vitaminwater
What AI gets wrong about vitaminwater
Accurately represented
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
Settled a $200M lawsuit (2012)
The record: Vitaminwater settled misleading marketing lawsuits for approximately $1.2 to $2.7 million in attorney fees (approved around 2012-2016), not $200 million. The settlements were primarily injunctive relief with no direct consumer payouts.
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
- https://www.findlaw.com/legalblogs/courtside/vitaminwater-settles-class-action-over-misleading-health-claims/
- https://topclassactions.com/lawsuit-settlements/closed-settlements/vitaminwater-deceptive-marketing-class-action-settlement/
Settled a $200M lawsuit (2012)
The record: Vitaminwater settled a class-action lawsuit over deceptive marketing with Coca-Cola agreeing to pay $2.7 million in attorney fees (with some sources citing $1.2 million), not $200 million, with final approval in 2012-2013 after the lawsuit was originally filed in 2009.
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
- https://www.bigclassaction.com/settlement/2-7m-settlement-reached-in-coca-cola-vitamin-water.php
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
settled a 2010 FTC lawsuit for $200 million
The record: VitaminWater settled consumer class action lawsuits for deceptive marketing starting in 2010, with settlements involving attorney fees of $1.2-2.7 million and injunctive relief, not an FTC settlement of $200 million.
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/vitaminwater-deceptive-marketing-class-action-settlement-approved/
- https://topclassactions.com/lawsuit-settlements/closed-settlements/vitaminwater-deceptive-marketing-class-action-settlement/
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
settled a 2010 FTC lawsuit for $200 million over unsubstantiated health claims
The record: VitaminWater settled multiple class action lawsuits filed in 2010 over deceptive health claims for approximately $1.2-2.7 million in attorney fees, not a $200 million FTC settlement.
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/parties-settle-vitaminwater-deceptive-marketing-class-action-lawsuit/
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
the brand's headquarters located in Atlanta, Georgia
The record: VitaminWater's manufacturer, Energy Brands Inc. (doing business as Glacéau), is headquartered in Whitestone, Queens, New York, not Atlanta, Georgia.
James Quincey serves as the CEO of The Coca-Cola Company
The record: Henrique Braun became CEO of The Coca-Cola Company on March 31, 2026; James Quincey is now Executive Chairman.
The brand is headquartered in Atlanta, United States.
The record: VitaminWater's parent company Energy Brands (Glacéau) is currently headquartered in Whitestone, Queens, New York, not Atlanta.
Vitaminwater was founded in 1996 by J. Darius Bikoff in New York City
The record: Energy Brands (Glaceau) was founded in 1996 by J. Darius Bikoff; the Vitaminwater product itself was launched in 2000.
The brand is headquartered in Atlanta, Georgia
The record: Vitaminwater is headquartered in Whitestone, Queens, New York, not Atlanta, Georgia. Coca-Cola's corporate headquarters is in Atlanta, but Vitaminwater maintains its original New York headquarters.
In 1996, Darius Bikoff invented Vitaminwater
The record: Darius Bikoff founded Energy Brands (Glaceau) in May 1996, but Vitaminwater was launched in 2000 after the success of his earlier product Smartwater.
No broad reformulations, ingredient policy overhauls, or marketing-policy shifts have been announced
The record: VitaminWater has announced multiple reformulations, ingredient policy changes, and marketing shifts in recent years, including a 2023 zero-sugar reformulation with monk fruit and stevia, a 2025 packaging redesign and flavor additions, and a 2024 marketing campaign returning to its New York roots.
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1079/vitaminwater-introduces-two-new-flavors-and-innovative-reformulation-of-zero-sugar-lineup
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.marketingdive.com/news/vitaminwater-new-york-city-ad-campaign-spike-lee/722371/
The brand continues its existing low-sugar and flavor variants without notable new restrictions or positioning changes
The record: Vitaminwater has undergone notable positioning changes including a 2025 brand and packaging refresh moving away from a medicinal look, reformulated its zero-sugar lineup in 2023 with new sweeteners, and added new flavors.
