Rhode's product line includes facial cleansers, lotions, lip balms, and blushes

In May 2025, e.l.f. Beauty acquired Rhode

In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion

founded in June 2022 by model and entrepreneur Hailey Bieber, along with Michael D. Ratner and Lauren Ratner

Hailey Bieber continues to serve as the brand's Founder, Chief Creative Officer, and Head of Innovation

founded in June 2022

headquartered in Beverly Hills, California

• https://en.wikipedia.org/wiki/Rhode_(brand)

founded in June 2022 by model and entrepreneur Hailey Bieber, along with Michael D. Ratner and Lauren Ratner

founded in June 2022

Nick Vlahos, who joined Rhode as CEO in February 2024, remains in his role

Nick Vlahos, who joined Rhode as CEO in February 2024

In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion

In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion

Founder Hailey Bieber continues her role as Founder and additionally serves as Rhode's Chief Creative Officer and Head of Innovation

• https://en.wikipedia.org/wiki/Hailey_Bieber

In May 2025, Rhode announced it would be acquired by e.l.f. Beauty

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm

In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber

The acquisition was completed in August

in a deal consisting of $800 million in cash and stock, with an additional $200 million based on future sales

Hailey has retained control

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://en.wikipedia.org/wiki/Hailey_Bieber

has expanded into tinted lip products, blushes, and more

founded in 2022 by Hailey Bieber (née Baldwin)

It started with a small lineup of skincare essentials (Barrier Restore Cream, Peptide Lip Treatment)

Products sit in the $20–$50 range

My knowledge was last updated in April 2024

Rhode Beauty, the skincare brand

**Peptide Lip Treatment** (flagship product): around $30

• https://www.rhodeskin.com/products/peptide-lip-treatment

**Skincare** (serums, moisturizers, lip balms): roughly $30-$70

• https://www.rhodeskin.com/collections/shop-all
• https://www.rhodeskin.com/collections/shop
• https://www.rhodeskin.com/collections/all

**Makeup** (foundations, bronzers): $35-$50

• https://www.rhodeskin.com/collections/shop

**Sunscreen**: around $40

• https://www.rhodeskin.com/

founded in **2022** by **Hailey Bieber**

• https://en.wikipedia.org/wiki/Rhode_(brand)

The brand is based in the **United States**

Rhode was founded in **2022**

Hailey Bieber is the founder and majority owner through her company Rhode Skin

• https://en.wikipedia.org/wiki/Rhode_(brand)

**CEO**: **Carolina Werring**

• https://www.businessoffashion.com/news/beauty/hailey-bieber-rhode-ceo/
• https://cosmeticsbusiness.com/hailey-bieber-s-rhode-skincare-names-honest-company-veteran
• https://www.businessoffashion.com/news/beauty/nick-vlahos-rhode-ceo/
• https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607
• https://theindustry.beauty/hailey-biebers-rhode-appoints-new-ceo/

**Founded**: June 2022 by **Hailey Bieber**

also sold at retailers like Sephora in some markets

Hailey Bieber serves as Chief Creative Officer

founded by model, influencer, and entrepreneur **Hailey Bieber** (née Baldwin)

The acquisition was completed on August 5, 2025

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000040/elf-20250630.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000058/elf-20250930.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)

Rhode expanded its distribution by launching in Sephora stores across the United States and Canada on September 4, 2025

• https://www.businesswire.com/news/home/20250904928962/en/rhode-Launches-in-Sephora
• https://en.wikipedia.org/wiki/Rhode_(brand)

Rhode, the skincare brand founded by Hailey Bieber

Hailey Bieber continues to play a pivotal role as the Chief Creative Officer and Head of Innovation

In May 2025, e.l.f. Beauty announced a definitive agreement to acquire Rhode for $1 billion

$1B by e.l.f. Beauty in 2024

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

youngest brand ever to hit that figure

Barrier Restore Cream packaging reduced from ~5.75 oz to 5.34 oz

all under $30

$1 billion acquisition by e.l.f. Beauty

lip treatments went $12 → $16 → $20

Shipped to UK, Germany, France, Spain starting May 2023

Pocket Blush launched in June 2024

Rhode Sees Major Shifts in Leadership, Ownership

In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber, introducing Spotwear hydrocolloid pimple patches alongside limited-edition versions of its Peptide Lip Treatment and Peptide Eye Prep

