The AI Brand Index

Spindrift

What AI gets wrong about Spindrift

Mostly accurate

87%Accuracy score
64Flagged claims
6AI engines checked
2026-07-12Captured

What the engines got wrong

Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.

Outdatedgrok· 2026-07-12
Maintained private ownership with no large acquisition; it has taken investment rounds from consumer-focused VCs while keeping founder control

The record: Spindrift was acquired by private equity firm Gryphon Investors in January 2025, which acquired a majority stake in the company; founder Bill Creelman retained a significant equity stake and became board chair rather than maintaining founder control as CEO.

Wrongperplexity· 2026-07-12
Launched **March 2026**

The record: Spindrift was founded in 2010, not launched in March 2026.

Wrongperplexity· 2026-07-12
Launched in **2025**

The record: Spindrift was founded in 2010 by Bill Creelman in Charlestown, Massachusetts. The brand resumed its soda line in 2025, but this was a product relaunch, not the company's founding.

Wrongperplexity· 2026-07-12
annual sales around **$400 million**

The record: Spindrift's annual sales are approximately $300 million, not $400 million, according to recent reports from Bloomberg, Nielsen IQ data, and CB Insights (2024-2025).

Unverifiableperplexity· 2026-07-12
aiming to become a **$1 billion business**

The record: $1 billion revenue target stated by Perplexity only; not independently verified.

Unverifiableperplexity· 2026-07-12
**Discontinued** in August 2024 after 4 years

The record: Spindrift Spiked status is contradictory across engines; some say discontinued August 2024, others mention it as current or reintroduced. Verification needed.

Unverifiableperplexity· 2026-07-12
second-largest sparkling water brand in the US after LaCroix

The record: Market position claim not corroborated by independent sources; stated only by Perplexity.

Unverifiablegemini· 2026-07-12
In February 2025, the company launched "Spindrift Soda," a new line of sodas with no added sugar, sweetened with fruit juice

The record: February 2025 launch of Spindrift Soda is mentioned by Gemini but not corroborated by other engines; only Claude_web mentions a generic 'new line of sodas' in February 2025 without naming the product.

Unverifiableperplexity· 2026-07-12
$15 – $18 per 8-pack

The record: Spiked seltzer pricing of $15–$18 per 8-pack not corroborated; product status unclear.

Unverifiableperplexity· 2026-07-12
$12 – $15 per 8-pack

The record: Specific 8-pack price range of $12–$15 not corroborated by other engines; pricing varies significantly.

Unverifiableperplexity· 2026-07-12
about 9–12 are typically in regular retail rotation year-round

The record: Flavor rotation claim of 9–12 in regular retail rotation not independently verified.

Wronggrok· 2026-07-12
**Founded**: 2014 (first commercial production and sales began that year after several years of recipe development and home experiments).

The record: Spindrift was founded in 2010, not 2014; while the company hit the national market in 2014, the company was established and began commercial production four years earlier.

Outdatedgrok· 2026-07-12
**Current ownership**: Privately held. It has raised several rounds of venture funding (investors include VMG Partners, Accel, and others) but remains independent and is not owned by a large beverage conglomerate.

The record: As of January 2025, Gryphon Investors, a San Francisco-based private investment firm, acquired a majority stake in Spindrift, though founder Bill Creelman and management retained significant equity stakes.

Outdatedgrok· 2026-07-12
**CEO**: Bill Creelman (still the CEO and a major shareholder).

The record: Dave Burwick is currently the CEO of Spindrift (as of January 2025), while Bill Creelman serves as Chair of the Board and retains a significant equity stake.

Unverifiablegrok· 2026-07-12
12-pack: $14–$18 (often ~$1.25–$1.50 per can when on sale)

The record: 12-pack price range of $14–$18 is plausible but not universally verified.

Unverifiablegrok· 2026-07-12
Cases (24 cans) are typically $25–$32 at warehouse clubs or online.

The record: 24-can case price of $25–$32 is plausible at warehouse clubs but not independently confirmed.

Unverifiablegrok· 2026-07-12
8-pack: $7–$9

The record: 8-pack price range of $7–$9 is plausible but not universally confirmed.

Unverified disagreementclaude_web· 2026-07-12
Spindrift products generally range from about $2.50 to $5 per unit

The record: Current 2026 pricing shows single 12 oz Spindrift cans cost approximately $1.50-$2.00 at convenience stores, with multi-pack pricing ranging from roughly $0.45-$0.81 per can depending on pack size and retailer.

Unverifiablechatgpt· 2026-07-12
a 12-pack of 12-ounce cans is priced between $15 and $20

The record: Pricing varies by retailer and region; $15–$20 per 12-pack is plausible but not independently confirmed.

Unverifiablegemini· 2026-07-12
In February 2025, the company launched a new line of sodas

The record: Generic reference to February 2025 soda launch without product name or details; corroborated only by Claude_web, which also lacks specifics.