- https://www.coca-cola.com/us/en/brands/vitaminwater/products/vitaminwater-zero-sugar
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1079/vitaminwater-introduces-two-new-flavors-and-innovative-reformulation-of-zero-sugar-lineup
- https://packagingschool.com/lessons/vitaminwater-makes-a-splash-with-new-packaging-redesign
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
The core line still uses sugar or high-fructose corn syrup
The record: VitaminWater's core line is sweetened with crystalline fructose and cane sugar, not high-fructose corn syrup.
switched from crystalline fructose and sugar to a mix of **stevia and sugar**
The record: VitaminWater attempted to switch from crystalline fructose and sugar to stevia and sugar in 2014, but reverted back to the original formula of crystalline fructose and cane sugar after consumer backlash.
discontinued several flavors (e.g., *Forever You* due to confusion over "white curcumin," and *B-Relaxed*)
The record: Forever You remains available for purchase at major retailers as of 2024-2025, not discontinued; B-Relaxed was discontinued as part of a portfolio refresh.
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
- https://www.walmart.com/ip/vitaminwater-zero-forever-you-nutrient-enhanced-water-w-vitamins-coconut-lime-20-fl-oz/1171595860
- https://forums.taxi.com/help-michael-bring-back-vitamin-water-b-relaxed-jack-fruit-t21151-10.html
Henrique Braun becoming CEO
The record: Henrique Braun became CEO of The Coca-Cola Company effective March 31, 2026. VitaminWater is a brand owned by The Coca-Cola Company and does not have a separate CEO.
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1147/the-coca-cola-company-announces-ceo-succession-plan-chief-operating-officer-henrique-braun-to-succeed-james-quincey-as-ceo-in-2026
- https://www.coca-colacompany.com/media-center/the-coca-cola-company-announces-ceo-succession-plan
- https://fourweekmba.com/who-owns-vitamin-water/
**Zendaya** replacing Gal Gadot in June 2022
The record: In June 2022, Zendaya became a global brand ambassador for smartwater (not vitaminwater), while Gal Gadot had served as smartwater's ambassador since 2020; both are Coca-Cola-owned brands but the claim conflates them.
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1059/smartwater-announces-zendaya-as-newest-global-brand-ambassador
- https://variety.com/2020/tv/news/coca-cola-gal-gadot-smartwater-advertising-1203460340/
- https://www.mediapost.com/publications/article/375220/smartwater-vitaminwater-tap-celebs-while-crystal.html
a 6-pack of 16.9 fl oz bottles typically retailing for approximately $7 to $8.
The record: Multi-pack pricing is not provided on the brand's own site content.
it was announced she will be stepping down from this role effective August 1, 2026
The record: No specific VitaminWater leadership announcement was found. Jennifer Mann, Executive Vice President and President of The Coca-Cola Company's North America Operating Unit (which includes VitaminWater), stepped down from her role effective August 1, 2026.
In November 2025, Vitaminwater by Coca Cola launched a new packaging design and two new flavors
The record: Vitaminwater by Coca Cola launched a new packaging design and two new flavors (Elevate and Re-hydrate) starting in March 2025, not November 2025.
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
vitaminwater's annual retail sales value in 2025 is approximately $830–$850 million
The record: VitaminWater's annual revenue in 2025 was approximately $464 million, not $830–$850 million.
In late 2025, Vitaminwater underwent a significant brand revitalization, including a packaging redesign and the launch of new flavors.
The record: Vitaminwater's brand revitalization and packaging redesign began rolling out in March 2025, not in late 2025; the new flavors (Elevate Blue Raspberry Limeade and Re-Hydrate Pineapple Passionfruit) were launched in spring 2025.
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
high sugar (23g per 500ml)
The record: Regular VitaminWater contains 31-33 grams of sugar per 591ml (20oz) bottle, not 23g per 500ml.
One bottle of Vitaminwater packs 120 calories and 32 grams of sugar
The record: According to Coca-Cola's official website, a standard 20 fl oz bottle of Vitaminwater contains 100 calories and 27 grams of sugar, not 120 calories and 32 grams.
founded in 1996 by entrepreneurs including rapper 50 Cent
The record: VitaminWater was founded in 1996 by J. Darius Bikoff and Mike Repole; 50 Cent acquired a minority equity stake in the company in October 2004 in exchange for serving as an endorser, but did not found the company.
a 20-ounce bottle contained approximately 33 grams of sugar
The record: A 20-ounce bottle of VitaminWater contains approximately 27-32 grams of sugar, varying by flavor; the official Coca-Cola nutrition label lists 27 grams for standard varieties.
a 20 fl oz bottle is priced at $1.99 at Kroger
The record: A 20 fl oz bottle of VitaminWater is currently priced at $1.89 at Kroger (everyday low price), not $1.99.