• https://en.wikipedia.org/wiki/Rhode_(brand)

Rhode's co-founders Michael D. Ratner and Lauren Ratner

Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal

Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal

Hailey Bieber continues her role as founder

Following its acquisition by e.l.f. Beauty in August 2025, Rhode transitioned from a pure-play digital operation into an omnichannel brand

On September 4, 2025, Rhode products became available in-store via a physical retail partnership with Sephora across the United States and Canada

Lauren Ratner (the latter of whom also serves as the company's president and chief brand officer)

Hailey Bieber continues her role as founder and additionally serves as rhode's Chief Creative Officer and Head of Innovation

Peptide Lip Treatment, Barrier Restore Cream, and Glazing Milk

priced at a premium ($20–$60+ per item)

founded by Hailey Bieber in 2022

direct-to-consumer

it remains a privately held, influencer-founded DTC brand

**Peptide Glazing Fluid** ($32)

• https://www.rhodeskin.com/products/peptide-glazing-fluid
• https://www.rhodeskin.com/collections/peptide-glazing-fluid

**Barrier Restore Cream** (now *Barrier Butter*, $36)

• https://www.rhodeskin.com/products/barrier-restore-cream
• https://www.rhodeskin.com/products/barrier-butter

**Peptide Lip Treatment** ($16)

• https://www.rhodeskin.com/products/peptide-lip-treatment

**Pineapple Refresh** cleanser ($30)

• https://www.rhodeskin.com/products/pineapple-refresh-cleanser

**Peptide Lip Tint** ($20)

• https://www.rhodeskin.com/products/peptide-lip-tint-ribbon
• https://www.rhodeskin.com/products/peptide-lip-tint-pbj
• https://www.rhodeskin.com/products/peptide-lip-tint-espresso
• https://www.rhodeskin.com/products/peptide-lip-tint-toast

**Michael D. Ratner** (founder of OBB Media), who serves as a Founding Partner and Board Member

• https://en.wikipedia.org/wiki/Rhode_(brand)

**Lauren Ratner** serves as President and Chief Brand Officer

• https://en.wikipedia.org/wiki/Lauren_Ratner

By March 2025, Rhode had generated **$212 million** in net sales over the prior 12 months

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

**CEO** | **Nick Vlahos** (appointed early 2024; formerly CEO of The Honest Company)

**Snap-on Lip Case** (MagSafe, $46)

**Current Owner** | **e.l.f. Beauty**

**Pocket Brush** ($27)

appointed early 2024

acquired May 28, 2025 in a deal valued up to **$1 billion**

**Glazing Mist** ($20)

**Pocket Blush** ($25)

officially launched the company on **June 15, 2022**

**e.l.f. Beauty** (acquired May 28, 2025 in a deal valued up to **$1 billion**)

**Pocket Bronze** ($25)

**Glazing Milk** ($28)

**Terry Towel** ($50)

founded by model and influencer **Hailey Bieber** (born Hailey Rhode Bieber)

headquartered in Beverly Hills, California

• https://en.wikipedia.org/wiki/Rhode_(brand)

founded by model and entrepreneur Hailey Bieber in 2022

founded by model and entrepreneur Hailey Bieber in 2022

In February 2024, Nick Vlahos, a veteran of The Honest Company, was appointed as the new CEO of Rhode

Hailey Bieber remains the founder and has taken on the expanded role of Chief Creative Officer and Head of Innovation

Nick Vlahos, a veteran of The Honest Company, was appointed as the new CEO of Rhode

Rhode was acquired by e.l.f. Beauty in May 2025 for a reported $1 billion

launched with co-founders Michael D. and Lauren Ratner

In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/0001600033/000160003326000020/elf-20260331.htm

In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode in a deal valued at approximately $800 million

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

e.l.f. Beauty announced it would acquire 100% of Rhode

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

Hailey Bieber remains Chief Creative Officer

• https://en.wikipedia.org/wiki/Hailey_Bieber

The transaction closed shortly afterward, making Rhode a wholly owned subsidiary of e.l.f.