Outdatedgrok· 2026-07-12
Bill Creelman is still CEO and chairman

The record: Bill Creelman is now Chairman of Spindrift's board; Dave Burwick became CEO in early 2025 when Gryphon Investors acquired a majority stake in the company.

Unverified disagreementgrok· 2026-07-12
roughly $0.50–$0.80 per can in multipacks

The record: Current 2026 multipack pricing ranges from approximately $0.62 to $0.90 per can based on pack sizes and retailer, with some promotional deals as low as $0.40 per can with Subscribe & Save.

Unverifiablegrok· 2026-07-12
8-pack or 12-pack cases typically $5–$8

The record: Pack pricing of $5–$8 is plausible but not universally confirmed across retailers.

Wrongperplexity· 2026-07-12
Founded in 2010 in Waltham, Massachusetts, by **Bill Creelman**

The record: Spindrift was founded in 2010 by Bill Creelman in Charlestown, Massachusetts, not Waltham.

Unverifiableperplexity· 2026-07-12
zero added sugar, ~7 calories per can
Unverifiableperplexity· 2026-07-12
often costing around **$2+ per can** or $6 for an 8-pack
Unverifiableperplexity· 2026-07-12
reaching **32 existing flavors** as of 2024
Unverifiableperplexity· 2026-07-12
approximately **105 employees**
Unverifiableclaude_web· 2026-07-12
Spindrift products typically range from around $2.50 to $10 per package

The record: Price range of $2.50–$10 per package is broad and retailer-dependent; not independently verified.

Outdatedperplexity· 2026-07-12
approximately **105 employees**

The record: As of March 2026, Spindrift has approximately 175-226 employees, up from 105 employees as of November 2020.

Unverifiableperplexity· 2026-07-12
reaching **32 existing flavors** by 2024
Unverifiableperplexity· 2026-07-12
**Fuji Apple** (Aug 2024)
Unverifiableperplexity· 2026-07-12
**Cosnopolitan** (Dec 2024)
Unverifiableperplexity· 2026-07-12
On **Glassdoor**, Spindrift has an employee rating of **3.7 out of 5** based on 31 reviews
Wrongclaude· 2026-07-12
Spindrift was founded in 2013

The record: Spindrift was founded in 2010, not 2013.

Wrongclaude· 2026-07-12
founded in 2013 by Bill Hamrick and Wendy Ju

The record: Spindrift was founded in 2010 by Bill Creelman alone; there is no evidence of a co-founder named Wendy Ju.

Wrongclaude· 2026-07-12
in Boston, Massachusetts

The record: Spindrift is headquartered in Newton, Massachusetts, not Boston, Massachusetts.

Unverified disagreementclaude· 2026-07-12
The company is currently owned by **PepsiCo**, which acquired a majority stake in 2021

The record: Spindrift is currently owned by Gryphon Investors, a San Francisco-based private investment firm that acquired a majority stake in January 2025, not PepsiCo.

Wrongclaude· 2026-07-12
acquired a majority stake in 2021

The record: Gryphon Investors acquired a majority stake in Spindrift in January 2025, not 2021.

Wrongclaude· 2026-07-12
Boston, Massachusetts

The record: Spindrift is headquartered in Newton, Massachusetts, not Boston.

Outdatedgrok· 2026-07-12
founder-led by Bill Creelman

The record: Bill Creelman founded Spindrift in 2010 but is no longer the CEO; as of early 2025, Dave Burwick became CEO while Creelman serves as Chairman of the Board.

Unverified disagreementgrok· 2026-07-12
no reported executive team overhauls, acquisitions, buyouts, or ownership transitions in recent years

The record: In January 2025, Spindrift announced a majority stake sale to private equity firm Gryphon Investors and appointed Dave Burwick as CEO, with founder Bill Creelman transitioning to board chair.

Unverifiablegrok· 2026-07-12
Product policies around real-fruit ingredients, no artificial flavors, and sustainability commitments have stayed consistent

The record: No evidence confirms or denies whether Spindrift's product policies around real-fruit ingredients, no artificial flavors, and sustainability have remained consistent post-acquisition; claim lacks corroboration or contradiction in available sources.

Unverifiablegemini· 2026-07-12
At Walmart, an 8-count of Blood Orange Tangerine was noted to be on rollback for $5.88

The record: Specific Walmart rollback price of $5.88 is a point-in-time retailer promotion and cannot be generalized.

Unverifiablegemini· 2026-07-12
An 8-pack of sparkling water often retails for around $5.99 to $7.99

The record: 8-pack price of $5.99–$7.99 plausible but not independently corroborated across sources.

Unverifiablegemini· 2026-07-12
a 24-can case of sparkling water is available for $26.00

The record: 24-can sparkling water case price of $26.00 plausible but not universally verified.

Unverifiablegemini· 2026-07-12
a 12-can case of their new soda line is priced at $25.99

The record: 12-can soda case price of $25.99 stated but not corroborated by independent sources.

Unverifiablegemini· 2026-07-12
a 12-can case of tea, can be priced around $17.99

The record: 12-can tea case price of $17.99 not independently corroborated.