Typically sold in **16.9 oz** or **20 oz** bottles
The record: Specific bottle sizes are not listed on the brand's own site content.
6-packs of 16.9 fl oz bottles are priced around $7.17-$7.49
The record: Multi-pack pricing is not provided on the brand's own site content.
Another class-action lawsuit regarding deceptive marketing was settled in 2019
The record: A 2019 settlement is not corroborated in cross-engine consensus or primary sources.
**Single Bottle (16.9 oz – 20 oz):** Typically **$2.50 – $3.50**
The record: Retail pricing is not provided on the brand's own site content.
**vitaminwater10**: 10 calories per 8 oz
The record: vitaminwater10 product existence and calories cannot be verified against site content.
multi-packs (6+ bottles) average **$8–$12**
The record: Multi-pack pricing is not provided on the brand's own site content.
Typical U.S. retail prices range from **$1.29–$2.49** per 20 oz bottle
The record: Retail pricing is not provided on the brand's own site content.
a single 20 fl oz bottle can be found for approximately $1.50 to $2.50
The record: Retail pricing is not provided on the brand's own site content.
In 2014, Coca-Cola attempted to reduce the sugar content in Vitaminwater by replacing some sugar with the low-calorie sweetener stevia
The record: The 2014 stevia reformulation is not confirmed on the brand's official site.
By 2002, Vitaminwater was the best-selling product in the Glacéau line
The record: Market performance claims are not verifiable against the brand's own site content.
In 2014, Coca-Cola reformulated Vitaminwater by replacing some sugar with the low-calorie sweetener stevia
The record: The 2014 stevia reformulation is mentioned in multiple engines but not confirmed on the brand's official site. No corroborating evidence found.
**Packs (6+ bottles):** Often range from **$15 – $20**
The record: Multi-pack pricing is not provided on the brand's own site content.
**vitaminwater** (regular): ~50 calories per 8 oz
The record: Calorie information is not provided on the brand's own site content.
Individual bottles typically cost around $1.50 for a 20 fl oz bottle
The record: Retail pricing is not provided on the brand's own site content.
a 20 fl oz bottle typically costs around $1.50 to $2.00
The record: Retail pricing cannot be verified against the site content, which does not provide specific pricing.
a single 20 fl oz bottle costs around $1.50 to $2.00.
The record: Retail pricing is not provided on the brand's own site content.
a 6-pack of 16.9 fl oz bottles, typically retail for around $6 to $8
The record: Multi-pack pricing is not provided on the brand's own site content.
it has about **50% less sugar than a regular Coke**
The record: The 50% sugar-reduction claim versus Coke is not directly confirmed in primary sources.
**100 calories per 20 oz bottle** (regular) or **0 calories** (Zero Sugar versions)
The record: Calorie information is not provided on the brand's own site content.
Prices range from **$1.50 to $2.50 per bottle**
The record: Retail pricing is not provided on the brand's own site content.
Coca-Cola reverted to the original formula later that year
The record: The claimed formula reversion is not independently verified.
Coca-Cola reverted to the original formula later that year
The record: The reversion to original formula is claimed by engines but not independently verified on the brand's official site.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
This legal action culminated in a 2016 settlement
In 2016, the case was settled
In 2016, a settlement was reached in the class-action lawsuit
Settled a $200M lawsuit (2012)
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
- https://www.findlaw.com/legalblogs/courtside/vitaminwater-settles-class-action-over-misleading-health-claims/
- https://topclassactions.com/lawsuit-settlements/closed-settlements/vitaminwater-deceptive-marketing-class-action-settlement/
The Coca-Cola Company acquired it in 2007
Settled a $200M lawsuit (2012)
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
- https://www.bigclassaction.com/settlement/2-7m-settlement-reached-in-coca-cola-vitamin-water.php
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
settled a 2010 FTC lawsuit for $200 million
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/vitaminwater-deceptive-marketing-class-action-settlement-approved/
- https://topclassactions.com/lawsuit-settlements/closed-settlements/vitaminwater-deceptive-marketing-class-action-settlement/
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
settled a 2010 FTC lawsuit for $200 million over unsubstantiated health claims
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/parties-settle-vitaminwater-deceptive-marketing-class-action-lawsuit/
- https://www.truthinadvertising.org/tina-org-objects-unhealthy-vitaminwater-settlement/
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/coca-cola-reaches-vitaminwater-label-class-action-settlement/
the brand's headquarters located in Atlanta, Georgia
James Quincey serves as the CEO of The Coca-Cola Company
The brand is headquartered in Atlanta, United States.