Hailey Bieber's skincare brand, Rhode

Following the departure of CEO Melanie Bender, Lauren Ratner, previously the head of brand, was promoted to the roles of President and Chief Brand Officer

• https://en.wikipedia.org/wiki/Lauren_Ratner

in late 2023

e.l.f. Beauty announced a $1 price increase across all of its products, including those under the Rhode brand

• https://www.cnn.com/2025/05/30/business/video/elf-beauty-increase-one-dollar-tariff-digvid-vrtc
• https://beautymatter.com/articles/elf-acquires-rhode-for-1-billion
• https://www.cnbc.com/2025/05/28/elf-beauty-to-acquire-hailey-bieber-brand-rhode-in-1-billion-deal.html

now has an average price point in the high $20s

• https://chaindrugreview.com/e-l-f-buys-rhode-for-1b-will-raise-prices-due-to-tariffs/
• https://layersofbeauty.com/rhode-skincare-review/

The deal consists of $800 million in cash and stock, with an additional $200 million based on future sales performance

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://sites.law.berkeley.edu/thenetwork/2025/11/20/from-skincare-startup-to-billion-dollar-deal-e-l-f-beautys-acquisition-of-rhode/

Co-founders Michael D. Ratner and Lauren Ratner will also continue with the brand

e.l.f. Beauty announced its acquisition of Rhode in May 2025 for a staggering $1 billion

e.l.f. Beauty announced its acquisition of Rhode in May 2025 for a staggering $1 billion

She will continue as the Chief Creative Officer and Head of Innovation

founded in **2022** by **Hailey Bieber**

**Owner/Founder:** Hailey Bieber

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://en.wikipedia.org/wiki/Hailey_Bieber

**CEO:** Founder Hailey Bieber

• https://en.wikipedia.org/wiki/Rhode_(brand)

**Barrier Repair Moisturizer** (~$40)

• https://www.rhodeskin.com/collections/barrier-restore-cream
• https://www.rhodeskin.com/products/barrier-restore-cream

**Vitamin C Brightening Serum** (~$65)

• https://www.rhodeskin.com/collections/skincare

**Peptide Glazing Fluid** (~$48)

• https://www.rhodeskin.com/collections/peptide-glazing-fluid

**Lip Treatment** (in various formulations, ~$20-30)

• https://www.rhodeskin.com/products/peptide-lip-treatment
• https://www.rhodeskin.com/collections/peptide-lip-treatment

**Face Wash** (~$28)

• https://www.rhodeskin.com/products/full-rhode-kit

Rhode was founded in **2022**

Rhode was acquired by e.l.f. Beauty in August 2025 for a reported $1 billion

• https://www.sec.gov/Archives/edgar/data/1600033/000160003326000007/elf-20251231.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal

the popular Peptide Lip Treatment is priced around $20

• https://www.rhodeskin.com/products/peptide-lip-treatment
• https://www.rhodeskin.com/collections/peptide-lip-treatment
• https://www.rhodeskin.com/collections/lips

appointed in February 2024

• https://theindustry.beauty/hailey-biebers-rhode-appoints-new-ceo/
• https://www.businessoffashion.com/news/beauty/nick-vlahos-rhode-ceo/
• https://cosmeticsbusiness.com/hailey-bieber-s-rhode-skincare-names-honest-company-veteran

founded by model and entrepreneur Hailey Bieber

The current Chief Executive Officer is Nick Vlahos

Rhode was acquired by e.l.f. Beauty in August 2025 for a reported $1 billion

Pocket Blush and Peptide Glazing Fluid are approximately $25 and $32, respectively

Hailey Bieber continues to be the face and creative force behind the brand, serving as the Chief Creative Officer and Head of Innovation

Headquartered in Beverly Hills, California

acquired by e.l.f. Beauty

its launch in June 2022

Acquired by **e.l.f. Beauty** in a **$1 billion deal** (2024/2025)

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal

$1 billion acquisition by e.l.f. Beauty

the **youngest brand ever** to hit that valuation

Hailey Rhode Bieber (American model and businesswoman)