Unverifiablegemini· 2026-07-12
Individual cans are also available, with prices in the range of $2.95

The record: Individual can price of $2.95 plausible but not universally verified across retailers.

Unverifiablegemini· 2026-07-12
a 24-can case of sparkling water is approximately $26.00

The record: 24-can sparkling water case price of $26.00 plausible but retailer-dependent.

Unverifiablegemini· 2026-07-12
an 8-pack of sparkling water can cost around $5.99 to $7.99

The record: 8-pack price range varies by retailer; $5.99–$7.99 is plausible but not universally confirmed.

Outdatedgrok· 2026-07-12
It remains independent

The record: Spindrift is no longer independent; in January 2025, private equity firm Gryphon Investors acquired a majority stake in the company.

Wronggrok· 2026-07-12
No major ownership changes, acquisitions, or founder exits reported

The record: Spindrift was acquired by Gryphon Investors in January 2025, with Dave Burwick appointed as new CEO, replacing founder Bill Creelman who became board chair.

Unverifiablechatgpt· 2026-07-12
In August 2025, Spindrift discontinued its Spiked hard seltzer line after four years

The record: August 2025 discontinuation of Spiked hard seltzer line is claimed by only one engine (ChatGPT) with a single unverified source (legalclarity.org); no corroboration from other engines or site content.

Wrongclaude· 2026-07-12
Spindrift was founded in **2013**

The record: Spindrift was founded in 2010, not 2013.

Wrongclaude· 2026-07-12
founded in **2013** by **Bill Hamtíth and Kara Lasonde**

The record: Spindrift was founded in 2010 by Bill Creelman, not 2013 by Bill Hamtith and Kara Lasonde.

Wrongclaude· 2026-07-12
in Cape Cod, Massachusetts

The record: Spindrift was founded in Charlestown, Massachusetts in 2010 and is currently headquartered in Newton, Massachusetts, not Cape Cod.

Wrongclaude· 2026-07-12
The company is based in **Boston, Massachusetts**

The record: Spindrift is headquartered in Newton, Massachusetts, not Boston.

Outdatedclaude· 2026-07-12
Spindrift remained **independently operated**

The record: Spindrift is no longer independently operated; as of January 16, 2025, private equity firm Gryphon Investors acquired a majority stake in the company, though founder Bill Creelman and the management team retained a significant equity stake.

Unverifiableclaude· 2026-07-12
**Kara Lasonde** has been a prominent leader in the company's direction

The record: No sources confirm that Kara Lasonde has been a prominent leader in Spindrift's direction. Current leadership includes CEO Dave Burwick and Board Chair Bill Creelman (founder).

Outdatedgrok· 2026-07-12
The company remains founder-led by Bill Creelman.

The record: Bill Creelman is no longer the CEO; he moved to the role of Chairman of the Board in early 2025 when Dave Burwick became CEO following Gryphon Investors' acquisition of a majority stake.

Outdatedgrok· 2026-07-12
It is still independently owned/private (with past equity investments from firms like VMG Partners)

The record: Spindrift is no longer independently owned; Gryphon Investors acquired a majority stake in January 2025, though founder Bill Creelman and management retain a significant equity stake.

Wrongclaude· 2026-07-12
since its 2013 founding

The record: Spindrift was founded in 2010, not 2013.

Unverifiableclaude· 2026-07-12
Contains fruit juice and natural flavors

Verbatim appendix

Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.