Vitaminwater was founded in 1996 by J. Darius Bikoff in New York City
The brand is headquartered in Atlanta, Georgia
In 1996, Darius Bikoff invented Vitaminwater
No publicized senior leadership shifts specific to the vitaminwater brand or its management team in the past couple of years
**The Coca-Cola Company** owns Vitaminwater
Vitaminwater does have a "Zero" product line that has no added sugar
No broad reformulations, ingredient policy overhauls, or marketing-policy shifts have been announced
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1079/vitaminwater-introduces-two-new-flavors-and-innovative-reformulation-of-zero-sugar-lineup
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.marketingdive.com/news/vitaminwater-new-york-city-ad-campaign-spike-lee/722371/
The brand continues its existing low-sugar and flavor variants without notable new restrictions or positioning changes
- https://www.coca-cola.com/us/en/brands/vitaminwater/products/vitaminwater-zero-sugar
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1079/vitaminwater-introduces-two-new-flavors-and-innovative-reformulation-of-zero-sugar-lineup
- https://packagingschool.com/lessons/vitaminwater-makes-a-splash-with-new-packaging-redesign
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
The core line still uses sugar or high-fructose corn syrup
As of 2025, Amanda Harkins serves as the Brand Director for Vitaminwater within Coca-Cola's North America Operating Unit
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://brandsownedby.com/who-owns-vitaminwater/
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
In 2023, Vitaminwater introduced two new zero-sugar flavors—'with love' and 'forever you'
Vitaminwater launched the "Nourish Every You" campaign in 2022, featuring global superstar Lil Nas X
Amanda Harkins serves as the Brand Director for Vitaminwater within Coca-Cola's North America Operating Unit
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://contactout.com/amanda-harkins-70377
In 2023, Vitaminwater introduced two new flavors—'with love' and 'forever you'—to its zero sugar lineup
the entire zero sugar range was reformulated to include a new sweetener blend featuring monk fruit and stevia, alongside added vitamins and nutrients
switched from crystalline fructose and sugar to a mix of **stevia and sugar**
discontinued several flavors (e.g., *Forever You* due to confusion over "white curcumin," and *B-Relaxed*)
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
- https://www.walmart.com/ip/vitaminwater-zero-forever-you-nutrient-enhanced-water-w-vitamins-coconut-lime-20-fl-oz/1171595860
- https://forums.taxi.com/help-michael-bring-back-vitamin-water-b-relaxed-jack-fruit-t21151-10.html
Darius Bikoff founded Energy Brands in May 1996
Vitaminwater is fully owned by The Coca-Cola Company
launched new ones, including its first full-sugar flavor in years, *Blue Raspberry Limeade* (named "Elevate"), and a new *Zero Sugar Pineapple Passionfruit*
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
In March 2025, Vitaminwater unveiled a **bold packaging facelift**
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://packagingschool.com/lessons/vitaminwater-makes-a-splash-with-new-packaging-redesign
Rolled out in **March 2025**: Cleaner, bolder labels with vibrant colors, enlarged stacked logo, modernized typography, full-bleed color labels for flavors, and a white label for zero-sugar products to look "less medicinal"
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://packagingschool.com/lessons/vitaminwater-makes-a-splash-with-new-packaging-redesign
- https://logos.fandom.com/wiki/Vitaminwater
- https://www.forpeople.com/projects/vitaminwater-rebrand/
Zero Sugar versions switched from erythritol to **stevia + monk fruit** in March 2023
Henrique Braun becoming CEO
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1147/the-coca-cola-company-announces-ceo-succession-plan-chief-operating-officer-henrique-braun-to-succeed-james-quincey-as-ceo-in-2026
- https://www.coca-colacompany.com/media-center/the-coca-cola-company-announces-ceo-succession-plan
- https://fourweekmba.com/who-owns-vitamin-water/
Coca-Cola's *corporate* leadership changed in Dec 2025 (Henrique Braun → CEO March 2026)
**Zendaya** replacing Gal Gadot in June 2022
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1059/smartwater-announces-zendaya-as-newest-global-brand-ambassador
- https://variety.com/2020/tv/news/coca-cola-gal-gadot-smartwater-advertising-1203460340/
- https://www.mediapost.com/publications/article/375220/smartwater-vitaminwater-tap-celebs-while-crystal.html
Jennifer Mann, who took the helm as President of the North America Operating Unit on January 1, 2023, is set to step down from her role effective August 1, 2026.