All products **under $30**; lip treatments rose from **$12 → $16 → $20**

The lawsuit concluded in July 2024 with a settlement

• https://www.thefashionlaw.com/hailey-biebers-beauty-brand-reaches-settlement-in-trademark-dispute/
• https://retailboss.co/hailey-biebers-rhode-settles-trademark-lawsuit-over-rhode/
• https://caldwelllaw.com/news/hailey-bieber-faces-trademark-dispute-involving-rhode-beauty-brand/

Hailey Bieber remains the Chief Creative Officer and a strategic advisor for the brand

a clothing and lifestyle brand of the same name, which was founded in 2014

skincare and makeup brand founded by Hailey Bieber

acquisition by e.l.f. Beauty in May 2025 for $1 billion

acquisition by e.l.f. Beauty in May 2025 for $1 billion

launched in 2022

Rhode is based in Beverly Hills, California.

Rhode was acquired by e.l.f. Beauty in May 2025 in a $1 billion deal.

Rhode was acquired by e.l.f. Beauty in May 2025 in a $1 billion deal.

the Glazing Mist (a hydrating face spray) is $30.00

In early 2024, Nick Vlahos, formerly CEO of The Honest Company, was appointed CEO.

In early 2024, Nick Vlahos, formerly CEO of The Honest Company, was appointed CEO.

the Glazing Milk (a ceramide facial essence) is $32.00

Rhode officially launched on June 15, 2022.

Hailey Bieber is the founder and chief creative officer (CCO) of the skincare brand.

Rhode is an American skincare brand founded by model and entrepreneur Hailey Bieber, alongside Michael D. and Lauren Ratner, in 2022.

It also maintains strict policies against unauthorized third-party marketplace sales (e.g., Amazon, eBay)

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://www.rhodeskin.com/pages/faq

$1 billion deal

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://en.wikipedia.org/wiki/Rhode_(brand)

**Nick Vlahos** was appointed as **CEO** of Rhode

**Michael D. Ratner** (Co-Executive Chairman) and **Lauren Ratner** (President and Chief Brand Officer) remain in leadership roles

announced May 2025, completed August 2025

Rhode transitioned from a **digital-only** brand to an **omnichannel** model, launching in **Sephora stores** across the U.S. and Canada in September 2025

the brand was acquired by **e.l.f. Beauty** in a **$1 billion deal** (announced May 2025, completed August 2025)

**Hailey Bieber** continues as **Founder** and now serves as **Chief Creative Officer (CCO)** and **Head of Innovation**

e.l.f. Beauty acquired it in June 2024

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000058/elf-20250930.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm

e.l.f. Beauty acquired it in June 2024 for approximately $800 million, plus potential earn-outs based on performance

• https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

core products continuing to retail in the same mid-premium range (roughly $25–$65)

Rhode Skin, the skincare brand founded by Hailey Bieber

In June 2022, shortly after Rhode's launch, a trademark infringement lawsuit was filed by an existing fashion brand also named Rhode

• https://www.forbes.com/sites/legalentertainment/2022/06/30/hailey-bieber-new-skincare-line-welcomed-with-infringement-lawsuit/

The legal battle concluded in December 2024

• https://fashionista.com/2024/12/rhode-clothing-brand-closes-down
• https://www.thefashionlaw.com/hailey-biebers-beauty-brand-reaches-settlement-in-trademark-dispute/
• https://finance.yahoo.com/news/hailey-biebers-rhode-empire-wants-185116453.html
• https://www.marieclaire.com/fashion/hailey-bieber-rhode-trademark-clothing/

Rhode faced criticism during its expansion into Australia in February 2026

• https://creators.yahoo.com/lifestyle/story/hailey-bieber-took-rhode-beauty-to-australia-but-is-now-receiving-backlash-for-this-observation-fans-pointed-out-100931524.html
• https://www.netinfluencer.com/hailey-bieber-rhode-enters-australia-to-queues-controversy-as-creators-criticize-pr-strategy-local-brand-loyalty/

in June 2026, a Rhode pop-up event in Newport, Rhode Island

• https://www.wpri.com/dont-miss/fans-flock-to-newport-for-hailey-biebers-rhode-pop-up/
• https://www.bostonglobe.com/2026/06/14/metro/newport-hailey-bieber-rhode-pop-up/
• https://www.aol.com/articles/hailey-biebers-beauty-brand-rhode-231927256.html

comprising $800 million in cash and stock, with an additional $200 million contingent on performance