Outdatedgrok· 2026-07-12
Maintained private ownership with no large acquisition; it has taken investment rounds from consumer-focused VCs while keeping founder control
Correctgrok· 2026-07-12
produces sparkling water beverages made with real fruit juice (not from concentrate or artificial flavors), minimal ingredients, and no added sugar
Correctgrok· 2026-07-12
sold in grocery stores (Whole Foods, Target, etc.), online, and increasingly in food service
Correctgrok· 2026-07-12
founded in 2014 by Bill Creelman
Correctgrok· 2026-07-12
founded in 2014 by Bill Creelman
Correctclaude· 2026-07-12
My knowledge was last updated in April 2024
Correctgemini· 2026-07-12
Dave Burwick was appointed as the new CEO
Correctgemini· 2026-07-12
In August 2025, the company discontinued its "Spindrift Spiked" hard seltzer line
Correctgemini· 2026-07-12
introduction of a "Spindrift Soda" line in 2025
Correctgemini· 2026-07-12
In a significant move in January 2025, private equity firm Gryphon Investors acquired a majority stake in Spindrift.
Correctgemini· 2026-07-12
its sales nearly triple since 2020
Correctgemini· 2026-07-12
private equity firm Gryphon Investors acquired a majority stake in Spindrift
Correctgemini· 2026-07-12
In March 2026, the company launched a new line of non-carbonated iced teas
Correctgemini· 2026-07-12
founder Bill Creelman transitioned to the role of Chair of the board
Wrongperplexity· 2026-07-12
Launched **March 2026**
Correctperplexity· 2026-07-12
founded in **2010**
Wrongperplexity· 2026-07-12
Launched in **2025**
Wrongperplexity· 2026-07-12
annual sales around **$400 million**
Correctperplexity· 2026-07-12
founded in **2010** by **Bill Creelman**
Correctperplexity· 2026-07-12
headquartered in **Newton, Massachusetts**
Unverifiableperplexity· 2026-07-12
aiming to become a **$1 billion business**
Unverifiableperplexity· 2026-07-12
**Discontinued** in August 2024 after 4 years
Unverifiableperplexity· 2026-07-12
second-largest sparkling water brand in the US after LaCroix
Correctperplexity· 2026-07-12
The current CEO is **Dave Burwick**
Correctperplexity· 2026-07-12
**Gryphon Investors**, a San Francisco-based private investment firm, acquired a **majority stake** in Spindrift Beverage Co., Inc.
Correctperplexity· 2026-07-12
Bill Creelman stepped down from the CEO role to become the **Chair of the Spindrift board**
Correctperplexity· 2026-07-12
started the company by squeezing real fruit into sparkling water in his kitchen in Charlestown, Massachusetts
Correctgemini· 2026-07-12
Spindrift, the popular sparkling water brand known for its use of real squeezed fruit
Correctgemini· 2026-07-12
Founder and CEO Bill Creelman has moved into the role of Chairman of the Board
Correctgemini· 2026-07-12
the company sold a majority stake to private equity firm Gryphon Investors in January 2025
Correctgemini· 2026-07-12
Newton, Mass.
Unverifiablegemini· 2026-07-12
In February 2025, the company launched "Spindrift Soda," a new line of sodas with no added sugar, sweetened with fruit juice
Correctgemini· 2026-07-12
Gryphon Investors
Correctgemini· 2026-07-12
reports from late 2024 suggested a potential valuation of over $650 million
Correctgemini· 2026-07-12
Dave Burwick, who previously served as CEO of The Boston Beer Company and Peet's Coffee
Correctgemini· 2026-07-12
In July 2025, Spindrift announced a partnership with Patricof Co, bringing on a roster of professional athletes as investors
Correctgemini· 2026-07-12
Taking the helm as the new CEO is beverage industry veteran Dave Burwick
Correctchatgpt· 2026-07-12
Dave Burwick, former CEO of Boston Beer Company, was appointed as the new CEO
Correctchatgpt· 2026-07-12
In August 2025, Spindrift discontinued its Spiked hard seltzer line after four years
Correctchatgpt· 2026-07-12
founder and then-CEO Bill Creelman transitioned to the role of board chair
Correctchatgpt· 2026-07-12
In January 2025, San Francisco-based private investment firm Gryphon Investors acquired a majority stake in Spindrift.
Correctchatgpt· 2026-07-12
This group includes NBA champion Kevin Durant, NFL star DK Metcalf, and gymnast Livvy Dunne, among others.
Correctchatgpt· 2026-07-12
In July 2025, Spindrift partnered with Patricof Co to bring a roster of high-profile professional athletes on board as investors.
Unverifiableperplexity· 2026-07-12
$15 – $18 per 8-pack
Correctperplexity· 2026-07-12
Dave Burwick
Correctperplexity· 2026-07-12
over 32 flavors total
Unverifiableperplexity· 2026-07-12
$12 – $15 per 8-pack
Correctperplexity· 2026-07-12
Waltham/Charlestown, Massachusetts
Unverifiableperplexity· 2026-07-12
about 9–12 are typically in regular retail rotation year-round
Correctclaude_web· 2026-07-12
The hard seltzer has been on shelves since 2021, but was discontinued in 2025.
Correctclaude_web· 2026-07-12
Gryphon's partnership coincides with the appointment of beverage industry veteran Dave Burwick as Spindrift's new CEO.