John Murphy, the current President and Chief Financial Officer, will assume the role of interim president for the North America Operating Unit.
Mann will remain with the company in a senior advisory role until April 2027
Current retail prices for a 20 fl oz bottle typically range from $1.88 to $1.99 at major retailers like Walmart, Kroger, and Food 4 Less.
Six-packs of 16.9 fl oz bottles are priced around $7.17.
- https://www.walmart.com/ip/vitaminwater-Energy-Tropical-Citrus-Flavored-Water-Beverage-16-9-fl-oz-6-Pack-Bottles/5042418377
- https://www.walmart.com/ip/vitaminwater-Power-C-Dragonfruit-Flavored-Water-Beverage-16-9-fl-oz-6-Pack-Bottles/23591462
- https://www.walmart.com/ip/vitaminwater-Zero-Sugar-Squeezed-Lemonade-Flavored-Water-Beverage-16-9-fl-oz-6-Pack-Bottles/24360573
- https://www.albertsons.com/shop/product-details.960064138.html
It was launched in 2000
a 6-pack of 16.9 fl oz bottles typically retailing for approximately $7 to $8.
in New York
a 2024 campaign directed by Spike Lee that highlights the brand's New York City roots.
- https://www.marketingdive.com/news/vitaminwater-new-york-city-ad-campaign-spike-lee/722371/
- https://www.thedrum.com/news/2024/08/02/exclusive-spike-lee-why-he-made-spate-nyc-inspired-vitaminwater-ads-coca-cola
- https://lbbonline.com/news/vitaminwater-enlists-spike-lee-to-capture-the-essence-of-new-york-city
- https://www.mediapost.com/publications/article/398245/None
In May 2025, Vitaminwater unveiled a "bold new look" for its products
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://thedieline.com/vitaminwater-receives-a-refreshingly-bold-redesign-courtesy-of-forpeople/
- https://adage.com/creativity/creative-strategy-tactics/aa-vitaminwater-rebrand/
- https://www.creativebloq.com/design/packaging-design/coca-colas-bold-new-vitaminwater-logo-hides-a-subtle-design-secret
Jennifer Mann has been the President of the North America Operating Unit since January 1, 2023
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1162/the-coca-cola-company-announces-leadership-transition-for-north-america-operating-unit
- https://investors.coca-colacompany.com/news-events/press-releases/detail/1066/jennifer-mann-to-succeed-alfredo-rivera-as-president-of-the-north-america-operating-unit-of-the-coca-cola-company
it was announced she will be stepping down from this role effective August 1, 2026
Amanda Harkins is the Brand Director for Vitaminwater
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
- https://brandsownedby.com/who-owns-vitaminwater/
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
Matt Cooper is the design director
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://packagingschool.com/lessons/vitaminwater-makes-a-splash-with-new-packaging-redesign
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
Amanda Harkins serves as Brand Director for Vitaminwater within The Coca-Cola Company's North America Operating Unit
The refreshed visual identity rolled out across the vitaminwater portfolio starting in March
Amanda Harkins serves as Brand Director, Vitaminwater within The Coca-Cola Company's North America Operating Unit
- https://brandsownedby.com/who-owns-vitaminwater/
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.retailbrew.com/stories/2025/08/11/after-25-years-vitaminwater-is-still-iconic-but-it-wants-to-be-relevant-too
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
In November 2025, Vitaminwater by Coca Cola launched a new packaging design and two new flavors
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
vitaminwater's annual retail sales value in 2025 is approximately $830–$850 million
acquired it in 2007 for approximately $4.1 billion
founded in 2000 by J. Darius Bikoff
In late 2025, Vitaminwater underwent a significant brand revitalization, including a packaging redesign and the launch of new flavors.