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)

Bieber had previously attempted to purchase the trademark from the fashion brand in 2018

its acquisition by e.l.f. Beauty in May 2025 for a deal valued at up to $1 billion

The fashion brand, established in 2014

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022

its acquisition by e.l.f. Beauty in May 2025

generating approximately $212 million in net sales in the year ending March 31, 2025

In August 2025, e.l.f. Beauty completed a $1 billion acquisition of Rhode

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000058/elf-20250930.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003326000007/elf-20251231.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

In August 2025, e.l.f. Beauty completed a $1 billion acquisition of Rhode

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000040/elf-20250630.htm
• https://www.sec.gov/Archives/edgar/data/0001600033/000160003326000020/elf-20260331.htm
• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm

Rhode, the skincare brand founded by Hailey Bieber

This deal included $800 million payable at closing and an additional $200 million in earnout payments

Hailey Bieber continues to play a pivotal role as Chief Creative Officer and Head of Innovation

Rhode expanded its distribution by launching in Sephora stores across the United States and Canada on September 4, 2025

**Peptide Lip Treatment** became the brand's top seller, nearing one million units sold in its first year

• https://arthnova.com/hailey-bieber-rhode-elf-beauty-billion-dollar-deal/
• https://beautynewsdaily.com/the-history-of-rhode/
• https://www.glossy.co/pop/with-new-strawberry-glaze-flavor-rhode-closes-in-on-1-million-peptide-lip-treatments-sold/

minority backing from **One Luxury Group**

• https://en.wikipedia.org/wiki/Rhode_(brand)
• https://www.forbes.com/sites/celiashatzman/2022/06/15/hailey-bieber-launches-rhode-and-its-not-your-average-celebrity-beauty-brand/

**Launch Date** | June 15, 2022

prices mostly ranging from **$16 to $36** for core skincare items, and **$20–$28** for color cosmetics

expanded into color cosmetics in 2023

Hailey Bieber serves as the **Founder and Chief Creative Officer**

headquartered in **Beverly Hills, California**

now owned by **e.l.f. Beauty**

acquired it in a deal valued at up to **$1 billion** in May 2025

founded by American model and influencer **Hailey Bieber**

current CEO is **Nick Vlahos** (appointed in early 2024)

launched it on **June 15, 2022**

e.l.f. Beauty officially acquired Rhode

Michael and Lauren Ratner

potential $200 million earnout

Hailey Bieber

Rhode was founded by model and entrepreneur Hailey Bieber, alongside Michael D. and Lauren Ratner, in 2022.

• https://en.wikipedia.org/wiki/Rhode_(brand)

Glazing Mist ($30.00, a hydrating face spray)

Glazing Milk ($32.00, a ceramide facial essence)

Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal.

The acquisition was completed in August.

in 2022

Co-founders Michael D. Ratner and Lauren Ratner and CEO Nick Vlahos continue to lead the brand

It is based in Beverly Hills, California.

In May 2025, when Rhode was a three-year-old direct-to-consumer brand with just 10 products, it was acquired by E.l.f. Beauty in a transaction valued at up to $1 billion.

• https://www.sec.gov/Archives/edgar/data/1600033/000160003325000016/elf-20250331.htm
• https://en.wikipedia.org/wiki/Rhode_(brand)

It's expected to reach $260 million to $265 million in net sales for the fiscal year 2026.

which was launched in 2004 by 75-year-old entrepreneur Annabel Rhodes and her sister Penny.

it was acquired by E.l.f. Beauty

Rhode debuted in 2022 with just three products—a peptide lip treatment, a barrier cream, and a glazing fluid

Rhode debuted in 2022 with just three products—a peptide lip treatment, a barrier cream, and a glazing fluid

known for founder Hailey Bieber's involvement

Minimalist skincare line