Correctclaude_web· 2026-07-12
Spindrift got acquired by Gryphon Investors on Jan 16, 2025.
Correctclaude_web· 2026-07-12
Bill Creelman, Spindrift's founder and the current CEO, will move to a new role as chair of Spindrift's board.
Correctclaude_web· 2026-07-12
the brand shared an update that they would no longer be selling Spiked Spindrift, the alcoholic version of their sparkling water.
Correctclaude_web· 2026-07-12
Spindrift's Concord Grape Soda earned the Best New Soda title in Allrecipes' 2026 Golden Cart Awards
Correctclaude_web· 2026-07-12
Gryphon Investors, a San Francisco-based private investment firm, will acquire a majority stake in the company
Correctclaude_web· 2026-07-12
Dave Burwick as Spindrift's new CEO
Correctclaude_web· 2026-07-12
President, North America at Weight Watchers
Correctclaude_web· 2026-07-12
founder Bill Creelman moving to a new role as Chair of Spindrift's board
Correctclaude_web· 2026-07-12
35 years of leadership experience
Correctclaude_web· 2026-07-12
Spindrift got acquired by Gryphon Investors on Jan 16, 2025
Correctclaude_web· 2026-07-12
President and CEO of Peet's Coffee
Correctclaude_web· 2026-07-12
$650 million
Correctclaude_web· 2026-07-12
20 years at PepsiCo
Correctclaude_web· 2026-07-12
President and CEO of The Boston Beer Company
Correctchatgpt· 2026-07-12
founded in 2010
Correctchatgpt· 2026-07-12
headquartered in Newton, Massachusetts
Correctchatgpt· 2026-07-12
Dave Burwick, a seasoned beverage industry executive, was appointed as the company's CEO
Correctchatgpt· 2026-07-12
As of 2024, Spindrift offers 32 flavors of sparkling water
Correctchatgpt· 2026-07-12
In January 2025, Gryphon Investors, a San Francisco-based private equity firm, acquired a majority stake in Spindrift
Correctchatgpt· 2026-07-12
In January 2025, Gryphon Investors, a San Francisco-based private equity firm, acquired a majority stake in Spindrift
Correctchatgpt· 2026-07-12
founded in 2010 by Bill Creelman
Correctchatgpt· 2026-07-12
Bill Creelman, the founder, continues to be involved as the board chair
Correctchatgpt· 2026-07-12
have reintroduced a soda line in 2025
Wronggrok· 2026-07-12
**Founded**: 2014 (first commercial production and sales began that year after several years of recipe development and home experiments).
Outdatedgrok· 2026-07-12
**Current ownership**: Privately held. It has raised several rounds of venture funding (investors include VMG Partners, Accel, and others) but remains independent and is not owned by a large beverage conglomerate.
Outdatedgrok· 2026-07-12
**CEO**: Bill Creelman (still the CEO and a major shareholder).
Correctgrok· 2026-07-12
**Founder**: Bill Creelman, a former employee at a small beverage distributor who was frustrated by the lack of truly fruit-forward sparkling waters.
Unverifiablegrok· 2026-07-12
12-pack: $14–$18 (often ~$1.25–$1.50 per can when on sale)
Correctgrok· 2026-07-12
Single 12-oz can: $1.50–$2.00
Unverifiablegrok· 2026-07-12
Cases (24 cans) are typically $25–$32 at warehouse clubs or online.
Unverifiablegrok· 2026-07-12
8-pack: $7–$9
Correctgrok· 2026-07-12
**Headquartered**: Newton, Massachusetts (greater Boston area).
Correctclaude_web· 2026-07-12
In January 2025, there was a significant corporate change. Gryphon Investors, a San-Francisco based private investment firm, acquired a majority stake in Spindrift Beverage Co., Inc.
Correctclaude_web· 2026-07-12
Gryphon Investors, a San-Francisco based private investment firm, acquired a majority stake in Spindrift Beverage Co., Inc.
Correctclaude_web· 2026-07-12
more than 20 flavors of sparkling water, teas and lemonades, hard seltzers, and mocktails
Unverified disagreementclaude_web· 2026-07-12
Spindrift products generally range from about $2.50 to $5 per unit
Correctclaude_web· 2026-07-12
Dave Burwick became Spindrift's new CEO
Correctclaude_web· 2026-07-12
Burwick joins Spindrift following 35 years of leadership experience
Correctclaude_web· 2026-07-12
His positions included President and CEO of The Boston Beer Company, President and CEO of Peet's Coffee, and President, North America at Weight Watchers
Correctclaude_web· 2026-07-12
founded in 2010 by Bill Creelman
Correctclaude_web· 2026-07-12
He previously spent 20 years at PepsiCo
Correctclaude_web· 2026-07-12
Bill Creelman, moved to a new role as Chair of the Spindrift board
Correctclaude_web· 2026-07-12
The company was founded in 2010
Correctclaude_web· 2026-07-12
Bill Creelman started Spindrift in Charlestown, Massachusetts
Correctclaude_web· 2026-07-12
Spindrift is headquartered in Newton, Massachusetts
Correctperplexity· 2026-07-12
The deal was reached after news of a potential sale emerged in December 2024
Correctchatgpt· 2026-07-12
headquartered in Newton, Massachusetts
Correctchatgpt· 2026-07-12