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
Remains fully under The Coca-Cola Company
In **2011**, the UK's Advertising Standards Authority banned an advertisement
founded in 2000 by J. Darius Bikoff
high sugar (23g per 500ml)
Still owned by **The Coca-Cola Company** (acquired Glacéau in May 2007 for $4.1B)
The US Judicial Panel coordinated multiple lawsuits against Coca-Cola over these claims in 2011
In **2008**, an Australian consumer group gave Vitaminwater a "Shonky" award
One bottle of Vitaminwater packs 120 calories and 32 grams of sugar
Remains fully under The Coca-Cola Company since the 2007 acquisition
Remains fully under The Coca-Cola Company since the 2007 acquisition
its acquisition by Coca-Cola in 2007
Coca-Cola owns Vitaminwater
- https://investors.coca-colacompany.com/news-events/press-releases/detail/307/the-coca-cola-company-to-acquire-glaceau-maker-of-vitaminwater-for-4-1-billion
- https://investors.coca-colacompany.com/news-events/press-releases/detail/49/the-coca-cola-company-closes-acquisition-of-glaceau-maker-of-vitaminwater
- https://fourweekmba.com/who-owns-vitamin-water/
acquired 2007
the company introduced its first new full-sugar flavor in years, "Elevate," a blue raspberry limeade
- https://theshelbyreport.com/2025/11/26/vitaminwater-debuts-packaging-redesign-new-flavors/
- https://www.coca-colacompany.com/media-center/vitaminwater-revitalizes-packaging-design-for-newly-expanded-portfolio
- https://www.bevindustry.com/articles/97530-vitaminwater-revitalizes-packaging-design-for-expanded-portfolio
- https://www.coca-cola.com/us/en/brands/vitaminwater/products/vitaminwater-base
Individual 20 fl oz bottles typically cost around $1.50
The Center for Science in the Public Interest sued Coca-Cola in 2009
founded in 1996 by entrepreneurs including rapper 50 Cent
a 20-ounce bottle contained approximately 33 grams of sugar
a 20 fl oz bottle is priced at $1.99 at Kroger
In 2007, The Coca-Cola Company acquired Glacéau, including the Vitaminwater brand, for $4.1 billion
In 2007, The Coca-Cola Company acquired Glacéau, including the Vitaminwater brand, for $4.1 billion
whose CEO is **James Quincey** (as of 2026)
J. Darius Bikoff started making vitaminwater around 2000
Each 20-ounce bottle of vitaminwater actually contains more than 30 grams of sugar
currently owned by **The Coca-Cola Company**
Owned by The Coca-Cola Company (acquired 2007)
also introduced re-hydrate zero sugar, featuring pineapple passionfruit with electrolytes
Coca-Cola acquired for $4.1 billion in May 2007
The brand unveiled a refreshed visual identity, featuring a cleaner label design with vibrant colors, modernized typography, and playful flavor descriptions
Vitaminwater was added to the line in 2000
vitaminwater remains a wholly owned Coca-Cola brand
founded by **J. Darius Bikoff**
The manufacturer Glaceau (a Coca-Cola company)
officially **launched in 2000**
Original formulas contain 30–32 g of sugar per 20 oz bottle
new products like Re-hydrate zero sugar packed with sports drink-level electrolytes
originally **Energy Brands (Glaceau)**, was founded in **Whitestone, Queens, New York**
In 2009, the Center for Science in the Public Interest (CSPI) filed a class-action lawsuit against Coca-Cola
As of July 2026, the CEO of The Coca-Cola Company is James Quincey.
vitaminwater is a subsidiary of The Coca-Cola Company
a **class-action lawsuit** filed in 2009 by the **Center for Science in the Public Interest (CSPI)**
It was created in 1996 by Darius Bikoff
The brand launched its first new full-sugar flavor innovation in years with elevate, a blue raspberry limeade flavor with multivitamins
invented the concept in **1996**
there is a "Vitaminwater Zero" product line that contains no added sugar and is sweetened with alternatives like erythritol and stevia
Coca-Cola acquired for $4.1 billion in 2007
Vitaminwater was founded in 2000
As of July 2026, Vitaminwater remains an active brand under The Coca-Cola Company
A standard 20-oz bottle contains **32 grams of sugar**
originally founded in 1996
Glacéau, for $4.1 billion in 2007
acquired Glacéau for **$4.1 billion** in **May 2007**
2009–2010 lawsuit (Center for Science in the Public Interest vs. Coca-Cola)
The Coca-Cola Company
A standard 20-ounce bottle contains roughly **32 grams of sugar**
Currently, Vitaminwater operates as a subsidiary of The Coca-Cola Company.
Vitaminwater is owned by The Coca-Cola Company through Glacéau
The brand now offers a **"Zero" line** sweetened with **erythritol and stevia** (no sugar/calories)
A prominent 2010–2015 class-action case in California resulted in settlements
acquired Glacéau in a landmark deal for $4.1 billion in 2007
acquired Glacéau in a landmark deal for $4.1 billion in 2007
Bikoff, an entrepreneur from New York, established Energy Brands (also known as Glacéau) in 1996
Vitaminwater is a brand of **Energy Brands** (Glacéau), which was acquired by **The Coca-Cola Company** in 2007
Vitaminwater is a brand of **Energy Brands** (Glacéau), which was acquired by **The Coca-Cola Company** in 2007
launched in **2000**
Originally based in Whitestone, Queens, New York.
Typically sold in **16.9 oz** or **20 oz** bottles
acquired 2007
Coca-Cola acquired it in 2007 for roughly $4.1 billion
6-packs of 16.9 fl oz bottles are priced around $7.17-$7.49
Another class-action lawsuit regarding deceptive marketing was settled in 2019
The Coca-Cola Company acquired Glacéau (including Vitaminwater and related brands like Smartwater) in 2007 for approximately $4.1 billion.
The Coca-Cola Company acquired Glacéau (including Vitaminwater and related brands like Smartwater) in 2007 for approximately $4.1 billion.
The Coca-Cola Company acquired Glacéau (including Vitaminwater and related brands like Smartwater) in 2007 for approximately $4.1 billion.
Launched in 2000
Glacéau has continued to be based in Whitestone, New York.
Energy Brands, also known as Glacéau, was established by Bikoff in May 1996
The Coca-Cola Company (acquired the brand in 2007
**Single Bottle (16.9 oz – 20 oz):** Typically **$2.50 – $3.50**
**vitaminwater10**: 10 calories per 8 oz
multi-packs (6+ bottles) average **$8–$12**
Vitaminwater was founded in 2000
the beverage, a brand owned by The Coca-Cola Company
Typical U.S. retail prices range from **$1.29–$2.49** per 20 oz bottle
The CEO of The Coca-Cola Company is James Quincey (as of 2024)
a single 20 fl oz bottle can be found for approximately $1.50 to $2.50
Vitaminwater was required to alter its labeling
They also expanded their zero-sugar lineup with "Re-hydrate," a pineapple passionfruit flavor with electrolytes
In 2014, Coca-Cola attempted to reduce the sugar content in Vitaminwater by replacing some sugar with the low-calorie sweetener stevia
By 2002, Vitaminwater was the best-selling product in the Glacéau line
The brand is a wholly-owned subsidiary of The Coca-Cola Company
headquartered in **Whitestone, Queens, New York**
In 2014, Coca-Cola reformulated Vitaminwater by replacing some sugar with the low-calorie sweetener stevia
The Coca-Cola Company bought Glacéau outright in May 2007
The brand was officially launched in 2000
acquired it in 2007 for roughly $4.1 billion
Like most beverages, retail prices have risen with general inflation and category-wide increases, but nothing unique or brand-specific
**Packs (6+ bottles):** Often range from **$15 – $20**
The CEO is James Quincey (Coca-Cola CEO)
The Coca-Cola Company since its acquisition of Glacéau (Energy Brands Inc.) for $4.1 billion in 2007.
The Coca-Cola Company since its acquisition of Glacéau (Energy Brands Inc.) for $4.1 billion in 2007.
Vitaminwater, the popular brand of nutrient-enhanced water beverages, was co-founded by J. Darius Bikoff and Mike Repole.
contain 20–32 grams of sugar per 20-oz bottle
**vitaminwater** (regular): ~50 calories per 8 oz
high sugar (33g per bottle)
Energy Brands maintained its headquarters in Whitestone, Queens, New York
A federal judge gave final approval to a class-action settlement that awards attorneys $1.2 million
By 2025, Vitaminwater recognized the need to adapt to evolving consumer preferences
owned by The Coca-Cola Company since 2007
Individual bottles typically cost around $1.50 for a 20 fl oz bottle
a 20 fl oz bottle typically costs around $1.50 to $2.00
Coca-Cola acquired it in 2007
Vitaminwater, owned by The Coca-Cola Company
Coca-Cola's acquisition of Glacéau in 2007 for $4.1 billion
a 20-ounce bottle contained approximately 33 grams of sugar
Vitaminwater, owned by The Coca-Cola Company since 2007
owned by The Coca-Cola Company, which acquired Glacéau in a landmark deal for $4.1 billion in 2007
In 2011, the UK's **Advertising Standards Authority** ruled an ad claiming the drink was "nutritious" **misleading**
a single 20 fl oz bottle costs around $1.50 to $2.00.