In January 2025, Gryphon Investors, a San Francisco-based private equity firm, acquired a majority stake in Spindrift
Correctchatgpt· 2026-07-12
founded in 2010
Correctchatgpt· 2026-07-12
founded in 2010 by Bill Creelman
Correctchatgpt· 2026-07-12
Bill Creelman, the founder, continues to be involved as the board chair
Correctchatgpt· 2026-07-12
Dave Burwick, a seasoned beverage industry executive, was appointed as the company's CEO
Unverifiablechatgpt· 2026-07-12
a 12-pack of 12-ounce cans is priced between $15 and $20
Correctchatgpt· 2026-07-12
Individual cans are often available for purchase at around $1.50 to $2.00 each
Correctchatgpt· 2026-07-12
As of 2024, Spindrift offers 32 flavors of sparkling water
Correctchatgpt· 2026-07-12
sparkling waters and sodas made with real squeezed fruit, without added sweeteners or artificial flavors
Correctclaude_web· 2026-07-12
positions as President and CEO of The Boston Beer Company, President and CEO of Peet's Coffee, and President of North America at Weight Watchers, and previously spent 20 years at PepsiCo
Correctclaude_web· 2026-07-12
The deal, expected to close in Q1 of 2025
Correctclaude_web· 2026-07-12
Burwick joins with 35 years of leadership experience at global consumer brands
Correctclaude_web· 2026-07-12
Dave Burwick has been named as the new CEO
Correctclaude_web· 2026-07-12
Spindrift founder and current CEO Bill Creelman retain a "significant equity stake" in the company while shifting into a new role as chairman of the board
Correctclaude_web· 2026-07-12
Spindrift has reached an agreement for San Francisco-based private investment group Gryphon Investors to acquire a majority stake in the sparkling water brand
Correctgemini· 2026-07-12
in March 2026, they introduced a line of non-carbonated iced teas
Correctgemini· 2026-07-12
the announcement in January 2026 that Spindrift's entire product portfolio is now verified as "Non-Ultraprocessed" by the Non-GMO Project
Correctgemini· 2026-07-12
Spindrift's return policy for its beverages remains that it does not accept returns or exchanges unless the product was damaged in transit or the wrong order was received
Correctgemini· 2026-07-12
private equity firm Gryphon Investors acquired a majority stake in Spindrift in January 2025
Correctgemini· 2026-07-12
private equity firm Gryphon Investors acquired a majority stake in Spindrift in January 2025
Correctgemini· 2026-07-12
Spindrift's founder, Bill Creelman, has moved into the role of Chairman of the board
Correctgemini· 2026-07-12
beverage industry veteran Dave Burwick taking the helm as the new CEO
Unverifiablegemini· 2026-07-12
In February 2025, the company launched a new line of sodas
Correctperplexity· 2026-07-12
The deal was reached after potential sale news broke in December 2024 and is expected to close in the first quarter of 2025
Outdatedgrok· 2026-07-12
Bill Creelman is still CEO and chairman
Unverified disagreementgrok· 2026-07-12
roughly $0.50–$0.80 per can in multipacks
Correctgrok· 2026-07-12
Bill Creelman founded the company in 2010
Correctgrok· 2026-07-12
Bill Creelman founded the company in 2010
Correctgrok· 2026-07-12
single 12 oz can ≈ $1.50–$2.00
Unverifiablegrok· 2026-07-12
8-pack or 12-pack cases typically $5–$8
Correctperplexity· 2026-07-12
founded in 2010
Wrongperplexity· 2026-07-12
Founded in 2010 in Waltham, Massachusetts, by **Bill Creelman**
Unverifiableperplexity· 2026-07-12
zero added sugar, ~7 calories per can
Unverifiableperplexity· 2026-07-12
often costing around **$2+ per can** or $6 for an 8-pack
Correctperplexity· 2026-07-12
resumed selling soda in 2025
Correctperplexity· 2026-07-12
first sparkling water in the U.S. made with real fruit juice
Unverifiableperplexity· 2026-07-12
reaching **32 existing flavors** as of 2024
Unverifiableperplexity· 2026-07-12
approximately **105 employees**
Correctclaude_web· 2026-07-12
line of more than 20 flavors
Correctclaude_web· 2026-07-12
Spindrift was founded in 2010
Correctclaude_web· 2026-07-12
Spindrift is headquartered in Newton, Massachusetts
Correctclaude_web· 2026-07-12
Spindrift got acquired by Gryphon Investors on Jan 16, 2025
Correctclaude_web· 2026-07-12
Spindrift got acquired by Gryphon Investors on Jan 16, 2025
Unverifiableclaude_web· 2026-07-12
Spindrift products typically range from around $2.50 to $10 per package
Correctclaude_web· 2026-07-12
Dave Burwick as current CEO
Correctclaude_web· 2026-07-12
Bill Creelman, who serves as board chair following a transition in early 2025
Correctclaude_web· 2026-07-12
Bill Creelman started Spindrift in Charlestown, Massachusetts
Correctclaude_web· 2026-07-12
founded in 2010 by Bill Creelman
Correctclaude· 2026-07-12
the sparkling water brand
Correctclaude· 2026-07-12
my knowledge was last updated in April 2024
Correctperplexity· 2026-07-12
founded in 2010 in Waltham, Massachusetts
Correctperplexity· 2026-07-12
The company is **private**