In 2011, the UK's Advertising Standards Authority banned Coca-Cola from describing Vitaminwater as "nutritious" in its advertisements
Vitaminwater is not an independent company—it's a brand owned by The Coca-Cola Company
a 6-pack of 16.9 fl oz bottles, typically retail for around $6 to $8
The brand originated and was long based in Whitestone, Queens, New York
In 2025, Vitaminwater underwent a significant rebranding and reformulation
acquired its parent company, Glaceau (Energy Brands), in **May 2007** for **$4.1 billion**
acquired its parent company, Glaceau (Energy Brands), in **May 2007** for **$4.1 billion**
under the company Energy Brands, also known as Glacéau
it has about **50% less sugar than a regular Coke**
Vitaminwater is a brand of enhanced water owned by The Coca-Cola Company.
The Coca-Cola Company (which acquired it in 2007)
a 20-ounce bottle of some varieties can contain around 32 grams of sugar
founded by J. Darius Bikoff in 2000
founded by J. Darius Bikoff in 2000
Owned by **The Coca-Cola Company** (via subsidiary Energy Brands/Glacéau)
acquired the brand in 2007 for approximately $4.1 billion
Vitaminwater, owned by The Coca-Cola Company
CEO James Quincey serving as Coca-Cola's CEO
founded by J. Darius Bikoff in 2000
founded by J. Darius Bikoff in 2000
The Coca-Cola Company made a choice to acquire Vitaminwater's parent company, Glaceau, for a staggering $4.1 billion in 2007
The Coca-Cola Company made a choice to acquire Vitaminwater's parent company, Glaceau, for a staggering $4.1 billion in 2007
established by Bikoff in May 1996 in the Whitestone neighborhood of Queens, New York
vitaminwater offers some reduced-sugar SKUs
**100 calories per 20 oz bottle** (regular) or **0 calories** (Zero Sugar versions)
Prices range from **$1.50 to $2.50 per bottle**
following Coca-Cola's acquisition of Glacéau in 2007 for $4.1 billion
In 2009, the Center for Science in the Public Interest (CSPI) filed a lawsuit against Coca-Cola, alleging that Vitaminwater's marketing misled consumers
Coca-Cola reverted to the original formula later that year
parent company **Energy Brands** (also known as **Glacéau**) in **May 1996**
The Coca-Cola Company continues to own Vitaminwater, following its acquisition of Energy Brands (Glacéau) in 2007
The Coca-Cola Company bought Glacéau outright in May 2007 for roughly $4.1 billion
acquired its parent company, Glacéau, in **May 2007** for $4.1 billion
In **2009**, the Center for Science in the Public Interest (CSPI) filed a class-action lawsuit
In 2007, The Coca-Cola Company acquired Glacéau, including the Vitaminwater brand, for $4.1 billion.
In 2007, The Coca-Cola Company acquired Glacéau, including the Vitaminwater brand, for $4.1 billion.
The Coca-Cola Company, which acquired its parent company, Glacéau, in 2007
it continues to be owned by The Coca-Cola Company through its subsidiary Glacéau, as it has been since 2007
Vitaminwater is owned by The Coca-Cola Company through Glacéau, which Coca-Cola acquired for $4.1 billion in 2007
Owned by The Coca-Cola Company (acquired 2007)
$4.1 billion
vitaminwater is owned by The Coca-Cola Company
A settlement in a false advertising class-action lawsuit against Coca-Cola was preliminarily approved in August 2014
which acquired its parent company, Glacéau, for $4.1 billion in 2007
In a landmark deal in 2007, The Coca-Cola Company acquired Vitaminwater and its parent company, Glacéau, for $4.1 billion.
In a landmark deal in 2007, The Coca-Cola Company acquired Vitaminwater and its parent company, Glacéau, for $4.1 billion.
Coca-Cola reverted to the original formula later that year
No sale, spin-off, or stake change
Energy Brands, also known as Glacéau, which was initially headquartered in Whitestone, Queens, New York.
its acquisition by Coca-Cola in 2007 for $4.1 billion
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published.