Correctperplexity· 2026-07-12
**Blackberry**, which was sunbated in 2021
Outdatedperplexity· 2026-07-12
approximately **105 employees**
Unverifiableperplexity· 2026-07-12
reaching **32 existing flavors** by 2024
Correctperplexity· 2026-07-12
**resumed production in 2025**
Unverifiableperplexity· 2026-07-12
**Fuji Apple** (Aug 2024)
Unverifiableperplexity· 2026-07-12
**Cosnopolitan** (Dec 2024)
Unverifiableperplexity· 2026-07-12
On **Glassdoor**, Spindrift has an employee rating of **3.7 out of 5** based on 31 reviews
Correctperplexity· 2026-07-12
originally discontinued its soda line in 2016
Correctclaude_web· 2026-07-12
the appointment of beverage industry veteran Dave Burwick as Spindrift's new CEO
Correctclaude_web· 2026-07-12
their Concord Grape Soda recently earned the Best New Soda title in Allrecipes' 2026 Golden Cart Awards
Correctclaude_web· 2026-07-12
In 2023, legal trouble arose after it was discovered that some flavors contain citric acid
Correctclaude_web· 2026-07-12
nearly tripled in size since 2020
Correctclaude_web· 2026-07-12
Gryphon Investors, a San Francisco-based private investment firm, acquired a majority stake in the company
Correctclaude_web· 2026-07-12
a class action suit was filed against the company for false advertising, though it was voluntarily dismissed by the plaintiff in March 2023
Correctclaude_web· 2026-07-12
Spindrift launched Spindrift Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit, which launched in select retailers beginning March 2026
Correctchatgpt· 2026-07-12
founded in 2010
Correctchatgpt· 2026-07-12
founded in 2010 by Bill Creelman
Correctchatgpt· 2026-07-12
the company holds a D- rating from the Better Business Bureau
Correctchatgpt· 2026-07-12
In February 2025, the company introduced Spindrift SODA
Correctchatgpt· 2026-07-12
In August 2025, Spindrift announced the discontinuation of its Spiked line of hard seltzers after four years
Correctchatgpt· 2026-07-12
In January 2026, it became the only beverage brand verified as non-ultraprocessed by the Non-GMO Project
Wrongclaude· 2026-07-12
Spindrift was founded in 2013
Wrongclaude· 2026-07-12
founded in 2013 by Bill Hamrick and Wendy Ju
Wrongclaude· 2026-07-12
in Boston, Massachusetts
Unverified disagreementclaude· 2026-07-12
The company is currently owned by **PepsiCo**, which acquired a majority stake in 2021
Wrongclaude· 2026-07-12
acquired a majority stake in 2021
Wrongclaude· 2026-07-12
Boston, Massachusetts
Correctclaude· 2026-07-12
Spindrift makes **sparkling water with real fruit juice**
Correctclaude· 2026-07-12
Retail pricing is roughly **$1.50-$2.50 per can**
Correctgemini· 2026-07-12
Dave Burwick, with experience at companies like The Boston Beer Company and PepsiCo, was appointed as the new CEO.
Correctgemini· 2026-07-12
In January 2025, private equity firm Gryphon Investors acquired a majority stake in Spindrift.
Correctgemini· 2026-07-12
In January 2025, private equity firm Gryphon Investors acquired a majority stake in Spindrift.
Correctgemini· 2026-07-12
The lawsuit was voluntarily dismissed by the plaintiff in March 2023 for undisclosed reasons.
Correctgemini· 2026-07-12
Spindrift's founder, Bill Creelman, transitioned to the role of board Chair
Correctgemini· 2026-07-12
In January 2023, a class-action lawsuit was filed against Spindrift, alleging false advertising.
Correctgemini· 2026-07-12
in early 2025, Spindrift launched a new line of sodas
Outdatedgrok· 2026-07-12
founder-led by Bill Creelman
Unverified disagreementgrok· 2026-07-12
no reported executive team overhauls, acquisitions, buyouts, or ownership transitions in recent years
Unverifiablegrok· 2026-07-12
Product policies around real-fruit ingredients, no artificial flavors, and sustainability commitments have stayed consistent
Correctgemini· 2026-07-12
beverage industry veteran Dave Burwick took the helm as the new CEO
Unverifiablegemini· 2026-07-12
At Walmart, an 8-count of Blood Orange Tangerine was noted to be on rollback for $5.88
Correctgemini· 2026-07-12
Founder Bill Creelman transitioned to the role of Chairman of the board
Unverifiablegemini· 2026-07-12
An 8-pack of sparkling water often retails for around $5.99 to $7.99
Unverifiablegemini· 2026-07-12
a 24-can case of sparkling water is available for $26.00
Correctgemini· 2026-07-12
the private equity firm Gryphon Investors acquired a majority stake in Spindrift
Correctgemini· 2026-07-12
in early 2025, the private equity firm Gryphon Investors acquired a majority stake in Spindrift
Correctgemini· 2026-07-12
now headquartered in Newton, Massachusetts
Correctgemini· 2026-07-12
in Charlestown, Massachusetts
Correctgemini· 2026-07-12
founded by Bill Creelman in 2010
Unverifiablegemini· 2026-07-12
a 12-can case of their new soda line is priced at $25.99
Correctgemini· 2026-07-12
founded by Bill Creelman in 2010
Correctgemini· 2026-07-12
the private equity firm Gryphon Investors acquired a majority stake in Spindrift
Correctgemini· 2026-07-12
Founder Bill Creelman transitioned to the role of Chair of the Spindrift board
Unverifiablegemini· 2026-07-12
a 12-can case of tea, can be priced around $17.99
Correctgemini· 2026-07-12
now headquartered in Newton, Massachusetts
Correctgemini· 2026-07-12
founded by Bill Creelman in 2010
Correctgemini· 2026-07-12
founded by Bill Creelman in 2010
Correctgemini· 2026-07-12
beverage industry veteran Dave Burwick took the helm as the new CEO
Correctgemini· 2026-07-12
in Charlestown, Massachusetts
Correctgemini· 2026-07-12
in early 2025, the private equity firm Gryphon Investors acquired a majority stake in Spindrift
Unverifiablegemini· 2026-07-12
Individual cans are also available, with prices in the range of $2.95
Unverifiablegemini· 2026-07-12
a 24-can case of sparkling water is approximately $26.00
Unverifiablegemini· 2026-07-12
an 8-pack of sparkling water can cost around $5.99 to $7.99
Outdatedgrok· 2026-07-12
It remains independent
Wronggrok· 2026-07-12
No major ownership changes, acquisitions, or founder exits reported
Correctgrok· 2026-07-12
founded 2014 in Massachusetts by Bill and Michelle Creelman
Correctgrok· 2026-07-12
founded 2014 in Massachusetts by Bill and Michelle Creelman
Correctgrok· 2026-07-12
founded 2014 in Massachusetts by Bill and Michelle Creelman
Correctgrok· 2026-07-12
Retail placement in Whole Foods, Target, Costco, and independent grocers
Correctgrok· 2026-07-12
sells sparkling water flavored with real fruit juice and pulp, no added sugar, artificial flavors, or sweeteners
Correctchatgpt· 2026-07-12
This group includes NBA champion Kevin Durant, NFL star DK Metcalf, and gymnast Livvy Dunne, among others.
Correctchatgpt· 2026-07-12
founder and then-CEO Bill Creelman transitioned to the role of board chair
Unverifiablechatgpt· 2026-07-12
In August 2025, Spindrift discontinued its Spiked hard seltzer line after four years
Correctchatgpt· 2026-07-12
In January 2025, San Francisco-based private investment firm Gryphon Investors acquired a majority stake in Spindrift.
Correctchatgpt· 2026-07-12
Dave Burwick, former CEO of Boston Beer Company, was appointed as the new CEO
Correctchatgpt· 2026-07-12
In July 2025, Spindrift partnered with Patricof Co to bring a roster of high-profile professional athletes on board as investors.
Correctclaude· 2026-07-12
Retail pricing typically ranges from **$1.50-$2.50 per can**
Wrongclaude· 2026-07-12
Spindrift was founded in **2013**
Wrongclaude· 2026-07-12
founded in **2013** by **Bill Hamtíth and Kara Lasonde**
Wrongclaude· 2026-07-12
in Cape Cod, Massachusetts
Wrongclaude· 2026-07-12
The company is based in **Boston, Massachusetts**
Outdatedclaude· 2026-07-12
Spindrift remained **independently operated**
Unverifiableclaude· 2026-07-12
**Kara Lasonde** has been a prominent leader in the company's direction
Correctclaude· 2026-07-12
Spindrift's primary offerings are **sparkling water with real fruit juice**
Correctclaude· 2026-07-12
Real fruit juice as a differentiator (vs. many competitors using only flavoring)
Correctclaude· 2026-07-12
No artificial sweeteners in most products
Correctclaude· 2026-07-12
They've grown their product line beyond the original sparkling water offerings
Correctclaude· 2026-07-12
Successfully competing against larger players like LaCroix and plain seltzer brands
Outdatedgrok· 2026-07-12
The company remains founder-led by Bill Creelman.
Outdatedgrok· 2026-07-12
It is still independently owned/private (with past equity investments from firms like VMG Partners)
Wrongclaude· 2026-07-12
since its 2013 founding
Vagueclaude· 2026-07-12
their main differentiator
Unverifiableclaude· 2026-07-12
Contains fruit juice and natural flavors
Correctchatgpt· 2026-07-12
founded in 2010 by Bill Creelman
Correctchatgpt· 2026-07-12
founded in 2010 by Bill Creelman
Correctchatgpt· 2026-07-12
Spindrift Beverage Co., founded in 2010 by Bill Creelman, is an American company known for its sparkling water and soda products made with real squeezed fruit
Correctchatgpt· 2026-07-12
in February 2025, Spindrift launched a new line of sodas made with real fruit and no added sugar, offering flavors like Concord Freeze and Orange Cream Float
Correctchatgpt· 2026-07-12
In January 2026, Spindrift became the only beverage brand verified as non-ultraprocessed by the Non-GMO Project
Correctchatgpt· 2026-07-12
In August 2025, Spindrift announced the discontinuation of its Spiked line of hard seltzers
Correctchatgpt· 2026-07-12
In 2017, it ranked No. 385 on Inc. Magazine's list of America's fastest-growing private companies, with a three-year sales growth exceeding 1,119%
Correctchatgpt· 2026-07-12
the Better Business Bureau (BBB) has assigned Spindrift a D- rating, and the company is not BBB accredited
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